Chapter 38 High-end business warfare is always so unpretentious.
Zhiliu, who was irritable in his heart, frowned when he saw Guo Wei shaking his fingers, and complained, "Xiaowei, where did you learn the moves!" Frivolous! ”
Hearing Zhiliu's anger, Guo Wei blinked his eyes, and quickly withdrew his hand and continued,
"The so-called ergonomics is actually an average, but in fact, men's hands are different from women's, he just changed the size and shape of the keycaps, artificially vacating a larger gap."
Speaking of this, he didn't sell it, "This is to take into account that firstly, girls' hands are generally petite, and second, girls' nails are generally longer than boys', and many girls have very long nails." ”
Li Qin's eyes turned green when he heard this, "Emma is!" How did this kid's head grow? Friends of women! ”
And they were all numb.
I have to say that Qingyun is scheming......
No wonder there are so many girlfriends!
Yang Zhiyuan's brows suddenly tightened.
He thinks that it is not just the young market, Qingyun makes such a move, there will be many women who hold on to the tail of youth, and they will automatically belong to the ranks of young people.
At least the one in his house can't escape.
Guo Wei said lightly, "I want to say, perhaps, in Yanhuang's brand strategy, brand is equal to experience."
We are now talking about the economic explosion, the knowledge explosion, the product explosion, in an era where the explosion is everywhere, people's attention has become a scarce resource, and the traditional advertising bombardment is becoming less and less effective.
Why? Because, in fact, the difference between goods has become smaller and smaller.
For example, computers, desktops, do not look at Yanhuang Group, in fact, each computer is the same format, remove the trademark, exactly the same, do not look at the trademark, consumers can not distinguish each product.
To be honest, this fourth stage is also what I saw in this picture, because the brand and product design ideas of Yanhuang Group are completely different from others.
I now have a sense that in the context of our current era, companies need to do everything they can to provide consumers with the ultimate experience if they want consumers to remember their products and services.
Only through the ultimate experience can resonance, word-of-mouth, fans, communities, and even brands be formed.
In other words, perhaps Qingyun's idea is that the future brand is not 'made' by the enterprise itself, but 'experienced' by the consumer, and it is not 'said' by the enterprise itself, but 'transmitted' among consumers. ”
Yang Zhiyuan really wants to scold, you Guo Wei was brainwashed by Qingyun!
However, thinking about it carefully, it was really the case, he groaned a little, and opened his mouth in confusion, "So, Qingyun doesn't need to push at all, he just needs the fermentation of word of mouth?" So...... He doesn't need a pathway! ”
Guo Wei nodded, walked back and sat down, "At least, in the 'Guochao' series aimed at young people, Yan Huang doesn't need to push and channel at all." ”
"Why?" Li Qin asked puzzled.
"Because, his target group is young people, and the first batch of customers should be college students."
Guo Wei took a puff of his cigar and said lightly, "This group is born to gather, and they are all in the university. ”
Li Qin was silent.
Halfway through, he smiled bitterly and scolded, "Niang Xipi's!" ”
Indeed, Yanhuang Group is a new army in the IT industry, and until now, it has not achieved sales.
However, the market of students, or the market of young people, is completely tailor-made for Qingyun.
Even Qingyun doesn't even need to build a direct-sales store, find a warehouse in each city to build an experience store and an after-sales maintenance point, and the rest are all on campus, and the marketing cost is similar to nothing.
Just one trick, word of mouth, you can get a lot of traffic on campus.
Li Qin sighed and pointed to the picture on the curtain, "We...... This shouldn't be difficult, right? Let's just copy the homework and change the name, such as 'Huaguofeng'? Disrupting his market? ”
Guo Wei was stunned for a moment when he heard this, and then he almost laughed out loud, and he was snorting there.
Good guys, it's all here.
Li Zhi glanced at him, "You kid knows how to use a hammer!" This is a high-end business war! ”
Yang Zhiyuan and Lin Min were both eye-catching.
High-end business wars are always so unpretentious.
Without waiting for Guo Wei to say anything, Zhiliu over there had already made a direct call.
However, in the middle of the ring, the shoulders of everyone in the conference room collapsed, and the people from the patent office said that Yanhuang Group had reported the appearance patent and color patent a month ago.
Moreover, Yanhuang Group used the postal system to file patents, and the date of the postmark is the date on which the patent document takes effect.
At this time, the application has not been approved, and it is not impossible to copy it, that is, once the application is approved, it will be seen directly in the court.
At this point, if it is a private enterprise, maybe it will be copied, and it will be a big deal to lose money in the future, but the fantasy is a state-owned enterprise, and its decision-making needs to be made collectively.
Once in the decision-making meeting, if the motion does not consider the patent situation in advance, it is considered dereliction of duty, and the resulting compensation amount for the intentional infringement lawsuit is regarded as the loss of state-owned assets, and Zhiliu at this time does not dare to bear this responsibility, let alone those outside independent directors and members of the executive committee of state-owned assets.
Zhiliu sighed, and then smiled self-deprecatingly, "Sometimes, I really have to sigh at this kid's demon. ”
Li Qin also felt that this matter had become boring, and turned his head to look at Zhiliu, "What is the second point that Qingyun just said that it is impossible for Qingyun to launch a business jet within a year?" ”
Zhiliu snorted lightly, "The second point ......"
He smiled, with a look of indifference, "We can only bet on the 100 billion, not to fight us." ”
Li Zhiyan was so angry that his lungs hurt.
This, he would say, is pure nonsense.
Just as he was about to scold, he suddenly calmed down and nodded approvingly, "You can really only bet." ”
What else to do?
Surrender and admit defeat directly?
Zhiliu, who had been frowning all the time, rubbed his chin and said playfully, "In this way, I think our previous judgment that Qin Tianchuan will not end up is still correct." The 100 billion ...... Maybe it's a book. ”
"Accounting?" Li Qin was a little confused.
Zhiliu explained, "I think that Magnolia's previous big move may be targeted by ABCD, and obviously the soybean matter is not over yet, maybe Qin Tianchuan will use his son-in-law's company to continue to operate in the market." ”
Speaking of this, he shrugged his shoulders, "Of course, I guessed too, there is no basis, but this 100 billion is really too weird, and other than that, I really can't think of other possibilities." ”
Lin Min cautiously opened his mouth on the side, "Is it possible that it is an international merger and acquisition?" ”
"Oh?" Zhiliu's brows tightened, "Tell me." ”
Lin Min licked his lips and continued, "Teacher, when explaining the case of Qingyun's merger and acquisition of TOP, you taught me that a new army wants to enter an industry, mergers and acquisitions are the fastest way, you said, is it possible for Qingyun...... Skip us directly and merge an international host? ”
Before Zhiliu could speak, Yang Zhiyuan next to him shook his head, "It's impossible." ”
He paused, and then chuckled, "To be precise, 100 billion is too much, you think, our transaction plan with Abby Emu is nothing more than an amount of two or three billion dollars, and it won't take that much." ”
Zhiliu nodded, "That's true, 100 billion, it's too much." ”
Li Qin raised his eyebrows, "Chip? ”
Guo Wei smiled, "Uncle Qin, it's impossible, it does cost so much money to build chips, but this is a long-term process, and there is no need to gather so much money in the short term." ”
Li Qin rubbed his temples on both sides, "Then I can only say, okay!" He's awesome! He's rich! I admit it!
Then don't care about the 100 billion! Then, let's move on.
Since our business jet market is safe in a year, the battlefield is only in the category of home jets, and it can be further narrowed down to the young market, this argument is okay, right? ”
Yang Zhiyuan really wants to say that the female market will also be captured, but think about it, this can be said to be a new market, because of Qingyun's brand strategy, the market that suddenly appeared, there is no need to discuss it in a defensive war.
Everyone nodded.
Li Qin patted the table, "This market is so big, at least for a year, our overlapping market is very small, that is to say, the scale of the battle is not large, there are only two roads in front of us, war or peace, there is no other option."
And, there's nothing to say, just ignore him completely and wait for him to play with him.
War, is to fight against him, anyway, his target group is also young people, I think to come up with a special machine, lower than his price, no matter what kind of user experience he has a mess, the price is the last word, he 5499, we are 4999, or even 4888, directly just frontal, a force to drop ten.
I think the previous idea was right, there was a mental calculation or no intention, so that he couldn't take advantage of the first wave, and naturally the word of mouth went down, and he couldn't play the role he wanted.
Take 10,000 steps back, even if this battle is lost, it is such a big thing, behind us is the Chinese Academy of Sciences, does he dare to kill them all? ”
Everyone thinks about it, although it is a very bad thing to call dad if you can't win, but it's better than not doing nothing.
Zhiliu nodded and said lightly, "The price war actually has to be fought." Whether it's the home machine or business jet market, it may not be his share of what he eats. ”
If this kind of price war continues, the most seriously injured ones are definitely not Fantasy and Yanhuang, they are definitely other brands.
The eldest and the second are fighting, and it is common for the third, fourth, and fifth to be gone.
Seeing that everyone had no objections, Zhiliu set the tone, "Then do it according to your Uncle Qin's wishes, the same configuration, 4888, and fight on the top." When will he go public? ”
"The information of the Yanjing branch is officially announced on September 15, and it will be officially listed on September 18." Lin Min replied quickly.
Zhiliu looked at the ceiling and thought for a while, "It's more than 80 hours until the 15th, Zhiyuan, is the supply chain too late?" ”
Yang Zhiyuan pondered for a moment, "Change to the same configuration within 4 days...... The others are easy to say, the difficulty lies in the graphics card, the magnitude is too large, and the sudden delivery of 100,000 levels is not available, I am afraid that the manufacturer will not be able to supply it. ”
Zhiliu put the cigar in his hand on the eggplant holder and said coldly, "Do you still need me to teach you to pick up the goods at a higher price?" ”
After that, he pointed his finger at Yang Zhiyuan, "With Yan Huangti, let him run out of stock directly." ”
Yang Zhiyuan understood and said that he would arrange it if he went down.
Li Qin set his eyes on Lin Min, "Xiao Lin, is your intelligence just a propaganda configuration sheet over there?" ”
He also wanted to look at the Yanhuang Group's promotional posters, sales distribution, sales policies and the like, "Huh? Directly poached his sales team, do you think it's feasible? ”
Lin Min smiled bitterly, "Uncle Qin, there is another news that the sales team of Yanjing Branch is collectively closed, saying that it is a collective training in sales skills." ”
Li Qin scolded directly when he heard this, "Damn! He's sick! How do you always play this trick! Get! Don't think about it! He was sure that he would do the same thing throughout the country, and he would guard against us. ”
Yang Zhiyuan also rolled his eyes again and again, angry and funny, "I now seriously suspect that Qingyun is a proper persecution paranoid, and he will do everything to prevent someone from harming him." ”
Guo Wei, who was wearing a gray cigar next to him, raised his eyebrows, "You don't know, he was originally an orphan with psychological trauma, and he didn't trust anyone by nature. ”
Lin Min smacked his teeth and said irritably, "Knowing is knowing, but this ...... Fighting with him is really too brain-dead. ”
Guo Wei deeply agreed, "When we fought with the four brothers of the Qin family, we were not so tired. ”
Zhiliu was also helpless, pointing to his heart, and said self-deprecatingly, "Since he appeared, I feel that my centrifugal terrier is not far away." ”
Li Qin hissed, pondered for a while, and then opened his mouth with a strange expression, "Or...... Lao Liu, tell me about it, and the two of you will sit down and talk? He's ambitious, I think...... He may not be limited to the computer market. ”
Zhiliu closed his eyes and was silent for a while, then shook his head, "It's feasible, but we have to fight, otherwise we won't have the confidence to speak at the negotiation table."
Just like in Goryeo, we had to defend the heights of 597.9 and 537.7 before we could get him to the negotiating table. ”
Li Qin thought about it and said the same, he hadn't heard of it and didn't talk about it first, he turned his head to look at Lin Min, "Where are they closed?" Is it possible to connect with the people inside? ”
Lin Min looked at the information, and then said with a strange look on his face, "It's the newly built Chunxue Villa, just over there in Shunyi, Qingyun directly chartered the villa area, and outsiders can't enter at all." ”
Li Qin touched his nose boredly, "Huh! This kid is really rich! Not bad for money! ”
There, he has been there, a villa is seventy or eighty thousand yuan a night, and there are more than 10 villas in the entire villa area, even if it is discounted for one night, it is hundreds of thousands.
After four nights, more than 2 million.
Listening to Uncle Qin's popular science, Guo Wei's eyes were green, and he couldn't say a word for a long time.
And Zhiliu shook his head even more when he heard it, half loudly, and scolded, "How did Qin Tianchuan teach?" What a proper loser! ”
……
(End of chapter)