Due to the popularity of "Poor Strange Game Machine" in the United States, the Wujiang factory began to work overtime to produce.

When Christmas comes, I'm afraid that the sales of "Poor Strange Game Console" will skyrocket!

Europe also celebrates Christmas, so Zhao Ye is already preparing to enter the European game console market.

"Qiqi Game Machine" has become popular in Japan and the United States, and the Borderless Group has proven itself with its strength, and the retail giants in Europe are also very willing to cooperate with the Borderless Group.

Schwarz Group, Carrefour, ALDI, Adica, Inbrity, Leclerc and other retail giants from European countries have signed cooperation agreements with Wujiang Group.

On December 20th, the "Poor Wonder Game Machine" was officially launched in the European market.

Before 9 o'clock in the morning, there were long queues at the entrances of major shopping malls or supermarkets.

The popularity of the "Poor Strange Game Machine" in Japan and the United States has long been reported throughout Europe. Recently, Wujiang Group has reached cooperation with major retail giants, and they have also taken the initiative to promote the "Qiqi Game Machine".

"Pokemon", "Dragon Quest", "The Legend of Zelda", "Final Fantasy", and "Hulu Brothers" cartoons have been broadcast on Eurovision to warm up the game in advance.

At this time, many media reporters took pictures with their cameras of consumers queuing up to buy "Qiqi Game Machines".

"So many people snapped up the "Poor Odd Game Machine", but when FC landed in Europe, there was no such grand occasion!" A journalist was surprised.

"Hehe, obviously Wujiang Group knows how to publicize better! Their cartoons are given to TV stations for free, and I don't know how many children in Europe are fascinated by them! Moreover, the games developed by the Borderless Group are themselves more fun than those developed by Nintendo! Nintendo's game is Super Mario. But what about the Borderless Group? There are hot-blooded series games, as well as classic games such as Pokemon, Hulu Brothers, Tetris, Dragon Quest, The Legend of Zelda, Final Fantasy, Contra, Crimson Fortress, Saloman Snake, and more! ”

"Recently, we have launched a series of fighting games that have swept Japan and the United States: Street Fighter, The King of Fighters, Iron Fist, Samurai Shodown, The Blood Temple, and Mortal Kombat!"

"In addition, the game screen of the "Poor Strange Game Machine" is brightly colored, far surpassing the FC red and white machine."

"Nintendo's FC is no match for the Poor Odd Game Console!"

"You know, even an adult like me loves the games of the Borderless Group very much!!"

Another reporter said with great emotion.

"Look, there's more and more people in line, oh my God, the whole street is blocked!" One journalist couldn't help but scream.

"It's horrible!"

"The police department needs to send more police to maintain order!"

Not far away, Melville looked at the crowd queuing up to buy the "Poor Strange Game Machine" with an envious expression, and thought of the crowd of Melville stores in his house, and felt irritated.

"FC Game Machine" get out, I'm going to sell "Poor Odd Game Machine"!"

……

On the first day of its entry into Europe, the sales volume of the "Poor Wonder Game Console" exceeded 300,000 units on the first day, causing a sensation in the entire European game market.

As Christmas approaches, more and more businesses are taking the initiative to contact the local branches of Wujiang Group to seek cooperation.

Wujiang Group took this opportunity to establish a strong sales channel.

Advertising is the best way to increase sales.

On Christmas Eve, Zhao Ye approved the Wujiang Group to spend $50 million to advertise in Europe and the United States.

This kind of large-scale spending was also relatively rare in the 80s.

At least Nintendo hasn't done that.

In fact, for Wujiang Group, behind the best-selling "Qiqi Game Machine" is an opportunity for the development of China's semiconductor industry chain!

The "Poor Wonder Game Machine" has now been fully localized.

CPU Kirin 1, memory chip EPROM, gaming motherboard, MMC chip, etc., are all developed by themselves.

The cost is extremely low.

In order to meet the chip needs of the group company, Wujiang Microelectronics Co., Ltd. naturally needs to build multiple wafer production lines, which in turn promotes the development of the semiconductor industry chain, including production equipment and raw materials.

The Borderless Group's "Poor Wonder Game Console" and Nintendo's "FC Game Console" are also sold for $199, but the Borderless Group still has a profit margin of $100, even if it gives the dealer half of the profit, there is still $50.

However, Nintendo's "FC game console" basically does not make money, and mainly makes money from game cartridges.

As for game cartridges, Nintendo's manufacturing cost is also higher than that of the Borderless Group.

The cost of making a game cartridge is only three or four dollars, but Nintendo needs about ten dollars.

Nintendo's electronic components are purchased from outside, but Wujiang Group produces it itself, plus the Chinese population dividend, and the salary is low. Nintendo's profits from selling games are much lower than those of the Borderless Group.

It can be seen that the development of the whole industry chain has great benefits.

Of course, the upfront investment is a bit big.

……

Soon, Christmas was approaching, and Borderless' $50 million advertising campaign was immediately effective.

Everywhere you look, there are "Poor Wonder Game Consoles" and some game covers.

In addition, game derivatives, including Pikachu, Hulu Brothers, Street Fighter character dolls and other toys have long been on the shelves of major department stores or supermarkets.

This Christmas, the whole of Europe and the United States is in a frenzy of games without borders!

USA, The Smiths.

"Mom, Mom, can you buy me a Pikachu for Christmas?!" Smith, who was six or seven years old, said to his mother.

"Okay, baby, when the time comes, mom will buy you a big, cute Pikachu!"

"Yay, Mommy is so nice! It would be better if my mother could buy me another "Poor Strange Game Machine"?! Little Smith took his mother's arm and said coquettishly, his big blue eyes full of anticipation.

Mother: "......"

"Mom, George's mother next door bought George a "Poor Strange Game Machine"!"

"Okay, baby, Mommy will also buy you a "Poor Strange Game Machine". When Uncle George comes, you'll go to your room and play games, you know? ”

"Okay, Mom. But Uncle George is fine, every time he comes to my house, he gives me money to go out to buy candy to eat......"

……

Nintendo realized that it never expected that the Borderless Group would spend $50 million on advertising in this Christmas promotion.

As a direct result, the exposure rate of "FC Game Machine" is much lower than that of "Poor Odd Game Machine".

Yamauchi hurriedly asked people to increase advertising investment.

However, a lot of advertising resources have already been won by Wujiang Group, and it is too late for Nintendo to act at this time.

The Christmas shopping season is a shopping spree for Europeans and Americans.

On this day, countless parents take their children to the mall.

At this time, the hottest place is the place where the "Poor Odd Game Machine" is sold, and there are dozens of people queuing inside and out.

In addition, the derivative toys of Borderless Games are particularly popular.

The "Pokemon" cartoon is also popular in Europe and the United States, and children have no resistance to Pokémon.

There are also a lot of people queuing outside countless toy stores in Europe and the United States.

"This Christmas, China Wujiang Group has become the biggest winner!" The surrounding merchants watched the grand scene and were all envious.

……

At this moment, the leaders of the Shanghai government have also been paying attention to the Christmas shopping season in Europe and the United States, looking at the photos that have been sent back, the photos are full of long queues, and everyone can't help but be excited.

"This is too exaggerated, so many Europeans and Americans are rushing to buy the products of Wujiang Group, and the queue is lined up outside the mall, it's terrifying!"

"This time, the sales of Wujiang products must be extremely amazing!"

"Tsk, the ability of Wujiang Group to earn foreign exchange is more than the country's foreign exchange reserves!"

"Shanghai has Wujiang Group, which is really a blessing for Shanghai......"

There are also reporters in the domestic media who sent back the photos of the products of Wujiang Group that are popular in Europe and the United States, and with the publicity and reports of major newspapers and media, the country is suddenly boiling!

(End of chapter)