The explosion of "Tip of the Tongue" made the valuation of Yifei Film and Television Company directly rise by 20%.

Although the valuation is not realizable, it is enough to see that the market is optimistic about the potential of this documentary.

"A Bite of the Tongue" is the first food documentary to be so popular, and there has never been a precedent in the history of documentaries in China or even in the world.

Since it was broadcast, related topics have been hanging on the hot search, and a steady stream of related topics have appeared, seizing the hot search position.

The search volume of the local delicacies that appeared in the first two episodes of the documentary has skyrocketed by more than 1,000% on the whole network, and on the e-commerce platform, related specialties are also directly out of stock, and many merchants have directly exploded.

The sense of smell of capital is very keen, and this kind of terrifying topicality and discussion represents a strong influence and flow.

And in this era of traffic, if you can guide the flow, you can guide the direction of money inflow.

Therefore, some industry insiders roughly estimate that the IP of "Tip of the Tongue" alone has a brand value of no less than one billion.

As long as Yifei Film and Television can operate this IP well, it is equivalent to raising a chicken that can lay golden eggs, as long as it does not die, it can be eaten for at least ten years.

This also makes many peers can't help but wonder, how did Li Yi come up with the idea of filming a food documentary?

Forget about filming, how did he do it if he was so successful?

Could it be that the professionalism of the profession can also have such a big impact on documentary works?

So if you ask a top car maintenance expert to shoot a documentary about auto repair, can you reach half the popularity?

Although most people know that it is impossible, there are still some companies that have set up projects to produce documentaries, intending to take advantage of this wave of popularity.

But at present, "Tip of the Tongue" is in the limelight for a while, attracting everyone's attention.

Under this heat, countless media wanted to interview Li Yi, but they couldn't contact him.

What the media didn't know was that Li Yi was busy in the back kitchen of the State Guesthouse at this time.

The stove was rising, the wok was flying, and all the chefs in the back kitchen of the State Guesthouse were standing behind Li Yi, watching Li Yi turn the tumbling meat in the pot into the frying spoon, and turn around and buckle it.

In the back, the plate that had already been prepared was placed in the most convenient position for Li Yi, and Li Yi buckled the meat segment in the center of the plate with his backhand.

Seeing Li Yi take the meat out of the pot, Hao Libao, who was wearing a plaster cast on his arm behind him, opened his mouth and ordered: "Swing, hurry, don't get cold." ”

The apprentice in the rear had already prepared, and came forward with chopsticks and arranged the meat segment into two horizontal and one oblique vertical.

Li Yi put down the wok, wiped his hands with a hand towel, and advised: "Don't have too much black garlic sauce, half a spoon is enough, sprinkle a spoonful of crushed golden garlic, and the mullet egg soup is also ready, start to serve, follow." ”

The back kitchen responded to the call, and one dish after another, one soup after another, was brought out.

Seeing that the last mullet egg soup was brought out, everyone in the back kitchen breathed a sigh of relief.

It's finally over.

Hao Libao also stood up and smiled at Li Yi: "Master Li, thanks to you, otherwise it would be troublesome." ”

"You're welcome."

Li Yichong raised his chin for a few apprentices behind him: "Actually, their skills can already be mastered, and it's okay if I don't let them do it." ”

Hearing his words, Hao Libao shook his head: "They can't do it, it's still almost hot, otherwise how could I ask you to come to the rescue?" ”

Just a few days ago, he accidentally fell and injured his arm.

But it just so happened that today there was another banquet for an extremely important foreign guest, and several of the dishes had to be cooked by him.

He originally planned to let the eldest apprentice cook it for him, but after trying the dish in advance, he was very dissatisfied with the product.

Seeing that the banquet was about to be invited, he had no choice but to call Li Yi and ask Li Yi to save the scene.

So, Li Yi rushed over overnight and helped the State Guesthouse get the banquet.

"There will always be a day when I will be a teacher!"

Li Yi said with a smile: "As a master, I definitely hope that the apprentice can be better than the blue, and I look forward to the apprentice being a master than the apprentice himself, but now it is not as hard as the old society, and being a master is harder than being an apprentice." ”

He said this to several of Hao Libao's apprentices, and he could be regarded as helping Hao Libao explain, lest the apprentices think that Hao Libao had blocked their opportunity to come out and be resentful.

Hao Libao didn't expect this, but when he heard Li Yi say these words, he immediately understood what Li Yi meant.

Glancing at the eldest apprentice, he sighed and explained: "Their temperament has not been polished yet, so they can't make these few hot dishes that I am best at, otherwise I would have retired a long time ago, why drag a handful of old bones and serve people here?" ”

When several apprentices heard their words, they looked at each other, and they all secretly looked ashamed.

Regarding Hao Libao's request for foreign aid, although they didn't show anything, they were still a little unhappy in their hearts.

But after saying it like this, they can also understand that the ultimate reason is because of their own poor level.

Seeing that Li Yi not only came to help save the scene, but also took the initiative to eliminate some petty problems between his master and apprentice, Hao Libao became more and more grateful to Li Yi.

"Li Yi."

He motioned for Li Yilai to sit down beside him, and then raised his arm: "Look, this old person, if you bump it a little, your bones won't work."

No way, people are old, and their bones are brittle. ”

"This is an accident, no one can guarantee that they will not bump in their lives, right?"

Li Yi comforted him.

Hao Libao shook his head: "I know my body, and I can work for a few more years."

My apprentices are not successful, and they have followed me for so many years, and their temperament has not been polished.

When I turn around, I can't hold the pot, how can I trust this kitchen to them? ”

"You are used to being a master, your eyes are full of problems, you have to give others the opportunity to take the lead!"

Li Yi joked and comforted him.

But Hao Libao didn't smile, but looked at him seriously: "Li Yi, I'm serious, you can top me for a few years!" You can hold up this back kitchen, others really don't have this level. ”

Hearing his words, Li Yi was a little helpless.

This is not the first time that Hao Libao has asked him to take over the back kitchen of the State Guesthouse, and he has refused more than once, and this time is naturally no exception.

"I really don't have time."

Li Yi helplessly explained: "I haven't been out for more than a month, I'm all at home to prepare materials, and when school starts in September, I have to go to school to teach students, how can I have time to run here?" ”

Hao Libao was not surprised, but sighed in disappointment: "Alas, you are a capable person, there is no shortage of this way to live, maybe only a genius like you can think so many crafts to the top!" ”

After sighing with emotion, he no longer persuaded more, but changed the topic.

"I won't advise you on the matter of the State Guesthouse, but there is another matter, you have to be responsible for it."

Hao Libao's expression was a little serious, but there was a smile on the corner of his mouth.

"What's the matter?"

Li Yi saw his smile and muttered a little in his heart.

Taking the teacup from the apprentice, Hao Libao took a sip of tea and asked, "Have you heard of the Cooking Olympiad?" ”

(End of chapter)