Chapter 623 600 million annual sales target and 200 million advertising plan (9600) good night
After the broadcast of the 5th issue of "The Voice of China", the feedback from the market was good, and the call for continued production on the side of Xuemeng Food Factory was getting higher and higher.
With the help of Xue Jianwei, equipment design engineer at Dikang Automation Equipment Co., Ltd., their first automated production line was readjusted in terms of parameters and procedures, which also increased the production efficiency of the so-called full-capacity equipment by 30%.
After the news reached his ears through the mouth of the equipment maintenance manager Shen Yongjun, Cao Shujie didn't know what to say at that time.
He can only sigh that the upper limit of the production capacity of domestic equipment is the sea and the sky.
Unlike many foreign imported equipment, the so-called production ceiling is generally fixed, and it is difficult to make major adjustments.
But in any case, for Xuemeng Food Factory, increasing production capacity by 30% also means that they can face the growth of market sales more calmly in the next time.
Whether it is for Cao Shujie personally, or for everyone in Xuemeng Food Factory, this is excellent news.
During this time, the salesman of Xuemeng Food Factory was particularly enthusiastic about going out.
Especially after their products appeared frequently in the variety show "The Voice of China", more people knew about this product, rather than being limited to Dongshan Province as before.
As a result, the voices of discussion about Aimeng preserved fruit are getting louder and louder all over the country.
Not only can this be seen in offline sales, but also in the online sales of Xuemeng Fruit Store.
It used to maintain an average of more than 4,000 orders per day, and occasionally touched 5,000 orders.
However, after Aimengguo appeared in the variety show "The Voice of China" as a sponsor, the number of online searches for Aimengguo preserved terms skyrocketed.
Because of the large increase in traffic, the sales volume of Xuemeng Fruit Store soon climbed to 6,000 orders, and even the growth is still continuing, looking at that trend, it is only a matter of time before the sales volume exceeds 10,000 orders in a single day.
The rapid increase in traffic in this short period of time made Chen Hong, the supervisor in charge of online sales, a little dumbfounded.
She also reported the anomaly to the sales manager Guan Boyong, who understood what was going on as soon as he heard it.
He told Chen Hong that Chen Hong must grasp this special time period, do a good job in the background service of online sales, and strive to find ways to increase the transaction volume.
Cao Shujie also went to the workshop to see that the workshop that produces this special food is a food-grade production workshop.
The hygiene in the workshop is very clean.
There was also air conditioning in the summer, which was cool.
There was no heat in the workshop at all, but Cao Shujie could still see from the faces of the busy workers that they were doing a hot job.
That afternoon, when there was still an hour to go, Cao Shujie asked his assistant He Ruijia to gather all the managers above the supervisor level in the factory and hold a meeting in the large conference room of the factory.
In this impromptu meeting. Cao Shujie specifically talked about the company's recent investment in advertising, and it also showed that the company will continue to increase investment in advertising in the future.
At the same time, he also talked about the factory's advertising plan for next year.
When they heard the boss Cao Shujie say loudly that the company plans to take out 200 million yuan next year as a special fund for product advertising, everyone in the conference room slowed down their breathing, and then they realized how determined the company was to sell products.
Two hundred million!
This figure made all the managers, including Shi Jingxiu, unexpected, and they even felt a little suffocated!
That's too high.
Many people are not sure that the annual sales of products next year can reach hundreds of millions, and the boss will overdraft 200 million yuan as advertising and marketing expenses, will it be too aggressive?
But Shi Jingxiu knew that she couldn't stand up directly to stop the boss's crazy behavior on this occasion, so she thought about going back and finding a time to persuade the boss alone, whether it was prudent to invest in advertising and promotion.
But Cao Shujie immediately announced to everyone present that starting on October 10, their company's products will continue to appear as sponsors on another reality show.
"At that time, our products will become more and more popular, and next year we will appear in front of the national audience as a title advertiser." Cao Shujie shouted with some excitement.
This change in his mood also caused many people in the large conference room to be excited along with him.
At this time, no one thinks about whether it will be completed in the end, they only think about the company getting better and better.
So will they earn more and more bonuses?
When many people are thinking about this problem in their hearts, Cao Shujie then said: "I set a goal for everyone, we will officially open on March 25 this year, start online sales and delivery on March 26, and start official delivery to offline large customers on April 26, by the end of the year it will be a total of 9 months and 5 days, let's count 9 months, as long as we can complete the annual sales of 600 million, I will give you a bonus at the end of the year." ”
As soon as this number burst out, it immediately detonated the audience.
Not to mention the entire Qingshi Town, there are not many enterprises with annual sales of more than 600 million yuan in the entire Pingyuan County.
If this sales can be completed once this sales can be completed, then Xuemeng Food Factory will really take the most solid step.
As for the question of whether it can be done?
Judging from the sales in the previous months, it is difficult to achieve this goal.
Even if the sales of their factory have increased significantly since this month, it is still not easy to achieve this goal.
Unless they can maintain high sales growth every day in the next few months, it will be possible to achieve the annual sales target of 600 million yuan set by the boss.
When it was time to get off work, Cao Shujie also finished the impromptu meeting on time, let everyone dismiss, and Cao Shujie returned to his office and lay down in his boss's chair.
At this time, Cao Shujie was not in a hurry to go home, he squinted his eyes as if he was asleep.
The half-hidden office door did not bother him.
Cao Shujie lay down until 6 o'clock, his wife called him to ask him what time he would be home, and said that the eldest brother, the second brother's colleagues and their two families had come back to discuss the decoration of the house, and asked him to hurry back to eat.
Cao Shujie realized that he had fallen asleep groggily just now.
He went to wash his face with cool water, then went back to the office, grabbed his shirt and bag, turned and drove home.
The eldest brother and the second brother came back significantly more frequently this year than in previous years.
They have been back three times since the beginning of the year.
It can be seen that his father Cao Jianlin is building a house in his hometown and is preparing to live permanently, and the two brothers have also changed some of their previous habits.
The hometown of Caojiazhuang seems to have become an inseparable part of their itinerary.
Cao Shujie drove home and saw his second brother's low-profile GL8 at the door.
locked the car and went in, looking at Daha and Erha at the gate of the courtyard, Cao Shujie also leaned over to tease the four brothers first, and then walked towards the house.
The father and the uncle were there, they gathered around to drink tea and chat, and the eldest brother and the second brother sat next to the grandfather and talked.
In addition, the eldest sister-in-law, the second sister-in-law and two nephews also returned.
Seeing Cao Shujie coming back, Cao Yixin and Cao Yichuan and their brothers also called the third uncle.
"Shujie, I'm very busy now, I saw the advertisement of your factory, which came out in that "The Voice of China", you are really amazing, it costs a lot of money to advertise in that show, right?" Sister-in-law Zhang Yi was very curious.
She loves watching the show.
The second sister-in-law, Ren Jingjing, usually likes to chase after her when she is fine.
She said: "As soon as I saw Liu Shuangshuang and Bai Mu eating the products of your factory, I recognized them, Shujie, they are so powerful, now the Internet is discussing Aimeng preserved fruit, and the search popularity on the Internet is high." ”
Hearing the second sister-in-law say this, Cao Shujie smiled with satisfaction, this is the result he wants.
"Brother, sister-in-law, how many days will you stay in your hometown when you come back this time?" Cao Shujie asked them.
The eldest brother Cao Shubin said that he would come back for three days this time.
He's already taken a leave of absence from the company.
Sister-in-law Zhang Yi also asked for leave from the company.
As for the second brother Cao Shuxin, he himself is the boss of the company, and he can arrange his time as he wants without delaying the normal operation of the company.
Taking advantage of the summer vacation of the two children, I happened to stay in my hometown for a few more days, and by the way, I decided on the decoration plan.
"Shujie, I heard your uncle say, do you know a friend who is engaged in decoration?" Second brother Cao Shuxin took the initiative to ask.
Cao Shujie nodded, he pointed to the decoration of his house and said: "Brother, it is one of my little Cao Tiemin who is engaged in the decoration, and my house is decorated by him, are you satisfied with it?" ”
"If you want to find him to decorate, I dare not guarantee that the price of decoration is the lowest in the industry, but I dare to guarantee that at the same price, the materials and decoration quality of the decoration are absolutely guaranteed." That's what Cao Shujie said.
And he said it sincerely.
Cao Shubin and Cao Shuxin both believed what he said, so they didn't hesitate in this matter, and the eldest brother Cao Shubin directly said to Cao Shujie: "Shujie, you call your friend and ask him if he has time tomorrow, let's discuss the content of the decoration together." ”
"Okay, I'll let him come back." Cao Shujie said crisply.
The house in my hometown is very well decorated, unlike the building, the rooms are very finely divided and the structure is very compact.
The house in my hometown pays attention to a big opening and closing, and it is easy to decorate.
After Cao Shujie finished washing, he called him and asked him if he had time to go back to Caojiazhuang tomorrow to discuss the decoration.
"Shujie, didn't you build a house? Do you want to change the current decoration of your house? Cao Tiemin still wondered, which one is Cao Shujie going to do?
Then I heard Cao Shujie say that the house that his uncle Cao Jianlin had just built was almost dry, and he was ready to confirm the decoration plan.
"Ouch, it's Uncle Jianlin's house that needs to be renovated, you already said no, it's over." Cao Tiemin promised Cao Shujie that he would go home early tomorrow morning.
"Okay, when you get back, I'll treat you to two drinks." Cao Shujie promised with a smile.
Who knew that Cao Tiemin said: "I won't drink the wine, you can just send me a box of strawberry fruit wine." ”
"It's not a problem, let's get together in a few days, and I'll move a box for each of you." Cao Shujie said so.
(End of chapter)