Soldiers, treacherous!

The emperor is a person who came down from the battlefield, so he is naturally familiar with this set of things.

It doesn't matter if you don't use anything to deal with the enemy, and spreading rumors is a very normal behavior in itself.

However, Zhang Yi's use of this method on the "people" is Lao Zhu's blind spot.

He is the emperor, the whole world is his, the king wants to make an order, why take the trick if he doesn't take the grand road?

But then again, in the eyes of the people of the world, even in the eyes of the people of Wu for many years under Lao Zhu's rule, the Ming Dynasty is not a dynasty that has completely gained a foothold.

As long as Taiyuan's expanded Timurid army is still there, most of the capital of the Yuan Dynasty is still standing in the north.

No matter how much suffering this dynasty brought to the Han people, everyone still habitually regarded it as orthodox.

Lao Zhu at least wants to prove that he will not be short-lived like the Red Turban Army, Chen Youliang, and Zhang Shicheng, and then think about establishing his own royal authority.

"In this way, it turns out that I can't be regarded as a real king in the eyes of the people of the world......

Zhu Yuanzhang sighed secretly in his heart, but asked in his mouth:

"Then tell me how people in the future will use this kind of [communication], and what would you do if you were the emperor?"

Zhu Yuanzhang was not annoyed because Zhang Yi let him see a cruel reality, others had no confidence in the Ming Dynasty and the Northern Expedition, as the emperor of the Ming Dynasty, he firmly believed that Xu Da and Chang Yuchun would definitely bring him the results he wanted, not to mention that Zhang Yi, the kid, had memorized him in the future he had glimpsed, and he had no reason to doubt himself here.

But the real problem is also here, the current Ming Dynasty is indeed not enough to convince the people that it is the orthodoxy of the future.

If there's a problem, fix it.

Lao Zhu changed his attitude and no longer bothered about royal and treacherous ways.

"Why is it that rumors are more likely to circulate than the truth in the process of propagation?"

Zhang Yi asked everyone a question, which was a very simple question, but it stopped everyone.

They all have their own answers in their hearts, but they can't say the words for a while.

"Xunzi Da Liu": "The flow pill stops at the Ou Xuan, and the rumors stop at the wise."

There are always only a few people in this world who can grasp the truth, and the saints educate the people, and they are also trying to teach the truth they think to all sentient beings.

But all beings are stupid, and not everyone can be a saint, and fools are easily deceived by rumors.

It is because rumors are words that the people themselves want to believe......"

"Will the people believe ......?"

Zhu Biao was confused by Zhang Yi's heresy: "Isn't it good to know the truth?" ”

"For example, big brother, if your father tells you about a family, you haven't seen your wife who hasn't passed through the door

Then two people come to you, one tells you that your fiancée is as beautiful as a flower, and the other says that she is as ugly as a yaksha, and you have no way to verify what they say, so which one do you prefer to believe? ”

Zhu Biao thought for a moment and replied helplessly: "Since there is no way to verify the truth, I am naturally willing to believe that my wife is as beautiful as a flower." ”

"The same is true of the people, since they are not capable of discerning the truth, surely they will like to hear what they like to hear?

For example, if I want to say that the emperor is good-looking, everyone thinks it should be, but if I say that the emperor has a shoehorn face, then the people will definitely find it interesting after dinner......

Can we get over the shoehorn face?

Zhu Yuanzhang's forehead was already bruised, and everyone pinched a cold sweat for Zhang Yi, but he didn't realize it.

"So what the people want to listen to and make things interesting is actually more important than the truth. Saying what the people want to believe is the reason why rumors are more spread than the truth, and in addition to being interesting, there is another thing that can also spread rumors, and that is anxiety......"

What Zhang Yi said is actually not difficult to understand, Zhu Yuanzhang can understand it at all.

He glanced at Zhang Yi deeply, the doctrine spread by this guy is too dangerous, the ancients didn't know anything about psychology and communication, but what Zhang Yi said vaguely involved Fan Miao's imperial mental technique.

Lao Zhu looked at Zhang Yi again, with mixed feelings.

Zhang Yi continued:

"The emperor is ready to use Longhu Mountain, in fact, it is a shallow rumor, the truth is not important, plus the immortal elements of Longhu Mountain, it is a point to create a topic, but the emperor is still the emperor after all, and his means are inconvenient to do too much, so although he uses Longhu Mountain, the practice of the imperial court is basically still preaching!

preaching, we have to face the cost of communication in the dissemination, and some people will choose to ignore the message that the imperial court wants to spread because of this cost.

So if it were me, I would continue to cut down the cost of communication and make the news more interesting, or more anxious......"

"What kind of speech is highly transmissible, contradictory, conflictual, anxious...... So we need to make up a story, the saint sent the immortals of Longhu Mountain to Yangzhou to eliminate the plague, which is too monotonous and adds a bit of conflict......

For example, if the local officials disobey the law, the people do not believe in the affairs of the imperial court to resist the law, or find a Confucian student who can speak in a place to oppose it, it is best to point at my father's nose and scold......

Then, let's slap the face with facts and complete a cool routine of pulling and stepping on to release, won't this become interesting? ”

Except for Zhu Yuanzhang, everyone else was stunned by Zhang Yi's bad idea, can it be like this?

Zhang Yi continued:

"Or make up a story, in the background of the story of the epidemic, insert a paragraph of a talented and beautiful woman, and talk about things on the surface, but the background of the story is the epidemic, through this kind of small story, spread the fact that the pox method can live people's lives, isn't it?"

"Or, to create anxiety, to magnify the severity of the pandemic, to create the scarcity of vaccines...... Then the wise Majesty sent the gods of Longhu Mountain down to save the people from fire and water, isn't it more popular with the common people than boring speech? This kind of routine has been used by the White Lotus Sect and the like in the past generations, and it has not been tried and tried......"

"You can also make up other short stories, such as ......"

Zhang Yi told everyone more than a dozen story outlines in one go, and Lao Zhu was stunned.

After a while, they didn't look at Zhang Yi right, if this thing went out to spread rumors, or be a rebel leader, he was absolutely qualified.

Zhang was so frightened that his legs were weak, this thing must not let him be a teacher, if he inherited Longhu Mountain, it would be strange if the emperor did not destroy Longhu Mountain.

Just looking at Lao Zhu's gloomy expression,

The murderous aura circling over Zhang Yi's head became a little stronger.

Although he didn't want to admit it, Zhang Yi's fallacy and heresy, Lao Zhu also felt that it could indeed spread the matter more widely.

Although the method of spreading rumors is inferior, if we only look at the efficiency of solving problems, it will definitely be higher than normal promotion.

But Zhu Yuanzhang couldn't agree with Zhang Yi, and just said:

"Your stories don't make sense, there is no logic, and the wise don't take them!"

"I didn't intend to convince the wise men, but I can't say for sure, those so-called wise men can't escape the power of rumors!"

Zhang Yi retorted!

(End of chapter)