Volume 2: Ecology Chapter 196: Cannibalization of shops opens the commission mode
After Yang Liufang sent Northwest Feng to work in the province, he drove back to the supply and marketing cooperative, and asked Yanhua to organize everyone to come to the club for a meeting in the afternoon to discuss the matter of continuing to lease the spare shops of the supply and marketing cooperative. This time, Secretary Shi was also invited, and Yang Liufang wanted him to take the lead in bidding for the roof of the Xizhou Wholesale Market.
At the group's internal meeting, Yang Liufang first informed the content of yesterday's meeting of the supply and marketing headquarters, as well as the proposal of the president of Chengbei at the meeting to let the group company continue to lease vacant shops, and also talked about his own concerns.
Everyone expressed their opinions, and Yanhua and Li Tongfu also had the same concerns at the meeting. Yanhua from a financial point of view, last year's lease of 2,000 square meters, this year after the price increase has tripled, although the group company relies on the high price at the time of the auction, can still get a huge profit, but this year if the same square meter needs to spend about 2 million, because I don't know where the market demand, and the recovery of the 2 million is very difficult. Lao Chen of the market management department does not think so, because in the bones of Wenzhou people, he very much agrees with the words handed down by his ancestors: "There are thousands of families, it is better to open a shop".
"I've been out for more than a decade, from a small trader to a street stall and then renting your own shop in the wholesale market, which is the way most businessmen who come out to do business. It's just that I have a better opportunity, and now I am trusted by Mr. Yang to manage so many stores. My own personal experience, as well as my friends who have also come out to break into the world, know that even if your family is very wealthy, even if you have a lot of money, it is better to open a shop. From merchants to merchants, let merchants make money for the store, in order to truly accumulate wealth. Now we don't know what we can do in the store, but the people who want to rent our store do, because they know that the prosperity of a family is open source, and there is a way to make money from the store. ”
Facing his eldest brother who was in business, Yang Liufang was deeply shocked after hearing this. There is no doubt about the shop theory that has been passed down through the ages of the ancestors, but he is very inspired by the fact that "merchants make money for merchants".
"I agree with Manager Chen's suggestion, let's lease the store and sublease it out, as for what others do, as long as they don't do illegal things like Lao Zhou, how can they recover the cost is their business." Wang Shan said.
Li Wei of the Technology Department and Chen Han of the Maintenance Center, because of their relatively low authority and lack of understanding of the market, did not speak timidly until Yang Liufang named them.
"Mr. Yang, Mr. Li, leaders, in the past two years, I have seen some technical books ordered by the group company, among which many new equipment has been mentioned in the "Electronic World", most of which have not appeared in our Xizhou market, such as Mr. Yang and Mr. Li's big brother has just appeared in the Xizhou market. And when I first met Mr. Yang, we talked about computers and CNC machine tools. Right now, the main direction of our group is not in the field of these technology products, so if we have these stores, we can completely rent technology merchants. Even if you lose some money now, these things will definitely become popular in the future, because they are necessary for daily work. In the end, it is a technical talent with formal academic education, and Li Wei's speech is unique.
"I agree with Mr. Li Wei's idea, I am majoring in electronics, and the reason why I left the system to do things is because I saw a lot of gaps in the market. For example, our store makes a home theater, and the price of watching is high, but it is a necessary stage for the development of home TV. There is also the eldest brother of Mr. Yang and Mr. Li, who now starts at 20,000 yuan, and does not care about the phone bill, in fact, these things have been popular abroad for more than ten years, and they are getting smaller and smaller, more and more practical, which is also the core of this kind of product in developed countries. Including BP machines, which are already popular in southern cities, are not available here in us. ”
"Let me interrupt, Manager Chen Han, what is a BP machine? You give us a popularization. ”
"Let's put it this way, the BP machine, also known as the pager, is a personal information mid-range that receives the wireless call signal of the pager. Unlike your Big Brother, it can't make calls or send messages, it can only receive voice, numbers, and text in one direction. The person who receives the message can find the nearest phone number to go back. His size is about the same as a matchbox, so its convenience is much better than that of a landline, and it is lighter than a big brother, and the price is = much lower than that of a big brother, and now a one is only two or three thousand yuan, but we don't have it here. ”
"Yes, yes, belch, the day before yesterday I attended a dinner, a friend from the south invited someone from the post office information department to dinner, I don't keep running the information department, I want to apply for a big brother for the sales department, often contact and get acquainted, friends from the information department will take me along. He said that he was going to apply for the construction of a 126 pager in Xizhou, and let the post office approve it, probably to get you to talk about the pager. ”
"Yes, the pager is the mother of the pager, so it looks like we'll have this thing here soon."
"Li Wei and Chen Han have popularized this kind of scientific and technological knowledge to us very well, both of you are engaged in technology, you can regularly organize meetings of the group company to popularize scientific and technological knowledge for everyone, don't go out and ask people to know, it's embarrassing. Think about it, what other commodities are needed in the market that can be sold together with the products you just talked about. ”
"Printers."
"Oh, yes, printers, I use them for invoicing here, and advertising companies use that kind of printer." Yanhua suddenly remembered and hurriedly echoed.
"Glasses, Mr. Yang, when we went to buy goods, we saw that there was a glasses city in Wenzhou, and I think we could also recruit some merchants who do optometry and glasses to come in."
"Sunglasses, toad glasses, these Guangzhou goods can also be used."
"Glasses business, basically I can solve the problem by calling my hometown in the glasses industry. We also have doorways to do business in the world of home appliances. Lao Chen showed his network advantage again.
In that case, Mr. Wang Shan and Manager Chen are responsible for the investment promotion, and Manager Chen is the main one. Mr. Wang Shan only contacted your southern friend to see if he could come to us to sell his BP machine. Mr. Chen is in charge of other commodities, and there is a principle: just make these glasses or something clean and a little high-grade goods. Like the world of home appliances, people feel more comfortable when they walk in. Mr. Yanhua, you should contact the president of Chengbei in the afternoon, or should the shops be concentrated and close to the world of household appliances, so that we can centralize management. The rental fee is set in the province, we can't save it, but the electricity fee and management fee or something, see if there is any room that can be reduced or exempted, and give us three months to renovate. ”
"Okay, Mr. Yang."
"Secretary Shi, I got news from the meeting of the Supply and Marketing Cooperative, and the Xizhou Wholesale Market is going to change its roof recently. I said hello and allowed us to participate in the bidding. You see if Mr. Wang Shan can help you take down the project, and the project within the group company will never grow. ”
Secretary Shi and Wang Shan immediately agreed at the meeting, the two are relatives and colleagues, Wang Shan will definitely try his best to help his brother-in-law win the business, which is also Yang Liufang's skill in employing people.
"Secretary Shi, how is the dormitory building being built now?"
"This year's National Day can basically be capped. It's the decoration of this part, are we unified decoration? Or is everyone pretending to be their own? ”
"Mr. Yanhua, I bought a house in your family, how did you get the decoration?"
"Pretend it yourself, I didn't decorate it at home, Lao Qin picked it, so I moved the furniture you gave us when we got married, and bought a set of sofas from our store the year before last."
"That's it, Secretary Shi, we will decorate the public area, and whoever buys it indoors will install it."
"Okay."
"What about Lao Qin? Why didn't you come to the conference? ”
"He is off today, and Xizhou Petrochemical is also building a community, and the building materials are purchased from us. Because it is in the urban area, it can only pass at night, and Lao Qin is now working in shifts with Zhang Feng to be responsible for the management of the building materials transportation fleet. ”
"How's the registration going?"
"The management of our group company alone has set more than 30 sets. My family has ordered two sets, brother-in-law, have you ordered them? ”
"I'll order a set. Mr. Yang, this batch of houses is not enough for us to book in a village, everyone has a factory in the family, and the construction company also belongs to the group, how to choose, I am afraid that there will be trouble at that time. ”
"Well, when Lao Qin is done, Yanhua, you ask him to convene a meeting, let's discuss it together and form a plan, according to what Secretary Shi just said, it is estimated that everyone can celebrate the New Year in the new house."
"Okay, I'll tell him."
"Do you have any questions?" Yang Liufang looked at his watch, and it was almost four o'clock.
"It's gone." ......
"The meeting is gone." Yang Liufang closed his notebook, said goodbye to everyone, and drove to the province to pick up Northwest Feng.
Wang Shan gave the news first, and he contacted the boss in the south through a friend in the information department of the post office. The other party heard that it was the Chengbei Society, and told him that he had done research, and he thought that the rent of the Chengbei Society was too expensive, and it was about 100,000 yuan for a store.
"But the other party has a suggestion, let us take a commission model, that is, he will be stationed in our supply and marketing cooperative, do not pay rent, and then give us a commission for every pager sold, Mr. Yang, do you think this can work?"
"At the beginning, Chen Han said that how much was the BP machine?"
"It's about 3,000, but the sales price here is basically set, 2,500 units."
"In this case, you can discuss the commission with Manager Chen of the market to see a proportion. This ratio must be the highest price in our auction. ”
After the two discussed, Lao Chen also called in the afternoon, he felt that the commission was feasible, anyway, there is no problem with the flow of people in the market now, as long as it is a necessary product in people's lives in the future, it can be taken in the form of a commission. And after discussing with Wang Shan, the percentage of the commission was set at 12%. Take a pager as an example, for every sale of a group company will get a profit of 300 yuan, ready to reserve a store for them, that is, 100 square meters. As for how much the group company can profit, it depends on how much they can sell.
Yang Liufang agreed with the suggestion of the two, in addition to the BP machine store, other stores can also be marketed by auction leasing and commission.