When the market falls sharply, do consumers really do it? ’

Emperor Yun spoke upright, but at this moment, when Chen Yue heard this, a pair of Ruifeng eyes showed a playful look.

Qingyun suddenly felt a little inexplicable, what kind of eyes is this?

Could he be wrong?

Then he was horrified to find that the three mothers-in-law in front of him actually giggled like crazy.

Miaoying-sama rolled on the ground even more exaggeratedly.

Just when he was puzzled, Qin Manman, who was smiling, put his hand on his shoulder and said intermittently,

"Brother...... I can't do it...... Here's an example...... You're wrong. ”

Seeing that her stinky brother's face was wrong, she quickly restrained her smile, tilted her head and thought about it, and then continued,

All companies have to be big in the end, and there are no small businesses in mature industries.

As a result, this part of the funds became his working capital, and it turned around quickly.

In the long run, in the face of this trend, for me, all enterprises in the industry are 'those who follow me prosper, and those who go against me die'.

As a result, his economies of scale began to come to the fore.

He told the bank, 'You all know the current state of the steel industry, and if you continue, you're going to be doomed.'

How to find a way to group 50 companies in the industry together, this is a huge space.

I remember very well that it was 98 years, and the housing prices of the three dumb people fell to more than 800, and Qin's father took the land for debt restructuring, which was very cheap, and the price should be less than half of the market price. ”

Even, the harder you try, the faster you die.

Hearing this, Qingyun's face suddenly became constipated.

The company controls 90 percent of the production capacity of the American steel industry, and the vast majority of the North American steel market feeds the company.

We are in this process now.

Business has come to this point......

He said to the mine, 'Will you sell it to me?' Just go at this price! If I can't give this price, then I won't consider you, I'll buy another one, but you just wait to die, because 90% of the volume in the United States is out of your favor. Don't worry, I'm not a violent monopoly, I don't want 100% profits, I'll return to my normal 10% profits, everyone has money to make. ’

At a time when there was large-scale overcapacity in the American industry and everyone could only survive vicious competition, Morgan carried out a restructuring of America's largest industry, the steel industry.

Scale is space.

If you want cash, I will give it to you immediately, and the residual value will be discounted by 6%.

After that, she shrugged her shoulders, "Naturally, Dad Chen and Dad Tang are also minority shareholders.

For example, Rockefeller integrated four of America's domestic oil companies to form a trust, which became Mobil Oil.

In short supply, that factory must be making money, isn't it?

Factories don't make money because the efficiency of production is not used enough.

Once you take the wrong road, every extra step is a reason to be beaten.

Back to the microcosm, and we ourselves are a prime example.

"It's not that it's wrong, it's just that the object of your question is wrong, and the three of us all started in that big fall."

Therefore, the integration period of an industry is not the end, and the integration period is the ultimate test for everyone.

But the most fearful thing is that during the integration period, you will neither integrate others, nor be integrated by others and become an isolator.

At this time, mergers and acquisitions, to say that a premium of 5 times or 10 times is impossible, it can keep you a net worth, give you money at a discount, and let you out of the game on Amitabha.

This is how the hotel and real estate sectors of the Hopu Group came about.

Between the words, Qin Manman pointed to Chen Yue and Tang Qianying, "When Haifa Bank went bankrupt to deal with the creditor's rights and debts, my dad listened to Tang's father and Tang's mother's suggestion, and through Yueyue's father's relationship in the city, he got the planning plan, and built a few pieces of land in Sandupan and built a hotel. ”

Later, Morgan bought out the railroad company in front of him, and then asked the owner of the company to teach all the shares.

But as you can see, the banks don't want to take loans at all, and we force them.

Then the employees in this industry are also finished, and then derived to the families of employees, and then it will become a systemic financial crisis for the whole country.

When we annexed TOP, one of the key factors was that the bank had to withdraw loans from TOP.

What do you do with a bank?

Loan.

The only way before you now is to consolidate all the steel mills in the United States into one place.

He told the bank that only in this way could the industry have a future, so he needed a sum of money to take over the steel mills.

So, these two are actually invisible little rich women, and just the dividends and the two of them have no worries about food and clothing all their lives. ”

In 1880, the factory cost of 1500~2000 barrels per day was 2.5 cents per gallon.

So, he used various ways to reorganize the country's steel industry, and after buying it, he became Aramco Steel.

Speaking of which, have you found out, Morgan is equivalent to the empty glove white wolf obtained the steel group in the United States, and he didn't spend a penny himself.

At that time, many steel company bosses thought that this Morgan was a psychopath!

The industry was almost finished, and he still bought it, so everyone happily completed the transaction.

There are those who exchange shares, and there are those who exchange money.

Qin Manman nodded, "The cost of acquiring land is only 300 yuan per square meter, which is about the same as the price of industrial land acquisition in Jincheng."

He said directly to the owners of these steel mills, 'How much capacity do you have?' How much do you have? How much residual value is left? Take it in exchange for money.

Then after we annexed TOP, in the face of tens of billions of dead debts, the bank was the first to come to us to renew the loan for extension.

This also played a role in killing chickens and setting an example for monkeys.

His restructuring was actually quite simple, he went to the bank.

Morgan thinks it's cheapest to buy the steel mill at this time, because everyone is losing money and many people don't expect much.

Hearing this, the three girls all gasped.

It is indeed a domineering side leak.

We are profitable and able to repay the loan gradually, but what about those who cannot?

The bank's approach is to beat the drum and pass the flowers, to see which unlucky guy will be the last fool.

We have never taken a new land, when the real estate bubble was punctured and countless developers crashed, we took the opportunity to convert it into a hotel. ”

Chen Yue saw that there was some digression, and hurriedly dragged the topic back, "However, ordinary people will definitely not start."

1,000 companies in an industry, there is no room for dodging and fighting each other, and everyone has to die.

There is no economic space for small-scale economies.

We didn't ask for them, did we?

In this world, they are the most hopeful that we can develop.

What is he going to do?

The first is to remove the production capacity after the drops. Even if you don't do the backward production capacity, don't wait for a long time, remove all of them, and directly make unified procurement of upstream mines.

Amazing......

Actually, there is.

Morgan's two actions, such as "reducing costs and increasing efficiency" and "removing ineffective production capacity" and concentrating production capacity in factories with higher production efficiency, made Aramco the most profitable company in the United States at that time.

Seeing that Chen Yue understood, Qingyun continued, "Now back to Morgan's case, you will be able to understand what I am going to say next.

But there are also sober-minded people, such as a steel company in the middle of Americalika who is very bullish, and he says to Morgan, 'I'm going to be tough with you!' You buy it, I don't sell it'.

This has happened in history, just during the Great Depression of the last century, and it was played out in various countries.

Structural efficiency is the combination of 50 companies, and then cut half of the cost, and the rest is all full production.

If you're not good enough, find a way to be part of the winner, and that's a win.

What can you say?

It can only be said that what can play with a big dog family is not a good stubble.

Speaking of this, Qingyun smiled, "That's why I know that the computer industry is a red sea at this time, and I will still enter one of the three major reasons."

But you can also exchange shares, I am ready to merge all of you into a super large steel company, you are worth 200,000 US dollars, and I will exchange 200,000 yuan worth of shares for you. It is also possible to have half of the cash, general stocks. ’

Soon, he paid off the loan from Americaka's bank.

Durant promoted the merger of more than 200 automakers to become General Motors, and shared the automobile order in the United States for more than 100 years with Ford. ”

But you have to think about whether you have the ability to penetrate the past, and if you have the ability, you become the initiator and integrate everyone.

The second is the unified supply of the whole market, and no price war is allowed.

At the same time, Morgan's approach has led a group of people to do this, and many people are learning from him.

So this Morgan persuaded the American banking industry to give him a sum of money, and he began a very majestic industrial consolidation, swallowing up 785 small and medium-sized steel plants out of 808 steel plants in the United States.

Only then did Qingyun understand why Qin Tianchuan would get involved in the asset-heavy industry of the hotel industry.

Every day is full today, tomorrow will stop, what kind of money can you make?

Unearnable.

It's no wonder that Sun Hongbing felt that he was about to explode at the beginning, so he went to Qin Tianchuan to be a white horse knight as soon as possible.

And at this time, his procurement of mines is monopoly procurement.

Speaking of which, she herself understood, "Maybe, I'll wait until the end, maybe I won't start." ”

Concentrate production capacity in a small number of excellent factories, almost all industries have to go to this stage, and in this stage it is in the process of reincarnation.

But that's not a good sign.

Only scale can have economic efficiency, and there is room for further industrial cost reduction and efficiency improvement.

It's cheap enough.

And the first to die is definitely a small real estate developer, whose house may not satisfy me, I will wait and see. ”

When an industry's overcapacity enters the consolidation period, do you have any space?

Here! Relying on this negotiation and share swap, Morgan borrowed money from the bank and did not spend half of it.

In the end, this steel mill can only be sold, and it is sold at a four-fold discount, because Morgan said, you make me unhappy, and my emotional value is also valuable.

Because he saw clearly that as long as he survived this period of consolidation, the industry would be profitable.

You will become the most painful person, because you have to work hard every day, but you don't make money every day, this is the consumption of personal life, you can't hold on, and in the end you will only be out.

Therefore, once this happens to one of the large industries, then consumers will have a wait-and-see mentality, which will make it even more difficult for other companies in the industry, and eventually the entire industry will fall.

Chen Yue continued, "If I were an ordinary consumer, I would think that since there is a real estate developer who has done this, then the other is not far away.

"In fact, in my opinion, monopoly is the most resource-saving way for society, and every industry will eventually move towards monopoly. Let's not talk about whether monopoly is good or not.

Finance and industry, it is a vague zone, finance can control industry, but industry can go back and kidnap finance. ”

By concentrating production on a small number of factories, by 1885, the above-scale refineries could maintain a daily output of 5,000~6,000 barrels of wood, and its cost was reduced to 1.5 cents, which was the effect of industrial consolidation.

But this place must be mentioned, Morgan still controls the railroads of the United States, and the mines do not sell to it, and its ore cannot be shipped at all. ”

Relying on a single factory is no longer possible to reduce costs to the limit, and can only adjust the structural efficiency.

The way he annexed was very simple.

He said, 'If you don't sell it to me, I'm sorry, this railroad is out of service.' Your ore can't be transported in, steel can't be pulled out, you just wait to die! ’

Qingyun nodded, "This is human nature, buy up or not buy down."

After hearing this, the mine could only surrender obediently, and if it was not sold, it would only die.

You can't do this, I'll do it, but I'm short of money, you give me money. ’

So, if you can't beat it, the best thing to do is to join. ”

……

(End of chapter)