Chapter 31 Hanka's Global Strategic Layout
"Hello, Mr. Zhao Ye, I am Bella Romeo, assistant to the marketing director of IBM, your company's qualifications meet IBM's requirements for agents, therefore, we sincerely invite your company to come to IBM headquarters on October 10 to participate in the IBM Global Dealer Conference!"
Zhao Ye was slightly shocked when he heard this, it seems that Imagine-Hanka and Wujiang Company have attracted the attention of IBM.
"Okay, Ms. Romeo, I see, we're going to send a representative to the United States for the IBM Global Reseller Conference!" Zhao Ye thought about it for a moment and replied.
"OK, I'm looking forward to your company's arrival, so I won't bother you now."
"Hmm."
Zhao Ye nodded, and after hanging up the phone, he fell into deep thought, thinking about whether to proxy IBM-PC?
"IBM-PC is currently the hottest computer brand in the world, and if Wujiang can act as an agent for this product, it will definitely be able to expand its influence! In addition, the profit brought by IBM-PC is also very high. If you don't become an agent, you are giving other companies an opportunity. As the saying goes, 'if you have money, you don't make money, you don't make money', and IBM-PC's agency can still be won. ”
"Of course, the main reason is that Wujiang has not yet developed its own computer."
"If IBM knew that Wujiang would launch its own brand PC in the future, I am afraid it would not continue to hand over the agency to itself, after all, how can a godson have a relationship with his son......"
"Who will go on this trip to the United States?"
Zhao Ye thought about it, and it was better to send Wang Anshi to establish a borderless branch in the United States by the way.
The branch in Hong Kong has been able to operate independently, and the difference between Wang Anshi and Wang Anshi is not very big.
Well, it was so happily decided!
At the moment, Hong Kong.
After one or twenty days of hard work, Hong Kong Wujiang Company finally opened the market in Hong Kong and gained a firm foothold, and Wang Anshi was finally able to relax, so he planned to go to Victoria Harbor for a walk after dinner today, blowing the sea breeze and enjoying the beautiful scenery. However, he didn't know that he had been arranged by Zhao Ye again (listen to me, thank you...... )
……
The next morning, Zhao Ye informed Wang Anshi and asked him to prepare to go to the United States to establish the Wujiang branch, and then attend IBM's agent conference on October 10.
Wang Anshi was hardworking, and after listening to Zhao Ye's explanation, he immediately said that there was no problem.
Lao Wang's work attitude is so good, Zhao Ye can't help but think about whether to thicken his red envelopes a little bit at the end of the year......
As Wang Anshi prepared to establish a branch in the United States, Zhao Ye immediately launched a larger-scale global strategic layout plan for Hanka, sending more employees to establish branches in areas with more Chinese.
After four or five months of development, Wujiang has cultivated a group of talents.
The main task of these branches is to promote products, develop and manage distributors in the local area, so the number of people is not too large, and they take the asset-light route.
This is not a big expense, and the company can sustain itself.
……
Lu Tao is the head of Wujiang Company on Treasure Island.
After he arrived in Baodao, he registered a Wujiang branch while investigating the market here.
He soon discovered that the situation on the island was not the same as that on the mainland.
As early as 1980, Jiajia Hanka appeared in the treasure island area.
After several years of development, Baodao has a variety of Hanka products, and the competition is fierce.
Thankfully, though, these hankas aren't as powerful as Imagine-Hanka, such as phrase associations.
Seeing this, Lu Tao couldn't help but breathe a sigh of relief, otherwise, the promotion of Imagine-Hanka would be many times more difficult.
Soon, the company was registered.
He immediately began to take action, first placing advertisements in the famous newspapers of Treasure Island.
Then take the initiative to contact the strong dealers of Baodao.
Perhaps Imagine-Hanka is too good, and many dealers are very interested in this Hanka.
The first 500 Imagine-Hanka were quickly sold out.
Among them, a treasure island merchant named Zhou Tai bought 200 Han cards.
Inside an office building.
Zhou Tai was overjoyed, he was engaged in the electronics trade, he had just returned from a business trip to the mainland, and he was familiar with the name of Imagine-Hanka.
At this time in the mainland, the most dazzling private enterprise is now Wujiang Company.
As soon as you inquire in Zhongguancun, you will know about Wujiang Company and Imagine-Hanka.
Zhou Tai also bought an Imagine-Hanka out of curiosity at that time, and then he was shocked, the function of this Hanka almost completely exploded any Hanka on Treasure Island. Zhou Tai wanted to act as an agent for this Hanka product and sell it to Baodao, but he still had important matters to deal with at that time, and the matter of acting as an agent for Hanka had to be postponed.
"From now on, don't buy other Hanka brands, we only operate Imagine-Hanka !! under Wujiang Company"
Zhou Tai instructed the employees.
Everyone was amazed.
Neither Borderless nor Imagine-Hanka have ever heard of it, nobody.
Is it too risky for the boss to do this?
"I know many of you are confused at the moment, but that's okay, once you've used Imagine-Hanka, you'll know how powerful it is!" Zhou Tai smiled and said.
Soon.
Surprises kept coming from the office.
"This Hanka is also too powerful, it comes with a variety of input methods, with a phrase association function, memory function, if we usually use this Hanka to type, I'm afraid that only the first letter of the phrase can directly type the phrase you need!"
"This Hanka runs smoothly and doesn't feel stuttering, which is great!"
"You can freely convert between traditional and simplified characters, amazing!"
"If this Hanka is not popular, it will be intolerable!"
“……”
Zhou Tai smiled: "Imagine-Hanka is very popular in the mainland, and most people will choose to buy an Imagine-Hanka when they buy a computer, unless the budget is not enough. ”
The crowd was surprised at first, then nodded in understanding.
"I didn't expect the mainlanders to be able to develop such an excellent product!"
"I always thought that the mainland was very backward......"
The next morning, Takushima Shutai Electronic Trading Co., Ltd. distributed 200 Imagine-Hanka.
……
"Boss, do you have Jiajia Hanka here?" Liu Qi came to a store and asked. He worked at the Treasure Island Taxation Bureau, and the director asked him to purchase a batch of Hanka for the unit.
He had learned in advance that Jiajia Hanka sold very well in Baodao, and the quality and reputation were good, so he planned to buy Jiajia Hanka this time.
"Yes, there is, but I have a batch of more advanced Hanka here, which have the function ......of word association with phrases, such as if you type the word 'tai', there will be 'typhoon', 'table lamp' and so on," the shop owner introduced with a smile, paused, and asked, "How about it, do you want to take a look?" ”
In order to open up the treasure island market, Zhao Ye made a relatively large profit, and dealers could make more money selling Imagine-Hanka, so they would work very hard to promote Imagine-Hanka.
Liu Qi couldn't help but be surprised when he heard this.
This Hanka is really so powerful???
"Boss, can you show me this?" Liu Qi asked.
"Of course you can!"
With that, the shopkeeper inserted Imagine-Hanka into the expansion slot of the computer, and then focused on demonstrating the phrase association function of Imagine-Hanka on the computer.
Ten minutes later.
A business is negotiated.
Liu Qi bought 6 Imagine-Hanka.
"Hahaha, Imagine-Hanka is really easy to sell, and the profit is high, I'm almost out of stock, I have to contact Zhoutai Electronic Trading Company quickly and buy from it. Wait, why don't I buy directly from Borderless, I'm so stupid! Hehe......"
The shopkeeper picked up a newspaper and rummaged through it for the phone number of Treasure Island Borderless.
Here on the treasure island, Wujiang Company does not have a regional sales agent for the time being.
Anyway, those who come do not refuse.
However, this situation will not last long, in the future, in order to facilitate the overall management of the sales area, is conducive to grasping the customer information and market dynamics in the region, is conducive to the market uniformity of product prices, is conducive to doing a good job in product services, and avoids vicious competition between agents, it is necessary to divide the sales area.
In the past two weeks, the phone of Treasure Island Boundless Company has been ringing, and people have been placing orders for Imagine-Hanka.
Lu Tao and the others were so busy that they were dizzy, painful and happy.
"Manager Liu, how many Han cards are we selling now?"
"Mr. Lu, up to now, our Baodao branch has sold 1,250 Han cards!" Marketing manager Liu Ying replied excitedly.
"Well, yes, let's keep up the good work, let's give the boss a big surprise at the end of the year, and strive for the Baodao branch to become the best performing one among all the branches!"
Lu Tao paused and asked loudly, "Do you have confidence?!" ”
"There is !!" The crowd was excited and nodded in response.
……
In the United States, after Wang Anshi came here, he also registered the American Wujiang Company for the first time.
Because the United States is too large, the media is developed, and the competition is fierce, just the newspaper is promoting it, and the cost is large, and the effect may not be very good.
Therefore, he mainly aimed at Chinatown, recruited local Chinese, and sold Hanka in the way of "local push".
In the United States, Chinese characters are generally only used in Chinese interactions with Chinese people, so Wang Anshi's marketing strategy and target audience are relatively accurate.
In the United States, there are many PC brands, and the prices are very cheap.
There are even computers that cost only a few hundred dollars.
Naturally, there are many Chinese families who have already purchased computers.
The Chinese language is something that is integrated into the blood of the Chinese, and many Chinese during this period could speak Chinese and write Chinese characters.
They have a demand for Hanka!
Therefore, when Wang Anshi promoted Imagine-Hanka in the United States, these people were overjoyed and immediately contacted the American company Wujiang and said that they wanted to place an order to buy Hanka.
Every day, Borderless receives orders for dozens or hundreds of Hanka.
Even in good times, two or three hundred Han cards can be sold a day.
In the future, as Imagine-Hanka becomes more and more popular, its sales will also increase.
The U.S. will be an important market for Hanka.
……
Wu Jin is the head of Borderless in Canada.
She knows what the United States has achieved.
There are not many Chinese in Canada, and there are also Chinatowns, so she learned from Wang Anshi and achieved success in Canada.
685 Hanka were sold in two weeks.
……
On the European side, Imagine-Hanka has also opened up the market, but it is just a matter of making more and making less.
Hanka is raiding the global market, and the number of orders has skyrocketed, which has naturally created a lot of foreign exchange for the country.
"Wujiang Company's Imagine-Hanka is selling like crazy abroad, I don't know how much money it makes!"
"My shop is just across the street from the warehouse of Wujiang, and I can see every day that the convoy of the 18th Radio Factory in Kyoto has just delivered the goods to the warehouse of Wujiang, and the goods are pulled away."
The merchants in Zhongguancun watched the trucks go in and out of the warehouse gate of Wujiang Company every day, and naturally knew that Wujiang Company's Hanka was selling well and going abroad.
One by one, they were envious, and they often got together to talk about it
With the increase of Hanka orders, Kyoto Radio 18 Factory is working overtime every day to produce, and naturally it is making a lot of money, even more than their own main business of selling TV sets, which makes the leaders of the 18th Radio Factory often feel incredible!
……
In less than a month, the global strategic plan of Wujiang Company was very successful, and the most envied were Liu Chuanzhi, Ni Diannan and others.
At the moment, the Institute of Computing, Chinese Academy of Sciences.
The leaders above have already issued an order to Ni Annan that Hanka must be launched as soon as possible.
Ni Diannan is really under pressure now.
But fortunately, their team is barely able to come up with a relatively good Hanka at present.
Ni Annan reported the news to the leadership, and soon caused a sensation in the calculation institute......
Gone are the days when Wujiang Company monopolized the mainland Hanka market.
In fact, it is not only the Institute of Computing of the Chinese Academy of Sciences that studies Hanka, but also many institutions.
In the previous life, in just a few years, nearly 100 kinds of Hanka appeared in the Chinese market, and a fierce competition situation was quickly formed, which is really terrifying!