Listening to Guo Wei's analysis, everyone immediately reacted.

Oh, yes!

Not to mention 40 billion, in fact, even if it is 10 billion against 4 billion, it is already a crushing bureau, what are Qingyundui doing with so much ammunition there?

Lack of firepower phobia?

It doesn't make sense.

Guo Wei took a sip of his cigar, and Biadabiada took two mouths, feeling bored, so he simply took out a bottle of red wine from Zhiliu's wine cabinet.

In fact, cigars should be paired with spirits like whiskey.

But Zhiliu is old after all, and there are spirits in the wine cabinet, Guo Wei didn't dare to open it, so he casually touched a bottle of sweet wine, took a few glasses, and beckoned Yang Zhiyuan to find ice.

This line of flowing movements, the corners of Zhiliu's eyes twitched.

However, seeing that Guo Wei didn't touch the most expensive bottles of wine, and now he is in a much more relaxed mood, he can only scold, 'The bandits have entered the city!' ’

After some tossing, Guo Wei took a sip of the wine glass, soothed the heat in his mouth, and shrugged his shoulders, "If we fantasize about a private enterprise, then Qingyun does this, I think it is a naked display of force, military exercises, let us surrender without a fight, and directly give away the fantasy, and everyone will take the money and leave."

But...... We are a state-owned enterprise! Who is he asking to surrender? CAS or SASAC? Isn't that hilarious?

Therefore, these 100 billion are not to hit us at all, or rather, not just to hit us.

Unless there is a problem with Minsheng Bank's own operation, and they are transfusing blood to Minsheng Bank, it is simply impossible. ”

As soon as Guo Wei's words fell, Lin Min's text message came.

He glanced at it and quickly opened his laptop, "The leaflet over there is out." ”

Seeing this, Li Qin was a little stunned, "Reliable, isn't it?" This should be top secret. ”

Lin Min said with a smile while waiting for the computer to turn on, "Uncle Qin, there are a few people in our sales company who jumped to the Yanjing branch in Yanhuang, and we spent a sum of money to buy them off. ”

Li Qin was a little happy when he heard this, "Hey! Qingyun's company is no different from a sieve! ”

Zhiliu shook his head, "Young man, I'm too anxious. If he had swallowed TOP, he would have spent a year and a half integrating the interior, reorganizing, and slowly developing, and the situation would be much better.

And now ......"

Zhiliu smiled, "I estimate that most of the new recruits in his company are like us." ”

When I first joined the company, I have a fart loyalty, and I can buy it with a lot of money.

It's not about any confidential data core programs, it's just about passing leaflets and taking pictures, and employees are naturally making extra money.

After Lin Min opened the email, he stayed for about ten seconds, and then slowly raised his head, "It's not one, but six!" ”

Yang Zhiyuan over there was stunned and exclaimed, "How is it possible?" ”

Yang Bingnan has no reason to lie to him, even if he is a lie, how much difference is there between one and six.

The screen was too small, so Lin Min simply cast the screen.

There are no promotional posters, and everyone doesn't care, after all, this kind of transmission of information, others can take pictures of the configuration of the leaflets.

Yang Zhiyuan, who saw the configuration clearly, breathed a sigh of relief.

Where are the six......

It's just one, but it's six colors.

Li Qin slowly read the words on the leaflet, "The prince in white clothes, the black armor town of the country, the green Qi leads the dust, the pink butterfly dances, the red sleeves protect the mountains and rivers, and the green shirt guards the people, hey!" This computer was sold. ”

"White clothes, black armor, green Qi, pink butterflies, red sleeves, green shirts...... Should I say it or not, young people are creative, hahahahaha! ”

Zhiliu laughed out loud, feeling a lot better, "Eh! Not to mention, he looks good in this color. This red ...... Eh, doesn't it look so vulgar? What color is this? ”

Guo Wei looked at it and shrugged his shoulders, "This is a low-saturation color, it doesn't look bright, but it's pleasing to the eye." ”

Zhiliu laughed a few times, and then instructed Lin Min to call the Ministry of Industry and Information Technology to verify to see if Yanhuang Group had registration and approval, whether it had obtained a sales license, and whether there were other configurations.

After that, he turned his head to look at Li Qin, smiled bitterly, and explained his actions, "I'm scared of being deceived by that kid." ”

Li Qin nodded with palpitations, "It should be." ”

The main thing is that kid, his heart is so dirty!

It didn't take much effort to confirm the news, and soon Lin Min brought a positive reply.

At least for now, Yanhuang Group has only obtained a sales license for these 'six' models.

Everyone immediately breathed a sigh of relief.

Yang Zhiyuan pursed his lips, "A good handful of cards are played poorly!" He is isolating the brand of Yanhuang Group from the business jet market. ”

Guo Wei rolled his eyes unceremoniously when he heard this, "Mr. Yang, he didn't fight badly, but ...... From this moment on, the young market was occupied by him. ”

Pointing to the six colors of the models above, Guo Wei said seriously, "He did not kill himself as a business machine, but directly cut the market and divided the market into two dimensions: young people and business." ”

Yang Zhiyuan was stunned for a moment, and then hissed, "No, Lao Guo, I really didn't understand, okay, you're right, I admit that he is really very appetizing to young people when he comes out with such a set."

But...... Which company will pay for this? This colorful model is a joke in the company. Do you want a business image?

Okay, even if he comes out with white or black to deal with the business jet market, but this bells and whistles, you and I are leaders, can you accept it? ”

Guo Wei shook his head, "I definitely can't accept it, it doesn't matter if you buy it at home, it's just uncomfortable to put a company." ”

After that, with Yang Zhiyuan's playful gaze, Guo Wei pointed to the four words on the leaflet, "Guochao series." Look, his series is called the Guochao series, which means that you can understand it as Yanhuang Guochao, which is equivalent to a secondary sub-brand that exists under the main brand of Yanhuang. ”

Speaking of this, Guo Wei shrugged his shoulders, "Qingyun can launch another secondary sub-brand of Yanhuang Business, the positioning of the two is completely different, you can also see from the configuration, the graphics card of the Guochao series is a game graphics card, which is specially designed for young people." ”

Li Qin's head buzzed when he heard it, mainly because of these various hues, which subverted his cognition.

Can computers still be sold like this?

Rubbing the bridge of his nose, Li Qin impatiently interrupted their discussion, "These are all afterthoughts!" In other words, it has now been completely confirmed that Qingyun will fight us and fight a price war against us. There's no doubt about that, right? ”

Guo Wei and Yang Zhiyuan glanced at each other and nodded.

Li Qin took a deep breath, "If I'm not mistaken, that is, at least according to the current intelligence, our business jet market is safe, right?" ”

Guo Wei thought about it, but shook his head, "Uncle Qin, this can't be determined, the current leaflet does indicate that Yan Huang is about to enter the young market, but it doesn't say that he won't reach out to the business jet market, although this may not be big, but I can't say death." ”

After that, he spread his hands helplessly, "This young man's thoughts can't be measured with common sense. ”

Zhiliu, who had been looking at the projection screen and didn't speak, spoke at this time, "In the short term, or at least a year, Yan Huang has no possibility of launching a business jet." ”

When the people saw that he was so sure of what he said, they couldn't help but wonder.

Li Qin asked his old partner curiously, "Lao Liu, how do you know, you have inside information?" ”

In Li Qin's view, the current Yanhuang Group is no different from a sieve.

Yang Zhiyuan has channels, Lin Min has channels, and it is strange that his well-traveled old partner has no information.

Zhiliu smiled, but shook his head, "No." ”

After that, he explained two sentences to Li Qin, "We do have a lot of information about Yanhuang, but it is basically peripheral information, even if it is the information that Zhiyuan has, it is still provided by the three small personnel, and they can't get in touch with the real core." ”

Li Qin somewhat understood.

In fact, when it comes to this, Yang Zhiyuan's insider identity is about to come out.

But no one broke it.

Zhiliu shrugged his shoulders helplessly, "Yanhuang Group, it seems to be loose and easy to penetrate, but in fact, the real core, Qingyun is very tightly controlled, and his software institute and the core department of the group are ......."

After listening to Zhiliu's confidential introduction to Yanhuang Group's information, Li Qin was directly dumbfounded, "What the hell? He's ...... Except for his own woman, no one believes it! ”

I've seen a single husband, but I've never seen such a single husband.

Looking at the old man's stunned appearance, Zhiliu shook his head and smiled bitterly, "I even highly suspect that the important strategic planning of the Yanhuang Group only exists in that kid's mind, and Qin Manman may not know the whole picture." ”

Yang Zhiyuan and Lin Min were also thundered by these words.

Guo Wei smiled, "There's nothing surprising, Yanhuang is a private enterprise, and Qingyun itself is too short of human resources." And Qin Manman......

From Qingyun's behavior pattern, it is not difficult for us to conclude that this kid is really arrogant and does not be a son-in-law.

Therefore, he must also guard against the Qin family, which means that he has no one to use at the moment, so he can only speak up. ”

Zhiliu smiled bitterly in his heart when he heard this.

'One Word Hall'......

This is the mode he dreams of.

No way, the times are different, in the era of his entrepreneurship, there is no platform of state-owned assets behind him, and it is difficult to move an inch in the market.

Haier, a collective enterprise, logically belongs to the same system, and they are all surnamed the country, but for hundreds of thousands of loans, they can only break into the local office meeting and cry and demand fairness.

Each era has its own special historical background.

Anyone who wants to go back to the seventies and eighties to start a business, if there is no one behind him, it is purely crooked.

Shaking his head, Zhiliu closed the topic back, "The reason why I'm so sure is two points." ”

He flexed a finger, "First, Zhiyuan talked to Yang Xu before, and Yang Xu mentioned that Qingyun is going to take the Celeron desktop CPU to make a laptop through the barebones method. ”

Li Qin sneered when he heard this, "This kid is really whimsical, who would buy this kind of laptop." ”

Jiryu shook his head, "Young people will pay for it because it's cheap enough." ”

Li Qin's laughter came to an abrupt end.

Zhiliu picked up the wine glass and touched it with him, and continued, "I even doubt that he will make some 4999 or 5999 notebooks like Xingtianwu Army." ”

Speaking of which, he pointed to the curtain, "Just like this, another series of bells and whistles." ”

Zhiliu looked at the curtain and sighed, "Although we fantasize that we have a hostile relationship with the Yanhuang Group, I really have to say that he is taking the path of industry.

The brand strategy of Yanhuang Group has raised us by one rank.

According to the point of view of the main brand and the secondary sub-brand that Xiao Wei just said, it is obvious that Qingyun is focusing on the core brand of Yanhuang, and uses different elements to give different definitions to the main brand of 'Yanhuang'.

The launch of two or more completely different sub-brands in a short period of time seems to be majestic, but it is not conducive to the establishment of the respective images of the sub-brands, and even causes the market users to be dazzled, so that each sub-brand forms a cognitive dislocation situation.

Therefore, he will definitely deepen a sub-brand, and wait until this sub-brand is completely accepted by the market before launching the next sub-brand.

But this time should not be too long, otherwise the image of the sub-brand is deep-rooted, which will affect consumers' perception of the main brand of Yanhuang, which is a situation that Qingyun will try to avoid. ”

When the crowd heard this, they were silent.

Guo Wei took a sip of wine, "The teacher's judgment is very accurate. ”

This is completely a comment on the leader's point of view, if the general subordinates say this, it is purely in front of the leader, and it is uncomfortable to find it.

But Guo Wei is different.

He who proposed the advertising positioning of 'There is no fantasy in the world', is actually a planner of fantasy brand strategy, and he is also an inner disciple of Zhiliu, so he is qualified to say this.

Zhiliu tapped his finger at him, "Go on." We need to reorganize as well. ”

Guo Wei was not polite, "In the stage when our country's economy has just developed, the brand is equal to the label, distinguishing itself from others.

At this time, most of the 'brands' were names of people and places, such as 'Wang Zhihe Tofu', 'Wang Shouyi Thirteen Fragrances', 'West Lake Longjing', etc.

Because using the names of people or places is the easiest way to distinguish yourself.

Later, with the gradual prosperity of the commercial society, there were more and more goods on the market, and there were more and more channels for selling goods. How can a company call on more people to buy the products it produces? It is necessary to 'advertise widely' to increase visibility.

In the 80s and 90s of the last century, as long as the company placed advertisements on the central TV station, and by the way, it would be known in China as long as it was certified as a 'Huaguo Famous Trademark' or 'Huaguo Famous Brand'. When people walk in a mall and see a product they've seen on TV, they immediately know it's a 'brand'.

At this stage, brand equals awareness.

There are many brands at this stage, such as Jianlibao, Bubu Zai, Sanzhu Oral Liquid and other brands through TV advertising, in a short period of time, everyone is well-known.

Actually, the same is true of our fantasies.

Fantasy is equal to a computer, which is the simple cognition of the Chinese people.

But today, this approach is slowly falling behind.

At this time, the era we are in now is the stage where brand equals differentiation.

The commercial society further prospered, and more and more goods filled everyone's life. At this time, it is not enough for the products produced by the company to be well-known, and it is also necessary to give consumers a reason to choose me and not others.

This reason is the so-called differentiation.

This has long been the case abroad, such as Clero's hair dye, 'she used? She's useless? McT's Coffee's 'Dripping Aroma, Unfinished', Danno Yogurt's 'Polar Bear Old Man', and Anacin's Pain Relief Tablets' 'Fast, Fast, Quick Results', these advertisements keep labeling their brands, branding them with what they need, and distinguishing them from other competing brands.

In fact, there are many businesses in China that have done this, such as Nongfu Spring's 'Nongfu Spring is a little sweet' in the 90s, and 'We don't produce water, we are just nature's porters' launched in 2000, and this year they directly changed the label and directly marked 'natural water', which immediately distinguishes it from other competing 'mineral water drinks'.

In short, it is to emphasize a core proposition that 'no one has me'. ”

Li Qin interjected when he heard this, pointed to the 'national tide' in the leaflet on the curtain, and asked suspiciously, "That's the kid like this?" ”

Guo Wei shook his head, "Uncle Qin, he's in the fourth stage. ”

He was embarrassed to say directly, Qingyun was one rank higher than them, but two ranks higher.

Li Qin almost choked when he heard this, coughed twice, and glanced at him helplessly, "Don't kill your prestige." ”

Guo Wei spread his hands, "Uncle Qin, there is no way, he is just standing in a higher dimension." ”

With that, he stood up, picked up the laser pointer and drew on the curtain, "Lin Min, this area is enlarged." ”

Lin Min couldn't do anything, but under the gaze of Zhiliu and others, he hurriedly did so.

No way, on the outside, he's a fantasical new generation executive who has made a name for himself, but here, he's the smallest little guy.

"Great!"

"Great!"

Like shouting a golden hoop stick, the picture was enlarged until it was about to blur, and Guo Wei shouted to stop.

He shook his head with pity on his face, "It's a pity, the photo is low in pixels." ”

When everyone was inexplicable, the laser pointer in Guo Wei's hand stopped in a corner.

There was a hissing in the office.

The focus of this promotional picture is the configuration, what does the computer look like, it is very small in the promotional picture, it is no different from other computers, but when you zoom in, you can still see it clearly.

The models launched by Yan Huang, Green Qi, Pink Butterfly, and Red Sleeves, whether it is a monitor or a case, are all rounded, and even the keycaps on the keyboard are made round, while the white clothes, black armor, and green shirts are extremely angular.

"Yan Huang's computer distinguishes between men and women. That is to say, in industrial products without gender differences, he gives the product a different temperature, which directly fills the user's experience, and even, you see the gap between the girls' keyboards, which is obviously larger than the three keyboards of the boys. ”

Lin Min scratched his hair, his face was full of inexplicable looks, "Mr. Guo, what does this mean?" This is obviously not ergonomic! Obviously, it's useless! ”

Guo Wei shook his finger with a smile.

……

(End of chapter)