At the beginning of the preparation of the program, the person in charge of Meituan's advertising business sector came to Wang Tian and wanted to sponsor the program and become the title sponsor.

Originally, both parties had already negotiated, the contract had already come out, and Wang Tian had also pushed away a rich beverage manufacturer.

But Meituan suddenly canceled the cooperation and switched to another variety show on the enemy station.

In desperation, Wang Tian had to choose Plan B and signed a contract with a company that made kitchen appliances.

However, on the first day of the live broadcast of the show today, Meituan contacted her again and wanted to put advertisements on the show.

Wang Tian knows very well that Meituan saw the popularity of the show, so he came to advertise and wanted to rub off on it.

Since the start of the live broadcast of the morning program, the popularity of the whole network has remained high.

On the scarf and douyin, the slice videos related to the program have tens of millions of views, and they continue to rise.

Among them, the video of Li Yi making soy sauce fried rice has the highest number of views, and in less than a day, there have been three or four million views of the video, and the popularity has risen rapidly.

People who do advertising and marketing have a keen sense of smell, how can they miss such a heat?

Regarding Meituan's behavior of eating back grass, Wang Tian's response is also very simple, that is, to add money.

Meituan's response was quick and agreed on the spot.

Seeing that they agreed happily, Wang Tian couldn't help but ask curiously, what made Meituan suddenly change its mind and would rather add money to return to "Chinese Restaurant"?

Meituan didn't hide it either.

The other party told Wang Tian that at noon, after Li Yi made soy sauce fried rice in the show, the order volume of fried rice in the entire Meituan and various regions suddenly increased by 42% compared with the same period.

And more than 90% of these fried rice are soy sauce fried rice.

The proportion of soy sauce fried rice rose by 3,200% over the same period!

In other words, at noon, the soy sauce fried rice of the whole American group sold like crazy! Sales have increased by 32 times!

What's more, more than 68% of these orders come from inactive users.

There are even 13% of new users!

Attracting new users has always been Meituan's top priority, and in order to attract new users, Meituan has put a lot of effort into advertising and promotional activities.

According to internal data, Meituan's cost of pulling a new user has risen to nearly 50 yuan.

And this wave of free new users directly helped Meituan save more than 2 million in promotion costs.

Not only that, this wave of soy sauce fried rice craze also directly helped Meituan earn a net profit of more than 1.2 million.

In other words, Li Yi just fried a meal on the show, and helped Meituan earn more than 3 million inside and out.

No matter how stupid the person in charge of Meituan is, he can see that this is a wave of popularity.

So when he saw this data, the person in charge of Meituan's marketing department decided on the spot that he would stuff an advertisement into "Chinese Restaurant" no matter what.

Upon learning of this situation, Wang Tian regretted it.

She regretted that she had offered a low price.

If she had known that this would be the case, she would have directly quoted ten times the advertising fee.

And even if it is ten times, Meituan will pay!

So, she sent a message directly to her colleague, asking her colleague not to be busy with the contract and wait and see.

Anyway, the title sponsor is already there, and the show is not short of money for the time being.

On this kind of tuyere, wait and see, maybe the harvest will be greater.

Sure enough, not long after she hung up Meituan's phone, she received a call from Ele.me.

The person in charge of Ele.me's marketing department also found a data anomaly, and then investigated the original traffic source from "Chinese Restaurant", which had just started live broadcast today.

So, the person in charge of the marketing department of Ele.me contacted Mango Channel, and then contacted Wang Tian.

From Ele.me's side, Wang Tian also learned an important news.

At the moment of the live broadcast of the show, on the Ele.me platform, the sales of Liangpi are exploding, which is obviously directly related to the content of Liangpi in the show.

As you can imagine, the situation on Meituan's side is similar.

Knowing that Meituan had contacted Wang Tian's side, the person in charge of marketing of Ele.me directly said that Wang Tian could go to negotiate with Meituan, and no matter how much Meituan offered, Ele.me would add 10% to Meituan.

After hanging up the phone, Wang Tian was in a good mood.

Her decision to wait was wise.

A piece of meat will only become more and more fragrant when it is targeted by two wolves.

But she also knows that it is not her or the star of the show who can attract the meat of these two wolves, but Li Yi.

The most important thing in variety shows is not the artist or the audience, but the advertiser, that is, the father of the gold owner.

As long as the father is willing to spend money, everything is negotiable.

Therefore, even if some artists do not have a good reputation, as long as the father of the owner is willing to pay, the program will often boldly hire the artist even if he risks being scolded by the audience.

But if any artist dares to offend the owner's father, then even if the audience has a good reputation, it will be difficult to have another chance.

There is no doubt that Li Yi only appeared on the show for half a day, and he showed a strong influence and ability to bring goods.

And that's exactly what advertisers want the most.

noticed that Li Yi was not only Meituan and Ele.me, but also the title sponsor boss Electrical Appliances also called Wang Tian.

The person in charge of Robam Appliances hopes that Li Yi can use more sponsored kitchenware appliances in the show, because today the number of visits to Robam Appliances in the direct stores of major platforms has increased by 26%.

There are quite a lot of customers who have asked what models of electrical appliances Li Yi used in "Chinese Restaurant".

Among them, the most asked are the oven and fresh-keeping cabinet, and the oven that appeared on the scene was even sold out directly.

Wang Tian naturally will not slack off on the requirements of the title sponsor, but she also explained that Li Yi decides which electrical appliance to use, and if he doesn't use it, he can't force it.

Robam Appliances' reply to this is just one sentence: add money!

And Wang Tian couldn't say a word of refusal again.

What else is there to say?

Even if she kneels and begs Li Yi, she has to let Li Yi use a few more electrical appliances and kitchen utensils!

At this time, Li Yi didn't know anything about this, he was busy preparing the ingredients and preparing enough ingredients for tomorrow.

Most of the batter washed out of the gluten has been consumed, and all of it has been made into a cool skin and entered the stomach of the staff.

Li Yi's boiling juice was not a drop left.

However, the gluten washed out did not consume too much, because Li Yi wanted to use it to make vegetarian meat.

Wu Lei has already ground out the black beans and mung beans, and is straining the soy milk with the help of Liu Yifei and Zhao Jinmai, preparing to make tofu.

Huang Xiaoming, on the other hand, was boiling water to boil Erjingtiao chili, which was the ingredient that Li Yi wanted to use to make a clear soup version of mapo tofu.

As for Li Yi, there were all kinds of mushrooms in front of him, big and small, fat and thin, tall and short, colorful and dazzling.

He took a large basin alone, filled it with water, and washed it carefully.

These mushrooms have the raw materials he uses to hang vegetarian broth, and some of them are used to make stuffing and base.

He didn't let anyone help him, and he had to deal with all these mushrooms himself.