What the fourth stage is, in fact, Qingyun is very clear.

But he hesitated.

Because, what happens at this stage will not only surpass the cognition of the Great Hadron, but also affect the Great Hadron to start with the end in mind.

Qingyun was silent for a long time before he bent his fourth finger, and he decided to say only a small part.

After all, with him in this time and space, some chaos in the future may not happen at all.

"The fourth stage is called the content stage, in my understanding, the development trend of e-commerce at this stage is more quality, content, the original can rely on traffic, low prices, promotions to guide consumers to place orders, and now gradually rely on genuine content.

In other words, routine things will become less and less effective, and sincere things will become more and more popular.

The quality of goods has become the most basic problem, and more and more small and beautiful things have been excavated, that is, high-quality goods in the medium and long tail, while those products that rely on traffic guidance, low prices, and high sales but the actual quality is not good, are becoming less and less popular.

At the same time, the relationship between the merchant and the customer has changed, before we sold the goods, the transaction was terminated, but the customer's follow-up problems, such as use problems, after-sales problems, emotional expression problems, and relationship problems with the merchants, these needs have not been well met.

Therefore, at this stage, the content of e-commerce is more about connecting the entire shopping guide transaction process, expanding from pre-sale, in-sale, after-sale, relationship maintenance, user care and other aspects, and serving customers intimately.

Because of high-quality products and services, the effect of word-of-mouth communication marketing is getting better and better, and users use a product with good quality, and they have a strong intention to share in their hearts.

Users spread word-of-mouth to the circle around them, and the conversion rate must be quite high.

Therefore, as a top-level designer, it is more necessary to build tools and platforms to allow users to have a voice channel, so that other consumers can reach faster and more accurately. ”

Speaking of this, Qingyun shrugged his shoulders and said calmly, "Actually, at this stage, I can't see clearly, after all, I'm not in this business, but I believe you will see it clearly in the future." ”

Da Qiangzi was silent for a while, and asked suspiciously, "Mr. Xiaoqing, how do I feel...... Wal-Mart's style of play is the fourth phase of play. ”

Qingyun spread his hands, "This is your opinion at the moment, as for whether it is true or not, you need to verify it yourself." ”

Point of view? Fact?

Actually, Qingyun knows very well that this is not important to Da Hadron.

What matters is who is speaking.

Emperor Yun, who also knew the same kind of character very well, was silent for a while, and then said with a sincere face,

"Lao Niu, e-commerce is a double-edged kitchen knife, which can be used to cut vegetables or kill people.

I think it's a question that all of us have to figure out, both offline and online.

From an online point of view, whether it is an e-commerce platform or a merchant on this platform, in fact, they have gained an important power, called traffic.

But this knife, if it is simply used like Taobao for 9 pieces of 9 free shipping, 19 pieces of 9, free of charge, and inverted paste, then in the end you will find that this knife is a murderous weapon.

And this kind of murderous weapon, killing others, is also equivalent to killing yourself, this kind of 9 pieces of 9 is completely meaningless, it can only be bad money to drive out good money.

Some of our e-commerce businesses...... To put it bluntly, it's like the one that Lin'an Ma is doing now.

In fact, he also knows very well that this kind of commodity is either suicide, killing himself, or fake and inferior drugs, so such a carrier, he can expand rapidly and grow explosively in the first and second stages, but it will hurt the real economy.

Because my physical commodity, it has the cost of the product and the value of the product, so it should be a one-to-one price, and it becomes a suicidal act of 9 pieces of 9, so that the whole market will find, wow! When everyone sells 99, you sell 9 yuan 9, which finally destroys the foundation of the whole market and affects all the final consumption decision-making behaviors of all ordinary people.

They will think that he sells 9 yuan 9, why don't you sell 9 yuan 9, you just have no conscience, you are a black-hearted capitalist, you just want to cheat our money bags.

The common people are not wrong, they must give priority to price, it is not easy for anyone to make money, they will not consider the long-term harm to them by doing this, but if everyone does not think about it, the real economy of our country will die.

Because of 9 yuan 9, there is no profit, it all depends on the subsidy of burning money, and in the end, the whole society pays for this platform together. ”

Speaking of this, he shook his head, "It is the poor in the whole society who pay the bill, and it has nothing to do with the rich." ”

Qingyun raised his cup and touched Da Hadron, "We can't say whether a business behavior is right or wrong, we can only say that existence is reasonable, but, old cow, you have to think clearly, which kind of enterprise can survive to the end."

I always believe that if a good company produces good products and builds a good brand, it will eventually win the favor of users, so that the wealth earned can be passed on. ”

After saying this, Qingyun, who had finished his mouthful, smiled again, "Old Niu, believe it or not, in a few years, many rich people will find that their wealth cannot be passed on." In their eventual endgame, they will all pay for their contempt for the manipulation of human nature by the people's wisdom.

It's like the old ......."

"Three, Wyvern?" Niu Qiangdong, who had a little understanding, swallowed a mouthful of saliva and said with difficulty.

Qingyun nodded, "History, in essence, is to repeat yesterday's story. ”

At this time, he had a deeper understanding of Qin Tianchuan's preaching when he was 'traveling thousands of miles', and the experience of the two lives began to be integrated.

With a vision of the next 20 years, he knows better than anyone what business is.

Wealth, which can be passed on to future generations, is considered wealth.

Wealth inheritance?

Da Qiangzi felt that he didn't have to think about it so much now, but he understood what Qingyun meant.

Have an endgame mindset.

To put it simply, don't focus on short-term gains, lest you walk and walk without making any business mistakes, only to end up failing.

Da Hadron poured himself a glass of wine and was silent for a while, "I understand what you mean, you want to say that the dimension should be higher, don't grab the traffic that is at your fingertips, but the traffic that is good to obtain with consistent service." ”

Qingyun nodded, "So I think you can take a big step." Quality, service, and delivery speed, the first two are product selection, and the other is soft power, focusing on the distribution that can burn money.

Now that you've seen this, you should also be well aware that only when the logistics system is in your own hands can you improve the speed of delivery and thus get more customer satisfaction. ”

Niu Qiangdong sighed, "However, the logistics system is a heavy asset, and I don't have the power now." ”

Qingyun smiled, "Bezos's biggest regret is that when Amazon was founded, America already had a logistics giant like UPS, so he missed the opportunity to do supply chain integration." ”

He looked at Niu Qiangdong fixedly, "So, I think the idea that you want to finance another 30 million is fundamentally wrong." ”

Emperor Yun paused, "I'll give you 80 million." ”

No more, ineffective.

Even if you burn money, you need to control the speed, and if the control can't keep up, it will really be in vain.

In Niu Qiangdong's stunned, Qingyun smiled, "80 million this year, 200 million in June next year, and it will be doubled the year after tomorrow, and then in the future, as long as you dare to ask for it, I will dare to give it." Whether it's equity or debt, I don't care, I only have one request, you have to quickly establish a logistics system that reaches the whole country.

Don't be afraid of losses, how much you lose, how much I will make up for you, and the interest bank interest rate for the same period will be halved, but I hope that by this time next year at the latest, at least in the provincial capitals of the country, I ask Jingdong to achieve 'next-day delivery'. ”

Niu Qiangdong was stunned.

He didn't know what he could do, and he always valued Xiaoqing so much.

If it weren't for Qingyun's very clear orientation, he would be wondering if he himself was being targeted by Qingyun.

The Great Hadron fell into a long exam.

And Emperor Yun was enjoying peanuts and drinking wine.

For Yundi, investing in Jingdong is not a consideration of investment income at all, or further, not for the purpose of financial investment.

It's a security strategy.

A security strategy that serves the ultimate goal of the Internet of Everything of Yanhuang Group.

There are many kinds of strategies, based on the operation of the industry, based on the development of auxiliary industries, based on finance-driven, and based on industry-driven ......

When an enterprise is big, there is a need called security strategy.

Let's take a real-life example.

Gauder map.

Few people know how expensive a map can be.

Every night, there will be a small white car on the streets of many cities, with a 360-degree camera on it, running and running, and ordinary people rarely pay attention to it, and they don't know what it is doing.

It's updating the map.

Which night this road is broken and repaired, it needs to be reflected in time the next day, and the landform must be continuously restored, and whether you buy GPS or Beidou data, aerial photography data, supply hundreds of millions of users in China, the annual expenditure of this big platform, billions of dollars are always necessary.

Is it expensive to get a map?

Think about it, whose business did Gao Tai do?

Who should do the map?

Country.

The country should make a big map for everyone to use.

This should be part of the infrastructure.

However, the country was too short of money at the beginning, and as the price of embracing the world, we embarked on the road of marketization when many industries were very imperfect.

And there has never been a precedent in the world for such rapid development as our country, at that time we did not know how to regulate, and did not know which industries had to be in the hands of the state, which is a developing problem that we have to undertake.

Gao De, a private enterprise, did what a country should do, from the perspective of the enterprise, this is very remarkable.

Courageous.

This requires the investment of a huge amount of resources, funds and strength.

It is not easy to update the map of every corner of the country, that is, to update every road in the village for you.

Whether this can be done by relying on Beidou GPS, but also by relying on a large number of road updates and identification on the ground, this cost is very high.

Who should you collect money from?

Thousands of users across the country are using it, and users are so hi, shouldn't they charge money to users?

Should it be?

Actually, it should.

Who uses and who pays, this is the most basic business logic.

However, Gaode Map does not charge a dime for these users.

Of course, Qiandu will not be accepted.

Suppose, today's high charge is the first to charge, charging a dime for each navigation,

So, how many more people will insist on using Gaode?

All customers will defect to Qiandu.

This is very illogical.

Obviously, the map service is the end user, the conservative data of the whole country has 300 million high users, each person pays a dime for each navigation, the number of navigation times a year is for the convenience of calculation, 1000 times a simple and rude, an average of three times a day, online car-hailing and taxis are counted, this data will not be too outrageous.

Then 1,000 times is 100 yuan, 300 million people, is 30 billion, which is reasonable in business logic, and it is a big deal to achieve one-third, 10 billion, which is enough to cover the high expenditure.

But this money can't be collected, and whoever collects it will die.

Therefore, this dime cannot be collected.

If you open the Gaode map every time, pop, pop up three ads for you, to the crossroads, pop is another advertisement, saying how to drop a store around, I believe that everyone will immediately unload the Gaode map, turn their heads to the arms of Qiandu.

Of course, the result is that the market is only left with 1,000 degrees, and after the collapse of the market, everyone wants to live and die in the advertising maze of 1,000 degrees.

Qiandu, the king of advertising, didn't dare to do this, otherwise he would be happy.

But how do Gao De and Qiandu support themselves?

Taxi, data, traffic, location, ......

The countercognizant is that these things together can't feed them, and they can only make up for the losses better than nothing.

Otherwise, the shareholders will not think about how to make money every day.

The user side ToC can't collect money, the enterprise side ToB can't collect any money, the government side ToG, there is no logic, you collect money from the government, why does the government give you money?

B, G, C, all have no money, what should I do?

Everyone doesn't give money, capital comes to give money?

Is capital a fool?

Capital is that everyone is willing to give money, I give more money, and the enterprise has to earn more for itself or in the future, so that capital is willing to give money.

Therefore, Gaode Map's own business model is not profitable at all, but why did Ahri's father, who has nothing to do with it, buy Gaode?

Why did Lin'an Ma buy this money-losing goods? Such a thing that no one cares about at all, why did Lin'an happily spend tens of billions of dollars to eat the high map?

Is Lin'an Ma stupid?

He just has no conscience, but he is definitely not a fool.

Is it data?

Will Ahri dad run out of data? Who has more data than him?

Is it traffic?

Is Ahri dad still short of traffic? It is itself a traffic generator, and who can have more than him?

It's a security strategy.

……

(End of chapter)