The office of the Institute of Computing Technology is located in a dilapidated bungalow inside the Chinese Academy of Sciences.

At this moment, more than a dozen people were huddled together, and their faces were full of excitement.

Liu Chuanzhi glanced around at everyone and said with some excitement: "Lenovo Hanka won the first battle, which shows that our Hanka has a market and is what customers need!" In terms of technology, there is no generation difference between our Lenovo Hanka and the borderless Imagine-Hanka, and there is not much difference in use. But, our hanka is cheaper, so it sells better.

As long as we insist on advertising, let more people know the Lenovo Hanka brand. I believe that Lenovo Hanka will occupy more and more market share. Of course, Wujiang will not sit idly by and watch our company develop, and will definitely try to suppress Lenovo Hanka. Today's meeting is to discuss how to deal with the suppression of Borderless Company. ”

Without waiting for everyone to speak, Liu Chuan said confidently: "I think the most likely means of Wujiang Company is to reduce prices and fight a price war with us, followed by an advertising war, and then a channel war......

As long as we think of a way to deal with each marketing battle, we don't need to be afraid of the other party. ”

Liu Chuanzhi talked eloquently, and everyone couldn't help nodding.

Subsequently, everyone brainstormed and discussed countermeasures.

Some people proposed to give dealers rebates, and the more they sold, there would be bonuses at the end of the year to win over dealers.

Some people said that the computing institute company fought against the water, even if it was not a dime, as long as the Lenovo Hanka brand was played, it would also be earned.

There are also suggestions that joining the competition in the overseas Hanka market will not allow Wujiang to suck blood from the overseas market.

The meeting lasted for two hours, and everyone was still full of energy and fighting spirit.

In the end, everyone can't help but hope that one day, Lenovo Hanka will be able to occupy more market share than Imagine-Hanka.

At the end of a meeting, everyone, including Yanagawa Yuki, was full of ambition, and he didn't know who gave it......

……

Day by day, just when Liu Chuanzhi and others were happy that Lenovo Hanka was selling well.

Wujiang has been quietly practicing its "internal skills", integrating internal R&D, production, sales, logistics supply and financial operations to adapt to the rapidly changing market environment.

In terms of production, we invest in building factories by ourselves.

In terms of sales, we will accelerate the establishment of flagship stores nationwide.

In terms of logistics, several warehousing centers have been established across the country and its own fleet has been formed.

……

Of course, this is not achieved overnight, but slowly.

Maybe it will take a few years, maybe it will take longer.

…

At this moment, Yanagawa waited for a long time and didn't see the price reduction of Imagine-Hanka, and he was very puzzled.

"What the hell does Zhao Ye think, why doesn't Imagine-Hanka reduce the price? Did he prejudge mine? So, don't plan to fight a price war with us??? ”

For the unknown, Yanagawa was even more worried.

If you don't make a move now, there must be a conspiracy behind it.

In fact, Zhao Ye did not plan to fight a price war with the calculation institute at all.

The price war will only hurt both sides, and then the price of the product will increase, it will be more difficult.

In the early 90s, hundreds of Hanka competed, and the price war was fought to the end, and the price of an ordinary Hanka dropped to an outrageous level. For example, Lei Jun started a business with a few college classmates at that time, and at first saw that Hanka was more profitable and wanted to get a piece of the pie, but when they developed Hanka, the price of Hanka directly dived, from one or two thousand yuan to two hundred yuan. Lei Jun's first venture naturally ended in failure.

Zhao Ye insisted that instead of fighting a price war, it is better to strive to improve its own technology, quality and service.

At this time, the Wujiang factory has risen from the ground, and the two- or three-story silver-gray houses are extremely dazzling in the sunlight.

In order to speed up the construction of the project, construction workers are working overtime almost every day.

In addition, Zhao Ye's requirements for the factory are not high, as long as there is a sheltered factory, so the difficulty of construction is very simple.

On the second day after the completion of the factory, batches of production equipment and a large number of production materials were shipped from all over the country.

In the 80s, there were countless bankrupt state-owned enterprises, and it was relatively easy to recruit ordinary workers.

Some positions with relatively high technical requirements need to be trained, but after all, it is assembly line work, and the training is very simple, and each worker only needs to learn to do one thing well.

In my previous life, many college students went to work in factories during the summer vacation, and after getting acquainted with them for a day or two, they were completely qualified for their positions.

In order to grasp production, Zhao Ye also came to inspect the construction of the factory many times, and the rows of factories are divided into categories, including the self-developed motherboard machine production workshop, as well as the keyboard production workshop, Hanka assembly workshop, typewriter assembly workshop and so on......

The number of various production workshops is very large.

Back at the company, Zhao Ye asked people to recalculate the production cost of Imagine-Hanka2.0, and it turned out that the cost of the second-generation Imagination Hanka was only about 1,000 yuan. If the first generation of Imagine-Hanka was produced, the cost would have been lower.

Moreover, with the continuous expansion of production scale, production costs will be further reduced.

As for the production cost of Lenovo Hanka, Zhao Ye and others can probably guess that it is between 1,700 yuan and 2,000 yuan.

"How much does an Imagine typewriter cost to produce?" Zhao Ye asked.

The employee in charge of accounting for the cost immediately replied: "About 3,000 yuan!" Among them, the display is more than 100 dollars, the chip is expensive for dozens of dollars and a few dollars cheaper, these products, we can't produce, we have to spend foreign exchange imports, a total of 300 dollars. The print head, printer stand, etc., are all developed by ourselves, which is relatively cheap, only 400 yuan in total, plus production and manufacturing costs and some other expenses, it is almost 3000 yuan! ”

When Zhao Ye heard this, he bowed slightly: "Strive to further reduce the production cost of typewriters in the future!" ”

"Yes!"

After the employee left, Zhao Ye sat on the sofa in the office, thinking about how to price the Imagine Hanka 2.0 and Imagine typewriter.

"The price of Imagine Hanka 2.0 is: 4000 yuan, no price increase for adding materials, after all, WPS-office software is also very valuable, isn't it?"

"The price of the Imagine typewriter is: 16,500 yuan. The reason why it is this price is naturally because there are no competitors at present, and when the Sitong company in the previous life just launched the Chinese typewriter, it was also this price, and it was popular all over the country, selling very well, and the supply exceeded demand. What's more, this Imagine typewriter from Wujiang Company is more advanced, and it should be sold more expensive, but it should be very kind to sell it for 16,500 yuan, right? ”

After Zhao Ye finished speaking, he was actually a little unconfident, and felt as if he had the potential to become a profiteer.

If a thing that costs only 3,000 yuan is sold for 16,500 yuan, the capitalists will cry when they see it......

"It's a happy decision!"

Zhao Ye immediately picked up the phone and notified the person in charge of the marketing department to prepare for sales.

In addition, Wujiang will also hold a product launch conference, let people notify the major media and major distributors across the country, and invite them to participate......

PS: On Monday, ask for support and try to squeeze to the front of the list