Chapter 122 The second step of commercialization, the locusts must be delicious!

"Business is a very interesting and magical thing."

"Any commodity, as long as it is linked to commerce, can have value immediately."

"From small soaphorns to large jewelry, no exceptions."

"You can't escape the business logic!!"

Zhou Zhenwen asked people to prepare a wooden board, hung white paper on it, dipped it in ink, and wrote a big word "locust" on the entire white paper.

"Locusts are no exception!"

"From ancient times to the present, our response to locusts has been fear and fear, fearing that they will eat the crops and make the people lose their crops."

"It is because of the fear of them that there is nothing to be done in the face of the locust plague!"

"The methods I brought this time, including treatment methods, how to prevent and control locusts, how to reduce the number of locusts, how to eradicate locust eggs, etc., can be extremely complete to control locusts, but just here, not enough!"

"There is only one way to really deal with locusts, so that locusts no longer become the object of fear and disgust of the people, so that locusts can no longer overflow."

"That's to commercialize locusts!"

"Only by commercialization can locusts become a scarce commodity and an important food to satisfy the appetite of the people."

"Here, I will first introduce the locust, which is a very nutritious insect, its meat is no worse than chicken, and the locust before the mutation is used, and it will not be poisoned."

"The first step to commercialization is to break the curse of locust poisoning!"

"Civilize the people, so that the people can accept the locusts and accept the existence of locusts as food."

"Locusts should not be feared as pests, but as a godsend food......

Chen Jia, the assassin of history, kept recording, and when he heard Zhou Zhenwen say this, his expression was also a little stunned.

Think of locusts as a godsend?

What a whimsical idea, isn't that?

This is simply to break the inherent cognition of the people for thousands of years!!

Not only Chen Jia, but other Qingzhou officials were also dumbfounded.

What?

What did they hear?

It is exaggerated enough to let the people eat locusts!

What does this Lord want to do now?

Let the locusts be a godsend food?

Justifying the name of the locust?

Good fellow, the pests that have been hostile and hated by the people for thousands of years are now going to become God-sent food?

This is too mysterious!!

Is this really something that people can do?

The eldest princess Huaizhen also frowned a little, she thought about it carefully, and felt that this matter was promising.

If we can't change the people's cognition and thinking, even if they are forced to eat locusts for a period of time, they will soon be resisted and resisted, after all, the inherent cognition of thousands of years cannot be easily changed.

Locusts are poisonous, locusts are harmful, and if you eat locusts, you will die and get sick.

This is already engraved in the back of everyone's mind.

And how easy it is to change these things, to make locusts turn from a pest that everyone shouts at to a food that everyone loves!

It's all against the sky!!

"How do you break the curse of locust poisoning?"

"It's very simple, from today onwards, all officials and family members in Qingzhou must eat locusts once a day, including me and Her Royal Highness the eldest princess, I just want to show the people of Qingzhou, those of us who are officials dare to eat, what are they afraid of?"

"Not only do you have to eat at home, but you also have to go to the street, to the entrance of the vegetable market, to the crowd, and to eat for the righteous and bright!!"

"Eat it for the people!"

"With the endorsement of the imperial court, the hundred officials of Qingzhou, Her Royal Highness the eldest princess, and my endorsement, what are they afraid of?"

The officials in Qingzhou, looking at each other and sweating profusely, looked at Zhou Zhenwen and wanted to say something...... But he closed his mouth in amusement.

This Lord is not a good person to get along with!

The means are ruthless!

Of course, Zhou Zhenwen knew what this official was thinking, and said coldly: "From today on, eating locusts will be included in the assessment of this locust control, and this official will arrange personnel to secretly investigate, and officials who have been more than three times will be criticized by the whole state, and if they are more than five times, they will be directly dismissed, and Your Majesty will personally explain it!" ”

"Chen Tingshi, you have no opinion, right?"

How dare Chen Jia have any opinions...... Hurriedly shook his head and said, "Everything is based on Zhou Qincha!" Xiaguan has no opinion!! ”

"This official will personally organize the first locust eating to help you break the psychological barrier!" Zhou Zhenwen smiled slightly, and his tone softened a lot.

The officials looked at Zhou Zhenwen's smile, and only felt that it was a demon's smile, which was extremely terrifying.

"Okay, let's move on to the second step of commercialization."

"How to make locusts delicious!"

Zhou Zhenwen continued.

"Huh?"

Qingzhou officials were stunned again, they thought that after eating the locusts, they could let the people eat them.

Unexpectedly, Zhou Zhenwen's second-step plan actually made the locusts delicious?

What's going on?

"Since ancient times, the people have taken food as their sky, and the people's requirements are not high, as long as they can eat enough and eat well, they are willing to obey the command."

"And if you want to make locusts full of commercial value, so that the people can use locusts as rations, you must make locusts delicious, and only if they are delicious enough, can you make the matter of eating locusts from an individual behavior to a commercial behavior, and have the attributes of trading."

"Let me ask you, if the imperial court ordered the people to eat locusts, how many locusts must be eaten in a day, and you are a common man, what would you think?"

Zhou Zhenwen casually pointed to a Qingzhou official and asked.

Hehe, I will definitely think that the court officials are idiots...... The eldest princess Huaizhen smiled secretly in her heart.

"Forehead ......"

The Qingzhou officials, who were suddenly called, looked a little restrained, and said cautiously: "They will definitely resist extremely...... If I were a civilian, I would definitely secretly pour it out, or secretly kill and bury ......"

"Yes, that's right, coercive, coercive orders will only make the people feel disgusted and resistant." Zhou Zhenwen nodded and agreed with the Qingzhou official's idea, "Go on, be bold, if you knew that this order was made by an official from the capital, what would you think?" ”

"Uh......" Qingzhou officials suddenly didn't dare to say it.

"Hurry up!"

"Don't waste time!"

"This official forgives you for your innocence, if you don't say it, this official will punish you!!"

Zhou Zhenwen's eyes instantly became sharp, staring at the Qingzhou official, giving the other party a strong pressure.

The Qingzhou official couldn't bear it, and couldn't help but speak: "If I were a common person, I would definitely think that the big officials from the capital have a problem with their brains!" ”

Many Qingzhou officials bowed their heads one after another, looking at their noses and noses, pretending to be deaf.

"What nonsense?"

"You kid is bold!!"

Chen Jiake didn't dare to pretend that he couldn't hear it, and hurriedly scolded.

"Yes, I said the wrong thing." Qingzhou officials hurriedly apologized.

"It's okay, the official said, forgive you for your innocence!" Zhou Zhenwen waved his hand, he didn't have such a small amount of energy, and continued: "What he said is right, if coercive means are used, even if those of us who are officials eat locusts, they will think that this is just a means of acting." ”

"Once they don't really eat, but take the means of pouring out and killing, then the threat of locusts will never end!"

"So, we have to make the people fall in love with eating locusts."

"I offer a few ideas, fried locusts, roasted locusts, spicy fried locusts, drunken locusts, ......"

"Among them, the most fragrant ones are fried locusts and roasted locusts, you can try them first."

"After the first step is completed, we will immediately start to push forward the second step, the most famous restaurant in Qingzhou, we must hang the signature dishes with locusts as raw materials, and the states and counties will arrange the establishment of locust food streets, and the vendors and people who set up stalls from all over the country will start to roast locusts on the street, and the use of locusts will be linked to health, deliciousness and strength!"

"Carry out commercial marketing, make every effort to promote the eating of locusts, and make the whole Qingzhou lively."

"Let eating locusts become a hot spot, a kind of wind direction, this matter, notify all local families, we must fully cooperate, if the locust plague really happens, they can't run away, if they are not willing to cooperate, let them come to me, I will talk to them personally!!"