In broad daylight, it's when the lights are bright.

However, the normal operation of the Oriental Magnolia electrolytic aluminum production base looks very out of place in the silence of the power outage in the surrounding factory area.

Qin Tianshan smiled to himself, "It's still in the trial production stage, and this electricity is a bit wasted." ”

He said that his own coal, his own electricity, no matter how much power outage, he can't stop there.

"This was the main reason why we broke up back then." Qin Tianchuan pointed to the continuous factory area in front of him and said to Qingyun.

"When our feed industry became bigger and was ready to start diversifying, you mainly entered the heavy chemical industry.

Although the other three of us also have their own ideas, they all agree that the heavy chemical industry is too difficult to operate, so they do not agree.

Your second uncle was angry and proposed to split up. ”

Qin Tianshan on the side waved his hand, "What are you doing now?" What do you mean by 'in a fit of rage'? At that time, my mother told us to go our own ways and verify each other. ”

Qin Tianchuan didn't take a stubble, and patted him on the shoulder, "Now it proves that you are right on this path." ”

After that, he turned his head to Qingyun and said, "The reason why we opposed it at the beginning was because the heavy chemical industry, from raw materials to products, has the meaning of a monopoly industry.

And how we, the private capital, intervene, there are too many unknown risks.

And your second uncle...... Hey hey ......"

Qin Tianshan smiled, "We were separated in 92, and it wasn't until last year that I began to get involved in the heavy chemical industry.

I spent a whole decade observing the rise and fall cycle of the industry, taking stock of the mistakes of those martyrs.

They've done all the mines in front of me, and I'm going to get into the industry again. ”

Qingyun was silent for a while, then frowned and asked, "Second Uncle, aren't you worried about other people's first-mover advantage?"

The industry barriers formed by the first mover are not so easy to break.

Ten years is enough to turn an industry into a red ocean, and it is difficult to obtain market share at every point.

What's more, in the electrolytic aluminum industry, our country is already undertaking the transfer of international production capacity, and the fight has been going on for decades. ”

Qin Tianshan shook his head, "I don't deny that the first-mover advantage is very important, but this is based on the fact that the cost of the two is not much different. ”

He pointed to this continuous factory area, "My electricity price is only 9 cents, my coal price is only 20 yuan, and my cost is one-sixth of that of international manufacturers and one-third of that of state-owned enterprises." ”

Speaking of this, he laughed, "Under this cost gap, they don't even dare to fight with me in the price war, and they have to pull me to form a price alliance together." ”

Seeing that Qingyun understood, he said with great interest, "Electrolytic aluminum is a high-energy-consuming industry, and its main costs are alumina and electricity.

Through the observation of the past ten years, I found that only by combining aluminum and electricity can we strive for a larger industrial space.

And domestic power companies are notoriously inefficient and notoriously inefficient.

If I generate my own electricity, I can not only supply the production of aluminum, but also sell it.

If you want to generate your own electricity, it will either be thermal power or new energy, and the concept of new energy is quite hot now, so I am still ready to observe and observe.

Thermal power is coal power generation, which has a mature industry and pricing mechanism, so I simply bought the coal mines.

In this way, on electricity, I have compressed the cost to the extreme.

You see, Hualu spends more than 30 billion yuan on electricity every year.

I calculated that for the same output, my electricity cost does not exceed 10 billion yuan, which is the profit.

I have made coal-aluminum-electricity into an industrial chain.

Even this industrial chain can then be grafted with the feed industry. ”

Qin Tianchuan was a little stunned when he heard this, "Second brother, how to graft?" ”

Qin Tianshan smiled, "I'm about to tell you about it later, so that you can put some of the feed production capacity over." ”

Walking in the factory with the pair of sons-in-law, Qin Tianshan pointed to the transmission pipeline and said, "Electricity, it definitely can't be made into feed."

However, a large amount of steam generated by power generation can be reused, and if combined heat and power is done, this part of the heat can be used to synthesize lysine, the raw material of feed.

The surplus steam from the production of power generation can even concentrate all the wastewater from the production of lysine and turn it into trace element additives.

It is injected into cattle and sheep feed, which not only achieves the purpose of environmental protection but also reduces the cost of feed. ”

Speaking of this, he pulled the two of them up to the high platform, pointed to the factory and said,

In this way, a huge industrial chain of coal-aluminum-electricity composite-electro-heat co-lysine-feed has been formed in this factory.

And before the start of this factory, I have invested 750 million yuan in Liaocheng to produce aluminum ingots and aluminum deep processing, and at the same time started an alumina project with an annual output of 1.05 million tons with an investment of 4.5 billion yuan in SMX.

I can do all the raw materials self-produced, and all the rough processed products into deep processing products.

This series of portfolio investments forms an industrial closed loop, which is now advocated as a circular industry ......"

Sitting in the dispatch room of the production workshop, Qin Tianshan began to summarize, "Xiaoqing, you remember.

Cost and efficiency are key factors for the survival of enterprises. ”

As he spoke, he handed the "Cost Management Daily Report" in his hand to Qingyun, "This table has 142 data, including mine consumption, electricity consumption, coal consumption, ......."

"I read a report from a certain company that said that the per capita production capacity of the entire electrolytic aluminum industry is 30 tons, and they have reached 42 tons, which is a huge progress."

After that, he pointed to the production workshop outside, "Guess what, what is my per capita production capacity here?" ”

Qingyun, as a junior, naturally had to make fun, "80 tons? ”

Qin Tianshan laughed, "It is still in the trial operation stage, and the per capita production capacity of Oriental Magnolia is 300 tons, which is ten times that of the industry. “

Seeing that Qingyun was shocked, he reached over and patted him on the shoulder, "Xiaoqing, within ten years, I want to double the per capita production capacity." ”

Fingers tapped on the "Cost Management Daily Report", "There is still room for improvement, among the 142 data, each place can still be saved." ”

After that, he patted Qingyun on the shoulder again, "Second Uncle taught you an experience, if the strategy stays on paper, it is all false, it is bluffing and deceiving yourself."

In order to make the strategy truly implemented, we must start from the small things, starting from within ourselves. ”

……

"Your second uncle is a master of seeking benefits from management, no, it should be said that he is a grandmaster.

His business philosophy has reached the extreme, and he can be regarded as the godfather of business among our four brothers. ”

Qingyun nodded, "The experience of the second uncle can indeed be partially learned. ”

Qin Tianchuan tilted his shoulders outward, and then reached out and gave him a big fight, "Young man, it's floating!" ”

Qingyun looked at the layout of the plane's economy class and was a little speechless.

He is such a big lump, and he still sits in the middle position, so that Qin Tianchuan has to lean outside first to beat him.

Looking at this cheap old man helplessly, he pursed his lips, "Dad, I don't believe you can't see that the second uncle's set is only suitable for the heavy chemical industry."

This set is applied to other industries, especially the service industry, and only brings a decline in quality. ”

Qin Tianchuan sighed, reached over and rubbed his head, and said thoughtlessly, "Your second uncle...... Earn too much. ”

Earning too much is sometimes a mistake.

However, Qingyun's nod in agreement made Qin Tianchuan stunned for a moment, "Do you really understand?" ”

Qingyun smiled, "Dad, you took me to Li Ning to talk for so long, I'm not a fool, the property right boundary." ”

Qin Tianchuan laughed in surprise, he still didn't want to talk about it.

The ideal strategic pattern set by the elders is that private enterprises that start by 'small and light consolidation' will gain room for survival and development in the field of perfect competition in the lower reaches of the industry, while large state-owned enterprises will have full control of a number of monopolistic industries in the upper reaches.

The Chu River and the Han border are clearly distinguished.

But the reality is otherwise.

However, Qin Tianchuan still didn't plan to explain this section to Qingyun thoroughly.

There are many things that you need to understand in practice.

Because of these frames, with different industries and different founders, the attitude of the outside world is also different.

The emerging industry that Qingyun wants to do, this is an industry that the state is preparing to release water to raise fish, and the boundary of property rights is not so obvious.

Of course, if this kid really tosses something terrible, I will teach him what it means to be a 'great man of the nation'.

"So I'm very worried about your second uncle now, if it continues to develop like this, it is likely to be suppressed.

Don't say it, the wind has really gone wrong in the past two years.

The think-tanks in our group, that is, the experts in the economics major you are going to study, are all talking about 'the country retreats and the people advance'.

Whether it is Yanda's Li shares or the Wu market of the Academy of Social Sciences, they are all saying that the power of the market should be brought into play in the adjustment of the industrial structure and private capital should be allowed to enter.

But Xiaoqing, I always believe that in some fields and some industries, the country must not retreat.

Heavy chemical industry, like food, is the key raw material for the national economy and people's livelihood, and the rise and fall of the price of these things affects the order of the entire economy.

However, the reality is that entrepreneurs like your second uncle are flocking to the industry, steel, chemicals, energy, ......

It's too hot...... Sooner or later, something will happen.

And ......"

Qin Tianchuan endured and endured, but he still couldn't hold back, "We must be vigilant against the intervention of foreign capital."

The alumina that your second uncle engaged in SMX once wanted to use low-cost foreign capital to jointly build a factory, but we resolutely opposed it. ”

Qingyun couldn't say anything when he heard this, compared with the capital cost of domestic private enterprises, foreign dollar funds are indeed low enough.

Some things really can't be said.

The Qin family can refuse, it is completely because the Magnolia Holdings is big enough, so big that the three brothers can easily support Qin Tianshan's tens of billions of funds.

But what about other private enterprises?

He pondered for a while and felt that Qin Tianchuan was right, these industries should not be touched by private enterprises.

But now the ambiguous attitude of the state is very difficult to understand.

"Now many people feel very sad and say, 'While the country welcomes foreign investment, all private entrepreneurs in the country should have a trace of sadness, because it is the hands and feet of private enterprises that foreign capital enters on a large scale.'"

Actually, I don't think it's right, because from the development experience of that football kingdom and even the whole of Latin America, it can be seen that although a short period of economic prosperity can be achieved by introducing foreign investment.

However, the danger to national development brought by unrestricted and transitional opening up is fundamental and long-lasting.

Just like the soybeans we're facing now......"

Qingyun Khan has come down, you should always change your name with Tang Qianying and his father.

He hurriedly braked the car, "Dad, stop!" Besides, it's going to be forbidden! ”

Qin Tianchuan smiled in surprise when he heard this, "You kid, you are more cautious than me." ”

Qingyun rolled his eyes, "Your old man is a famous entrepreneur and business leader, you dare to say this, I don't dare to say it, maybe it will be a flash of white light and lose contact at that time." ”

Qin Tianchuan couldn't cry or laugh, and gave him a big fight, and then said,

"It's empty, when you communicate with your second uncle, persuade from the side, and our three brothers go and say that he is easy to blow up.

You are a junior, and what you say, he is a little more receptive. ”

Qingyun nodded, and then comforted, "Dad, there shouldn't be a big deal over there for the second uncle."

When the sky falls, it must be the first bird to be killed.

This kind of thing, if you want to grasp it, it must be a typical one, and the second uncle, if you go up to the sky, you will be out of business for rectification.

He is not the only one in this industry, all the investments are all his own funds, and it doesn't matter if he rectifies it for a year or two, and nothing big can happen. ”

Qin Tianchuan pondered for a moment, "This is also the reason. He doesn't have much to worry about. ”

……

"As early as the Qianlong period of the Qing Dynasty, there were farmers in this county in the winter and spring farming season, shouldering the 'sugar burden', hand-cranked rattle, using the county's native brown sugar to make sugar cakes to go to other villages and alleys, and come to exchange for chickens, ducks, goose feathers, scrap copper and rotten iron, in order to make small profits......

Due to the large number of people and the lack of land, around the Spring Festival, there are still many black wounded peasants who go out with their burdens, sleep in the open air, go over the mountains and mountains, shake rattles, and "exchange chicken feathers for sugar". ”

Weng Rongjin pointed to the rattle and flat pole in the company expo hall and introduced it to Qingyun and Qin Tianchuan.

Wave yarn hosiery industry, the name sounds very prodigal.

Its helmsman, Weng Rongjin, the eldest of the three Weng brothers, looks as elegant as a university professor.

It's hard to believe that this middle-aged handsome guy who looks like Sven Wen also traveled all over the country to resell all kinds of daily necessities.

After earning the first pot of gold, Weng Rongjin began to make money by relying on women.

And it's all women's personal money.

Socks, underwear.

Underwear is a battlefield that Weng Rongjin has just opened up, and it has not yet been listed at this time, and it is inconvenient to show it to outsiders.

Qingyun: They are looking at the hosiery sector.

"At the end of 1996, when it was the peak sales season, we found that hundreds of thousands of pairs of stockings had the possibility of running the thread after washing.

This small problem may not be a big deal in other factories.

But Weng Dong ordered all the products to be detained, and in front of all the employees, he personally lit the socks and burned them, for which the company paid more than 700,000 yuan in losses......"

The narrator explained to an old photo, and Weng Rongjin on the side smiled embarrassedly,

"Quality is the lifeline of an enterprise, and good quality can bring a good reputation to an enterprise,"

The narrator also made fun, "Later, many merchants came to our factory to pick up the goods, and even the unpacking and acceptance were saved ......"

All kinds of socks, stockings, stockings, stockings, stockings, black, white, red, gray, and flesh are colorful, which makes Qingyun dazzled.

The phrase on the wall, 'Waves, not just attracting', made him think about it.

I wanted to bring a few back for Qin Manman to wear, but I was worried that if I did this, I wouldn't be able to go to bed at night.

That mother-in-law is very selective.

After all, it's a wave veil.

On the way to the transition, Qingyun commented objectively, "It is undeniable that the three Weng brothers have achieved the first sales in the country by relying on socks, but, Dad, I think his 100,000 terminal strategy is digging his own grave." ”

"Huh? How so? A smile hung up on the corner of Qin Tianchuan's mouth.

Qingyun scratched his head, "Dad, think about it, you can see the stockings of Langsha on the stalls in our town, what kind of brand image do you say it is?"

Even in Jincheng, in the small alley near our school, the so-called specialty store of Langsha is a small shop that is both dim and only a few square meters.

Last time I went shopping with Manman, in the mall, I only saw the brand of Langsha on the float.

It seems that Langsha has increased its exposure channels through 100,000 terminals, but it reflects that it is hungry for food.

This is a phenomenon that has left a deep impression on at least my generation and children younger than me:

Langsha is equal to a small street shop, the quality is not good, and the stall goods are very cheap.

In the long run, Langsha will unconsciously open the consumer fault mode.

And ......"

The way he wanted to speak and stopped making Qin Tianchuan couldn't help but smile, "It's okay, be bold and say it, your analysis just now is very reasonable." ”

Qingyun smiled, "Dad, I always feel that Mr. Weng is afraid that he will go on a diversified defeat." ”

"Huh? Let's talk about it. ”

Qingyun was not stage frightened, and sat on the side and said, "Although Mr. Weng's diversification is in line with the two premises that Uncle Shi said.

But he spread it out too quickly, and the underwear we counted him as related to the advantages of textiles.

But real estate is not at all, just to make money in this wave, and I personally think that his understanding of the industry is insufficient.

In the same way, he said that he would get involved in daily chemicals, fibers, biotechnology, and even photovoltaics, which is completely unrelated to his main business.

If you just open one alone, it is easy to say, it is nothing more than the operation of the double main business, and it is not impossible, but the stall is too fast, which is looking for death. ”

Speaking of this, he sneered, "His main business is only the hosiery industry, and the output value is limited by the industry ceiling, which can't support his fantasies." ”

Photovoltaic......

I can't support it by selling socks.

Even Qin Manman's second uncle, Qin Tianshan, set foot in the photovoltaic industry in the later period, and it only started after accumulating 10 years in the electro-aluminum industry chain.

And it is still the connection of the industrial chain, along with the past.

"Coal Valley", "Power Valley", "Aluminum Valley", "Silicon Valley", "Chemical Valley" and "Biological Valley", the circular industrial economic chain of the six valleys are connected and integrated with each other, transforming the resources of Zhundong into high value-added products with industrial and technological advantages on the spot, and realizing the recycling of resources.

As soon as this model came out, Qin Tianshan could directly be crowned king in the business world.

Well, as if he was already king.

Qin Tianchuan nodded, "It's good to have your own opinions and ideas." ”

However, after that, he looked at his son-in-law with a painful face,

"That's it...... Xiaoqing, men, you should still focus on your career, such as shopping with women......

Of course, we are also very happy that you and Manman have a good relationship, but right...... Right? This and this ......"

Facing Qin Tianchuan's stammering, Qingyun blinked his eyes, indicating that he understood, and would never mention this kind of thing in front of his mother-in-law in the future.

Just let your daughter say it herself.

A good man is me......

(End of chapter)