Chapter 8: Confusion
Can a farmer set up a stall in a town?
Today, who dares to say a word, may say it in the morning, and the class will be out before noon.
But before 82 of the last century, this was a question that no one dared to answer and said yes.
But the peasants also have to eat.
What to do?
In an interview, he said, "There is no opening above, and the farmer does not support it." ”
Privately, he told the farmers, "Check it out tomorrow morning from 11 to 12 o'clock." ”
Therefore, under the premise that there are no clear policies and regulations and no precedent, it takes great courage for an old cadre to dare to make the move of opening the predecessor market of the 'Wusheng Commodity City'.
When walking in the current small commodity city covering an area of 420 acres, with a construction area of 340,000 square meters and more than 10,500 merchants, Qingyun still admires the old man very much.
Spontaneously went to the highway intersection and used each of the 107 vehicles with the banner of "Drinking Water and Thinking of the Source" to pose the words "Thank God Xie Gaohua" to welcome the old man to retire and return to his hometown, which is the most simple expression of the people of Uzbekistan.
Qin Tianchuan's visit was naturally accompanied by Fu Rigao, chairman of the Commodity City.
After all, Magnolia involves too many industries.
"If a person stays in front of each shop in the trade city for one minute, and the day is counted as eight hours, then it will take two or three months to actually walk around."
At this time, Qin Tianchuan and Qingyun, who heard the words, glanced at each other, their eyes full of happiness.
Fortunately, Chen Wan and Qin Manman did not come.
There are so many products here.
Even if they are all some things that are not up to the grade, but just what kind of jewelry and dolls are estimated to be enough for Qin Manman to close here for several days.
Also accompanying the sightseeing is the N King of the black wound.
Button King, Zipper King, Coil King, Straw King, Screw King......
Every one of them is making excipients, and they produce inconspicuous things, but each of them has done things to the extreme.
"Small profits and quick sales are the magic weapon for the success of small commodities, but we are also innovating design and invention to improve the added value of products.
For example, straws are only 6~7 cents each, and artistic straws that can be folded out of various patterns at the joints can be sold for 1 cent.
The retail price of the 'love straw' suitable for wedding banquets and other occasions can reach 5 yuan.
In the cardioid structure, it is equipped with a water flow check valve and a filtration device, and we have 4 independent intellectual property rights for the water flow check valve alone......"
There are as many kings as there are listed companies.
Qingyun really wanted to pull those essence cherry blossom elements here to take a good look.
What! Damn!
Called!
Work! Craftsman! Essence! God!
……
"At that time, the biggest headache in front of Sakura people was the production cost of lighters.
In the 90s of the last century, two pieces of news came to the cost of Sakura people's thinking day and night.
The good news is that the cost issue has been solved,
The bad news is that the solution is provided by us merchants in Deer City. ”
When he said this, Zhou Dahu, president of the Lucheng Tobacco Association, laughed.
"Our idea of cost reduction can be said to be very national.
After we bought the lighter from Sakura Country, we directly reverse-engineered it, dismantling all the parts on the lighter, and using the cheap one if we could. ”
When he heard the words 'reverse engineering', Qingyun almost couldn't hold back his laughter.
Cottages are cottages.
Of course, you can also learn from Zotye, "pay tribute to the predecessors, pay tribute to the classics".
To survive, to develop, not to chill.
"In 92 years, with its high cost performance, the sales of Lucheng lighters soared from 50 million to 300 million per year, and by 2001, the lighters produced by Lucheng have occupied 80% of the global market share."
When he said this, Zhou Dahu sighed, "Qin Dong, you also know that there are two kinds of friends in this world:
One is that it is more uncomfortable to see others make money than to lose money, which is an internal matter of our country;
There is also a kind of market that has been robbed by others, and the lighter manufacturers of the Eagle Country are undoubtedly the latter.
They introduced the CR Act in '94, and when the major shopping malls in Eagle Country refused to sell Huaguo disposable lighters without safety locks on the grounds of child safety, we were not prepared at all.
In just one year, the trade volume of our export of Eagle Country lighters has dropped by more than seventy percent, and the entire Eagle Country market has closed the door to us. ”
Zhou Dahu sighed again, "At that time, our hearts were really big enough, thinking that we would not allow the export of Eagle Country, so we would export Europa."
As a result, the actions of Eagle Fire Machine Enterprises have also made local brands in countries such as Europa and Sakura Silla imitate them.
In the next few years, our lighter industry has been chased and blocked by the whole world! ”
Qingyun, who was stunned when he heard this, had a question, "President Zhou, didn't you say some time ago that on the side of Europa, did we win the anti-dumping case?" How is it ...... here?"
This area is full of discontinued lighter factories.
Zhou Dahu smiled bitterly, "Because of this industry, the technical threshold is too low."
Seeing that someone has made a fortune doing this, the neighbors and friends around him will follow suit.
In just a few years, Lucheng has become the country's lighter manufacturing place.
At that time, the production of lighters was mainly in small workshops of families.
In order to control costs, they are constantly improving the appearance and design.
The price has also dropped from one-tenth of the original genuine product to one-tenth of it.
With the fierce competition in the market, their prices have also fallen again and again.
When there is no more to descend, naturally no one will do it.
Right now...... It is said that many people have transferred to Zhaoyang, Xiangchu Province, and I heard that the labor there is cheaper, and the cost can be lower......"
……
In early July, it was very hot in Yanjing.
When the convoy passed by the door of the Fantasy Group Building, looking at the small iron gatehouse at the door, Qingyun was actually very curious.
Qin Tianchuan knew very well that he would get involved in the IT industry, but why did he basically not arrange to visit any IT giants in this 'Ten Thousand Miles' teaching.
Of course, it's understandable that there aren't those two horses.
They're not on the line at the moment.
Frankly speaking, Qingyun still wants to visit bigwigs like Zhiliu, Cheng Tianqiao, Zhang Chaoyang, Li Yanhong, and Ding Sanshi to listen to their business experiences.
Looking at his curious face on the side, Qin Tianchuan said lightly, "Don't look at it, this kind of person, I don't disdain to be with it." ”
Qingyun was stunned when she heard this, and looked at the cheap old man in front of her suspiciously.
In his impression, this old father-in-law has always valued harmony and has been friends all over the world.
Why is there such a disdainful attitude towards Zhiliu, the godfather of business?
Could it be that he was also born again?
At this time, Zhiliu, in the eyes of the people, is a successful entrepreneur with high morality.
Qin Tianchuan pursed the corners of his lips, "Think about the property rights I talked about before. ”
Qing Yun frowned and thought for a moment, then understood.
I still have a little bit of a small citizen mentality.
It seems that Zhiliu's management buyout operation back then is not a secret in the eyes of people at the level of Qin Tianchuan.
Also, there are no impermeable walls in this world.
There are some things that the public should only know at the right time.
'Things' have a 'time', and at the right time, the sixth princess will naturally make a move, "Are you from China?" You're a skewer, right? ”
Qin Tianchuan didn't say anything, just asked Qingyun to go back and check the information by himself.
After being silent for a while, he spoke again, "Remember I told you before, when I first set foot in the IT industry, some reporters said that I was 'doing IT with feed on my back'?" ”
Looking at the old man's obviously indignant face, Qingyun nodded with a very good eye and stopped talking, quietly waiting for the following.
Qin Tianchuan snorted heavily, "Bullshit computer industry!" In the final analysis, they are just processing enterprises that do processing with supplied materials!
It's nothing more than assembling it and sticking a brand, and it's really a dish. ”
Qingyun blinked his eyes and didn't dare to open his mouth.
What does that mean...... It seems that Qin Tianchuan was plotted by someone at that time.
or was strangled together, and until now he has a fire in his heart.
Half-sounding, Qin Tianchuan slowly exhaled a breath of turbidity, "You have to remember that there are barriers to entry in this industry, and you have to have a license."
I don't know what this kind of contract processing industry does with a license, but it just needs it.
If you really want to play in this industry, you have to think of a way. ”
……
Wu Ying, who had a beard, pointed to the skis on the wall and smiled, "I like this kind of speed very much, I like faster things." ”
Wu Ying, 44, who loves skiing, said that the success of UT Stakang today is also due to the fact that PHS was not recognized.
Qing Yun was a little stunned when he heard this.
I just don't know who is faster between Wu Ying and Da Qiangzi.
But what he is sure of is that PHS is indeed fast, and it will take less than three years from its prevalence to its decline.
Even the Qiangsheng Group can't resist the fast.
Wu Ying: "The luckiest thing about UT is that it has not developed very smoothly, especially the wireless local phone, which has encountered several twists and turns, which is actually a very good exercise for us. ”
The wireless local phone mentioned by Wu Ying is PHS with one-way charging and low price.
In the course of eight years, its fate has had several ups and downs.
Qingyun asked curiously, "Mr. Wu, PHS is obviously a backward technology, why do you spare no effort to promote?"
You don't have to worry...... Will it die out in the near future? ”
Qingyun knows very well that Wu Ying's experience during his studies is electronic engineering and digital signal processing, and he is a senior engineer at Bell Labs, so he can't be as ignorant of technology as Qiangsheng.
And PHS, although its appearance is a mobile phone, uses a fixed telephone network.
From a technical point of view, PHS belongs to the second generation of communication technology.
Using small cell technology, wireless coverage is achieved through small cell base stations, and the user terminal (i.e., wireless local phone phone) is wirelessly connected to the local telephone network.
To put it bluntly, it is a cordless version of "landline" technology.
At present, Huaguo has opened the prelude to the construction of the third generation of communication technology.
Wu Ying shook his head, "Xiaoqing, are chopsticks advanced technology?" How old is it?
It seems that I don't see that chopsticks will be eliminated in 3 or 5 years, at least not among the Chinese. ”
Qing Yun could only blink his eyes when he heard this.
He suddenly remembered what Mr. Ren said in an interview back then, "If the pig is too fat, it won't hum, and if you are used to making fast money, you won't be used to making slow money."
Obviously, Wu Ying at this moment, in the face of huge economic interests, has lost the professional judgment he has accumulated in his technical career for more than ten years.
Floating, or 'good wealth is hard to give'.
"The ultimate goal of PHS's development will be to replace fixed telephones, and as long as there are fixed telephones, there will be room for PHS to develop."
This explanation added by Wu Ying himself, perhaps this also represents the weakness of his subconscious.
……
"The development of PHS tells us a truth: everything must be moved forward step by step, and we cannot rush for quick success.
Huaguo's telecommunication services have their own characteristics, and they must have good quality, low cost, and development.
It should be said that PHS does not represent the mainstream technology in the general sense, but its low cost and good cost performance are good, so it was finally chosen by the people and achieved success.
PHS is a systematic project, which not only refers to the systematization of engineering construction, but also includes the systematization in the social sense.
It can now be said that PHS is a winner in every link of the entire value chain.
The takeaway for me is that as long as everyone in the value chain benefits, it is successful.
I think this is the guarantee that this backward technology can achieve phased success under the current national conditions. ”
Listening to Qingyun's eloquent conversation, the corners of Qin Tianchuan's mouth curled slightly.
He really doesn't understand the specific technology in this area, but he thinks that from the business logic, Qingyun makes a lot of sense.
This is a visible progress.
For PHS, this stinky boy's dislike is not disguised at all, but in the process of evaluation, he always adheres to an objective and neutral attitude and acknowledges the success of others.
That's maturation.
"Bringing you here today is what your uncle suggested to me, so that you can see the mentality of the helmsman of Sta Kang during the period of rapid expansion."
Qingyun was a little surprised, "Uncle also thinks that this Mr. Wu is floating?" ”
Qin Tianchuan smiled and nodded, "I really don't understand the technical level, but your uncle knows a lot about the electronics industry."
When driving, it is easy to go up the mountain, and it is difficult to walk down the mountain. Because it's easy for you to lose control when you're going down, you have to be in control.
An enterprise must also have control, high-speed development has nothing to do with it, you can't lose control, but also pay attention to the movement of the lane next to you.
You see, when driving on a winding road, you will honk your horn every time you turn and pay attention to distant sounds.
What your uncle means is that Wu Ying can't hear the distant sound now, he not only closed the car window, but also brought earplugs.
Stakang's transition from prosperity to decline will soon ......"
At this time, Qingyun was completely shocked by Qin Tianchuan and Uncle Qin Tianming.
He is familiar with the development of later generations, and knows that Wu Ying's defeat is normal.
Since PHS, Wu Ying still maintains a forward-looking vision in personal investment.
But sitting in the seat of a business leader, every step he made in business decisions can be called a stinky chess piece that stinks no more, and has contributed countless failure cases to the business school.
But Qin Tianchuan and Qin Tianming can speculate on the follow-up development just by relying on intelligence......
Is this the difference between a mortal and a genius?
In his previous life, he was just a university teacher.
Although in the eyes of ordinary people, university professors are the ceiling they can touch for a lifetime.
But he knows exactly where the boundaries of his abilities are.
Li Ning, Li Jinwei, Shi Yuzhu, Weng Rongjin, Wu Ying......
Even the four brothers of the Qin family, including their own cheap father-in-law, or several kings of the black wounded......
To be honest, these people were all existences he needed to look up to in his previous life.
In this life, I can talk to them at the same table.
This is Qin Tianchuan's lifting, not his ability.
The more he learned, the more he felt that the idea that he was quite talented in business was a bit ridiculous.
He Qingyun is not a top business genius, but relying on the information difference and vision in his previous life, he can stand in front of them in this time and space without feeling cowardly.
In fact, when facing Shi Yuzhu, he was constantly cheering himself up in his heart, 'This is a loser, there is nothing to be afraid of'.
Qingyun was a little confused.
For the first time, he was shaken about what he wanted to do, and he felt that he might not be able to control such a huge plan.
……
Weng and his son-in-law got on the plane to Huating at this time, and Chen Wan and Qin Manman had already chosen several locations, waiting for the two of them to make a decision.
On this plane, Qin Tianchuan did not choose the economy class again, but took Qingyun into the first class.
Looking at this posture, Qingyun also knew that this cheap old man had something to say.
After the flight attendant finished the food delivery service, Qin Tianchuan asked with a smile while eating,
"In the past few days, you have also seen a lot of enterprises and visited many entrepreneurs, what do you think?"
The knife and fork in Qingyun's hand didn't stop, but he was silent for a while before he spoke,
"Dad, frankly speaking, after seeing so many cases, I feel even more confused."
Yes, he told the truth.
The greatest benefit of the 'wall painting enlightenment' in the teaching building is that he accepts himself and accepts his shortcomings.
Admit that you are inferior to others and know where the gap is, so that you can catch up and not deviate from the direction.
Qin Tianchuan took a sip of orange juice and said lightly, "It's a good thing to be confused, which means that you see it, and they also listen to it." ”
This stinky boy's unusually firm temperament like an old dog is good most of the time, but sometimes it means that he doesn't listen to people.
Qingyun's confusion at this moment made Qin Tianchuan feel that he could look at this son-in-law higher.
He continued, "Then let's not talk about your feelings first, think more about it yourself, think about it more.
In fact, every person I take you this time, every company you see, and every business story born from it, there may be a variety of endings.
And the one that actually appears in the end is often full of all kinds of accidents.
So, looking back on, what you need to be concerned about is 'what's best for you',
It's not 'what's right' or 'what's the scientific answer'. ”
After that, he squeezed his eyes at Qingyun, "By the way, I actually think that Wu Ying's PHS is not as good as the mobile phone you spelled some time ago." ”
(End of chapter)