Chapter 43: Wang An's transformation
The 86 version of "Journey to the West", it is said that CCTV invested 3 million yuan to shoot, and four years later, due to a shortage of funds, it borrowed 3 million yuan from the 11th Bureau of the Ministry of Railways at that time to complete the filming.
That is, there is still a shortage of 3 million.
"Dream of Red Mansions" is similar to "Journey to the West", CCTV invested 5 million, but it also lacked 3 million.
However, in order to make these two TV series better, Zhao Ye doesn't mind investing a little more.
The main purpose of investing in these two dramas is to make the company famous.
If you want to make money, you don't plan to rely on this.
In order to enhance its corporate image, Haier spent tens of millions of yuan to invest in the filming of "Haier Brothers".
Compared to Haier, Wujiang is nothing.
At present, the domestic film and television market is not mature enough, and Wujiang does not plan to set foot in the film and television industry for the time being.
Of course, it is also possible to learn from Haier and make an animated film to promote itself.
Since the beginning of the eighties, domestic animation studios such as Shanghai Meiying Studio have declined.
Because animation wasn't profitable at the time.
Moreover, the competitor RB animation does not want money, but sticks money.
For example, the RB electronics brand Casio (CASIO), which has just entered the Chinese market, wants to advertise on CCTV, but there is no such precedent before, and there are not many commercial advertisements on CCTV at that time, let alone RB's advertising?
So Casio came up with a particularly spiritual solution.
At that time, RB Astro Boy animation was on fire, and Casio's spokesperson was also Astro Boy, so Casio thought, you can't just put me in the commercial, then I'll make the ad into the cartoon, you put me in the cartoon, okay? In the end, the "Astro Boy" cartoon landed on Chinese TV and became an instant sensation across the country as soon as it was broadcast, and the advertisement for Casio's electronic watch also appeared in the ending song with an implanted image, and soon became one of the most familiar foreign brands among Chinese people.
In the whole process, the cartoon "Astro Boy" not only confiscated a cent of the copyright fee, but also posted money upside down, because this is an advertising fee.
Broadcast your cartoons from the United States Film Studio, my TV station has to pay for them, broadcast RB's cartoons, and RB companies actually pay for them, so this kind of bureau asks you how to fight?
The same way to play, it's Transformers.
The Transformers cartoon landed in China that year, which also caused a sensation, how much does it cost to pay for such a beautifully made cartoon with a wonderful plot?
The answer is also free, free of charge
Why? Because my cartoons are given away for nothing, but I make money with Transformers toys.
Wujiang may have the potential to save China's animation industry, because the RB people and the Americans can afford to play this kind of routine.
……
The next day, Guan Manshan called again.
"Boss Zhao, the crew leaders of "Journey to the West" and "Dream of Red Mansions" were ecstatic to learn that you were willing to invest in their dramas, you see when you have time, talk to them and implement the investment."
"Okay, no problem, they can come to my company at any time to find me."
"Okay, then I'll tell them."
"Well, I'm looking forward to meeting them." Zhao Ye nodded.
Hanging up the phone, Zhao Ye lowered his head to deal with the documents, when he saw that the Imagine typewriter was popular in the United States, and the daily orders skyrocketed, he couldn't help but smile slightly, competing with Wang An's typewriter, to be fast, to cut through the mess quickly, so that the other party felt powerless, so as to give up competition in the typewriter market.
Zhao Ye still hopes that Wang An's company can transform and invest heavily in the development of PCs. Wang An is very conceited and disdainful of being with IBM, so the computer developed by Wang An's company will not be compatible with IBM-PC, and naturally will not use the Microsoft system.
If Wang An's company went all out to enter the personal computer market, with Wang An's company's technical strength at that time and its influence in the United States, it is not yet known who will die. Of course, the possibility of Wang An's death is still huge. But this will inevitably delay the development of Microsoft, at least Microsoft will make a lot less money.
In this way, more time is left for Borderless to develop.
Developing an operating system requires a lot more manpower and material resources than ordinary software, even in the 80s, it was not easy.
Zhao Ye looked at the time, it was 11 o'clock in the morning, and it was about 10 o'clock in the evening in New York, USA.
Zhao Ye picked up the phone and called Wang Anshi's home directly to ask about Wang An's company's recent reaction.
"Mr. Wang, what are the countermeasures on the side of Wang An's company?"
Wang Anshi said with a smile: "Wang An's company is also helpless in the face of a price war. As far as I know, the production cost of Wang An's typewriter is about $2,400, and the middlemen also have to make money. Therefore, Wang An Company did not dare to fight a price war with us. I've heard that the factory owned by Wang An has stopped producing typewriters......"
"Our typewriters sell for $2,000 and still have a lot of money, and strive to sell as many typewriters as possible, so as to make small profits but quick turnover, I expect that the American typewriter market will decline in less than three years, and then it will be the world of personal computers!"
"Understand, boss, rest assured, our branch is planning to spend a lot of money on advertising in newspapers and television."
"Well, that's it, you should rest early, bye!"
Zhao Ye hung up the phone and nodded secretly in his heart, Wang An's company seems to have run out of donkey skills, what Chinese companies are best at is to fight price wars, and they have defeated countless European and American companies in their previous lives, and Wang An's company is no exception.
In fact, Wang An's company is already considering transformation.
Wujiang Company did not pay attention to martial arts, and directly lowered the price to a level that was unacceptable to their Wang An Company.
If there is a price war with Wujiang Company, Wang An Company may lose one by selling one.
With such involution, why is it so......
If you can't afford to provoke it, it's better to transform!
In a villa in Silicon Valley, Dr. Wang An, who is in his 60s, seems to be a few years older, and he told his son: "Try to sell out the typewriters in stock...... Our company will transform in the future and stop making typewriters! ”
"Dad, let's give up the typewriter market so easily?!" Wang An's son Wang Lie said unwillingly.
"What if you don't give up? What do we compete with the Imagine typewriter? Wang An asked rhetorically.
"This ......," Wang Lie was speechless.
Wang An sighed: "Forget it, if you quit early, you can also stop the loss in time." Market competition is so cruel. If we can beat IBM, there will be other companies that will beat us. Originally, I was hesitant to enter the PC market in full, but now we have no choice. I, Wang An, want to develop a computer and beat IBM again in the market! ”
The existence of the Imagine typewriter makes Wang An seem to see the ceiling of the typewriter, and the Imagine typewriter is impeccable in terms of appearance design and functional design. Wang An couldn't think of how to improve it in order to surpass it.
And the price of the Imagine typewriter is even more outrageous, which makes Wang An completely dead to compete with it.
Wang Lie is still unwilling, using unfair competition means without borders, and behaving badly, I believe that the just American law will definitely protect our American enterprises!