Chapter 41 Participation in the Winter CES

Zhongguancun.

Some well-informed people already know that Borderless has won the exclusive rights of IBM-PC and Hewlett-Packard computers in the mainland.

As the news spread, it caused a great sensation for a while.

You know, IBM-PC is the most well-known computer brand, although super-PC sells well, but in the eyes of many people, super-PC is not as good as IBM-PC in many aspects, in addition to being cheap.

Research institutions, governments, and enterprises are mostly proud to buy IBM-PC.

Expensive, means high-end!

The psychology of comparison is present in any era.

As a result, IBM-PC sales have been very good.

After hearing the news, the merchants of Zhongguancun Electronic Street were envious, and at the same time, they also hurried to Wujiang Company to place orders first.

In the past, they all purchased goods from Shenzhen, not to mention the difficulty of purchasing channels, and the price was still expensive.

……

The news of IBM-PC and HP Computer also reached Hong Kong Kingsoft Company as soon as possible, and Zhang Xuanlong immediately called Zhao Ye to understand the situation and expressed his concern about super-PC.

"Boss Zhao, Wujiang Company has acted as an agent for IBM-PC and HP computers, what should we do with Kingsoft's super-PC? Will this be affected? ”

Zhao Ye comforted: "Mr. Zhang doesn't have to worry, the price of super-PC is much cheaper than IBM-PC and HP computers, and the sales volume will not have much impact, and Wujiang Company will also provide more sales channels for super-PC to ensure the sales of super-PC." The profit from selling a super-PC is higher than the profit from selling an IBM-PC, so you don't need to worry at all. ”

"Since Boss Zhao said so, then I'm relieved!" When Zhang Xuanlong heard this, he couldn't help but breathe a sigh of relief.

……

The next few days.

Borderless is getting busier.

PC dealers from all over the country flocked to the company to negotiate representing IBM-PC and HP computers.

For a time, whether it was IBM-PC or HP Computer, the number of orders exploded.

This makes Wujiang Company make a lot of money, and envy others.

Yanagawa also returned to China at this time, and at the same time brought back a good news, that is, the computing institute company won the exclusive agency rights of several American PC brands in China.

The Institute of Computing, and even the Chinese Academy of Sciences, can't help but be excited.

For a time, Yanagawa became more powerful in the company.

However, the domestic PC market seems to be surging, but for now, the competition is not too fierce.

Wujiang Company and Computing Institute Company maintain a tacit understanding with each other and do not engage in price wars, otherwise both parties will not make any money.

……

Borderless America.

"Mr. Wang, 2,000 Imagine typewriters have been arranged into the warehouse!"

"Good! Contact the organizers of the CES Winter today, we are going to participate in the Winter CES! Wang Anshi said excitedly, he knew that a big war was about to start.

In a few years, the typewriter market in the United States will be sluggish, so there is not much time left for Borderless.

Therefore, we must hurry up and make money in two or three years.

The first opponent to be defeated by Wujiang Company is Wang An Company.

It is born from the same root, so why is it too anxious to fry each other......

But there is no way, Wujiang Company wants to make money!

Moreover, in Zhao Ye's heart, he felt that snatching Wang An's typewriter market was not saving the other party and forcing the other party to transform and develop a PC.

Sticking to the typewriter market is a dead end.

Alas, who can understand Zhao Ye's good intentions...... Right?

The 1984 Winter CES was held on November 1st.

It was also held in the summer before, with more than 100,000 attendees in a single session.

At the same time, Mr. Wang plans to spend a lot of money on newspaper and television advertising.

The U.S. market is relatively large, and the first 2,000 Imagine typewriters are likely to sell out soon.

……

Wang An looked at the recent financial statements and smiled.

WANG TYPEWRITERS' RECENT SALES HAVE INCREASED AGAIN, AND IN THE UNITED STATES THERE ARE FEW RIVALS, TAKING THE COUNTRY BY STORM AND BECOMING THE HOTTEST TECH PRODUCT, WITH ALMOST EVERYTHING FROM THE WHITE HOUSE OFFICE TO CORPORATE UNITS USING WANG TYPEWRITERS.

Some time ago, Wang An was still advertising in the newspaper: Try our products, forget about IBM.

IBM was speechless.

At this moment, Wang An's company can be said to be in full swing.

Wang An probably never imagined that a Chinese company would challenge his position!

Soon, the Winter CES was officially held.

Countless electronics enthusiasts from all over the world have come to visit.

In the eyes of many Americans, Borderless is unknown and has low visibility, so it only got a small booth.

In order to attract attention, Wang Anshi asked people to make a big poster and hang it next to the booth.

The poster succinctly reads: "Our product is better than Wang An's typewriter, but it's only half the price!" ”

"Mr. Wang, is it okay to write like this?" One of his subordinates asked weakly.

"What's wrong with this, it's just a matter of facts." Wang Anshi said confidently.

"Will Wang An's company sue us?"

"Hehe, what to sue us? Have we denigrated Wang An's company? Not really! Alright, just do as I say! ”

"Yes, Mr. Wang!"

After the poster was ready, not long after it was hung up, many people gathered in front of the Boundless booth.

Good guys, passers-by saw it and looked sideways.

"Your company also develops typewriters? The tone is so big, your typewriter is better than Wang An's typewriter? A middle-aged man said with some disbelief.

"Of course! If you don't believe me, I'll let you show it now, and you will finally evaluate for yourself, is my company's typewriter better than Wang An's typewriter! ”

After speaking, Wang Anshi asked the staff to give a demonstration to everyone on the spot.

The staff lifted the red cloth, the Imagine typewriter was small and exquisite, the streamlined shape immediately amazed the audience, and the design of the clamshell brought a full sense of science and technology.

Wang An's typewriter is the display screen of the brain shell, which looks very bloated.

First of all, in terms of appearance, Wang An's typewriter failed.

Then look at the features.

Imagine typewriter has built-in WPS office software, simple interface, simple operation, powerful functions, and is able to print almost any paper.

"This office software is awesome and so easy to use! Do you have a separate software for sale? At this point, a man asked aloud.

Wang Anshi shook his head and said with a smile: "Not yet, I may consider selling this kind of office software in the future!" ”

Hearing that it was not sold for the time being, the man was slightly disappointed, and immediately looked at the Imagine typewriter and asked, "Is the price of this typewriter in your company really only half of Wang An's typewriter?" ”

"Of course, our typewriter is only $2,000 a !!"

Imagine typewriters are actually cheaper in the United States, but there is no way, the competition here is fierce, foreigners do not value you can type Chinese characters, resulting in image typewriters losing their biggest advantage. They also don't know the brand Imagine, and if they want to open up the market, they can only do it with good quality and low price. From the beginning, they wanted to sell it as a high-end product, and Americans would not buy it.

However, after all, the dollar is foreign exchange, and the state will subsidize foreign exchange earned through exports, which is almost 20%. For example, if you sell an Imagine typewriter, the state subsidizes 400 yuan.

2,000 US dollars is almost 5,000 yuan at the current exchange rate, and the profit is considerable.

The price of the Imagine typewriter in the United States is relatively normal.

Domestic sales of Imagine typewriters, the cost of the product is 3,000 yuan, and selling one makes 12,000 yuan, and Wujiang Company is about to make crazy money......