Xia Zonghai, the director of Dongshan Provincial TV Station, heard Cao Shujie talk about advertising, and he seemed to casually say that he could help Cao Shujie with this.

Hearing Xia Zonghai's statement, Cao Shujie was stunned at that time.

Then ask what can be done?

Xia Zonghai said that he was very familiar with the directors of Zhejiang Provincial TV Station and Suzhou Provincial TV Station, and if Cao Shujie really wanted to advertise on the variety shows of these two stations, he could give a word.

Xia Zonghai's statement made Cao Shujie overjoyed.

This is really a poor mountain and a water, and there is no way out, and the willows and flowers are bright and another village.

Cao Shujie has been thinking about this advertisement, but he didn't expect it to be solved here in Xia Zonghai.

In front of Cao Shujie, Xia Zonghai called the director of Zhejiang Provincial Television Station and the director of Suzhou Provincial Television Station respectively.

Xia Zonghai said on the phone that he had a nephew who wanted to advertise.

Cao Shujie thought it was a difficult thing, who knew that a phone call would be completed here in Xia Zonghai.

It's just that the title advertisements of several finale variety shows of Zhejiang Provincial TV and Suzhou Provincial TV have already been sold, or the finale variety shows have been broadcast.

At this time, even Xia Zonghai couldn't make a phone call.

But the other party gave Xia Zonghai a roundabout strategy.

Cao Shujie can appear on the show as a sponsor.

The host will also have a few opportunities to mention their products on the show.

Artists who participate in reality shows will also mention the name of the product when they eat their products on the show, and in addition, they will also appear in other forms on the show, although there are not many shots given each time, but the whole show adds up to a lot.

In addition, when their shows are broadcast online, there will also be sponsored products.

This is equivalent to sponsoring once, and there will be countless advertising opportunities later.

In addition to these, the other party also mentioned that the advertising fee that should be paid still has to be paid, but it is much cheaper than the title advertising fee.

has a relationship with Xia Zonghai, Cao Shujie decisively chose Zhejiang Provincial TV's "The Voice of China".

It's not that I don't want to choose other programs, but the main reason is that the broadcast time is wrong.

Otherwise, Cao Shujie would definitely continue to choose "If You Are Honest, Do Not Disturb" and "The Strongest Brain" in Su Province.

That's it, the program "The Voice of China" has also been broadcast in early July, and Cao Shujie is now halfway to join, judging from the broadcast time, he can still enjoy more than two months of advertising effect.

Even so, as a program that has been popular for two seasons, Cao Shujie also paid 6 million sponsorship fees and free sponsorship of all the products of the Aimeng Preserved Fruit series.

It's just that what Cao Shujie didn't expect was that Xia Zonghai had an unexpected gain when he called the director of Zhejiang Provincial TV Station.

According to Xia Zonghai's call from the director of Zhejiang Provincial TV Station, they have a new program "Running Brother" that is scheduled to be released in October, and it is still in the stage of advertising investment.

Because this is the first season to be released, the effect is not clear.

But this show is a very popular variety show introduced by Zhejiang Provincial TV Station from abroad, and it is necessary to pay a high copyright fee, so their initial advertising price is not low.

Simply titled advertising is also hundreds of millions.

Cao Shujie originally wanted to borrow money, but the other party said that the title advertiser had already sold and signed the contract, so it was impossible to change halfway.

There was no way, they took a roundabout measure and asked him to be a sponsor, because it was the first issue, the effect was unknown, so the sponsor's advertising fee was 8 million.

This saved Cao Shujie a lot of money in advertising.

Cao Shujie knows how popular this show will be later, and it can be said that he is very good at variety shows.

Not only can it play in terms of ratings, but it also has an excellent market share in online broadcasting.

He spent 8 million to be the sponsor of the other party, which can only be said to be worth it.

This money is not lost.

In addition, according to the other party, this show will be released in October, just in time for the just-concluded "The Voice of China".

Perfect!

After doing this, Cao Shujie thanked Xia Zonghai well.

But Xia Zonghai said he was there to support the development of rural revitalization enterprises in Dongshan Province.

Cao Shujie instantly understood that the reason why Xia Zonghai helped him was because of Guan Guotai's face.

This also made Cao Shujie more grateful to Guan Guotai.

He keeps this love in his heart, and he usually can't cut off contact, and he will definitely help if he can help in the future.

……

Xia Zonghai personally came forward to help, and the efficiency was really fast.

In the fourth issue of "The Voice of China" on August 8, there was an advertising slogan of Aimeng preserved fruit.

However, this time the product did not appear in the camera, but the host Hua Shao mentioned in passing when he hosted the show: "This show is strongly supported by Aimeng Preserved Fruit." ”

"Enjoy every taste of life, love preserved fruits, and make your life more flavorful."

"I'm convinced, I still love cute preserved fruits."

Cao Shujie didn't notice this, he still knew through his wife that their company's advertisement appeared in this issue, but the effect of not seeing the product on camera was still much worse.

The sales volume of the following week also proved Cao's speculation.

However, Cao Shujie's concern did not last long, and on August 15th, during the 5th blind audition, the preserved Aimeng fruit produced by their company appeared in the camera.

First of all, Hua Shao hosted the show, and when he first opened, he was holding a piece of preserved apple in his hand, and after reading a string of sponsors' names with his fast mouth, he deliberately raised the preserved fruit in his hand and said: "Love the preserved fruit, eat in a good mood." ”

After eating, a bright smile appeared on his face, and at this time the camera gave a close-up.

As soon as the camera turned, it came to the backstage students, and the 24 students were waiting for the official start of the show with some nervousness and anticipation, they didn't know who could be selected and who would be eliminated.

At this time, student Zhang Zhuo Hanwei shouted in surprise, he picked up the Aimeng preserved fruit on the small table between them and asked the big guy, what is this?

Another student, Liu Shuangshuang, said: "I heard that it is a kind of health food, Aimeng preserved fruit, I just tasted it, and it is indeed delicious." ”

The conversation between the two attracted the attention of the other students, and they all followed to look at the Aimeng preserved fruit on the small table.

This time, the camera finally gave Ai Meng preserved fruit from the front.

I saw Zhang Zhuo Hanwei tear open the packaging bag of Aimeng preserved fruit and took out a piece of crystal clear preserved fruit from inside, which was not covered with sugar or other seasonings like other preserved fruits on the surface, but looked clean and refreshing, which made people very appetizing.

Zhang Zhuo Hanwei put this piece of preserved apple into his mouth, and at first he didn't care about it, but after chewing a few bites, the expression on his face instantly became wonderful.

After eating the first slice in a few bites, Zhang Zhuo Hanwei then took out the remaining two slices from the packaging bag and stuffed them into his mouth.

The expression on his face became richer and richer.

Needless to say, this rich facial expression has already shown that Aimeng preserved fruit is indeed delicious.

Immediately after that, the other students also reached out and picked up a pack of Aimeng preserved fruits from the plate on the small table, opened it, and ate it with relish.

The next moment, the camera turned to the foreground again, and the show officially began.

Cao Shujie's rebirth does not seem to have affected the content of this show.

Cao Shujie didn't remember any of the students in it, and he also didn't know who was promoted in this episode of the show, but this did not prevent his Aimeng preserved fruit from suddenly becoming popular in the show.

Even this simple and exquisite packaging of Aimeng preserved fruit appeared in the audience, and many viewers were still chewing Aimeng preserved fruit in their mouths when watching the show.

Even Teacher Qi on the tutor's seat was chewing, looking satisfied.

This casual action is very attractive to the audience in front of the TV.

The big guys wanted to know what the food was eating for the students and instructors, as well as the Tos in the audience.

Every time Hua Shao introduces the show, he will say the name of the sponsor again.

Among them, the name Aimeng preserved fruit has been remembered by many people.

Because everyone saw Hua Shao raise the Aimeng preserved fruit in his hand many times, eating while talking, after this shot appeared more times, it gave people a hint that Hua Shao likes to eat this product very much, and he seems to be very addicted.

In addition, the TV ratings and webcast market share of "The Voice of China" at this time are definitely the top two seats, even if Cao Shujie only chose to sponsor, starting from the 5th issue, Aimengguo has still entered the field of vision of many audiences.

Coupled with the online publicity, Aimeng preserved fruit suddenly became popular on the Internet.

Many young people have paid attention to this small snack that students, mentors, hosts and the audience like to eat.

Also because of this wave of publicity, the sales of Jiajiayue supermarket and Wal-Mart supermarket have increased significantly.

Jiajiayue Supermarket originally sent five truckloads of goods in three days, but who knew that Jiajiayue Supermarket suddenly called and changed it to seven trucks in three days.

Don't look at it, it is only two cars added, but this is an increase on the basis of the original sales of Jiajiayue supermarket.

Sales are even more pronounced at Walmart.

Originally, there were 6 truckloads of goods in three days, but they directly rose to 10 truckloads, which also means that according to the value of 320,000 yuan per car, the daily market sales of the product are one million yuan.

And that's just Walmart on the side.

In addition to these two supermarkets, with the scene-stealing performance of Aimeng Preserved Fruit in the variety show "The Voice of China", it has gradually become well-known to more audiences.

And then such a strange phenomenon has been formed.

Behind the scenes, there was no need for the salesman of Xuemeng Food Factory to open up the market, and some retailers drove their cars and came to pull the goods with cash.

When realizing the special treatment of handing over money and delivering goods with one hand, many salesmen of Xuemeng Food Factory jumped up excitedly on the spot.

Even after Cao Shujie heard this, he clenched his fists and couldn't suppress the joy in his heart.

But this is just the beginning, and Cao Shujie realizes that just the advertising of a popular variety show sponsor can achieve such an effect, what if it is the title advertisement of a popular variety show?

But in his impression, in the next variety shows this year, there is really nothing particularly outstanding.

In this way, Cao Shujie put his idea on "The Strongest Brain" and "If You Are Honest, Do Not Disturb", which will be broadcast in January next year.

These two programs are from Suzhou Provincial TV Station, and Xia Zonghai also called their director, but because these two programs have been broadcast, Cao Shujie is willing to sponsor them, and it is useless to have a little advertising money.

He now thinks about how he can get his hands on next year's title advertising rights.

"Spend money?"

After seeing the effect of sponsored advertising, Cao Shujie didn't care about advertising costs at all at this time.

It makes sense that he even thinks that the advertisement is so expensive.

It's a big deal to continue to borrow money, and the advertising effect from the market is fully revealed, the company's sales are large, and the money is more returned, and there is no bad money at all.

(End of chapter)