Lu Yushan already knew about Ma Dong, and Guan Haiyang didn't want to hide it from her anymore.

It is not his habit to make those who care about him suspicious and restless.

After detailing the relationship between the Fan family and the people behind Ma Dong, Guan Haiyang said: "Now the Fan family will make a move, and the people behind the Fan family will also make a move."

We are little cannon fodder who is only qualified to appear in the early stage, and we can't get on the stage at all.

They won't have time to deal with us anymore, so it's better to keep their hearts in their stomachs. ”

Ma Dong's drug-related affairs naturally have to be concealed, and there is nothing else that cannot be said.

"Don't take it too lightly, it's better to be careful. There was no result, and the shop in Wangfujing should not be opened.

Otherwise, you will be restless and will not be able to do things well.

And we don't have enough manpower now, so it's better to let the people in the Xidan store exercise more, and then pull people to the new store.

There are veterans on top, and there is no need to be in a hurry. ”

Lu Yushan didn't want to take too big a step, so when the Xidan store opened, everyone was busy enough.

Although Guan Haiyang felt that the shortage of manpower she said was not a problem, he also respected her opinion.

"Then we'll slow down a little bit, and we're not in a hurry to earn this money anyway."

For Guan Haiyang's investment of hundreds of millions of dollars, the current income of clothing stores is not even a fraction.

Guan Haiyang is as good as a stream, and Lu Yushan is also relieved.

"Tell me about the outlets you just mentioned, I haven't heard of them yet."

This can't be blamed on Lu Yushan's shallow knowledge.

The transfer of information in '91 was not as fast as it was during the Internet flood of later generations.

In addition, the country has not yet joined the WTO, the business environment at home and abroad is far from the same, and the advanced business models of foreign countries have to be slower than a beat if they want to spread it.

After explaining the model of the factory's direct store to Lu Yushan, Lu Yushan immediately frowned and said: "Isn't our garment factory on Zhengyang Street a factory?" So we've already half stepped into the threshold of this business model? ”

Her mind is very flexible, and she soon thought of the Zhengyang Street model of the front shop and the back factory.

Guan Haiyang shook his head, and then nodded: "There are certain similarities, but there are still fundamental differences.

What we do is a single brand, which can be regarded as the original state of the birth of the business model of outlets.

In foreign countries it is called Facto

yOutlet, this model has been around for almost a hundred years.

However, the modern outlet mall has only developed since 1970, and it has gone through more than 20 years now.

A single brand cannot meet the huge terminal demand, and people need a one-stop shopping experience.

This is the greatest value of this business model. ”

Lu Yushan lowered her head and thought for a while: "I don't know why, but I always have a feeling that this kind of model that sounds very lofty may not be suitable for the domestic market." ”

Guan Haiyang smiled and said, "Your feeling is not wrong at all. Now Chinese people don't care much about brands at all, what they care about is cost performance, and to be more precise, they pay more attention to price.

One of the core elements of an outlet is brand awareness.

Brand awareness is not innate, and it needs to be cultivated slowly in the business environment.

When the brand concept has not yet been formed in the minds of the Chinese people, it may die a miserable death if you directly copy the operation model of foreign outlets. ”

In 1991, the Media Center in Beijing didn't even have a golden advertising rank.

It wasn't until 1993 that Tan Xisong became the owner of Media, which officially opened the CCTV advertising era of "Standard King".

At the end of the second year, the concept of the brand entered the eyes of ordinary people for the first time in a relatively shocking way.

In the early 90s, the concept of clothing brands was even more vague.

Many people go home with cloth and step on sewing machines to make clothes for themselves.

The tailor of this era was just a very ordinary skilled worker, and he couldn't make much money making a set of clothes.

It's not like later generations who casually ordered a set of clothes, and the manual cost was tens of thousands of yuan.

Nowadays, many people choose to find a tailor to make their own clothes.

In this case, you tell people that there is a hypermarket with well-known brands in such and such a place, and it is estimated that not many people are interested.

What's more, in 1991, there were too few domestic clothing brands.

Only the brands of Youngor, Bosideng, and Yalu, and even Li Ning just started to set foot in the field of clothing a year ago.

As for the well-known foreign brands, there is only one Nike, and when you build an outlet, you can't even find a few brands, how to play?

"Lu Dong doesn't seem to be stupid, why did he choose this kind of business model that is not adaptable? Or is it ...... Your judgment is not right at all, you are the real stupid? ”

Lu Yushan looked at Guan Haiyang with a somewhat narrow smile.

"I'm thinking about that too!"

Guan Haiyang touched his chin and thought thoughtfully: "Lu Dong is the eldest son of their family, and it stands to reason that he should have been well trained.

Their family can let him go to the mainland alone to look for development opportunities, which shows that they trust his ability.

It's not that you can't even see this problem. ”

"Okay, don't think about it, what do they do and what does it matter to us." Lu Yushan said: "Our clothing brand has not yet started, where is the time to worry about others." ”

"There is no rush in the matter of clothing brands, let's let our garment factory develop first, and then worry about this."

Lu Yushan was thinking about the garment factory in Jiangcheng, but the layout in Guan Haiyang's mind was more than this.

Gu Zexuan and his joint venture garment factory are now almost ready to be built, and they will soon start building the factory.

He has an idea for this factory.

Now it is not the kind of product that needs to be subdivided, and the grade must have a differentiated and mature business atmosphere.

In later generations, men's clothing was also divided into business brands, casual brands, sports brands, children's clothing, and elderly clothing......

At the high-end end of the grade is Gio

gioA

ma

i、LouisVuitto

、RalphLau

e

, the mid-range has Gucci and Boss, and the low-end has U

iqlo、Za

a……

In these years, the entire market is a blue ocean, where is there any need for such a detailed division.

In the early 90s, the Chinese people had just come out of the predicament of ideological imprisonment and economic constraints, and everyone's vision was gradually opened.

What people desire most in their minds is to get rid of the influence of the old times, keep up with the pace of the times, and catch up with the trends.

It's just that at this stage, their pursuit is blind, disorderly, and has no specific goal.

This also caused Guan Haiyang to say before, Chinese people don't seem to care about the brand.

If you don't care now, does that mean you never care?

I don't care because I don't know, I don't know because no one has implanted the concept of brand in people's hearts.

It is not appropriate to do an outlet in this period, but this period is a good time to do brand placement.

Guan Haiyang wants to use the joint venture factory with Gu Zexuan to expand the product line of Yushan clothing.

So as to form a product line that can support the brand influence.