Chapter 115: Sweeping the United States

With the explosion of borderless fighting games, Chinese kung fu has set off a boom in Japan.

When Japanese children play games, they will always pop up some Chinese kung fu names and tricks from time to time.

Some curious people will also take the initiative to find out the true identity of the game character. It's nothing short of a cultural invasion.

At the same time, the sales of "Poor Strange Game Console" skyrocketed.

In order to play fighting games, countless FC platform users have had to buy "Qiqi Game Consoles" one after another.

At the end of October, the total sales of the "Poor Odd Game Console" in Japan exceeded 7 million units, second only to the Nintendo FC red and white game console with 11.5 million units.

However, it only took 5 months for "Poor Odd Game Machine" to achieve this result.

However, it took 3 years for the Nintendo FC red and white game console to reach 11.5 million units.

The industry has realized that the "Poor Strange Game Console" may have a tendency to replace Nintendo FC.

AT THIS TIME, THE EXECUTIVES OF THE FOUNDING SIX MANUFACTURERS OF THE NINTENDO FC PLATFORM, HUDSON, NAMCO, TAITO, CAPCOM, JALECO AND KONAMI, WENT TO SHANGHAI AND TOOK THE INITIATIVE TO CONTACT WUJIANG GROUP TO EXPRESS THEIR INTENTION TO COOPERATE.

On November 2, at around 10:25 a.m., Zhao Ye specially met with their six game manufacturers in the conference room.

These six game manufacturers are relatively strong and have developed many games that sell well.

Nintendo FC's sales can be so good, and these six game developers have contributed a lot.

Of course, Nintendo may not think so.

Zhao Ye swept over the faces of the representatives of the six manufacturers, and said with a faint smile: "Hello, welcome to Wujiang Group." I'm clear about your intentions, but I've heard that you want to change from an exclusive game to a multi-platform? ”

The six executives nodded their heads.

"Yes, Mr. Zhao. As you must know, the FC platform has tens of millions of users, and if you only make exclusive games for "Poor Odd Game Console", it will be a big loss for us third-party game developers, and I hope you can understand. ”

When Zhao Ye heard this, he bowed slightly, in fact, he had already thought about it, and he didn't necessarily ask for the game to be exclusive, not to mention, if he could dig into the corner of Nintendo, why not? Anyway, for yourself, it is good and harmless.

So he said, "I can meet your request." However, since it's not an exclusive game, your share will be lower, only 20%. ”

Exclusive games, third-party game developers share 30%; Multi-platform games, split 20%.

It makes sense.

When the six manufacturers heard this, they thought about it for a while, and then couldn't help but nod their heads in agreement.

Zhao Ye said: "In addition, your game must be launched on the "Qiqi Game Console", and then you can log in to the FC platform for at least a month. ”

As soon as these words came out, all the six manufacturers were embarrassed.

At present, the number of users of "Qiqi Game Machine" is far behind FC.

If the six of them join forces to "force the palace", Nintendo may also compromise with the six manufacturers and allow the games of the six manufacturers to be released across platforms, but it is absolutely impossible for their games to be released on the "Poor Strange Game Console" platform for a month.

After a month, the cucumber dishes are cold.

"Mr. Zhao, you are too embarrassed for us, Nintendo will definitely not agree to this request!"

"Yes, Mr. Zhao, otherwise both sides will be released at the same time, and neither side will be favoritic."

“……”

Seeing this, Zhao Ye didn't force it.

"Okay, I've passed it, but Nintendo may not allow you to release games on multiple platforms......"

"Mr. Zhao, don't worry, our six manufacturers join forces, and Nintendo will not lose face, unless it really wants to force us all to the side of the Wujiang Group!"

Zhao Ye smiled, and then said, "Since you have confidence, it's good, I wish us a happy cooperation!" ”

"Happy working together!"

The representatives of the six manufacturers smiled happily and stepped forward to shake hands with Zhao Ye.

Zhao Ye said with a smile: "On December 1st, "Qiqi Game Machine" is ready to enter the American game market, if you release a game on this platform, you must port the game as soon as possible. ”

The six of them looked shocked, and said in their hearts, Wujiang Group is finally going to attack the US market, and FC's market share is probably going to shrink a lot.

What kind of games Americans like to play, the six game developers are still very clear.

Only the six fighting games released by the Borderless Group have been wildly sought after by American players! What's more, the Borderless Group's bloody series of games, as well as games such as "Dragon Quest", "The Legend of Zelda", "Final Fantasy", "Contra", "Crimson Fortress", "Saloman Snake", "Pokemon", "Hulu Brothers" and other games, are all game genres that Americans love to play!

In addition, the powerful performance and MMC chip of the "Poor Strange Game Machine" are not available in FC.

No matter how you look at it, the "Poor Strange Game Machine" will be popular.

At this time, the six manufacturers hurriedly said that they would transplant their company's games to the "Qiqi Game Console" platform as soon as possible.

The sooner the game is ported, the more money you can earn.

……

Nintendo Corporation.

"President, the six manufacturers have almost made an appointment, and sent representatives to our company together, saying that they have something important to discuss with you!" The secretary frowned at this time and reported to Yamauchi.

When Yamauchi Pu heard this, he was a little uneasy, frowned, and replied, "Take them to the conference room." ”

"Okay, President."

……

In the afternoon of the same day, the six manufacturers had a showdown with Nintendo, asking Nintendo to allow them to release games at the same time on both FC Red and White and the "Poor Odd Game Console" platform.

Yamauchi was angry and had a feeling of being betrayed.

If it weren't for Nintendo's cultivation and support, these six manufacturers would have achieved what they are today.

Well, now that the wings are hard, plus FC is facing a very tricky and powerful opponent, these six manufacturers dare to "rebel".

Yamauchi Pu suppressed his inner anger, at the critical juncture of FC's competition with "Qiqi Game Console", if the six manufacturers took the initiative to push each other, Nintendo would definitely suffer a heavy blow.

"You guys go back first, let me think about it!"

Yamauchi Pu drove the six manufacturers back, he did not agree to the other party's request, if the "Poor Strange Game Machine" platform can also play the games of the six manufacturers, FC will lose a big advantage.

Yamauchi Pu immediately sent people to divide and win over the six manufacturers, promising and making profits.

All in all, these six manufacturers cannot be allowed to fall to the "Qiqi Game Machine" platform.

……

"Boss, a week has passed, and the six manufacturers originally agreed to cooperate, but now there is no sound at all, it can't be an accident...... right" Liu Yinyin frowned.

Zhao Ye smiled faintly and said very casually: "Come to think of it, Nintendo offers better conditions, so I don't plan to cooperate with us!" Once the internal disintegration, there is no unity, and one or two manufacturers alone do not have the courage to challenge Nintendo's authority. But it doesn't matter, even without their participation, Borderless Games will still be a big hit! Everything was originally planned, and on December 1st, it was to enter the American game market. ”

"Yes!"

……

Beginning in November, major TV networks in the United States began to broadcast "Pokemon", "Dragon Quest", "The Legend of Zelda", and "Final Fantasy" cartoons to warm up the game.

At the same time, Wujiang Group held a grand dealer conference in the United States to open up sales channels.

"Poor Strange Game Machine" and Wujiang Games are popular in Japan, and American distributors are eager for Wujiang Group to enter the United States as soon as possible in order to make money.

At the invitation of Wujiang Group, hundreds of dealers from all over the United States gathered together, including Wal-Mart, department store Sears, the originator of modern supermarket-type retail enterprises Kmart, Target, and so on......

It can be said that it is a grand event!

Japan is too jumpy, and many semiconductor companies, home appliance companies, and automobile companies in the United States have been killed and disabled by Japanese companies, so it is no wonder that the United States has made a "Plaza Accord" to bring down Japan.

To a certain extent, the rise of Nintendo FC hastened the demise of Atari Games in the United States.

Now, there is a company in China that can challenge Nintendo, and Americans are overjoyed. Moreover, there is a considerable profit from the agent sales of "poor game consoles", who is not impressed?

On the one hand, in order to suppress Japan, and on the other hand, for the sake of money, many retail giants in the United States want to be the agents of Borderless Games.

……

On the other side of the ocean, large ships loaded with game consoles and game cartridges departed from Shanghai and were shipped to the United States.

In order to snipe at the "Poor Wonder Game Console", Nintendo plans to launch a new game on December 1st.

However, so far, Nintendo has not developed MMC, a game picture enhancement chip.

The so-called new games are probably "Super Mario 2" and several new games from the six manufacturers.

Maybe Zhao Ye took away Nintendo's luck, since he copied Nintendo's games, Nintendo has not developed a new game......

……

A few days before the launch of the "Qiqi Game Console", Wujiang Group spent $20 million to launch a large-scale advertising campaign, including TV stations, radio, newspapers, buses, outdoor advertising, etc......

The intensive bombardment of advertisements is like promoting the release of Hollywood blockbusters.

Americans have money, so the Poor Wonder Game Console is more expensive in the U.S. than it is in Japan, retailing at $199. Game cartridges range from $25 to $30.

……

On December 1st, the "Poor Strange Game Machine" landed in the United States.

As soon as the product was launched, it was rushed by players all over the United States.

In fact, games such as "Poor Wonder Game Machine" and "Pokemon" have long caused a sensation and heated discussion among American players.

Many Americans even let people buy game consoles in Japan.

According to incomplete statistics, at least 100,000 "Qiqi Game Machines" are circulating in a small area in the United States.

……

"Jim, the Nintendo FC platform has released a new game today, let's hurry up and buy it!"

Cole Brown Jr. excitedly said to his companion.

Jim shook his head.

"No, there are no fun games on the FC platform, I'm going to buy the "Poor Wonder Game Machine". Today is also the day that the "Poor Wonder Game Machine" will land in the US market! Jim said.

"Strange Game Machine"? Is this game more fun than FC games? Cole Brown Jr. wondered.

Jim nodded, and said with a look of reminiscence: "Yes, that's right, I went to my cousin's a few days ago, and he brought back a "Poor Strange Game Machine" from Japan, this game machine has a fighting game called "Street Fighter", and I played with my cousin for one night!" It's a fantastic game, I can't put it down, and it's even more fun than any game I've ever played on FC before! So, I'm going to buy the "Poor Wonder Game Console" and the accompanying game cartridge - "Street Fighter" today!! ”

"Is this game really that fun???" Cole Brown Jr. hadn't seen it after all, and he was a little skeptical.

"Of course, whoever liars is a puppy! Oh, and by the way, your favorite cartoon "Pokemon" is also one of the games of the same name on the "Strange Game Console" platform! ”

"Oh my God! Is this true? Cole Brown Jr. asked excitedly.

Jim nodded very affirmatively: "Among the more than ten game cartridges that my cousin bought, one of them is a game called "Pokemon", and even the cover on it happens to be Pikachu!" ”

"Jim, what are you waiting for, let's hurry up and buy the "Poor Strange Game Machine" !!" Little guest Brown urged.

"Uh-huh, let's go now!"

……

On this day, Nintendo announced that it had launched a number of new games at low prices in order to attract consumers.

However, for Americans, the games launched by the Borderless Group are all new and fun. On Nintendo's side, most of them are sequels, and the new games are not very fun.

The PK of the game on both sides is completely the victory of the Borderless Group.

What's more, Wujiang Group spent a huge amount of $20 million on advertising this time, how could it be ineffective.

The whole United States is overwhelmed with advertisements for "Poor Strange Game Consoles", and FC almost disappeared.

Players who bought the "Poor Strange Game Machine" in the morning all applauded and praised it, and the "Poor Strange Game Machine" can be said to be a good reputation, under the word of mouth of these consumers!

In the afternoon and evening, the sales of "Poor Strange Game Machine" increased sharply.

At more than 12 o'clock in the morning, the sales data came out.

"Poor Strange Game Machine": 250,000 units.

Game cartridges: 4.11 million.

When the news reached China, the game division of Wujiang Group erupted in amazing cheers.

This data is simply explosive!!

"Poor Wonder Game Machine" is going to be popular!

$20 million in advertising is well spent!

Of course, the "Poor Wonder Game Machine" and many of the games themselves are very good, otherwise they wouldn't be so popular!

The next thing to look at is the sales data in the next few days, is it a flash in the pan, or is it all the way forward?

The next day.

"Poor Strange Game Machine": 260,000 units.

Day 3.

"Poor Strange Game Machine": 250,000 units.

……

……

A week later, the total sales of the "Strange Game Console" reached nearly 1.5 million units, and the total number of game cartridges was 30.5 million.

Total revenue: $298 million (consoles) + $854 million (game cartridges) = $1.152 billion.

In the first week, Borderless Group only released its own games.

So, the profit is quite high, roughly calculated, at least $500 million or more!

At this moment, Nintendo was embarrassed: "I want to snipe the "Poor Strange Game Console"? I sniped a lonely ......."

A week later, games from third-party game developers will begin to land on the "Poor Strange Game Console" platform, and although the sales of these games are not comparable to that of a single game, the number of games is huge, about 60 games.

The sales figures of game cartridges should be quite impressive, and they can also drive the sales of "Poor Wonder Game Consoles".

At this time, China soon received the news that the "Qiqi Game Machine" was selling well in the United States.

The revenue of 1.152 billion US dollars in just one week directly caused a sensation in the government of the magic capital!

Secretary Liu's face changed, he looked very shocked, and he excitedly picked up the phone as soon as possible to congratulate Zhao Ye.

Zhao Ye was not shocked, and chatted with Secretary Liu on the phone for a while with a calm face.

The "Poor Strange Game Machine" was a big hit in the United States, which he had expected.

"Secretary Liu, this has only sold more than 1.5 million game consoles, and my goal is to sell at least 25 million game consoles in the United States and 18 million game consoles in Japan!"

When Secretary Liu heard this, the corners of his mouth twitched, and he didn't know what to say.

Zhao Ye continued: "Secretary Liu, I'm not just talking, Nintendo has sold more than 40 million FC so far, of which Japan has more than 10 million units and the United States has more than 20 million units. The "Poor Strange Game Machine" will only sell more than FC!! ”

PS: More than 4,000 words today, the number of words is a bit less, and it will explode tomorrow

(End of chapter)