In this period, the supply and marketing cooperatives coordinated and concentrated 1,000 square meters of vacant stores, and all stores were concentrated on the side adjacent to the home appliance world, so that Liufang Industrial Group Co., Ltd. could manage it in a unified manner. However, the company could only give a three-month renovation period, and Yang Liufang did not agree to the reduction and exemption of electricity and management fees, and Yang Liufang was helpless in the face of this situation. He asked Lao Chen to contact Secretary Shi to send someone to remove the partition wall from the newly leased store without affecting the business of the home appliance world, and use the steel structure to reinforce the overall decoration of the store.

The decoration of the optical store is different from the open experience space planning of the home appliance world, which is an independent space of about 20 square meters, using a combination of glass display racks and glass counters, and the overall look is neat and very advanced. Because it is a glass wall finish, there is a lot less work for oilers, so the overall decoration progress is very fast. In addition, the carpentry led by Shi Yong, a furniture factory, to make gypsum board partitions, can directly make counters on site, eliminating the need for transportation and installation of custom counters. With the cooperation of Secretary Shi and Shi Yong, the overall decoration was completed in only two weeks.

Lao Zhou was fined 1.6 million yuan and sentenced to three years under the activities of lawyer Liu. In his 300-square-meter vacant shop in the world of home appliances, one of which 100 square meters was coordinated to communication equipment to sell BP machines, and cooperated with the group company to adopt a commission model, because the counters and glass display shelves here are ready-made, and only a glass partition wall is needed, so there is almost no need for decoration. The remaining two were re-auctioned together with the Glasses City store, but they still had to sell home appliances-related products. According to Yang Liufang's request, Yanhua deducted the overall store rent for three months and returned it to Lao Zhou's wife, and Lao Chen privately appeased Lao Zhou, agreeing that Lao Zhou's son would continue to participate in the auction of the store, and that he could also use the commission model to exclusively sell CDs and videotapes. Lao Zhou's son made a special request for a visit, and during the visit, he discussed with his father in prison, and the two were convinced that the store was very profitable based on the sales of previous years, and they accepted the auction as a matter of course.

Because of Lao Chen's connections, the leasing of the store went very smoothly. Lao Zhou's vacant two of the stores had a starting price of 60,000 yuan, and Lao Zhou's son at the auction site first bid the price, and the first time he offered 100,000 yuan, after six consecutive rounds of bidding, Lao Zhou's son simply called the store to 150,000 in one go, so that there was no competitor and won it directly. Another merchant who sold audio tapes and tapes sold it for 148,000 yuan. The 20 stores in Glasses City, such as Tyrannosaurus Rex, Chanel pre-loved sunglasses and Versace's retro-style cat-eye sunglasses, all adopted the internationally accepted commission model, and the rest of the stores were sold myopia glasses and reading glasses, as well as various domestic sunglasses brands, and were auctioned. The head shop next to the entrance and the store in the central area were photographed for 100,000 yuan, and the rest ranged from 50,000 to 80,000 yuan.

After hearing the news, Yang Liufang also contacted Yang Liufang through the leadership of the Provincial Health Department to request to be stationed and opened an optometry department in the glasses city. This is a good thing for both sides, Yang Liufang instructed Lao Chen to adopt a commission model in the optometry room of the General Ophthalmology Department of the Army, and stationed in a remote store.

Yang Liufang gave the new store a grand name - Western Glasses City. chose to open on the National Day in 1991, but it was different from the publicity of gongs and drums all over the city when the home appliance world opened. Yang Liufang only bought the TV head scrolling subtitles three days before the National Day through Wangtai and Northwest Feng, and publicized it to the whole city and even the whole province. At the same time, various glasses stores also did their best to send advertisements to primary and secondary schools in Xizhou City.

On the day of the National Day, the Chengbei Supply and Marketing Cooperatives were very lively, there was no grand opening ceremony, and the door was full of welcome slogans of various businesses. The singing and dancing performances of the merchants in the world of household appliances, different from the opening of last year, when the merchants fought their own battles, this year directly at the door of the supply and marketing cooperatives set up a unified stage to build money, according to the amount of money allocated marketing time. During their own marketing hours, merchants let the singers and dancers of the song and dance troupe who needed to promote the goods that need to be promoted be sold, and the wonderful programs and low-price promotions attracted a large number of people. Even the video store with Lao Zhou's son was also on fire, with internal sales accounting for a part, and the original customers of his own family outside and the new customers who came in today crowded the small store. It seems that people from all over Xizhou have gathered at the Chengbei Supply and Marketing Cooperatives on this day, so much so that the police in Chengbei District have been dispatched to maintain order.

When the director of the Chengbei District Public Security Bureau called and asked Yang Liufang why he didn't file for the preliminary activities? The explanation given by Yang Liufang was that he did not know that there would be so many people, and if there were fewer people, it would be tantamount to lying about the military situation and delaying the work of the people's police. At the same time, he got cheap and behaved, and invited the chief of the Chengbei Public Security Bureau to participate in the celebration banquet tomorrow night. It was not easy for him to participate because of his official status, but Yang Liufang told him that President Li, executive deputy director of the Municipal Development and Reform Commission, the Commerce Bureau, and the Provincial Department of Commerce and President of the Provincial Supply and Marketing Cooperative, also participated, so he would not postpone it.

The newly opened communication store has also carried out a lot of publicity through the post office and local push in the early stage, so that it has accumulated some enterprise management personnel customers like Wang Shan and Li Wei who are necessary for their work, and the marketing staff of various central enterprises and state-owned enterprises in Xizhou are also inseparable from such a matchbox-sized communication equipment. So everyone is waiting for this day to buy. At nine o'clock, as soon as the store opened, the counter was surrounded by people, and customers held up their money to choose numbers to enter the network. In the morning, there are too many corporate group buying customers, the store is really busy, and the boss is also smart, so he can't let these customers lose, so he contacted the 504 factory and asked them to send a truckload of soda, and all individual customers can directly get a bottle of soda to line up in the shade outside, and in the afternoon, they can take flyers and soda bottles to buy BP machines at the counter and get discounts.

The Glasses City is also full of tricks in terms of marketing, with international brand glasses inviting models to walk the catwalk on their glasses on the spot, while students are given free optometry discounts to Xizhou Military General Hospital in terms of glasses. Xizhou has been a city of border fortresses since ancient times, and the people here have a natural love and trust for soldiers, and have always trusted the current General Military Hospital. Hearing that it was the military general manager who gave free optometry, citizens brought their children to line up, and each store also hired Xizhou college students to distribute leaflets and solicit customers, and the sales of each store were extremely hot.

Local merchants in Xizhou have never seen this kind of marketing method, and they began to think that spending hundreds of thousands of dollars to buy a store is a fool's business. But it was only when these shrewd and capable Wenzhou businessmen used television, singing and dancing, leaflet distribution, and simultaneous bombing of land, sea and air to attract a large number of passengers. It's too late to regret, and I can only watch people flock to the Chengbei Supply and Marketing Cooperative, followed by a large number of goods sold from the Chengbei Society.

In order to cooperate with sales, the group company allocated six taels of trucks on standby to transport large items such as furniture and home appliances, as a benefit given by the group company to merchants, responsible for free delivery, which is also the first precedent in Xizhou. Because each vehicle is equipped with a porter, customers only need to pay for it at the finance or store, and then go home and wait for their goods to be delivered to their door, and enjoy free installation services. The same goods do not have this benefit in the Xiguan Cross underground shopping mall, even if it is lower than the sales price of the Chengbei store, customers are not willing to carry the goods from the underground shopping mall and then find a car to transport them. Not to mention the tiredness of this way, it may cost more than the easy shopping in the north of the city.

In addition to coordinating transportation, Qin Jiajun also led the porters of furniture factories and tanneries to form a security team, and under Lao Chen's unified deployment, they wore red armbands to maintain safety and order in the market. Despite the large number of customers, shopping is fairly orderly.

Before 4 o'clock in the afternoon, 1,000 devices in the BP machine store had been snapped up, and the six on-site network access staff were busy until 11:00 at night to complete all customer network access. Zhang Feng sent the trucks of the group company to the vicinity of his own area, where they were waiting to enter the network.

The celebration banquet was held on the evening of the 11th, and Lao Chen brought other departments to cooperate with his team to count the sales of each merchant. The highest sales are still Lao Zhou's CD store, although the store area has decreased, but the number of customers has not decreased, so the business share is more than last year's opening time, reaching 9.3 million; The business share of BP machine merchants is nearly 3 million; Although the turnover of each store in Glasses City is more than 80 to 1.3 million, the overall revenue is very high, plus the nearly 600,000 revenue of the brand store, it has reached 17 million. The total revenue of the merchants in the home appliance city is not as high as the eyeglasses, more than 12 million. The revenue of its own furniture and building materials stores plus the canteen has also reached more than 5 million, and if the VCD of the home appliance city is also included, it has reached more than 8 million, and the revenue of the canteen has reached an astonishing one million due to the influx of a large number of customers. The statistical results show that the sales of Chengbei Supply and Marketing Cooperatives during the entire Eleventh Day period were nearly 55 million.

The celebration banquet was held in the supply and marketing canteen on the night, and the presidents of the head office, President Li, President Chengbei, and leaders of the Municipal Bureau of Industry and Commerce, the Commerce Bureau, the Development and Reform Commission, and the Public Security Bureau attended together. Yang Liufang reported the marketing results, thanked the leaders for their care and the support of all units, and called on merchants to strive for a new high next year. It's just that this celebration banquet did not give bonuses on the spot like the celebration banquet held by the group company in previous years, but asked Yanhua to prepare bonuses for Lao Chen, Qin Jiajun and Wang Shan respectively, and privately issued a notice of praise within the group company to encourage colleagues to continue to work hard.

Because of the participation of many leaders, although they were all familiar, Northwest Feng still did not come to attend the dinner, but came to pick up Yang Liufang at the end of the day. She knew that her dear family was too strong to drink, and sure enough, when she arrived, she saw that Yang Liufang couldn't stand steadily, and she hooked up with the leader and talked nonsense. Yanhua saw that the proprietress was coming, so she quickly asked Qin Jiajun and Wang Shan to carry Yang Liufang and follow Northwest Feng to their car.

"You're all right, right? Do you want Lao Qin to send you back? ”

"Thank you, sister-in-law Yanhua, it's okay, we won't go back to the hotel today, go back to my house."

"Oh, okay, then hard work for you."