Chapter 42: The Price Butcher
Such a cheap typewriter quickly caused a sensation at the winter CES exhibition.
More and more people crowded into the Borderless booth, and there were even reporters with hand-held cameras filming them.
"Mr. Wang, our Imagine typewriter is going to be on fire!" A saleswoman said excitedly, her little face flushed.
"Calm, fire is normal, not fire is abnormal!" Wang Anshi smiled and nodded.
"Mmmmmm
"Alright, go and receive customers, be sure to take the order!"
"Mr. Wang, don't worry, I will definitely be able to take orders today!!"
……
At this time, Wang An Company also participated in the winter CES exhibition.
Soon someone informed Wang An of the news.
"Dr. Wang An, no, there is a company that sells typewriters at the exhibition, and it suddenly became popular!! This company's typewriter is not only powerful, but also half the price of Wang An's typewriter! Now there are a lot of dealers who are interested in this typewriter! ”
When Wang An heard this, he was a little disdainful, which company developed a typewriter that could surpass Wang An's typewriter?
Even IBM was defeated by itself, I don't believe that anyone else can challenge Wang An's company?
"Dr. Wang An, this company is menacing, it is said to be the largest private technology company in China, and it seems that some time ago it also reached a cooperation with IBM and obtained the exclusive agency rights of IBM-PC in Chinese mainland."
When Wang An heard this, his brows furrowed.
He regarded IBM as a lifelong enemy.
Companies that can cooperate with IBM are also a bit strong.
Wang An's face sank: "You tell me about the situation of this company and the ...... of the typewriters they developed."
"Okay, Dr. Wang An, this company is called Wujiang Group, which has Imagine Technology Company, and has developed Imagine Hanka, Imagine typewriter ......."
The person who spoke had apparently done a detailed investigation of the company before he came, and knew the company very well.
When Wang An heard this, his head suddenly went numb.
He's going to see for himself if the Imagine typewriter is really as good as he says it is?
A few minutes later, Wang An rushed to the booth of Wujiang Company, and saw the staff demonstrating the Imagine typewriter, Wang An suddenly chuckled, and a strong sense of crisis immediately came to his heart.
At this time, the staff said: "The Imagine typewriter is of good quality and low price, and the price is only half of Wang An's typewriter, which is 2,000 US dollars!" If you want to buy quickly, on a first-come, first-served basis, if you are slow, the order can only be delayed until a few months later! ”
When Wang An heard this, he was immediately dizzy, and he was puzzled, how could it be so cheap, how could it be so cheap......
At this moment, Wang An seemed to have aged a lot all of a sudden.
A few days later, the Imagine typewriter made a name for itself at the Winter CES show.
Orders keep flowing.
On the other hand, Wang An's booth is full of shutters.
After the end of the winter CES, Borderless received a total of 32,000 orders for Imagine printers, which caused a sensation in the United States.
A large number of media immediately began to sing the praises of Wang An's company.
Wang An's typewriters also began to be seriously unsalable.
"Boss, we found out that the reason why the cost of the Imagine typewriter is so cheap is because most of the accessories are produced in their own factory, and the cost is extremely low. In addition, the workers' expenses are extremely low, the wages of the workers in their factories are only forty or fifty yuan a month, while the wages of our ordinary factories in the United States are thousands of dollars! Wang An's secretary introduced.
When Wang An heard this, he couldn't help but be stunned and felt incredulous.
The cost of the Imagine typewriter is so low, how can you compete?
"Boss, just now a lot of dealers came to return the goods, saying that the price of Wang An's typewriter is too expensive and not easy to sell...... Boss, what do you think should be done about this? ”
"Let people appease the dealer first, you can't let them return it! Our company will definitely come up with solutions to protect their interests. ”
"Yes!"
At 3 o'clock in the afternoon, Wang An convened a meeting of the company's senior management to discuss countermeasures.
Wang An asked: "In the face of the strong attack of the Imagine typewriter, do you have any way to deal with it?" ”
Everyone, you look at me, I look at you, there is no good way.
Wang An's typewriter seems to be inferior to the Imagine typewriter in all aspects, only the price is twice that of the Imagine typewriter, and no matter how much it competes, it can't compete with the other party.
Someone suggested: "We can only compete with the Imagine typewriter by reducing the production cost of Wang An's typewriter." As for how to reduce costs, I suggest that companies build factories in China, where the wages of Chinese workers are very low, only a few tenths of American workers! ”
When everyone heard this, they couldn't help but nod their heads.
Wang An's face is still not improving, it is no problem to build a factory, but far from water can not quench the thirst, and when he builds the factory, the cucumber vegetables are cold, and the market may have been occupied by the Imagine typewriter long ago.
Wang An felt anxious and incomprehensible.
A technological breakthrough?
The potential of the typewriter seems to have come to an end, what else can be done?
……
Zhao Ye, who was far away on the other side of the ocean, was very happy.
He didn't expect that when he was a price butcher, he would catch Wang An off guard.
Right now, the Imagine typewriter is eating up Wang An's typewriter's market share at a breakneck speed.
If nothing else, in just one year, the market share of the Imagine typewriter will surpass that of Wang An's typewriter.
The United States is the first target, followed by the RB market.
Zhao Ye was limited to a few words for Japanese, so he had no way to develop Japanese typewriters by himself, but chose to set up RB Wujiang Company, and then recruit local engineers to study Japanese typewriters, which also led to a long delay in the launch of Japanese typewriters.
At this time, in the office, the phone rang.
Guan Manshan, director of CCTV's advertising department, suddenly called.
Zhao Ye was surprised.
"Boss Zhao, congratulations, the Imagine typewriter is also on sale in the United States!"
"Thank you, I don't know what the director called me for?"
"Oh, that's right, the crew of "Journey to the West" is short of money, they asked me for help to introduce enterprises to invest in this drama, I thought about it for a while, the domestic Wujiang company has strong financial resources, I don't know if Boss Zhao is interested in investing in "Journey to the West"?" Guan Manshan asked, the crew of "Journey to the West" is really poor, the entire crew only has one camera, if you don't get the investment now, the later episodes can only be filmed when you have money in the future.
When Zhao Ye heard this, his eyes couldn't help but light up, the 86 version of "Journey to the West" is extremely classic, and how many people have memories of their childhood.
"Director Guan, I voted for this drama, and I will make up for the lack of any money!" Zhao Ye replied.
couldn't help but think that "Dream of Red Mansions" seemed to have started filming a long time ago, but it was also very short of money.
If you can use the actors of these two dramas to advertise, won't your company become popular all over the country and become a household name?
After a pause, Zhao Ye said excitedly: "Director Guan, the crew of "Dream of Red Mansions" is also relatively short of money, you can help contact me, I can also invest in "Dream of Red Mansions"!" ”
When Director Guan heard this, he was overjoyed, how could he not agree to this good thing sent to the door!
PS: There's something going on today.,The update is slow.,Tomorrow it's going to be more exciting.,Help everyone.