Chapter 143: Price Butcher (2)
Facing the white wolf-style reward of the empty gloves of the Wu Army, after a grateful expression on his face, Lu Zhenyu got down to business,
"Chairman, Intel Yang called and said that there were about 300,000 stocks of Celeron CPUs on sale, and asked if we wanted to?"
Wu Junjun also sat up straight when he heard this, and frowned, "Inventory CPU? ”
As soon as the words fell, he raised his eyebrows, "What price?" How much discount? ”
This expression......
Lu Zhenyu could guess it.
When it comes to inventory, other companies shy away from it.
But the person in front of him thinks differently from others.
Yang Xu called, and that tone was also a dead horse as a live horse doctor, more to perform his duties.
And he is now relaying it to the Wu Army, which is also fulfilling his duties.
However, he was sure that Wu Lu would be interested.
Merely......
It is estimated that the reputation of Shenzhou Computer will fall further.
He shrugged his shoulders, "220 yuan, that's ......"
Lu Zhenyu's words were interrupted by Wu Junjun before he could finish speaking, "What the hell? How is it so cheap? ”
Compared with the leaders of other competitors, he should know the market situation best when it comes to the supply chain.
Now in the world, the Celeron 4 based on the Pentium 4northwood architecture has a retail price of 680 yuan, and the manufacturer's price is lower, which is 610 yuan.
But no matter how low it is, it can't be as low as the price of cabbage at 220 yuan.
It's also a special rotten cabbage price.
He frowned, and continued with an irritated expression, "Is there a flaw?" The old way, there is a fart to release quickly! I need to go home early today. ”
Is Intel's product defective?
This is a normal thing.
i3, i5, i7, i9, in fact, is just the difference in kernel yield.
Whether it's the Pentium dual-core, i3 quad-core or i9's octa-core, they are essentially 'twin brothers' on the same wafer (the same carbon crystal vein).
As with the glass that makes camera lenses, the best quality imaging is often in the middle of the wafer, while the edges of the lens are poorly imaged. The same is true for wafers, where a complete wafer will always have a variety of defects during the manufacturing process.
A cluster of high-quality cores can be used to make 8-core i9 processors, if the above Die is flawed, it will be downgraded to an 8-core i7 processor without hyperthreading, if the above Die can't make up 8 cores, then shield two cores to make a 6-core i5 processor, if there are more flaws, shield more cores, make 4-core i3, dual-core Pentium processor, if the core graphics are defective, make it into the F version of the coreless CPU.
Therefore, Celeron made of leftovers has a certain probability of major defects.
But it's not that it can't be used.
If Celeron, which is known for its overclocking, encounters the phenomenon of not being able to overclock, this is the case.
For example, Celeron 300A can generally be guaranteed to exceed 450Mhz, good products can exceed 504Mhz, and the best products can be overclocked to more than 600Mhz.
However, if it is a defective product, it will blow up the machine once it is overclocked, and the frequency must be locked.
"Yang Xu is sometimes not authentic! Always take that garbage out! ”
Wu Junjun's scolding was automatically filtered by Lu Zhenyu after turning in his ears.
He specifically asked about this, and Yang Xu promised that this was definitely above the good grade.
But Wu Junjun didn't give him a chance to speak at all, and Lu Zhenyu could only wait for him to finish complaining.
There's no way, the two have been getting along for several years, and he has long been used to the style of this leader in front of him.
During the interval between Wu Army's words, he interjected, "It's a good product, but it's a ...... of Socket423 pins."
Wu Lu immediately rolled his eyes when he heard this, "Willamette core? Why didn't he take Bensan's chip and deal with it? ”
Willamette's core Ben 4 is not as good as Tuala Ben 3!
The Willamette core manufacturing process, which was originally adopted by Pentium4, is also one of the most failed manufacturing processes in Intel's history.
The operating efficiency of the P4-2.0G frequency CPU produced by this manufacturing process is lower than that of the previous generation of P3 Tulatin core manufacturing process 1.3G frequency CPU.
In the face of this situation, Intel's group of management, with an average age of 83 years old, made a jaw-dropping move.
The Pentium and Celeron cores that can carry and play are urgently removed from the shelves, and only the WillametteP4 is retained on the market, in anticipation of quickly digesting the inventory of this part of the CPU.
However, at this time, AMD began its first strong rise, and the 'Double Dragon Ascension' of the classic K7 platform under the Athlon and Poison Dragon killed Intel, and the listing share in the European and American domestic markets fell below 40% for the first time.
On the contrary, it is in China and major emerging markets, because of the successful marketing of the new generation of Intel led by Yang Xu, Intel has barely maintained its overall dominant position, but also because of the loss of the local area, the situation is precarious.
In 2002, Intel finally made a wise move, directly cutting the Willamette core process, and launched the new generation of Socket478 architecture pins of the Pentium 4 and Celeron 4 of the Socket478 architecture pins of the northwood core process 18 months ahead of the original product roadmap, which saved the decline.
However, due to the rapid iteration process of the toothpaste factory, the chip that was already in the destocking cycle was directly backlogged, and even, the Celeron 4, which had a socket architecture of 423 pins, was not directly listed.
Seeing Lu Zhenyu nodding to affirm his thoughts, Wu Junjun also looked constipated, "Who wants this garbage...... Cutie! ”
Suddenly, Wu Junjun's face suddenly changed.
This kind of split personality appearance, Lu Zhenyu is not strange at all.
He said he had seen a lot and gotten used to it.
It's just that he really doesn't know what this two-year-old CPU is for.
The biggest pain point is not the performance that is behind the times.
It's just that I can't find a motherboard that this CPU is compatible with.
Now the market is full of Socket478 architecture pins, 423 pins, how can it be installed?
Intel did not design a conversion card for this purpose.
Although Xingtianxia Group has the production capacity of the board, it is not cost-effective to redesign this CPU and independently slotted and open the line.
Lu Zhenyu opened his mouth and said, "Chairman, the motherboard is a big problem, there is no matching motherboard, we have to do the backwork ourselves, and Yang Xu asked us to pick up the goods at one time." ”
Wu Junjun obviously knew about this situation, and scratched his hair, "I know, but I have the impression that other manufacturers seem to have it."
The old way, as long as the account is calculated, you can do it, and the low-cost model will go very quickly. ”
The production of products, upstream and downstream are linked.
Intel's product path is very clear, and before releasing a new product, it will notify the downstream board vendor to adapt to production.
The timing of the notification depends on the relationship between the board dealer and Intel.
Otherwise, there will be a CPU listing result, but there is no suitable motherboard available.
Therefore, although this Celeron 4 has not been on the market, there are still manufacturers who will have it in stock.
It can only be said that the more intimate the card dealer is with Intel, the more miserable it has been pitted by Intel in the past two years.
As for the one-time delivery of 300,000 CPUs......
It's the little things.
Xingtianxia Group's account is lying on its stomach for 1 billion at any time.
"It's only 66 million. The focus is on other accessories, and the price will have to be carefully checked later. ”
As he spoke, he was frantically rummaging through the folder on his left, and there were words in his mouth.
"I remembered that there was a product exhibition in the first half of the year, and the Tongde factory on Yizhou Island still had 423 pins in stock.
This little cutie will definitely not sell on the desktop.
However, if we put it on a laptop, it is no problem, the price is low to a certain extent, and the market will naturally come out. ”
When Lu Zhenyu heard this, he was stunned, "Laptop? ”
He thought the army was crazy.
It's not that Xingtianxia Group doesn't have a notebook business, and Xingtianxia released the first Shenzhou Tianyun notebook in February this year.
It's that this CPU is a desktop!
"It's not impossible, isn't it okay to make a mobile PC in a barebones way? There is only one difference between a mobile PC and a laptop with or without a battery, and we can solve it by giving the external battery to the built-in?
It's nothing more than that the weight of the machine becomes a few hundred grams to 1 kilogram, and as long as the price is cheap, it will not be unsold.
Moreover, not everyone needs to run around with a laptop every day, and we do this very much in line with the current national conditions. ”
When Lu Zhenyu heard this, he understood, and he also helped to find it.
Nowadays, many people's mobile office needs are actually fixed at a few points, which is not at all like business people who have business trips and travel around the country and have weight requirements.
And this low-priced notebook ......
I am afraid that the largest user group is the main market of young people, who only need to move in the classroom, library, and dormitory.
At this time, Wu Army's chatter rang out in the office again,
"There is not much difference between a 5-pound laptop and a 7-pound laptop, but it's a big deal that we change the bag from a handbag to a backpack.
Besides...... How many people in this world can tell the difference between a laptop and a mobile PC? ”
When Lu Zhenyu heard this, he could only give a thumbs up.
It has to be this product, and no one else can think of such a bad trick.
In this way, Zhiliu had to cry when he saw it, Jobs was heartbroken when he saw it, and Bill Gates was broken when he saw it.
Well, that's the laptop, after all, with a battery!
He determined that if it technically worked, they would have no problem saving a low-cost laptop with this desktop CPU as the core.
It didn't take long for Wu Junjun to laugh and flick a list in his hand, "Hehe! I'll just say it! ”
After that, he picked up the list and kissed it, and then quickly took out his business card book and rummaged through it.
Seeing this, Lu Zhenyu over there also sat down, pulled a piece of paper, and began to make a comparison.
Different from the Fantasy Group's 'production by order', and different from the pure 'production and sales' of many enterprises, Xingtianxia Group is a unique production-based production and sales according to supply.
Made-to-order production can reduce costs by reducing inventory and warehouse capacity.
However, production according to supply has brought huge cost reductions to it with the advantage of a single large-scale operation, so that its cost has been reduced by 15-20% in the face of other competitors.
This is also known as 'market reversal' and is based on the supply of core components.
At this point, the core component is the CPU.
Laptop molds are all ready-made, and the public model barebones model is very mature.
Barebones is a computer system solution.
It includes a computer motherboard with basic functions, and integrates some price-insensitive but essential computer components, such as power supplies, CPU fans, optical drives, various interfaces, network cards, but does not include CPU, memory, hard disk and other major accessories.
The original intention of its design is to reduce the cost risk of computer manufacturers, to provide manufacturers with a flexible customization model, convenient for manufacturers to produce and sell, because it reduces the risk of price fluctuations and damage in transportation.
Of course, the original barebones motherboard, now they obviously don't need it, and they solve the motherboard themselves, and all they have to look for is the mold.
What Lu Zhenyu has to do now is to quickly match the parts and then purchase other accessories.
And the Wu Army over there was also bargaining fiercely, "Lao Zhu, listen to me!" For you, the 423-pin motherboard is a waste product, and now the CPU is only available to me, and if you don't sell the motherboard to me, you can only scrap it in the end! I advise you to throw it into the sea as soon as possible and save a little storage fee. ”
"I'm not in a hurry, I'm not in a hurry at all, you know, I can produce the motherboard myself, if you don't give it to me, can't I do it myself? It's just that the cost is a little higher, and I add the cost to the selling price, and it's over? ”
"Look at you, give me a quick look, I'm helping you! You couldn't sell the motherboard, what's the problem with me buying it at this price? A small loss is a profit. ”
"Don't be too little, it's all about technology, I can make it myself for $40, and it's rubbish for you to put here, I'll be half with you, and you sell it to me for $20, it's fair."
……
(End of chapter)