Chapter 123 The third step of commercialization, public opinion war!

"Now there are products, channels, and endorsements from big names."

"What do you need to make an item a big sell?"

Zhou Zhenwen randomly selected a Qingzhou official and asked.

"Policy?" Qingzhou officials asked tentatively.

"Half right." Zhou Zhenwen nodded, and did not sell it: "Policy is only a part, the most important thing is public opinion." ”

"That is, the word-of-mouth bombardment and the news coverage on the streets and alleys, a product, if it wants to sell in a short period of time, needs to occupy public opinion, that is, it becomes a hot topic in the streets and alleys."

"Trying is only the first step, and in order for the people to take this step, you need to build momentum!"

"From now on, you parents, each of you will write a down-to-earth promotion advertorial to me every day, the so-called promotion advertorial, is to publicize the advantages of eating locusts, so that the people feel that eating locusts can prevent all diseases, prolong life, and strengthen the body!!"

"Anyway, all kinds of lifeless blowing, at the same time, I also need to write some short little things in the family, what in order to eat locusts, I did not hesitate to run away from home, and my wife didn't let me eat locusts, I will divorce my wife and other hot discussions, these stories must have a degree of popularity, easy to be spread by old men and old ladies......"

When Chen Jia wrote this, he couldn't help but ask, "Isn't this a bit too much?" ”

"Although the people are stupid, they are not stupid, who will believe these words?"

"Hehe, does it matter if you believe it or not?" Zhou Zhenwen smiled and asked: "Just need to arouse their interest, people have a herd mentality, as long as most of the people try, in the end a small number of people will choose to believe." ”

"With the endorsement of Her Royal Highness the princess and high-ranking officials in the capital, and so many locust eating shops have been opened within a few days, and even locust-related dishes have appeared in restaurants, do you say those rich chambers of commerce are unwilling to give it a try?"

"The rich businessman eats it, and the common people see that the officials are eating, and the rich are also eating, will they want to try the taste?"

"The restaurant is for rich businessmen to eat, and the snack street and street snacks are for the common people to try, and when publicizing, how to distinguish locusts and publicize them so that the people know that the original poisonous locusts are because of the settlement, and the scattered and not brightly colored locusts are not poisonous and can be made into delicious food!!"

"When the people feel that the locusts taste good, they will take the initiative to catch the locusts for consumption, and even catch them and sell them to hotels and vendors, forming a positive cycle."

"At this time, the fourth step is to spend money to buy locusts in large quantities, make the illusion that the market is in short supply and locusts are scarce, and lure greedy people to collect locusts on a large scale, buy locusts from the people, and sell them at a price."

"At this time, not only traders and greedy people will take action, but even some families will participate in it because of profits, constantly raising prices, and hyping the price of locusts to sky-high prices.

"We can take this opportunity to kill the locusts and control the locust plague!!"

The officials in Qingzhou were stupid by Zhou Zhenwen's smooth operation method.

It's just so skilled!

It turns out that the locust plague can still be played like this?

That's too clever, isn't it?

The people, traders, and families are all played by Zhou Zhenwen!!

This man is terrible!

Take one step, look at four steps!

From the very beginning, Zhou Zhenwen did not plan to control the locust plague in a disciplined manner, whether it was the commercialization of locusts or the making of locusts delicious, it was all for the last step of harvesting.

The eldest princess Huaizhen can imagine that in the end, the greedy traders and children of the family who hoard locusts and harvest the people are afraid that they will be unlucky!

Zhou Zhenwen will definitely use the imperial court to control the locusts as an excuse, and directly burn the locusts hoarded in their hands, so that these people will lose all their money!

As soon as these four steps came out, the money was earned by the people, the locusts were controlled by Zhou Zhenwen, and the opportunists were also cracked down, which can be described as killing three birds with one stone.

Terror! Cruel and vicious methods...... The eldest princess Huaizhen thought like this, but the corners of her mouth unconsciously hooked up a smile.

This Zhou Zhenwen is really interesting!!

"Okay, according to this plan, go down, starting tomorrow, all officials and family members must start eating locusts."

"Her Royal Highness the eldest princess and I, let's start this, tomorrow morning at the entrance of the vegetable market, arrange tables and chairs, I want to taste this food in front of the people."

Zhou Zhenwen commanded in a deep voice.

The Qingzhou officials looked at each other and felt a little uncomfortable with Zhou Zhenwen's resolute style.

That's too fast, isn't it?

I rushed to Qingzhou after a tiring journey, and I didn't rest for a few days, I arranged tasks as soon as I arrived in Qingzhou, and started to act the next day......

"How?"

"Questions?"

Seeing that the Qingzhou officials did not react, Zhou Zhenwen frowned and asked in a cold voice.

"I didn't ...... No problem. Thorn Shi Chen Jia hurriedly responded.

"But Lord Zhou, you and Her Royal Highness the princess have come here after a long journey, and you don't need to rest for a few days?"

"Refresh?" Zhou Zhenwen raised his eyebrows, stared at Chen Jia, and said coldly: "The locust plague can happen at any time, as the history of Qingzhou Thorn, you actually told me to rest?" ”

"Do you know the truth of the speed of soldiers?"

"The official can't wait to break one day into two days, and you still want to rest?"

"Do you still want to do it, Qingzhou Thorn History?"

"Yes, yes......" Chen Jia was scolded by Zhou Zhenwen, and hurriedly apologized: "It's because the lower officials are lazy, and I hope Lord Zhou won't care." ”

"Humph!" Zhou Zhenwen waved his sleeves and looked at the other Qingzhou officials: "You also want to rest?" ”

"No, no, no...... How can we need to rest? ”

"Doing things for the court and seeking well-being for the people is the responsibility of the lower officials, and it is incumbent on them!"

"Yes, Lord Liu is right, we are all parents and officials, and we must serve the country and the people!!"

"Arrange it immediately, we must control the locusts, prevent the locust plague, and save Qingzhou!!"

......

Even the assassin Chen Jia was scolded, how dare they say more than half a sentence if they are county guards and county orders, if they annoy Zhou Zhenwen, he will casually make a crime and get rid of them, it is not an easy matter.

Even if you don't take it off, people are in the capital, and if you mention a few words casually and wear small shoes, it is not something that the officials below can bear.

People are the first assistant of the cabinet, control the cabinet, what budget approval, after going to the household department, you have to go through the cabinet, before you can get into the hands of His Majesty, the cabinet can find a reason to give you a card, you can't get any money!

They don't dare to offend Zhou Zhenwen!

"Then don't you do it quickly!!" Zhou Zhenwen frowned and shouted.

"Yes, yes, yes." The Qingzhou officials hurriedly saluted, and then walked away quickly.

"Chen Tingshi, you stay for a while, the official still has something to explain to you." Zhou Zhenwen stopped Chen Jia.

"Yes." Chen Jia stayed.

After a while, the other officials left, and only the eldest princess Huaizhen, Zhou Zhenwen, and Chen Jia were left in the hall.

Zhou Zhenwen's original cold and serious look disappeared, looked at Chen Jia, and said with a smile: "Chen Tingshi has been wronged!" ”