Chapter 172: Let's Call it an iPhone

Jiang Shangzhou knew very well that the kid in front of him looked sunny and handsome, and the ghost ideas in his stomach were one after another.

Zhenbao Qiyun will use the power of PHS to drag the entire market to occupy the pit.

Dealing with entrepreneurs every day, Jiang Shangzhou himself understands that their words and deeds are always appealing to their interests.

But Qingyun waved his hand, "PHS's garbage technology should be eliminated, there is no doubt about it."

However, Jiang Lao, people's need for closer communication will not decrease. ”

Seeing that Jiang Shangzhou was still a little stunned, Qingyun stood up and walked to the whiteboard, knocked on the whiteboard with the marker pen he had been playing with in his hand, and said lightly,

"My plan is cheap enough."

Jiang Shangzhou glanced at him, and said angrily, "Your mobile phone is cheap, but the mobile phone tariff is not cheap!" ”

Qingyun blinked his eyes, "You guess, Telecom is doing PHS with such fanfare, and China Mobile and Unicom will sit and watch the show next to them?"

Will the annual assessment of their state-owned assets be completed? Guess what the moving Dynamic Zone was launched in March this year? ”

Without waiting for Jiang Shangzhou to answer, Qingyun spread his hands, "Isn't such a low tariff just to compete with PHS?" And ......"

He pointed to himself, "I should be the most knowledgeable college student in this industry, I dare to guarantee that as long as the price of the mobile phone is less than 500 yuan, that is, the level of a month's living expenses of ordinary college students, college students will definitely choose mobile phones and will not choose PHS."

Because of human nature, college students' consumption outlook is not mature, and he will not think too much about the monthly usage fee.

When most of the people around him are using mobile phones, even if his family conditions are not so good, he will buy mobile phones as a necessary thing in a stage of life. ”

Hearing Qingyun say this, Jiang Shangzhou was also helpless, and smiled bitterly, "According to what you say, this PHS ...... You can turn it off early. ”

Qing Yun shook his finger when he heard this, and looked out the window with a playful expression, "I know you are thinking about the problem from the technical path. But in this matter, we still have to respect the rules of the market. ”

Jiang Shangzhou looked at him suspiciously, "What market rules?" ”

Qingyun turned his head and shrugged his shoulders, "You can't change it so much, it's better for consumers to choose." ”

He knew very well that Jiang Shangzhou was a very pure scholar-type official, but he did not understand economics.

PHS is where the interests of telecommunications lie, and there is also an industrial chain behind it, if you force the use of administrative means to intervene, although it can save social resources, but in fact it hinders consumption.

After all, PHS is justified at this stage.

During this time, although he did not go to see Zeng Huixian, the mentor, for the sake of secrecy, he still received a lot of guidance from Zeng Huixian through Shi Guangyong, a cheap senior brother.

Of course, it's more about being asked to read books like this, to read papers like that.

Although he was accustomed to such a life in his previous life, it was obviously impossible for him to take the road of academics in this life, so it was more common for him to see an interesting sentence, so he combined his reality to consult Shi Guangyong, who taught the teacher on behalf of him.

In this way, he jumped out of the book and looked directly at the core supply-consumption problem of economics from a God's perspective.

In his view, China is a consumption-driven economic system at the moment, and in this case, leaving the choice to consumers is the best solution.

Just vote with your feet.

Jiang Shangzhou didn't dwell on this problem when he heard this, but pulled his thinking back to why Qingyun wanted more manufacturers to enter the mobile phone market, which was obviously a red sea.

By 2003, only 48 licenses (a total of 36 manufacturers were licensed, GSM and CDMA licenses were issued separately, such as Kejian, Konka, Bird, Motorcycle, and other 12 have dual licenses) were issued, in fact, the state did not issue a license after 2000.

If other manufacturers want to make mobile phones, they must find a licensed manufacturer for authorization and OEM.

Qingyun's MTK solution has turned mobile phone manufacturing into a pure assembly job, and a large number of new manufacturers will inevitably pour into the market.

Obviously, this will allow licensed manufacturers to make a lot of money by only sitting and collecting 'license authorization fees' every year.

"You're going to let those licensed manufacturers ...... Can you make money just lying down? ”

Jiang Shangzhou didn't think that Qingyun was mentally retarded, but as for why this kid did this, he really couldn't figure it out.

Qingyun smiled when he heard this, "You don't think that there is no such thing as borrowing a license now, do you?" ”

After that, he spread his hands, "How much has gone?" I can tell you clearly that the TOP license is being borrowed by 47 manufacturers.

Each family borrows 5 million yuan per year, and the annual income of this TOP alone is 235 million yuan.

And every time they produce a mobile phone, they have to pay 50 yuan to TOP for accessing the network. ”

He doesn't even know about it if he doesn't check the accounts.

Jiang Shangzhou was stunned when he heard this, and forcibly pulled off a few of his beards, "How much?" ”

Just borrowing a license, there are more than 200 million net income a year?

Jiang Shangzhou secretly thought, no wonder TOP doesn't make mobile phones anymore, and he doesn't do it if he changes him.

What's wrong with sitting and collecting money?

Qingyun shrugged his shoulders, "In order to protect the domestic mobile phone industry, the license system determined by Document No. 5 back then was like this.

There are many companies that want to intervene in the production of mobile phones, but there are few units that have obtained mobile phone licenses, which is doomed to the existence of OEM problems.

Some powerful manufacturers have been blocked from the threshold, and some licensed manufacturers are keen to profit by reselling licenses to manufacturers who do not have licenses, and there are countless borrowing moves.

The biggest reason why I've been delaying my mobile phone business is this, I have to wait until all the licenses are over this year, or I'll lose money. ”

Even, he was reacting to the pigeon, simply the state terminated the TOP license, and he re-applied for it.

Anyway, TOP only has a GSM license, and he has to apply for a CDMA license to get a CDMA license.

"Jiang Lao, in fact, among the 36 licensed manufacturers, 10 foreign-funded factories are operating normally except for Yizhou Island Daba, and only 11 of our own 26 domestic factories are honestly making mobile phones by themselves, and the others are doing license business like TOP."

Jiang Shangzhou's brows were tightly locked, he muttered for a while, and pressed the call button on the table, "Xiaohu, you come in." ”

Qingyun turned around and smiled at Secretary Hu, who had just come in, and listened to the old man's arrangement, "Prepare for a discussion with licensed mobile phone companies recently." ”

After Secretary Hu went out, the old man threw the mouse on his seat in anger, "Play the piano!" ”

As the leader of the major project team, Jiang Shangzhou's affairs are naturally very complicated, which dooms him to always be able to stand at the top to look at each industry.

Mobile phones, when they did not enter the era of smart phones, were not a high-tech industry, and naturally Jiang Shangzhou did not understand the operation under the table in this industry.

However, after Qingyun said this, Jiang Shangzhou suddenly understood what kind of calculation this kid was.

Pointing to the whiteboard opposite, the old man smiled, "I understand, because your plan makes the production of mobile phones very simple, so after a large number of manufacturers pour in, MTK's system will be rolled out in a large area, cultivating consumer habits."

At the same time, because of the existence of a large number of low-end mobile phones, the market share of foreign capital has been greatly diluted.

Therefore, in the future, when your technology is iterated to maturity by non-Latin American countries, and then returns to the domestic market, those manufacturers who have adopted your 'turnkey' solution will naturally be eliminated if they have no cost advantage in the face of you;

And because of the previous scuffle, the market share of each foreign manufacturer is not high, and with a large number of users who are accustomed to your system, you can become the domestic hegemon in a short time. ”

Qingyun also smiled when he heard this, and gave the old man two thumbs up.

Jiang Shangzhou laughed, with a happy expression on his face.

Not only because he guessed the plan of this guy who was privately called 'a bad guy' by the high-ups, but also because he saw a technical path.

He squeezed his brows at Qingyun, "Xiaoqing, do you say that it is feasible to cancel the mobile phone license system?" ”

These words are in Qingyun's arms.

In July 2004, the state relaxed the approval of mobile phone licenses, but the excessively high threshold still made the market chaotic frequently, and a large number of OEM moves still existed.

The threshold of 200 million paid-in registered capital has discouraged many small and medium-sized manufacturers, and they have turned their heads and started to do the business of black mobile phones and copycat machines.

If the threshold is lower, there will be no history of Huaqiangbei cottage, and there will be no chaos similar to fee absorption.

If you can do business formally, everyone is willing to be formal.

When there are more people doing business formally, Huaqiangbei ......

Wen Crepe's statement is the end of the historical mission.

To be realistic, when there are enough manufacturers on the market, why do you try to reproduce black phones?

Those small and medium-sized businesses can't kill you in order to ensure their profit margins.

But in an instant, Jiang Shangzhou frowned again, "But how to solve the matter of your brand positioning?" You have always been a low-end brand abroad, and if this past is dug up by others, your brand's reputation will always be affected.

Even, Chinese people may think so, why is it so cheap for you to sell abroad, and so expensive when you return to China? ”

Qingyun smiled when he heard this, "Isn't it enough to have a foreign brand and a domestic brand?"

Moreover, I can also have a foreign company and a domestic company, each operating its own brand, so that people can't see the connection. ”

This kind of thing, just in the first few years, needs to be hidden from the general public, and when his high-end brand image is deep-rooted, it will be dug up later, maybe it will still be a legend and anecdote.

Thinking of this, Qingyun's bad taste came, "Domestic, use the name of Yanhuang in the future, and foreign, then call it the name iphone." ”

Jiang Shangzhou, who was drinking water, heard this, and suddenly spewed out a mist.

Fortunately, the old man's self-control was quite strong, and he sprayed it to the side, and Qingyun escaped the catastrophe of washing his face.

However, Jiang Shangzhou also coughed violently, and all the uncomfortable snot and tears came down.

Qingyun, who knew that he had overturned the thunder, hurriedly ran over to help him pat him on the back.

It took a long time for Jiang Shangzhou to come to his senses and scolded, 'Nonsense!' ’

It's not that he doesn't know Apple's naming rules, "You're not afraid of lawsuits!" ”

Qingyun wiped the table with a tissue, and smiled hehe, "They don't produce mobile phones, they are malicious preemptive!"

As long as my phone comes out earlier than theirs, they can't do anything about me. ”

Moreover, Apple applied for the 'iPhone' trademark around the world very early, in 2001, but the approval time is generally very late, and it was only approved in 2007 when Apple first launched a mobile phone.

In China, it was not approved until the end of 2013.

Qingyun only needs to apply for the Chinese brand of 'i mobile phone' in China, and then with the time advantage of the mobile phone first, it is completely possible to reverse Apple's application in the world.

After all, he's a hanger.

was explained by Qingyun like this, Jiang Shangzhou suddenly felt that it was very reasonable.

It's also ha, there is no production of mobile phones, you register a der!

"Xiaoqing, sometimes, you still have to hurry up! Take a long-term view......"

Seeing Qingyun stunned there, Jiang Shangzhou, who wanted to hide it, glared at him angrily,

"Don't just see a mobile phone trademark, have a sense of divergence, Chinese trademarks are also okay, don't be your 'Apple phone' trademark by Apple company to preemptively register."

What is the ......

Let Emperor Yun's mouth suddenly open, I have to say that Jiang is still old and spicy!

But after talking about the phone, both of them fell silent.

……

(End of chapter)