is different from ordinary audiences, peers really understand the meaning of the ratings data of "Chinese Restaurant".

This means that everything about this show will become a sweet spot in the entire industry.

Wang Tian must have received a lot of headhunter calls from poaching people, and the annual salary offered will definitely not be less than 10 million, and there will be dividends.

Even the directors of the program group, photographers, makeup artists, lighting engineers, and even prop masters will have to at least double their salaries in the industry because of this show.

For the producer, in view of the popularity of this show, when preparing for the next season, the quotation of advertising fees can be increased by more than 50% at the most conservative estimate, and even doubled.

You must know that this kind of show, which has been filmed for more than six seasons, has a lot of advertising costs in itself.

If it were to be doubled again, it would be an absolutely astronomical amount.

However, this increase is still relatively normal, and what is really scary is Li Yi's worth in the show.

Peers can see that this season's "Chinese Restaurant" can have such high data, and Li Yi is definitely the core key factor.

When the first episode of the show first aired, all the data were still at a normal level, not much different from the average value of the previous season of "Chinese Restaurant".

But with the broadcast of the show, Li Yi showed all kinds of wonderful and exquisite cooking skills, which frequently appeared on the hot search, and also brought the various values of the show to the peak wave after wave.

And all the data of the program can be checked, which can be seen from the real-time online data, but whenever there is a close-up of Li Yi, the live broadcast data is climbing.

During the live broadcast of the show, the number of people online at the same time at the peak also appeared when Li Yi was making difficult dishes.

Even if these data are not industry insiders, they can be seen after a simple analysis, and peers are naturally clear at a glance.

Therefore, many peers know that many TV stations and platforms in the industry have contacted Li Yi and want to invite him to cooperate, and the prices offered are higher than the other.

The actual situation is indeed the case, Li Yi has received dozens of calls from poaching people, all from major TV stations and the three major video platforms.

They all proposed that they wanted to invite Li Yi to cooperate, and they were willing to invest in creating a food variety show tailored for Li Yi, and the appearance fee was arbitrary.

However, after Li Yi received these calls, he told them all Liu Xiaoli's phone numbers and asked them to contact Liu Xiaoli.

In the past few days, he and Liu Xiaoli have negotiated the company's organizational structure.

After some negotiations, Li Yi promised to give Liu Yifei a part of the shares, and Liu Xiaoli would join the company as the general manager to handle the company's daily affairs.

In addition to the boss of the company, Li Yi is also the only signed artist in the company, so his brokerage work is naturally handed over to Liu Xiaoli to deal with.

Liu Xiaoli is a veteran of the industry and knows very well how to deal with these TV stations and platforms.

After some bargaining, she finally helped Li Yi get a 30 million appearance fee plus 2% advertising fee share.

This condition is considered a first-line level in the entire industry.

She thought that this condition was still very good, so she confidently told Li Yi about the situation.

But Li Yi didn't show a very happy look after listening to her finish the program planning and related profits, but pondered for a moment before asking, "That's all?" ”

Hearing his words, Liu Xiaoli couldn't help but be stunned, and then reminded him: "What do you mean by that?" This is already the price of a first-line star, and there is also an advertising fee share, are you still not satisfied?

You've only been in the industry for three months, and the appearance fee has jumped directly to the price of a first-line star, what else do you want? ”

"I didn't mean that."

Li Yi thought about it for a while, and then asked her with a smile: "I want to say, I don't want to shoot this show, but I want to earn this money, can you talk to the other party from this direction?" ”

"Huh?"

Liu Xiaoli was stunned: "What do you mean?" ”

"I'm too short of time, I don't have time to shoot another variety show, I still have a lot of things to do!"

Li Yi explained with a smile before saying: "In this way, you go to talk to the other party, I don't want to share the advertising fee, I only need 50 million in cash, but I don't shoot the show." ”

“……”

Liu Xiaoli almost didn't come up in one breath, rolled her eyes in a suffrage, and then complained angrily: "Are you dreaming?" Aren't you robbing money? ”

"It's not about grabbing money, it's about controlling scarce resources."

Li Yi patiently explained to her: "You just tell the other party that after getting this money, I will freely choose to cooperate with the other party to shoot a food variety show in the next three years, but I can also choose not to shoot..."

"Aren't you just a hooligan to grab money?"

Liu Xiaoli looked shocked.

"Listen to me."

Li Yi explained: "In the terms of the contract, it can be agreed that if I want to shoot a food variety show, the other party has the right of priority to cooperate. ”

"What's the use of prioritizing cooperation? What if you don't? Then the other party's 50 million will be lost? ”

Liu Xiaoli is still confused.

"You didn't understand, I didn't plan to shoot in the first place."

Li Yi explained: "To put it bluntly, the 50 million yuan I bought is that I will no longer shoot food variety shows in the next three years." ”

“……”

Liu Xiaoli listened to his words, and something seemed to flash through her mind, but she couldn't catch it.

"You wait a minute, I'll sort it out first."

She rubbed her temples and thought carefully: "You mean that you didn't plan to make variety shows anymore, but you want the platform to spend 50 million to buy you no longer do variety shows in the next three years?" ”

"Yes."

Li Yi smiled and nodded.

"Why?"

Liu Xiaoli looked at him suspiciously, incomprehensible in her heart.

"Just because I can pull the data of "Chinese Restaurant" to such a high level, it is based on the traffic I can bring in."

Li Yi asked her with a smile: "Auntie, do you know how many new users have been added to the Mango APP in the two months since the broadcast of "Chinese Restaurant"? ”

"I don't know."

Liu Xiaoli didn't pay attention to any of this.

"Sixty million."

Li Yi gestured and explained with a smile: "Before this season of "Chinese Restaurant", the daily activity of the Mango APP was only 60 million, and "Chinese Restaurant" directly helped it double the new daily activity, how much traffic do you think I brought in it?" ”

Although Liu Xiaoli doesn't know the daily life of the Mango APP, she has some understanding of the importance of Li Yi in this season of "Chinese Restaurant".

"At least forty million."

She gave an estimated value.

"Not only that, at least in the eyes of the platforms you talked to."

Li Yi said with a smile: "Let's not talk about those TV stations, just talk about the video platform, the three domestic giants Aiyouteng add one beep station, and the highest daily activity is only 90 million to 100 million."

After the broadcast of "Chinese Restaurant", the daily activity of Mango APP has soared to 120 million, and it currently ranks first in the long video APP, and the daily activity is second only to Douyin in the entire video content platform.

Do you think the Big Three and Beep will be able to sit still when they see this data?

In addition to using me to make content for them and bring traffic, the more important purpose of poaching me is to suppress the Mango APP.

Therefore, they would rather I stop filming food variety shows, and they don't want to see me continue to cooperate with Mango APP and continue to shoot the next season of "Chinese Restaurant", do you know what I mean? ”

Hearing Li Yi's explanation, Liu Xiaoli only felt that her head was buzzing: "I seem... Kind of understood. ”

5

(End of chapter)