Electronic pets became popular in the previous life, and the relevant government departments explicitly banned electronic pets from entering the campus.

It can be seen from this that "Borderless Electronic Pet" has the aura of the super IP bonus of "Pokemon", which is much more popular than Tuoma Gezi or those pirated electronic pets.

Moreover, many people buy several, dozens, or even dozens of them.

In just one week, "Borderless Electronic Pet" has created unimaginable sales results, which is truly shocking.

In fact, even Zhao Ye didn't expect the sales of "Borderless Electronic Pet" to be so good.

Interestingly, with the explosion of "Borderless Electronic Pet", the sales of Gameboy and "Poor Wonder Game Console" have increased significantly, and the "Pokemon" game cartridge has been sold out.

Due to hardware limitations, the game screen and drawing depth are not as good as those of the Gameboy, and the Gameboy is not as good as the "Poor Wonder Game Console", but the Gameboy is easy to carry. Countless people who come into contact with "Borderless Cyber Pet" for the first time will naturally learn about the Gameboy and the "Strange Game Machine", which has led to a huge increase in the sales of the Gameboy and the "Poor Wonder Game Machine".

In addition, the cartoon "Pokemon" is very popular, and hundreds of TV stations around the world are broadcasting this cartoon, anyway, there is no money, but there are so many people who like to watch it, and there are not only children in the audience, but also many adults.

The popularity of the cartoon fed back the game to sell, and at the same time, it also made the peripheral products of "Pokemon" sell well.

During this period of time, Wujiang Group has made crazy money.

"Pokemon" is no exception, becoming the hottest super IP at the moment, and its value is much higher than that of "Star Wars".

The profit margin of Star Wars merchandise can be ??? higher than that of Pokemon

In the previous life, "Pokemon" was the most profitable super IP in the world.

In this life, the combination of "Pokemon" and electronic pet machines is extremely amazing.

At this moment, the world's major media are almost crazy and excited, almost all of them are reporting on the invincible whirlwind caused by the "Borderless Electronic Pet".

The Times said: "The birth of the 'Borderless Electronic Pet' is like a storm that is rare in a century, sweeping the world and opening the era of electronic pets! ”

Time Magazine: "There is no doubt that the 'Borderless Cyber Pet' has become the most eye-catching product in the world since the 20th century!! ”

On Wall Street in the United States, Caleb Ford, a senior investor at Goldman Sachs Group, publicly said: "If Wujiang Games, a subsidiary of Wujiang Group, accepts investment, Goldman Sachs Group will do everything it can and will definitely invest in it!! ”

At this time, not only Goldman Sachs Group has expressed that other investment companies are also very interested in Borderless Games.

In just over two years, it has successively launched three popular game consoles around the world, such as "Qiqi Game Console", "Gameboy and Wujiang Electronic Pet", and developed dozens of classic games such as "Pokemon", "Hulu Brothers", "Street Fighter", "The King of Fighters", "Dragon Quest", "The Legend of Zelda" and "Final Fantasy".

A professional appraisal agency on Wall Street even said that Zhao Ye is enough to become the richest man in the world with Wujiang Games Company alone, and his worth is more than $30 billion!!

"Hollywood Entertainment News" reported: "In 1987, under Zhao Ye's name, the revenue of Wujiang Games Company alone will exceed the total revenue of all TV stations in the United States!! ”

In fact, not an exaggeration at all.

What Nintendo was able to do in the early '90s, Borderless Games could do this year.

Unlike Nintendo, Borderless Games has a large number of self-developed games and classics, so the revenue is higher, and the manufacturing cost is low, plus the animation and comics work together in a timely manner.

Unlike Nintendo, you generally have to wait for the game to become popular before developing the anime, and the effect is much worse.

When the game is listed, just like the movie is released, it has to be promoted in front of it to create the effect of a box office explosion in the early stage, so as to attract more attention and the total box office can be higher.

……

In the second week, word of mouth spread that "Wujiang Electronic Pet" was a big hit again, but around the world, "Wujiang Electronic Pet" was sold out one after another, resulting in many people not being able to buy electronic pet machines.

Dealers called one by one to urge the delivery.

At this moment, the Borderless Factory is working overtime, working in three shifts, frantically producing "Borderless Electronic Pets", Gameboys, "Poor Wonder Game Consoles" and game cartridges.

But even so, it can't meet the crazy demand of the market.

The factory produces products throughout their lives, which are directly pulled away by trucks outside the factory, and then transported by air and shipped to dealers.

Lujiazui, the road hundreds of meters long outside the Shanghai Wujiang factory, full of trucks, has become a beautiful scenery, simply spectacular!

"Boss Zhao, business is booming, it's the first time I've seen such a hot scene!" The Shanghai secretary said with some excitement.

Zhao Ye smiled and nodded: "The scene is indeed quite hot, and this is the first time I have seen it!" I never expected that "Borderless Electronic Pet" would be so popular, and even other products were sold one after another. Even if we work in three shifts now, people rest and machines are endless, we can't produce it. ”

After a pause, Zhao Ye smiled, "However, this is fine, it is just right for hunger marketing." ”

The secretary was stunned and asked, "What is hunger marketing?" ”

Zhao Ye explained with a smile: "Hunger marketing refers to the deliberate reduction of production by commodity suppliers, in order to achieve the purpose of regulating supply and demand, creating the 'illusion' of short supply, and maintaining higher selling prices and profit margins of goods!" However, we really can't produce it now, which is different from the original intention of proactive hunger marketing, but the effect is the same! ”

The secretary smiled suddenly, "This hunger marketing technique is very clever, but the premise is that this product is at least a little popular, a little famous, and has a fan base......"

Zhao Ye nodded and said with a smile: "Well, yes." Products that are not popular are still engaged in hunger marketing, and they will be cold as soon as they are listed. ”

Not far away, there are major domestic newspapers in the newsstand, and when you open a newspaper, there are not many headlines on the front page to report the news of the explosion of "Borderless Electronic Pet" abroad.

The first week of sales was 20 million units, priced at $99, and sales were almost $2 billion.

In today's China, the salary of ordinary workers is only one or two hundred yuan, what is the concept of 2 billion US dollars?

People can't imagine it anymore.

How many years do you have to work to earn $2 billion?

And this is just the income of Wujiang Group from selling "Wujiang electronic pets".

If you include other income, how amazing would that be?

For a time, "Borderless Electronic Pet" caused a heated discussion among the whole people.

What kind of product is it that is so popular with users around the world?

For the people, even if the price of the electronic pet machine sold by the Wujiang Group is cheaper, it is equivalent to their income for one or two months.

On the one hand, Zhao Ye can't bear to pit them, and on the other hand, he sells to foreigners and earns foreign exchange, isn't it more fragrant?

At present, the supply of "Wujiang electronic pets" is in short supply, and it is difficult to increase the production capacity of Shanghai Wujiang factory in a short time, of course, it is necessary to supply to foreign markets.

However, there are many companies in China who will be blushing when they see Wujiang Group's electronic pets making money like this, and then start the road of copycats.

Zhao Ye can't stop it, the national situation is like this, but even if they make copycat electronic pet machines, they have to buy chips and TN LCD screens from Wujiang Group, and the majority of the profits are still on the side of Wujiang Group.

Therefore, Zhao Ye doesn't care if they are copycats or not.

Even if the electronic pet they developed is not an ordinary kitten or puppy, it is also a Pokemon...... Zhao Ye didn't bother to sue them.

Pirated products, to a certain extent, can promote Pokemon.

In the previous life, Microsoft allowed pirated Windows systems to circulate in China, and finally established the hegemony of Microsoft's operating system in China.

……

9 o'clock in the morning, Xiaobawang Technology Company, conference room.

""Borderless Electronic Pet" is so popular abroad, which shows that this kind of breeding game is very popular with the public! If our Xiaobawang Technology Company copycats it, we will definitely be able to make a lot of money in China! Duan Yongping said to everyone.

Due to the fire of Xiaobawang learning machine in China, Zhongshan Rihua Electronics Factory has changed its name to Xiaobawang Technology Company.

Duan Yongping seems to be addicted to copycats, and suddenly targets the "Boundless Electronic Pet" again.

As soon as he finished speaking, he received warm applause from everyone.

It seems that they have eaten the sweetness of Xiaobawang learning machine, which has led to everyone being extremely keen on copycat products, especially imitating the products of Wujiang Group.

……

Computing firms.

Liu Chuanzhi is now more and more jealous of Zhao Ye and the Wujiang Group.

"Borderless Cyber Pet" makes so much money that he can no longer remain indifferent.

"What background of the Chinese Academy of Sciences is not suitable for copycats? it, as long as you can make money! Yanagawa thought hatefully.

The main revenue of the computing institute company is Hanka and agent computers.

However, Hanka is becoming more and more competitive, and the profits are getting lower and lower.

In the past, it was four or five thousand yuan a Han card, but now the price has dropped to 1,000 yuan. Among them, the culprit is Wujiang Group, which provides cheap chips, which solves the difficulty of purchasing electronic components for many enterprises.

In this life, the competition in the Hanka market is far more fierce than in the previous life.

Wujiang Group's Hanka business is not very profitable now, and Zhao Ye even wants to cut this department, with a revenue of less than 100 million yuan a year, and a profit of only a few million yuan, which is not as good as selling chips.

Then, it is conceivable that the Hanka business of the computing institute must make less money, and because it wants to buy Wujiang chips, most of the money is finally earned by Wujiang Group.

Yanagawa said that he was not angry, that was impossible.

In addition, the PC business of the computing institute is not very good.

Wujiang Group is also acting as an agent for PC, whether it is a channel or a brand, it is a big cut.

As a result, the performance of the computing institute's agency PC business is average.

Last year, in 1986, the company's annual revenue was only 110 million yuan, which was less than a fraction of that of Wujiang Group.

It is also based on Hanka, and now, the gap between the computing institute company and the Wujiang Group is getting bigger and bigger, like a world of difference.

Yanagikawa's initial ambition and arrogance seem to have been smoothed out.

With the rise of Xiaobawang Technology Company, Liu Chuanzhi was heartbroken, and at the same time his eyes were red and jealous, why can people copy the products of Wujiang Group, and we can't?

This time, "Borderless Electronic Pet" swept the world with lightning speed, and the sales exceeded 20 million units in a week, which is simply amazing!

Yanagawa couldn't hold back any longer!

In the afternoon, he asked all the company's executives to come for a meeting.

At the meeting, he said clearly: "Everyone, why is the development of the computing institute slow, have you considered this issue? I think it's just too conservative and high-minded. Who said that companies with the background of the Chinese Academy of Sciences can't make copycat products? Look at the Xiaobawang Technology Company, just because of the copycat "Poor Strange Game Machine", the development is better than that of our computing company! ”

After a pause, he added, "As the saying goes, 'if you are poor, you will think about change', and it is time for our computing company to change!" From now on, we also have to make copycat products, make copycat products, in order to make money, with money, we can ......"

I was just about to say that if I have money, I can engage in research and development.

But when the words came to his lips, Yanagawa stopped.

Just kidding, how much does it cost to engage in R&D, and if R&D goes in the wrong direction, the investment money will be wasted.

It's better to buy than to build!

It is better to develop copycat products than to develop them yourself!

The technical development of "Borderless Electronics Pet" is not very difficult, and it can be developed with a few engineers. "Borderless Electronic Pet" has "Pokemon", so can't I raise kittens and puppies in the electronic pet machine of my computing company?

“…… With money, you can give benefits to everyone! Yanagawa added at the end.

When everyone heard this, they couldn't help but nod their heads.

"yes, we tied ourselves up. Computing companies need to completely unleash their hands and do a big job. At present, "Wujiang Electronic Pet" is so popular, we must develop copycat products as soon as possible! Yang Yuanqing said loudly, and was loyal to Liu Chuanzhi for the first time.

Soon, everyone unanimously decided to develop the "Lenovo Electronic Pet".

……

At this time, Duan Yongping and others also decided to develop "Xiaobawang Electronic Pet".

Of course, there are many more companies that are also preparing to enter the e-pet market.

However, in foreign markets, Wujiang Group has patent rights, blocking the entry of copycat products into Europe, America, Japan, South Korea, Canada, Australia and other countries.

……

"Boss, recently, many companies have increased the number of chips, and at the same time they have also purchased TN LCD screens, suspected of developing electronic pet ......" Liu Yinyin said, on the urine of domestic enterprises, copycats have become a trend, "Wujiang electronic pets" are so popular abroad, how can they not copycat?

Zhao Yehun didn't care, waved his hand, and said with a smile: "It's okay, let them copy, and continue to sell them chips and LCD screens normally!" At present, there are too many foreign orders, and the capacity of Shanghai Wujiang factory is insufficient. We can't eat it anyway, so let's give it to them. We don't sell chips and LCDs, they also buy them from Japan and then copy our "Borderless Electronics Pets". In this case, it is better to sell chips and liquid crystals to them and make a wave of money. ”

"The domestic pool is too small, and we still have to look abroad." Zhao Ye finally said.

At present, the Chinese people are still not rich enough, and there are few 10,000 households, and there are absolutely very few people who are willing to spend two or three hundred yuan to buy a "borderless electronic pet" for their children.

Zhao Ye has recently taken time to study the U.S. stock market and the global economy, combined with the "Black Monday" stock market crash he knew about in his previous life.

He was shocked to find that before the stock market crash broke out, there were actually signs.

Some people who are sensitive to the economy and the stock market may have seen that the global economy will decline in the future and the stock market will plummet, so they will take some decisive measures. In the event of a stock market crash, it is very important to hold cash flow.

Zhao Ye informed Zhou Anping to take the opportunity to sell the shares invested by Galaxy Financial Company before the stock market crash, and at the same time, wouldn't it be more refreshing to borrow from major banks and use the bank's money to buy the bottom?

Wait for the stock market crash to pass, the stock price is listed, and then sell it at a high price, so as to make a big profit.

On the evening of October 18th.

That is, the day before the stock market crash "Black Monday".

Zhou Anping called and reported to Zhao Ye what he had gained during this time.

"Boss, all the shares of dozens of companies held by Galaxy Financial Company have been sold off, and 12 billion Hong Kong dollars have been cashed out!"

"In addition, in the name of Wujiang Group, it has reached loan agreements with HSBC, Hang Seng Bank, Standard Chartered Bank and other banks, lending a total of 8 billion Hong Kong dollars!"

"I borrowed a trillion yen from the Bank of Tokyo, Japan Post Bank, Daiwa Bank, Sumitomo Mitsui Financial Group, and other financial institutions!"

"It also borrowed $4.2 billion from U.S. banks such as Citibank and Morgan Bank......

After Zhou Anping finished speaking, he hesitated for a moment and asked, "Boss, are you sure that the stock market crash will come?" If you don't come, borrowing so much money at once, the interest alone is not a small amount. ”

Zhao Ye didn't dare to be 100% sure, he only gambled once. If "Black Monday" appeared like in his previous life, he would be able to buy the bottom at a low price and make a wave of money.

However, it doesn't matter if he loses the bet, with so much money, he can invest in real estate and stock markets in Tokyo, Japan, and he will definitely make a profit.

Therefore, no matter what, Zhao Ye will not lose.

It's just a matter of earning more and earning less.

(End of chapter)