"Rumors stop at the wise, but even if the wise see through the rumors, they can't convince the people, otherwise they can accomplish what they preach, why bother us to create rumors,

And it doesn't matter whether the story is true or not, whether the logic has no loopholes, the people love to listen, and our goal has been achieved.

Also, it is human nature to be a good teacher, and those wise people who perceive the loopholes in the story will definitely make a big deal about it to show that they are wise, but his dissemination itself is the goal we need to accomplish, and no one will listen to their teachings anyway, so why care? ”

Zhang Yi's words can be regarded as having a good grasp of the mentality of those who think they are wise men, and Lao Zhu thinks about it too.

He is too keen on the logic and credibility of the story, but this is precisely the least important thing about rumors.

Communication itself is meaning.

It doesn't matter if the story is true or not, it doesn't matter if someone debunks the fake.

There is only one purpose behind the spread of these things, and that is to tell the people in a way that is acceptable to them.

The imperial court is doing one thing, and this thing has immediate benefits for the people.

Whether it is good or not, as long as the people are willing to accept the pox method, he can naturally understand it.

The people who have received the benefits will naturally be grateful to the court and the emperor.

"How? You can't really ask the emperor to ask the magistrate to come out and cooperate, or order a great Confucian to come out and sing the opposite? ”

Zhang Yixiao:

"No, a story is a story, and a rumor is a rumor......

Just like the boy, I said that the county magistrate of Shangyuan County was killed by his wife yesterday, will you go to Shangyuan County to verify? No, even if one out of a hundred people goes, does that have an impact on the spread itself? ”

Zhu Yuanzhang: ......

This kid is very reasonable, if it were another emperor, probably Zhang Yi's methods might make them look down on him, but Lao Zhu is different.

Deep down, he doesn't really mind this kind of means,

After all, Lao Zhu can do this kind of thing to let the school inspection and surveillance officials, and he and Zhang Yi don't laugh at the second brother.

Zhang Yidao:

"We just need to send people to places like wine shops, teahouses, etc., disguised as all kinds of people to spread the rumors, and if we don't have enough people, we can also buy those pimples in the place and let them spread the rumors.

In this case, in fact, the imperial court's propaganda efforts will be smaller, and don't be afraid that the imperial court will lose its prestige, because this matter has nothing to do with the imperial court on the surface.

The court only needs to do it step by step, even if the people find out that the rumors are rumors, what does it have to do with the court? ”

"But that's a rumor after all......," Zhang Normal couldn't help but say.

"Does it matter, if public opinion is like a knife, it also depends on where the knife is used...... In the Ming Dynasty, people died every day because of the plague, and countless people could be lived in one day as soon as the imperial court was promoted, and what harm did the rumors themselves cause? We're just spreading the right message in the wrong way, aren't we? ”

After Zhang Yi finished speaking, he smiled:

"What's more, after all, we're just chatting here, and the one in the palace can't hear it!"

Zhang Normal: ......

Zhang Yuchu: ......

Zhu Biao: ......

"Interestingly, later generations called this kind of organized rumor-mongering people water army......

This method of using the navy to manipulate public opinion is also considered to be a high-level means of warfare, just like Sun Ziyun: going to the army to fight and plotting, this method will be called cognitive warfare in the future......

The meaning of cognitive warfare is more profound than you understand! ”

Zhang Yi sold Guanzi here, but he didn't expand it, but Lao Zhu vaguely felt something.

"Trolls? Cognitive warfare? ”

Zhu Yuanzhang laughed when he heard this, if this kind of propaganda is understood as combat, he seems to have mastered the skills Zhang Yi said!

Will the so-called cognitive warfare be a new form of warfare in the future, but there is nothing new under the sun, and all its theoretical roots are actually the same as those played by the ancients.

This incident passed with Zhang Yi, but Lao Zhu silently wrote it down.

He didn't dwell on this matter, but took out the manuscript that had been copied and handed it to Zhang Pingping.

"Your uncle and I copied a copy of "One Hundred Thousand Whys" from my father, this book is very interesting, I stayed up all night to read it...... By the way, what is it? ”

Lao Zhu handed a painting to Zhang Yi.

"Huh!"

Zhang Normal had never seen this painting himself, and when they leaned over to take a look, they were all stunned by Zhang Yi's portrait.

It's not that Zhang Yi paints well, it's that they haven't seen this way of painting.

Of course, this is normal, at this time, there are still two hundred years before the appearance of the pencil stick, the prototype of the pencil, let alone the way of drawing that appeared after the invention of the pencil.

"What kind of painting technique is this?"

Zhang Yuchu also asked.

"Sketch!"

Zhang Yi replied honestly.

"Like, dad is the same as the real thing!"

Zhang Yuchu's words spoke out of everyone's hearts, Zhang Yi's painting method can't be said to have any artistic conception or anything like that, but the Zhang in his painting is normal, just like, almost exactly the same as a real person.

This technique is not common in the current popular Chinese paintings.

"I'm going to draw too!"

Zhang Yuchu raised his hand and took the lead in putting forward his request.

Raising his hand or something like that, Zhang Yi naturally wouldn't refuse.

After he finished speaking, Zhu Yuanzhang and Zhu Biao were interested.

Zhang Yi took the rest of the pencils and simply drew one for everyone.

His painting skills are average, but in the field of sketching, Daming naturally has no one to compare with him.

Through the black and white light and shadow effects, the characters are vividly reflected on the paper.

Everyone who gets their portrait is amazed.

"Very little, although your painting skills are not as good as those masters, and you can't talk about artistic conception, you can also start a sect......

Zhu Yuanzhang got what he wanted, said goodbye and left.

When he went out and got into the car, Lao Zhu fell into deep thought.

"Naval ......"

"Father is still pondering Zhang Yi's cognitive warfare?"

"That's right, Zhang Yi's method is feasible, I plan to try it......"

Using the method of cognitive warfare internally is a very novel experience for Zhu Yuanzhang, and this method is used well, as if it can open up a new idea for him.

However, whether what Zhang Yi said is as effective as imagined still needs to be verified.

"Go back, let Gao Jianxian take someone to Yangzhou and try this method!

Although I don't have a 100,000 water army, if the trip to Yangzhou is done well, it is not impossible to form one! ”

"Father, why do you care so much about Zhang Yi's methods......?"

Zhu Yuanzhang faced Zhu Biao's question, but just looked at him deeply.

When Zhang Yi said cognitive warfare, Zhu Yuanzhang remembered one thing, the right to spread the ......

This kind of thing, before Zhang Yi proposed the "cognitive warfare" of the navy, this kind of thing has always been in the hands of scholars, or scholars.

Even kings can't get their hands on it!

Perhaps, the so-called naval tactics,

When the emperor and the scholar compete for the right to spread, they can get back some advantages!

I asked for leave to sweep the tomb today, and I can't get more than 10,000 words a day, and I will probably have about seven or eight thousand words in three changes. The author of the following chapters will change it to 9,000 to 10,000 words. This is probably the most I can write as a part-time writer (when the state is poor and busy with work, I guarantee two more than six thousand words, if the state is good, I can probably reach 12,000 words), readers, if you think you can, can you vote for a monthly ticket?

(End of chapter)