"Or third-party market intermediaries, users don't need to pay for free information content, and advertisers pay for it. That is, the user is sold to an advertiser. ”

"And the e-commerce is more of a free plus fee model, through the early trial or some basic version of the product, the user is free, and then use the paid version or boutique products, in the implementation of payment."

"Of course, there are some people who are not just trying to get money, and they may also use free traffic on the Internet to gain attention or reputation, etc."

As soon as you say it, I will show several uses of the free business model.

And Timmons also showed a smile.

"Everyone said it very well, so let me summarize, in fact, the entire free business model is mainly divided into these four application scenarios, the first direct cross-subsidy, and then the three-party market, including the free plus fee model and the non-monetary market."

"You can also map these four application scenarios to your own model, and then use the theories I talked about earlier to combine them."

"Taught, taught." Everyone bowed in thanks.

As he spoke, Mr. Timmons glanced at the time.

"Well, how about we eat first?"

Before you knew it, everyone had been discussing for almost half an hour.

"After eating, I will tell you about franchising and the current popular ESG."

"Alright, thank you Mr. Timmons."

In fact, at dinner today, Mr. Timmons mainly wants to share a new form in today's society, that is, the ESG model, but the foreplay is a bit long, but fortunately, Mr. Timmons still seems to know what he has to say.

Soon dinner officially began. After the host said something in the center of the stage, he was about to say something about Chu Yun's identity, when Chu Yun took the initiative to raise his hand.

This surprised the host very much, he didn't expect this Kane to suddenly speak at this time.

But as his own duty, he had to transfer the microphone to Chu Yun's side, and motioned for him to speak first.

Kane also said unceremoniously, because he knew that the host would inevitably talk about his identity next, because he had seen it just now, on the Internet in the mainland, information about him was widely circulating, and many people were discussing the authenticity of his identity.

Obviously, he also saw that the host also had such a purpose.

Therefore, Chu Yun had to interrupt the host's words before he could say this, and at this time, he had already spoken.

"That's right, ladies and gentlemen, I want to say that is."

"I have benefited a lot from Mr. Timmons's words, and I am sure that many of you here have also been very useful, so I propose that everyone raise a glass to Mr. Timmons."

After Chu Yun said this, the other people looked at each other, and then nodded involuntarily.

"I agree."

"I agree."

At this time, the host was already dumbfounded, but he didn't expect that this young age of gratitude could actually drive the rhythm of the airport and completely put her aside.

At this point, everyone else stood up, including Mr. Timmons.

Mr. Timmons bowed to everyone before speaking.

"Thank you for your kindness, I would like to toast you first."

Everyone also looked at the ground with a smile on their faces, and the people next to Mengzi School said again and again:

"You're laughing, Mr. Timmons, we're waiting for you to impart knowledge to us."

"No problem." Timmons' personality is that he likes to teach others, and he is even happier to hear that everyone likes it.

"After eating, I will tell you about franchising and ESG entrepreneurship models."

"No problem, no problem, then let's hurry up and eat."

At this time, the host was already dumbfounded, he didn't expect the matter of the Chu people to be taken over like this, and no one cared about the identity of this Kane present? They care more about their own meaning, more about their knowledge, and more about their own learning, so in this lesson, everyone starts to sit down and eat after going to school behind closed doors.

This also made the host a little at a loss, but he couldn't do anything, after all, although the people present said that he was the host, but almost everyone was higher than him in terms of identity.

So after watching everyone eat, he could only retire silently, and Chu Yun saw all this.

Everyone ate very quickly, and when everyone had finished, Mr. Timmons gathered everyone together.

"Okay, then I'll continue to share it with you."

"Let me tell you first, this franchise is also called franchise marketing rights."

When he saw everyone gathered around, Mr. Timmons also cleared his throat, took out the microphone from the host, and continued.

"Franchise rights, in fact, is also a more important model for our entrepreneurship, for the platform, it can release his franchise or agency rights, authorize the following people to help them work, then the following people can also join the way to start their own business."

"Of course, for us, of course, it is our company or our manufacturer who gives our distributors or other people the privilege to sell or distribute these products in a certain area, and then get the corresponding privilege remuneration."

Everyone else also nodded, and now many people use this model to transfer the company's franchise marketing rights to the following distributors or agents in the form of franchise packaging after their own company is branded.

For Chu Yun, he subconsciously thought of the popular sales model in the mainland at that time, which actually evolved through this kind of franchise marketing rights, of course, that way was even worse.

"Then in the early stage of our business, if we want to make the company have the unity of command and control and expand rapidly, then in fact, this franchise chain is also a very good way."

"From the perspective of our management or marketing, the concept of franchise marketing rights is actually a way for us to expand our scale. No matter what type of business we have, what type of products or services, when we adopt the franchise strategy, then first of all, there must be a business that is recognized by the market, and the best is a leading and successful business model in the industry. ”

Mr. Timmons thought for a moment and continued.

"Then I'll give you an example, for example, this Coca-Cola in my hand."

"In fact, everyone knows very well that Coca-Cola is selling its brand franchise marketing rights to all over the world, which also means that whether it is the ingredients of its brand products or the things that have been researched have flowed out, but when everyone hears the Coca-Cola brand, it must be more inclined to it."

"Of course, are the criteria for the business established by the grant of the concession perfect? It is also important to evaluate the day-to-day operation of the business, the appearance of the premises, the suppliers, etc., as well as the ability to regularly update the operating manual of the franchise, including adapting to changes in the business environment. ”

"It's also a factor that people need to consider in their own business processes."

Everyone nodded from time to time, and then divided the scores.

Franchises are also very common for everyone.

Including Chu Yun himself, in fact, if he had the ability to mass-produce masters, then he could also expand his team in this way.

Get more like-minded people to join his team.

So this is also a very important thing for Chu Yun.

And then, Mr. Timmons continued.

"Now let's get into one of our key contents, which I wanted to share with you here before."

"It's one of the more popular models in Washington, the ESG model."

"This model can now be said that the four major accounting firms, including some financial investment banking institutions, are laying out this business model."

"In fact, this is a combination of environmental, social and corporate governance, also known as social and corporate governance, which is also from the three dimensions of environmental, social and corporate governance to evaluate the continuity of an enterprise and its impact on social values."

"Actually, it's not just a model, it's also a rating."

Mr. Timmons explains this theory.

"This evaluation system was created by commercial and non-profit organizations to assess whether a company's commitment to performance, business model structure and sustainability goals are aligned."

"And in the process, the rated companies themselves can also better understand their strengths, weaknesses, risks and opportunities."

"Let's start with the environment, it is mainly to assess whether an enterprise's investment in green investment, the use of natural resources and energy, and the treatment of hazardous waste in its production and operation activities can effectively implement the government's environmental regulatory requirements."

"You can also think about whether your company is operating in line with the standards I mentioned above, and whether it is in line with the environment?"

Timmons took a sip of his drink and continued.

"Then, from a social perspective, the main focus is on the expectations and demands of stakeholders such as enterprises and government employees, customers and creditors. This is mainly concerned about whether the stakeholders of the enterprise can achieve a relatively balanced and coordinated result. ”

Although these words may sound rather obscure, they are basically understandable from Mr. Timmons's mouth.

"And then from a corporate governance perspective, that includes the structure of the board, the shareholding structure, and management compensation, and so on."

"Now many of our companies have problems such as financial fraud and so on."

"Then our corporate governance is mainly to solve this kind of problem."

Next to him, Chu Yun has begun to summarize Mr. Timmons's words: "In fact, this is to judge whether our company is worth investing, in addition to seeing whether the company is currently making money, we also have to see whether the company has an impact on the environment, whether it is kind, and whether its internal management is in order?" ”

"Yes, that's it." Mr. Timmons affirmed Chu Yun's statement.

Others asked, looking a little confused.

"If we focus on environmental, social and governance aspects and make investment choices, will it not be at the expense of our investment returns?"

The most important thing for everyone to start a company is to make money.

And then Mr. Timmons shook his head and said.

"ESG investment does not mean sacrificing returns, which is also the reason why our research shows that companies that meet this criterion, although it is not possible to bring very rich returns to investors in the short term, but after institutional investors integrate this assessment into their investment decisions, they can significantly improve the risk control ability of the portfolio, reduce portfolio volatility, and improve long-term returns."

"It's very important."

At this time, Chu Yun spoke beside him.

"In other words, this investment philosophy will help to improve the efficiency of financial markets and real enterprises, and also help to guide capital from the micro market and promote the improvement of economic structure and development model."

Another person next to him added: "At the same time, it will not affect the investment income." ”

Everyone immediately laughed, after all, for the people present, it is more important to value their investment returns, rather than the environment or corporate governance.

However, if we can increase our own profits, we should also increase investment in environmental and corporate governance.

"It's almost time, and I'm going to share it with you today." Mr. Closed Door glanced at his watch, and then spoke.

Next to him, Chu Yun stood up.

"Let me summarize it for you."

"At the beginning of the afternoon, Mr. Timmons talked about the model he had created, the Timmons model. The Timmons model is primarily a balance between business opportunities, one's own team, and the business resources that one has. ”

"All three are indispensable."

"After that, there's the AARRR growth model, which is an important tool in the business process, starting with initial acquisition, then boosting engagement, then retention, then paying, and finally retaining the referral rate."

"That's right." Mr. Timmons nodded approvingly.

This young man is very good.

And Chu Yun continued to introduce.

"Then there are the 8 qualities of corporate culture."

"First is care, then vision, learning, pleasure, results authority, safety and order, and results orientation is the most common in a business."

"Then there's the Fogg model, which has three main points, one is motivation, one is ability, and one is the trigger point."