Chapter 142: Price Butcher (1)
Shi Guangyong coughed and said 'I know' with an expressionless face.
While Shi Guangyong was talking, Zeng Tao, who had not spoken all the time, took the mobile phone she didn't know when she touched it and quickly edited the text message.
Although the phone hung up, Mono Mukinai still covered her mouth tightly, as if she was afraid that she would ruin her husband's big thing by making a sound.
At this moment, her heart was also stirring up.
This is......
Mono Mu Xiang quickly clarified the context in his mind.
It seems to be right, too.
It was at this time that the door of the house was opened with a key from the outside.
A double ponytail Lori entered the house by herself.,In the entrance is very skillful to change slippers.,And then shouted at the door.,
"Mama Zeng, I'm here~! What's delicious to eat today? ”
……
Pengcheng, Xingtianxia Industrial Park.
At eight o'clock at night, in addition to the assembly workshop in the park, the lights are still on in the rooms on the top floor of the office building.
Not all bosses can be bright at night.
In fact, the larger the scale of the enterprise, the less entertainment the leaders have, especially in the emerging industries with the IT industry as the core.
A lot of unnecessary socializing can be allowed to go to others.
Wu Junjun, chairman of Xingtianxia Group, has also passed the stage of pursuing lustful dogs and horses.
Of course, the bigger reason is that IT companies in the destocking cycle are actually very hard, and Xingtianxia Group, which adheres to the 'parity strategy', is particularly hard.
Xingtianxia Group can break out of the encirclement in the IT market of the Red Sea and become a thorn in the side of Fantasy Group, and the biggest secret is the 'cost leadership' strategy.
Every penny of profit is saved from the cost and turnover speed.
The cost is easy to say, and the focus is on the speed of turnaround.
Compared with the financialized, in-depth and scientific supply chain of Fantasy Group, Xingtianxia Group is limited by its financial strength, and it is controlled by Chairman Wu Junjun to improve the turnover speed.
From channel sales, product development, manufacturing to parts supply, etc., all of them are done by the army itself.
The characteristics of private enterprises that are arbitrary and arbitrary have played a huge advantage in this link.
This improves efficiency, saves time, and enables Xingtianxia Group to respond quickly and put in place when responding to changes in the market.
Even the army has stipulated a 'five-hour rapid response system'.
That is, when a certain piece of information in the market changes, this information must be fed back to the chairman of Xingtianxia Group from the terminal at the fastest speed, and then the senior management will judge and analyze the information and make decisions, and then its corresponding decisions will be transmitted to the terminal at the same speed and disclosed to the market, and the round-trip time of the entire information chain shall not exceed 5 hours.
Therefore, they can always launch products that consumers generally need quickly and on a large scale, without worrying about unsalable products caused by technological upgrading.
However, this system will not only make leaders at all levels hard, but also make grassroots employees live better than death every day.
Before 8 o'clock every night, the sales, inventory, and production of more than 30 branches across the country must be reported to Wu Army.
How many products are sold, how many products are not sold, how many products are on the way...... The first-hand information is he, the chairman.
The speed of his decision-making determines the office efficiency of Xingtianxia Group.
Of course, it also determines the upper limit of Xingtianxia Group.
However, this is also in line with its strategy of positioning itself in the low-end and mid-range segments, not to provide the most cutting-edge technology, but to differentiate itself from the high-end market.
At this time, Wu Junjun hung up the phone, threw the phone on the table casually, and cursed in his mouth, 'Niang Xipi's old Zhiliu bastard, why doesn't he die!' ’
Lu Zhenyu, the general manager of the company sitting opposite him, wanted to laugh but didn't dare to laugh.
Wu Jun threw a cigarette over, lit it himself, and then leaned back in the boss's chair, put his hands behind his head, and put his feet on the table, slanting and paralyzing.
Half-ringing, he spit out, "You also heard Xiao Ban just now, Lao Lu, what do you think?" ”
When he was answering Zhiliu's call, Lu Zhenyu happened to come to him, so he turned on the speakerphone so that he could also listen to it.
"Chairman, if you want to break the contract with Yanhuang Group...... Our liquidated damages...... It's not easy to do. ”
The 20% liquidated damages is not a small number, more than 140 million.
However, fortunately, in order to export evil spirits, Wu Army basically added a 5% gross profit to the cost price and provided it to Yanhuang Group at a friendly price of 2,399 yuan, so Yanhuang Group was embarrassed to set too high liquidated damages.
The 20% penalty is actually quite high.
But the Yanhuang Group is set so high, everyone can express their understanding.
After hearing that Qingyun was fantasized about priing an order for Jingyu graphics card, he was so angry that he would rather set 10 times the liquidated damages for all suppliers to increase the price, just because he was afraid of being ordered again.
At this moment, Lu Zhenyu knew what Wu Army meant.
He also understands Wu Junjun's idea of rebuilding the brand's reputation.
But he felt that it was too short-sighted to do so.
And it's extremely risky.
Qingyun is not terrible, what is terrible is the Qin family.
But......
After getting along for many years, Lu Zhenyu knows very well what kind of person he is in front of him.
You said that he was short-sighted, and others built a family from scratch in just eight years, and established a new IT force with billions of assets in the competitive track of IT.
From running computer training courses to acting as an agent for the sale of computer accessories, to creating its own brand of computer boards, realizing independent research and development and production of boards, and from creating its own brand of computer machines to realizing independent research and development and production of high-performance desktop computers, notebook computers and their peripheral equipment, the development of the army has been quite steady.
He is the one who has truly stepped out of the path of "trade, industry and technology" integration, and successfully applied the "Panasonic model" of Konosuke Matsushita in Sakura Country to the reality of China, which is called the phenomenon of "rejuvenating the world" by the industry.
What's more, when he first entered this market, in the face of the joint strangulation and channel blockade of Fantasy Group and other stakeholders, Wu Army's genius when he broke the game made everyone's jaws drop.
The former board sellers, all co-opted, completely take a chain way to operate its computer sales channels, overnight in the country at all levels of the market emerged more than 2,000 franchise chain stores, in this way, Xingtianxia Group to break the channel encirclement.
Moreover, this trick not only bypasses all channels, but also greatly reduces channel operating costs because it directly faces customers.
Top 10 Outstanding Young Entrepreneurs in Pengcheng, Top 10 Outstanding Young Entrepreneurs in Eastern Guangdong, Trustee of Dongdong University, Visiting Professor......
Such a person, no matter how you say it, he cannot be short-sighted.
By June 2003, there were 35 branches and 34 offices across the country, directly controlling and managing more than 2,700 stores, almost completely without middlemen to make the difference.
Shenzhou computer's store is rented by Shenzhou, and it is renovated in a unified decoration style similar to McDonald's before recruiting dealers, and the dealer's inventory is not needed, the cost is very low, and the channel does not need a lot of money.
Therefore, despite the adoption of the asset-heavy direct sales model, Xingtianxia Group not only did not increase costs, but saved at least about 5% of profit consumption compared with competitors, and the speed was more controllable and efficient.
But if you want to say that Wu Junjun is the father of the affordable price revolution of Huaguo computer, and that he is a hero who should be recorded in the history of Huaguo's computer development, this is too flattering to him.
Wu Jun's fortune is a black and black that Li Kui and Li Ghost are stupid and unclear, taking advantage of the loopholes in China's patent review, and successfully depriving the genuine Xiaoyingba graphics card with his own registered copycat brand Xiaoyingba graphics card, and defeating the genuine Panying motherboard with the copycat Panying motherboard, so as to put his development on the fast track.
Later, he took advantage of some obscure mindsets in the era of poor people's wisdom at the beginning of the century, so that ordinary people thought that the Shenzhou computer produced by it and the Shenzhou spacecraft N of Huaguo Aerospace had an inexplicable relationship, and endorsed its products, thus becoming an instant hit.
It's very simple, when people are accustomed to the strange existence of the Bayi Army Cooking School and 504 Ice Cream in that era, the Wu Army has taken advantage of this in reverse.
The day after the launch of Shenzhou, the Wu Army distributed advertisements for its new computers in the form of newspapers on the streets and alleys for free.
The headline on the front page was a huge spacecraft with the words "Warm Celebration of the Successful Launch of Shenzhou X", and when you opened the newspaper, it was the reporter's report on the Shenzhou spacecraft and the report on the Shenzhou computer.
Let's just say that this is an out-and-out bastard.
When Wu Junjun heard this, he glanced at Lu Zhenyu deeply, thinking in his heart that sooner or later he would have to change this old boy.
He knew that Lu Zhenyu had great talent, but unfortunately it was not a heart.
He doesn't care about his reputation as a chairman, but this old boy cherishes his feathers very much.
What, keep a good name, and go to the next house in the future?
He sighed, but he could only stabilize Lu Zhenyu for now.
After all, it is not easy to find a suitable person for the position of general manager.
"Zhiliu said, this money, they out."
The dissatisfaction contained in Wu Junjun's faint tone made Lu Zhenyu feel quite uncomfortable.
He admitted that Wu Army was a hero, but he was far from the hero...... It's still too far from the pattern.
Zhiliu is certainly the godfather of business, but how can Qingyun be worse when he crosses the river?
Other people's play, compared with the current IT industry enterprises, can be regarded as a dimensionality reduction blow.
He didn't believe that the Wu Army couldn't see clearly, otherwise the Wu Army wouldn't be worthy of such a big family business.
But Wu Junjun is also a person who is dissatisfied with everyone, and he has always been angry with Qingyun when he was interviewed by Phoenix Satellite TV, when he almost named and scolded Xingtianxia Group's flesh and blood factory.
Of course, it's more jealousy.
Before Qingyun appeared, he was the grassroots hero of this era.
But this did not affect Wu Junjun's willingness to join forces with Qingyun at the beginning, nor did it affect him to go to kill the Yanhuang Group with Zhiliu at this time.
This is not a split personality, because the principle of the Wu Army is to put interests first.
Lu Zhenyu, who knew Wu Junjun's temperament, didn't say much when he heard this, but just reminded him tactfully, "That's good, chairman, the main thing is that the construction of the second phase of the industrial park is too expensive." ”
Wu Junjun also understood what Lu Zhenyu meant, "Don't worry, I don't see rabbits and don't scatter eagles, Zhiliu said it all over the place, but as long as you don't pay for it, it's all nonsense." ”
said so, but Wu Junjun's heart still jumped, Lu Zhenyu's words were too timely.
Just now, Zhiliu did say that the liquidated damages Fantasy Group would come out, but he didn't say when he would give it.
"Old road, the A6 for you is also a few years old, I will arrange for you to change to an A8 in a few days."
Wu said that he was a person who had a clear distinction between rewards and punishments.
Besides, the car is five years old, and the depreciation in accounting has been exhausted, and now the treatment is just right.
From the financial account, this car has a residual value of 3%, but at this time to sell it on the second-hand market, it can be sold to 45%-50% of the original price, and the difference in the middle can be returned to their hands almost undamaged, why not?
As for buying a new car for Lu Zhenyu and going to the company, it can be tax deductible, which is very cost-effective.
And Lu Zhenyu didn't lose anything, he drove the car for free.
But when these words were heard in Lu Zhenyu's ears, they were very chicken.
It's not like he can't afford a car!
It's better to pay bonuses.
What's more, he doesn't like Audi either!
The smell of the Audi car is so pungent.
However, he has also been accustomed to the Wu Army's slamming of the door for so many years.
It's better than the commendation and spiritual praise of the previous two years.
……
(End of chapter)