Chapter 121: Learn mattress marketing and store layout
It happened that Xiao Wang had just finished receiving customers, and when he saw the boss taking Master Yang and the three of them to see Simmons bed in the Simmons exhibition area, he took the initiative to greet him.
"Good boss, good Master Yang."
"Hello, Xiao Wang, you are here to introduce our products to you."
"Okay boss, two gentlemen, do you want to buy a mattress or a whole bed?"
"How do you sell a bed and a mattress together? How to sell a mattress when you buy it alone? ”
The salesman thought that the two of them really wanted to buy it, and then in front of the boss, he introduced even harder: "Which one do you want?" Is there anything you like? If not, let me introduce you? ”
"Oh, not yet, let's take a look at it first."
"Okay, then let's take a look at this one first, this is the high-end brand of our store, it is a double bed specially created by the internationally famous bedding design master, according to the physique and body characteristics of Chinese. The size of the bed is 1.8 meters * 2 meters, the height including the mattress is 55 cm, and the average person walks to the knee position. This bed is divided into four parts: the headboard, the bed and mattress, and the foot of the bed. Let's first look at the head of this bed, it adopts a slight inclined design, and according to the position and acupuncture points of the back and neck of the person and the back of the head have been detailed, completely in accordance with our Chinese ergonomics to design, leaning on it before going to bed is easy to relieve fatigue. Let the owner have a tendency to sleep quickly. ”
Looking at this bed, the bed adopts a locker-style design, and the drawer-type design underneath not only does not waste space resources, but also improves the sense of design and the firmness of the bed. Because of these two large drawers, you can completely store winter clothes and quilts when summer comes, and in winter, you can also store summer mats and quilts, even if it is a 2-meter mat folded and put in. Considering the rainy season in our south, this bed is designed to be waterproof and moisture-proof. In addition to the design of the drawer floor made of camphor wood to prevent insects, the sealing is also relatively good, and there will be no insects outside. Because the bed and the foot of the bed are separated, this also ensures that the drawers can be opened outwards regardless of the direction the head of the bed is facing. If the house is big enough, it is okay to put the bed in the center. ”
Let's take a look at this mattress, this mattress bed surface is made of 3 cm of sponge and 2 cm of brown pad, a total of 5 cm of surface layer to ensure the comfort and durability of the mattress. Under this comfortable and firm surface, imported spring design is used to further enhance the comfort and ensure the softness of the bed surface, and it is simply a pleasure to lie on it and fall asleep. ”
"The foot of the bed is designed with a footstool, so it's convenient and practical to change your shoes or put your pajamas on top of it before going to bed......"
"Thank you for the wonderful introduction, but what about the cost of this bed?" Li Tongfu interrupted Xiao Wang's introduction, he thought to himself that he wouldn't buy it, don't waste people's enthusiasm. But Yang Liufang listened with relish, on this bed can be introduced by the waiter so many things, what Chinese human body structure, ergonomics, acupuncture points, etc., and all the points introduced are more concerned by customers, such as waterproof, insect-proof, durability of mattresses, etc.,
"The overall price of this bed is 5888."
"Ahh So expensive? Yang Liufang was shocked. He made a set of solid wood antique beds in Xizhou, including two bedside tables, for only 800 yuan, while in his hometown, which is not a provincial capital, a bed is sold for nearly 6,000 yuan. According to the average social wage at that time, it would take ten months without food or drink to buy such a bed.
"I can understand your surprise, after all, our average salary and consumption level are here. Besides, it is not easy for anyone to make money in modern society, but only healthy sleep can bring a good body and earn more money. Yang Liufang was stopped by Xiao Wang's sharp mouth. That's right, people don't force you to buy and sell, they have to buy her bed, but consider the problem from your point of view, and at the same time tell you a truth, with a good body, you can have the opportunity to make more money. Yang Liufang couldn't help but have a sense of admiration for her.
"That's too expensive, if we are there, people can't afford to buy it for ten years without eating or drinking."
"Where do you mean, sir?"
"Northwest."
"Oh, compared to the southeast coast, the place where Mr. is located does still have to wait for development, but the future prospects are considerable."
"If you're too expensive, we can look at other styles that cost a little less than that."
"Then look at the rest."
"Okay, two gentlemen, look at this one." Xiao Wang led them to a white European-style carved bed.
"This bed is the most popular style in the world this year, with a European design style, integrated with a new Chinese design, which is very popular with our people. Its colors are elegant, luxurious and pure, with a white and pink color-block design at the head of the bed, and a blue, which is a dreamy color. Both are soft and easy to sleep in the color system, the piano is lacquered, silky and warm. The size is the same as that of the high-end bed, and the function is similar, because the European design is all integrated panels, so its headboard can also store some daily things for easy access ......"
"How much does this one cost?" Li Tongfu couldn't wait to ask.
"This bed has a total of 3888 with mattresses."
"Then it's still expensive."
"You're a friend of our boss, and I can give you some discounts if you want."
"How's the deal?"
"Within my range, I will give you a maximum of 3688. If you want a bigger discount, you probably have to go to our boss. ”
"Oh, okay."
"Is there anything cheaper?" Yang Liufang asked again.
"Yes, come and see this one, this one is the Simmons bed we are currently building for young customers, because young people like simplicity, and there is not much to store, so we removed the storage function. The overall design of the bed is paint-free, which is simple and practical, and there is no smell of paint. And this bed is currently on sale, if you want it, you will be given 2388. ”
"And how much is the cheapest?"
"I can only give you 2088 within my purview."
"I see that this bed is only a few boards, using a combination of three-in-one connectors, the cost is at best three or four hundred yuan, why is it so expensive? Is it all on this mattress? ”
"Mattresses make up a lot of it." Xiao Wang may have heard Yang Liufang's professionalism, because he even knows the three-in-one screws for furniture, and he is very clear about the current market of paint-free boards. I lost the interest just now, and I didn't introduce it so seriously.
"What is the price of our mattresses?"
"From 1288 to 3888."
"Oh, the structure is the same as the one you first introduced me?"
"The price is different, there will definitely be a difference, you get what you pay for! But you can rest assured of our products,"
"Oh, thank you for the introduction, Miss Wang. I am Master Yang's apprentice, I won't buy it this time, and I won't delay your business, but don't worry, I will definitely look for you when I come back to buy a bed in the future. You go ahead and we'll go around. Yang Liufang was afraid of delaying the sale of furniture, so he hurriedly explained his relationship with the master, but he felt guilty in his heart and wanted to compensate people, but Boss Li chatted with the master nearby, worried that they would misunderstand.
"Oh, okay, two gentlemen, then you can take a look at it, and call me at any time if you need to."
"Okay, thanks again."
The two walked out of the Simmons area and arrived at the sofa area. Yang Liufang looked at the sofa here, which was much more high-end and high-grade than what he made, especially the leather sofa with many buttons and carved trims, the carvings on it were more complicated than the emperor's dragon chair recorded in Wang Shixiang's book, and the legs made of tiger claws looked very powerful and domineering. The colors are mainly mahogany, rosewood, and white, so it seems that the mainstream colors are currently these.
After the sofa area, there is the office furniture area. In addition to the filing cabinet, Yang Liufang knew his structure at a glance, and the boss desk attracted him, the thickness of the boss desk was 5 cm, and the wooden money circle was designed, which looked very thick, giving people a feeling of not being angry and arrogant. And the boss's chair also surprised him, and it was actually able to rotate underneath, like the swivel chair in the high-end barber shop when he was a barber in Western State. With armrests, he felt as comfortable as a sofa when he sat on it.
The most attractive to him is a kind of office desk, different from some governments and schools in Xizhou to make a separate one-head sink (one side of the desk with a cabinet) desk, this kind of desk is supported by a stainless steel or aluminum alloy cylindrical legs, and a 2-3 cm thick 0.6 m * 1.2 m desktop is fixed with screws, which looks like it is made of logs and white, or it may be a paint-free board.
The difference is that his top is separated by a 50cm high glass partition made of aluminum alloy, so that no one can see anyone's privacy when the four people are combined. And there is also a filing cabinet under the table, which comes with three drawers, but only the top one has a lock, which looks very high-end. Yang Liufang tried to pull the drawer but didn't open it, and it turned out that the drawer below was also locked. Only then did Yang Liufang understand that it was connected by a lock, and the two drawers below were also locked. While he was surprised, he was also thinking: I don't know if there is this kind of core lock hardware in Xizhou? It seems that there are still more such delicate things in the south than in the northwest. It's still important to come back often.
The two of them walked around for a while before returning to the Simmons area, where Master and Boss Li were still talking.
"Done?"
"Yes, Boss Li, you're so nice here. The furniture design is good, and the salesperson is also good. ”
"Hey! We rely on sales, unlike you and your master, who rely on craftsmanship and specialize in the art industry. I have just communicated with Master Yang, and when the Simmons exhibition opens in May, I will inform you that you will go directly to Nanjing from Xizhou to report the name of our company. They have a special reception, and it's up to you whether you can learn it or not. ”
"Thank you, Boss Li. You are also welcome to go to our place in Xizhou to guide the work. ”
"Okay, I'll go with your master when I have a chance."
"Okay, a word is a certainty, looking forward to the arrival of you and my master."
"Okay, that's it for today. Boss Li, thank you again for letting my apprentice visit without reservation. ”
"Master Yang, you are polite, then I won't keep you, let's do it today, we have a chance to meet again."
"Okay, goodbye, Boss Li."
"Goodbye."