Chapter 137: Do You Want to Be So Ruthless?
'What's new?' ’
Guo Wei picked up the mouse to circle the key points, and then hurriedly turned to look at Yang Zhiyuan, who was blushing and happy next to him.
"Mr. Yang, have you woken up? When I woke up, I quickly arranged for someone to go to the door of the store to see, and there were scalpers who were raising the price by 3,000 yuan to collect our computers! ”
Guo Wei's words thundered everyone in the conference room, and the entire conference room was like a fried pot.
"Scalpers?"
"3,000 yuan increase?"
"Collect our computers?"
Yang Zhiyuan said that this was a knife stabbing his ass - it opened his eyes.
In the past few years, he has seen scalpers who poured train tickets, ball game tickets, and concert tickets, and also witnessed the scalpers in the paper stock market back then, and even saw the scalpers who used to queue up all night at the entrance of the mall to buy Toshiba Soni TVs......
However, this scalper who sells computers is the first time he has seen it.
Once the computer is released, it will gradually begin to enter the price reduction cycle, who is particularly hoarding computers!
Isn't this stupid, he said?
Guo Wei gave him a roll of his eyes, "Hurry up!" Hurry up and call someone to go to the store to verify! If this happens, something will happen. ”
Yang Zhiyuan also knew the severity, so he hurriedly arranged it with his tongue open.
Everyone also hurriedly opened the website, watched what was said in the forum, or verified the situation through private relationships.
Zhiliu and Li Qin looked at each other, they didn't know what to say, and urged Guo Wei to quickly operate the computer to zoom in and show them the situation on the Internet.
'! You can't grab it at all! I was queuing up in front of the store before the launch began! As a result, no one bought it! ’
I feel like it's just playing with us! Jiryu also said that he wanted to 'make friends' with young people? I'm sorry, I'm not worthy! ’
'It's just disgusting! Hunger marketing should also have a degree! ’
'It's monkey tricks!' Also the first batch of 100,000 units? I even wonder if Fantasy Group only produced 100 units! ’
'I'm drunk too!' Guess what I saw? There are still scalpers receiving goods at the door, and the price is increased by 3,000 yuan! ’
'it! If you buy this computer, you can earn it! ’
I also saw that the scalpers themselves were saying that it was too late, and their first buddies picked up the goods directly from the store! ’
'Coordinates Jincheng, Jincheng Donghua Computer City has this computer, the price is 8666 yuan! Why don't you grab it! ’
'Good fellows! 3688 yuan more expensive than the official! Why doesn't it sell 8888 or 9999! ’
'No way, DIY with the same configuration is almost the same price. If you increase the price, others will install it themselves. Now this price is equivalent to a three-year warranty more than DIY, and a genuine operating system. ’
'These scalpers are so shrewd! ’
'Guess where these scalpers are?' To put it bluntly, it was the channel merchants of Fantasy Group who did it themselves! ’
'Good fellows! I can only call out the good guys! So sell one, when they get 3 months' salary! ’
'This marketing method is disgusting! ’
'Say it, I know the Fantasy Group can't be trusted!' And so it was! Let's wait for Xiaoqing to always have their products from Yanhuang Group! ’
'That's it! Still the godfather of business? Phew! ’
‘……’
Everyone in the conference room turned green when they saw it.
They never expected that it was originally a special price machine used to fight a price war to win the reputation of young people, but now it seems that it may mess up the reputation.
Guo Wei, who had just received the script, was also in turmoil in his heart at this time.
He knew that kid was very poisonous, but he didn't expect it to be so poisonous.
If you want to say how innovative Qingyun's trick is, I can't say it.
Guo Wei, who grew up in an era of material shortage, knows very well, where is this method?
In the era of exchanging tickets for supplies, there were more times when the price was increased to the point of madness in a specific period.
Before the change, there was a lot of buying and selling.
Moutai in the friendship store, as long as there is a relationship, it is 10 times the price difference when it comes out and resides.
Even the fake collar shirt that looks like it has to be bought in a state-run store, and if you don't get it right, you have to rely on the relationship.
But this trick really hit the seven inches of fantasy.
He was still thinking that this matter had come to this point, and it would end here, and the Fantasy Group was equivalent to helping the Yanhuang Group generate 500,000 computers at a price of 2,800 yuan per machine.
Unexpectedly, apparently Qingyun's kid's appetite is far more than 500,000 units.
Just when he was still sighing, Lin Min, who answered the phone over there, came over and reported,
"IT168, Pacific Hardware Network and other network evaluation agencies contacted us, they can't buy the existing machine, can you please provide us with two for evaluation?"
This is not unusual, larger evaluation institutions, such as computer newspapers, Volkswagen hardware, manufacturers will take the initiative to send samples for testing, and then pay a pen fee to buy a touted advertorial.
And the well-known websites, such as Xinlang, Internet Difficulty, and Xiaohu, are also dealt with.
Smaller websites don't have this treatment, and you need to spend money to buy them yourself.
But these people, after all, are also a circle, usually a greeting, and some have a way to get goods in the channel.
But this time, it's very strange that even these websites can't buy it, which shows that it's really a big deal.
Everyone was also scared out of a cold sweat.
It can't be a scalper, right?
Yang Zhiyuan also received a reply, "Indeed, a large number of scalpers have appeared in the sales stores of our channels, including our flagship direct store in Zhongguancun, which was taken away as soon as the goods arrived." ”
Speaking of this, he was also very helpless, "I also asked, and everyone else paid the full amount two days in advance." ”
Zhiliu covered his forehead, looking pained, "In other words...... Now there is no real consumer who buys our computers at the regular price, right? ”
Li Qin next to him also looked like he had been constipated for several days at this time, "me? Do you want to be so ruthless? ”
"Let's do it......"
Zhiliu looked at Chief Accountant Ma Xuezheng with a wry smile.
If you want to break this situation quickly, the way is actually simple, and the only way is to supply a large number of scalpers, and the price will naturally come down.
This point was confirmed in the battle of Huating cotton in the 50s of the last century.
All business wars, let the process be treacherous, and in the end, it is a comparison of forces, and there is nothing to say.
But the question now is how to increase supply without affecting this year's profits.
Seeing this, Ma Xuezheng also understood what he meant, and shook his head slightly.
She passed it last time, and the top of the sky will increase by 200,000 units, and any more will affect the overall situation.
Jiryu sighed and rubbed his temples with both hands, thinking about something.
In the middle of the sound, he suddenly opened his mouth, "Personnel outside the executive committee will leave the venue temporarily, and Guo Wei and Lin Min will stay." ”
Many people in the conference room got up one after another and walked out quickly.
Obviously, this is the time when the bigwigs need to negotiate.
After the idle people went out, Zhiliu asked Lin Min to close the door, and then said to Ma Xuezheng, "Old Ma, is there no way at all?" ”
Ma Xuezheng thought about it again and again, and smiled bitterly in embarrassment, "It's okay to say that it's okay to talk about funds or anything, but now what you want is real profits, which is very difficult." ”
It's not that the accounting statements can't be adjusted for profits, but mainly involves the operation of stock swaps, and they have already moved their brains.
Even they have taken into account the tricks of land appraisal and value-added and pre-receivables.
But Abby Emu is not a fool, and the transaction structure should be used to evaluate net assets, but this appeal is also consistent with the state-owned assets.
Now in front of them, if they want to stabilize the stock price in the coming year, they can only rely on performance.
After all, Fantasy Group is listed on the Hong Kong stock market.
Hong Kong stocks, whether it is accountability or market maturity, are not comparable to fake A that is played at will.
Fake A is a fine of hundreds of thousands, but Pearl Island can be fined to bankrupt the family.
However, Zhiliu heard the meaning of Ma Xuezheng's words.
It's difficult, but it's not like there's no way around it.
Then all that is needed is to pay the price.
At this time, none of the people present were stupid, they also thought of it at this level, and they all set their eyes on Ma Xuezheng.
Ma Xuezheng said, "Change the way of signing contracts between Shenzhou Digital and local platforms, and include the revenue that was originally recognized year by year for 3-5 years into the current period at one time. ”
At this point, she paused and continued, "Or 5 years to 3 years, 3 years to 2 years. ”
Li Qin smiled bitterly when he heard this, "Old Ma, where is it so easy, it is all about dealing with the locality." ”
In his opinion, this is a fantasy.
The place is all Party A's father, digging food from his father's mouth?
Although the fantasy is a state-owned enterprise, it is not the son of the locality, why do others do what they are used to you?
Moreover, it is already September.
To put it mildly, every money in the local area now has a place to go.
Only the one that spent the money at the end of the year can be topped.
But that money ......
It's all sophisticated, why should others give it to you?
Ma Xuezheng is confident, "You can give commercial discounts, transfer some benefits, and then ask the Chinese Academy of Sciences to come forward to coordinate and coordinate."
Or ......"
She pondered for a moment and said uncertainly, "It's still in coordination with the local government, we recognize the income according to the progress of the project, but they can pay according to the original number of years, and finally we will transfer some benefits, but we will modify the revenue recognition conditions of the contract, we say ours, they say theirs." ”
She spread her hands, "I can't think of any other way." ”
Li Qin nodded when he heard this, "This has room for operation, but we still have to ask the Chinese Academy of Sciences to come forward and coordinate with the local government, and in the end, it will be a big deal." ”
Ma Xuezheng smiled helplessly, "Lao Li, unconventional means, there is no way to have both and want." ”
Zhiliu set his eyes on Guo Wei, who was sitting there holding his hands and showing a look of concern.
There is no way, Guo Wei is the chairman of Shenzhou Digital, he doesn't nod, no one wants to pass this plan until he is exempted.
Ma Xuezheng's method is to confirm the contract income of Shenzhou Digital in advance for several years.
Before the implementation of the new standard, there was no problem in accounting treatment as long as the contract was self-justifying.
It is also very easy to operate, and it is not too difficult to sign a supplementary agreement with the local government to modify the terms, as long as the relationship is in place.
Moreover, it is more real than accounting fraud to generate a lump of profits out of thin air, and everyone's responsibility is much smaller.
Even if there is a problem in the future, it will be fooled that 'we have not studied enough about the accounting system, and we will strengthen our study in the future'.
However, this is moving Guo Wei's personal cake, which is closely related to Guo Wei's own income.
Because, Fantasy Group, the parent company of its listed company, Fantasy Holdings, is a state-owned holding enterprise, with 65% of the state-owned shares, and the other 35% is an employee shareholding platform under the leadership of the trade union.
As the chairman of Digital China, a second-level subsidiary of Fantasy Holdings, Guo Wei's assessment is the achievement of business indicators during the assessment cycle, and personal performance and bonuses are issued accordingly.
The assessment cycle of state-owned assets is usually based on three years.
In the past three years, each year has its own assessment goals, and the total cycle also has a total cycle goal.
Calculate the big account, Guo Wei is no problem this year, but every assessment year in the next two years will suffer a big loss.
Usually, because the requirements for maintaining and increasing the value of state-owned assets are constant, state-owned assets can accept that enterprises do not grow or grow less every year, but losses are very problematic.
Once you lose money, everyone has to talk about it.
However, the operation of an enterprise is a market-oriented activity, where is there a company that can maintain positive growth every year?
Therefore, in order to balance the assessment and reality, the contract signing of state-owned enterprises usually has to take care of the profits of each year.
State-owned assets also have black words, and this trick is called 'making up for debts with abundance'.
It is in the year of the outburst of performance, through certain means, some profits will be smoothed to the following years, so that everyone has a year-end bonus every year.
……
(End of chapter)