Chapter Thirty-Six, Three Pathways
I only heard Shao Hongwei say:
"This method is to give full play to the advantages of our park, and design three targeted product channels. What are the three pathways? ”
Speaking of this, Shao Hongwei turned to Wang Xingquan in the audience and said, "Technician Wang, you come up and explain the plan to everyone in detail." ”
Shao Hongwei took this opportunity to push his assistant onto the podium, which was an opportunity for Wang Xingquan to show his face, after all, a lot of specific work needs to be done by assistants. He introduced the plan so that he could carry out practical work in the future and also take the opportunity to establish his image among the villagers.
Wang Xingquan is grateful for this, which is also one of the reasons why he is willing to work with Shao Hongwei.
Timely recognition, giving more opportunities, and not competing with subordinates for merit is the image of a good leader in the eyes of subordinates. is like Shao Hongwei in Wang Xingquan's eyes now.
Many leaders, limelight, achievements, and honors are all in their hands, and their subordinates can't even drink porridge, how can they let their subordinates follow you with all their hearts?
"Okay." Wang Xingquan had been told by Shao Hongwei in advance, and had been silently preparing below, and at this time a brisk walk came to the stage.
Shao Hongwei stepped out of the podium and patted Wang Xingquan's shoulder as a sign of encouragement.
In the face of more than 200 faces below, Wang Xingquan resisted his excitement, stumbled at first, and then gradually smoothed out, and introduced the three sales plans formulated by Shao Hongwei for the cooperative.
Plan 1: Agricultural supermarket docking.
The cooperative cooperates with Yongguang Supermarket and directly connects with their top ten supermarkets to become the directional planting base of Yongguang Supermarket. The cooperatives sell vegetables of the main road varieties directly to supermarkets. This part of the vegetables accounts for about one-third of the vegetable output in the park, although the price is cheap, but the basic production capacity of the cooperative, can be sold all year round, belongs to small profits but quick turnover, to ensure the basic sales.
Option 2: Cooperate with community e-commerce.
Through the method of community group buying + community fresh stores, group orders are generated, and pollution-free high-quality dishes and out-of-season dishes are directly supplied to the community. This part of the vegetables accounts for about one-third of the total output of the park, the price has a certain premium, the profit is good, and it needs to be packaged by household.
Option 3: Residents claim planting.
Implement urban residents to claim the plots of cooperatives' greenhouses, and plant them in a targeted manner. Through live webcasting, we will establish direct contact between farmers and residents with the mid-to-high-end communities in Shangyang. Farmers make planting plans, residents claim online, prepay seed and fertilizer fees and deposits in advance, farmers plant online, and live broadcast labor and vegetable growth in the greenhouse every day. The harvested vegetables are sold to the residents who claim them, and the practice is truly from the ground to the table.
This part of the vegetables is temporarily set at about one-third of the vegetable output in the park, because the price of this part of the vegetables is the highest, the best profit, if the response is strong, and then gradually expand to the first and second areas.
It is preliminarily estimated that the annual output of 317 greenhouses in the pollution-free vegetable base of Dongdian Village will be about 2 million kilograms, the output value will be close to 10 million yuan, and each greenhouse will generate 30,000 yuan of income. It is thirty times the income of ordinary farmland.
One year later, the per capita income of farmers in Dongdian Village will rank first in the entire Xiling Town; Three years later, it will enter the ranks of developed villages in the county.
After Wang Xingquan's plan was introduced, the audience once again burst into warm applause.
When the villagers heard the three practical plans, their eyes all radiated with excitement.
Everyone immediately had a lively discussion.
"This second plan is good, my eldest daughter is engaged in community group buying in Shangyang City, and many communities have it, which is reliable."
"I think option three is more exciting. Don't you see that everything is live broadcast now? Our farmers also give them live broadcasts when they grow vegetables, and people in the city can see how we grow vegetables when they sit at home. This is called the peace of mind that looks at it and eats with confidence! It's definitely a hot idea. ”
"Yes, yes, people still pay a deposit first, there is no risk in growing vegetables, and there is no need to worry about sales. I have worked in the fields for half my life, and I have never encountered such a good thing. ”
"If you want me to say, if plan 2 and plan 3 work, then we don't have to sell them the vegetables in the supermarket."
"That is, the purchase price of the supermarket is too low, and we can sell more to the community for group buying and claiming plots."
"Don't say it, this Deputy Mayor Shao really has two plans, and the three plans will sell all our dishes. You say, people are so young, and their heads are so good, why can't we think of it! ”
"You, you're going to pull to the side of the road and shout and sell, how can you come up with such a good way?"
"That's better than you, you pulled all the vegetables to the door of the county government, and you paid five hundred yuan......
"Come on, I'm wrong, can't I! The deputy mayor of Shao has said that the past will not be investigated. What's the matter, you're better than Deputy Mayor Shao? ”
"Hey, you don't want people to say that you've done something wrong?"
The discussion in the audience became a pot of porridge.
Almost everyone agrees with these methods, and they are even more eager to try more vegetables.
Seeing that the fire was almost over, Shao Hongwei walked up to the podium again and said to everyone:
"Folks, everyone is talking about it, are there any different opinions?"
Everyone responded in unison: "No, just follow your charter." ”
Shao Hongwei said: "If there is no objection, we will now proceed to the next item." ”
"Let's go back and think about how much area you have in your greenhouse and which plan to take. Here, don't all focus on option three. Although the profit margin of this solution is high, it also requires a lot of requirements and has to interact well with customers. In this regard, our Wang technician will give you special training. ”
"Don't rush to go live until the training is complete. We are not only a vegetable grower, but also a customer service provider, we have to learn all the processes and prepare for the work before we start. ”
"I just discussed with our President Fan and Han Sanduo technicians, and from tomorrow, the cooperative will start accepting registrations. Regardless of the plan, everyone who wants to sell vegetables through these three ways should sign up for the cooperative. ”
"The deadline for entries is three days. Three days later, we will connect with Shangyang's supermarkets, various e-commerce platforms, and live broadcast platforms according to the statistical sales methods. ”
"Supermarkets, related e-commerce and live streaming platforms will send people to sign sales agreements with you."
"After signing the agreement, everyone must strictly follow the requirements of the agreement to plant, live, collect and supply, and not cause losses to others because of our negligence. In the event of a breach of contract, this will be compensated, and everyone must pay attention to it. ”
The audience shouted:
"Don't worry, Deputy Mayor Shao, we understand this. After signing the agreement, we can rest assured that we will grow vegetables and will not breach the contract. ”
"Everyone has paid a deposit, we must plant it for others!"
"No, it's not a joke to have an agreement, we have changed from farmers to businessmen."
"What's this called, what a 'contract spirit', right, Deputy Mayor Shao."
Shao Hongwei praised: "Yes, it is the spirit of contract. It seems that you are not simple. ”
"Hahaha......"
At the back of the crowd, a stranger in a dark gray jacket had a relieved smile on his face. I looked around, as if I was ready to leave.
Shao Hongwei saw that the time was almost up, so he discussed with Fan Dongping and prepared to end the meeting.
At this moment, I heard a siren sound outside.
The villagers at the door looked out and hurriedly shouted at Fan Dongping:
"President Fan, no, the police are here. It must have been you who beat Fan Laoxie, and they called the police and came to arrest you. ”
"Hide. We're holding them back, so let's go! ”
Through the gate of the packaging workshop, I saw the police lights flashing not far away, and two police cars stopped directly in front of the park.
Shao Hongwei's heart sank, and he couldn't help but look at Fan Dongping.