New Technology Development Company of the Institute of Computing, Chinese Academy of Sciences, referred to as the Institute of Computing Technology (the predecessor of Lenovo).

As soon as Hanka was invented, Yanagawa immediately invited Ni Diannan to join the Computing Institute Company, and said that the Computing Institute Company was responsible for the production and sales of Hanka.

Because this Hanka also has a phrase association function, it is directly named "Lenovo Hanka".

Of course, it is also possible to touch the heat of porcelain.

One is imagination and the other is association.

For those who don't know the truth, they may think of the same product.

"Zhao Ye advertised in the newspaper "Computer World", which made Imagine-Hanka popular!"

"We can learn from him, too!"

Liu Chuanzhi opened his mouth and said, speaking in a straightforward voice, and he didn't think it was a shame to learn Zhao Ye at all.

In the conference room, everyone couldn't help but nod their heads in agreement when they heard this.

As the saying goes, "the aroma of wine is also afraid of deep alleys".

In this era, information and communication technology is still very backward and has a single form, and the main means of communication are mainly newspapers, wireless broadcasting, and a small number of television.

So, instead of advertising in newspapers, they really don't know how to promote their products.

Since everyone unanimously agreed to advertise in the "Computer World" newspaper, Yanagawa made a decision to spend 60,000 yuan to advertise.

At around two o'clock in the afternoon, Yanagawa and a colleague came to the office of the "Computer World" newspaper.

Editor-in-chief Zhou Zi'an learned that someone from the Institute of Computing of the Chinese Academy of Sciences was coming, so he personally entertained them, and after asking them about their intentions, his expression was slightly stunned.

Zhao Ye, the inventor of Imagine-Hanka, was originally from the Institute of Computing Science of the Chinese Academy of Sciences......

Now the Institute of Computing of the Chinese Academy of Sciences has also developed a Hanka itself.

Zhao Ye VS Institute of Computing, Chinese Academy of Sciences???

What grievances and hatreds are there between the two?

It's hard to think about it......

Zhou Zi'an's gossip psychology is not too serious, but he can imagine what other media will write about when the Institute of Computing Technology of the Chinese Academy of Sciences and Zhao Ye face off.

Of course, although Zhou Zi'an has a good relationship with Zhao Ye, in line with professionalism, he still took over the advertisement of the computing company.

"Have you thought of the advertising message?" Zhou Zi'an asked.

"I've figured it out."

Yanagawa nodded.

Wujiang Company's classic advertising slogan "Human beings have lost their imagination, what will happen in the future", the computing institute company naturally cannot be used, which makes Liu Chuanzhi quite regretful.

It would be nice to replace "imagination" with "association"!

Humanity has lost its associations, what will the future hold?

It seems to sound better to read, what a pity!

Yanagawa sighed slightly.

Zhou Zi'an continued to ask: "So what is the advertising slogan? ”

Liu Chuanzhi said slowly: "Technology creates freedom, Lenovo Hanka, Lenovo Infinitus!! ”

The main purpose of this advertising slogan is to highlight that there is no limit to the associative function of Hanka, and it can be associated with all the phrases you can imagine.

After listening to this advertising slogan, Zhou Zi'an nodded secretly, thinking it was very good, but it was not as deep as the advertising slogan of Wujiang Company.

"Mr. Liu, do you also want to use a full page for advertising?" Zhou Zi'an asked.

"Yes!!" Liu Chuanzhi nodded in response, he has been benchmarking the computing institute company against Zhao Ye's boundless company, Imagine-Hanka's advertisement is a full page, if Lenovo Hanka is not a full page, first of all, the momentum will be weak.

……

A few days later, an advertisement for Lenovo Hanka appeared in the newspaper Computerworld.

As soon as the news spread, it caused a sensation in Zhongguancun for a while.

You must know that the most famous company in Zhongguancun is Wujiang Group, which sells Hanka.

Now that the Institute of Computing Technology of the Chinese Academy of Sciences has also launched Hanka, can Wujiang's Imagine-Hanka still maintain its market position?

"It is said that Imagine-Hanka was developed by Zhao Ye alone, while Lenovo Hanka was jointly developed by several researchers from the Institute of Computing Technology of the Chinese Academy of Sciences, I think the strength of the collective must be stronger than one person!"

"That's true!! What's more, it was developed by the Chinese Academy of Sciences, so Lenovo Hanka must be ahead of Imagine-Hanka in technology! ”

"Don't you see that Lenovo Hanka is a business opportunity? I guess Lenovo Hanka must be a good seller! ”

"Well, I think so too!"

“……”

Many people in Zhongguancun decided to contact the computing institute company to buy Lenovo Hanka.

At this moment, Liu Chuanzhi, Ni Annan and others were all staying in front of the company's phone, both nervous and excited.

Everyone looked at the telephone, full of anticipation.

Jingle Bell Jingle Bell ......

With the first ringing of the phone, it has been continuous.

As of 7 o'clock in the evening, the computing company received nearly 500,000 yuan of sales orders, and achieved a "good start" results, including private orders, government units or scientific research institutions orders, more or dealers all over the country, a few pieces of Han card, more than ten yuan.

The background identity of the Chinese Academy of Sciences has indeed brought great benefits to the computing institute company.

In fact, many people are most worried that the newspaper advertisement is fake.

But with the endorsement of the Chinese Academy of Sciences, how can it be fake?

Therefore, the success of Lenovo Hanka was expected by Zhao Ye.

The success of Imagine-Hanka is due to its first-mover advantage, and it is the first advanced and mature Hanka in mainland China, so it can arouse everyone's curiosity, shock and strong desire to buy.

……

"Boss, Hanka developed by the Institute of Computing of the Chinese Academy of Sciences has come out!!"

At this moment, many people in Wujiang Company are in a hurry.

Isn't this about grabbing the market for Imagine-Hanka?

If you let Lenovo Hanka become bigger, how can you get it?

Many people suggested that Zhao Ye find a way to suppress Lenovo Hanka.

"Boss, otherwise let's reduce the price and fight a price war with Lenovo Hanka! I don't believe that Lenovo Hanka can still be sold! Song Yashan said excitedly.

"Boss, let's continue to advertise in the newspaper, we can't let users only know Lenovo Hanka!" Fu Xiaoyue followed closely.

“……”

Everyone gave Zhao Ye a lot of suggestions.

Zhao Ye's expression has always been unwavering, making people wonder what he thinks in his heart.

At this time, everyone saw him smile, and said lightly: "Okay, don't worry, the soldiers will block the water and cover the earth, and Lenovo Hanka will not threaten us!" ”

"Boss ......" Fu Xiaoyue still wants to say something, her job number is No. 002, she is the second employee in the company, and she has personally experienced the growth of Wujiang from a weak company step by step to the present, everyone has paid hard sweat, and success is not easy to come by.

There are already many people in Zhongguancun who have begun to sing about Imagine-Hanka, and Fu Xiaoyue can't help but be a little worried.

Zhao Ye waved his hand at Fu Xiaoyue and interrupted her, "I have been prepared for a long time, and I will let the people from the Hanka department come to the conference room for a meeting at 5 o'clock in the afternoon." ”

"Okay, boss!" Fu Xiaoyue nodded helplessly.

……

Zhao Ye returned to the office, opened the safe, and picked up the Hanka materials that he had independently developed and designed with the WPS function.

It was almost five o'clock in the afternoon, and the Hanka development team was already in the conference room early.

Before Zhao Ye came, everyone was discussing Lenovo Hanka.

"Lenovo Hanka's technology is fundamentally better than our company's Imagine-Hanka, but it has the identity of the Chinese Academy of Sciences on the back."

"To tell you the truth, Lenovo Hanka does have merit, and the phrase association function is good. For customers, it is enough to be able to type Chinese characters and have a phrase association function. Now the problem is that Lenovo Hanka is 500 bucks cheaper than Imagine-Hanka. ”

"The functions of Hanka are almost the same, there is no generation difference in technology, and many institutions or individuals can develop them. Therefore, it is not difficult to speculate that there will be more and more Hanka brands on the market, and the competition in the Hanka market will become more and more fierce......"

"Yes, then how can we consolidate Hanka's market advantage?"

A developer just sighed, and then the door was pushed open, and Zhao Ye walked in, followed by a secretary who was holding a stack of materials that had just been printed.

Everyone immediately got up, looked at Zhao Ye, and greeted in unison: "Hello boss!" ”

"Hmm." Zhao Ye nodded and said with a smile, "Everyone sit down." ”

Immediately, he walked straight to the top and sat down.

Without waiting for everyone to speak, Zhao Ye turned his head to the secretary and said, "Distribute the information first!" ”

The secretary answered and quickly distributed the information.

Zhao Ye looked confident, and said slowly: "Lenovo Hanka is not afraid, this information in everyone's hands is a simple introduction to the Imagine-Hanka2.0 version, as for the specific development and design materials, I have already completed it, but I haven't taken it out." ”

When everyone heard this, they immediately quickly browsed the information in their hands.

Then, everyone was shocked.

"Why didn't I think of adding WPS-Office office software to Hanka? The boss is a genius!! ”

"Haha, customers don't need to spend extra money to buy wordStar software as long as they buy our Imagine-Hanka 2.0! Moreover, WPS-Office is a Chinese office software, which is simple to operate and easy to learn. wordStar is an English software, which is difficult to learn and requires an understanding of English. If I were a customer, I would definitely like to use WPS-Office. ”

The more everyone thought about it, the more excited they became, and the more they thought about it, the more they admired Zhao Ye!

This wild imagination will create a classic Hanka product!!

At this moment, no one is afraid of Lenovo Hanka anymore.

We are the strongest!!

From the second day, Wujiang began to focus on manufacturing Imagine-Hanka 2.0, and the technical reserves are complete, as long as it is engineered, scaled up, and mass-produced.

Time is running out for Lenovo Hanka......

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