In early February, in an 800-square-foot office building in Central, Hong Kong, 'Uniqlo Clothing Company' was hung, which is the parent company of Lin Zhichao's clothing brand. Of course, Uniqlo Apparel Company is also a subsidiary of Changjiang Industrial.

When the time comes, Lin Zhichao will set up 'Cheung Kong Holding Group' again, which will control all its companies, excluding global shipping, and in the future, with 'Cheung Kong' and 'Global' as the signboards, two major business networks will be formed.

The "boss" had a few employees and greeted one after another.

"Well, the new company has a new breath, everyone must be positive!" Lin Zhichao commented.

"Okay, boss!" Everyone responded energetically.

Immediately, Lin Zhichao held a meeting in the office hall.

"The first thing Uniqlo clothing company did was to inquire about the 'crocodile shirt' brand that was confiscated by the Hong Kong government, and then prepare to take over the business and become a mid-to-high-end clothing brand. Manager Zhao, you will take the lead in this matter, and report to me if there is any situation. ”

Although Uniqlo is the parent company of clothing, it will not be a brand name for the time being, and will be used as a famous brand after casual wear becomes popular; Nowadays, shirts, shirts, trousers, and leather shoes are the outfits of wealthy people in this era, and it is natural to give priority to the development of clothing that "meets the times".

At the same time, UNIQLO clothing companies can also act as agents for overseas clothing brands in the future to form a clothing group.

"Okay, I remember!" Zhao Mingyi immediately said energetically.

He is a managerial talent, coupled with his familiarity with the field of ready-to-wear, so he was favored by Lin Zhichao. As for Lin Zhichao's name, he naturally heard of it, and he was naturally very happy to follow such a pioneering businessman.

"The company's various positions should be completed, design, sales, etc., the same is indispensable. I think so, if we win the crocodile shirt, we will use high-end fabrics imported from Europe and the United States to make high-end clothing in Hong Kong - crocodile shirts, specializing in the production of shirts, shirts, trousers, leather shoes, belts and other products. We should highlight good quality, good style, good after-sales, high-quality fabrics, high-quality production, and excellent design. ”

After the lecture, someone asked: "What about the after-sales aspect?" ”

In this day and age, I haven't heard of after-sales yet!

Lin Zhichao said with a smile: "Considering that the cuffs and collars of clothes are the easiest to wear, in order to adapt to the psychology of Hong Kong people who want to save face and save money, we will launch a service of changing collars and cuffs on behalf of customers in the store." In the same way, trousers can also be trimmed, zipper changes and other services. In short, it is to sincerely think for customers, which is after-sales. ”

Zhao Mingyi's eyes lit up, and then he said: "This new and considerate service can immediately gain the trust of customers and help us open up the market." ”

Everyone showed expressions of admiration, and the boss really had a lot of ways to do business.

And Lin Zhichao looked at this start-up team, although he knew the limitations of the times, the ability of these people was not necessarily high; However, he is willing to cultivate carefully until their potential is exhausted, then naturally they will either be eliminated or stand still.

To be honest, he is now working in a lot of industries, so much so that he himself has a full schedule every day because he is also learning and improving.

For example, to make this crocodile shirt brand, Lin Zhichao has to participate from scratch, although this industry is small, but he knows that this represents the entry of an industry.

At present, Lin Zhichao's energy is on shipping, zippers, plastics, clothing, and real estate, and if plastics and clothing are on the right track, he can get out quickly. Although there are no real estate projects, Lin Zhichao still insists on learning, especially paying attention to the development of European and American architecture, that is, the development of high-rise buildings.

After chatting for a while, Lin Zhichao handed over the matter to Zhao Mingyi, after all, he didn't even know which department the crocodile shirt was in now. Only after Zhao Mingyi clarified the information and needed him to take action, he would get involved.

At the dock in Hong Kong, Lin Zhichao led the management of Global Shipping to see the Jinan leave the port and sail towards Tokyo.

Another Jinshan also left Hong Kong two days ago and headed for Southeast Asia.

Both cargo ships only loaded one-third of the cargo, which is about 3,000 tons, which is the price of the first entry.

Fortunately, Lin Zhichao didn't care.

"Boss, we are strengthening our business capabilities and will gradually increase the cargo capacity!" Gao Qiqiang, the business manager of Global Shipping, issued a military order.

He is a native of Guangdong Province and has been in Hong Kong for many years, and now that he has finally met the Ming Lord, he is naturally eager to prove himself.

Lin Zhichao nodded and said, "It's understandable, after all, everything is difficult at the beginning!" ”

The high-level executives breathed a sigh of relief, and the boss breathed a sigh of relief.

You must know that according to the current cargo capacity, it will take at least two and a half to three years for a ship to return the money for the purchase of the ship. This is already a reflection of poor operation in shipping.

After all, after World War II, the world shipping situation is still very good. What's more, the ship is still a second-hand ship!

Lin Zhichao himself understands that shipping depends on opportunities, and when it encounters a good market, the price can be increased by three or four times; It is the battle of the peninsula, and it is appropriate to triple it, not only in terms of price, but also in terms of business volume.

In the best case of the shipping situation, an old ship can earn a new ship a year, which is the sea money printing machine.

"What do you think is the most important thing about shipping?" Lin Zhichao asked a few high-level officials.

"Information is the most important thing!" Everyone said almost at the same time.

This is almost the consensus!

Subsequently, Feng Yongfa said: "The reason why information is the most important is because it is related to maritime safety, and in case of bad weather, we must seek safe haven as soon as possible." ”

Lin Zhichao nodded and said: "Therefore, we have to establish our own straight-through circuit (wireless wave), through which ships from all over the world can report all kinds of problems encountered in a timely manner, such as time delays caused by accidents, unfortunate accidents of sailors, machine failures, insufficient berths at the dock and other natural and man-made disasters, and the headquarters of the global company in Hong Kong can be informed of these situations at the first time." This matter, Manager Feng, you will do the specific operation, first take out a report and hand it to me. ”

Lin Zhichao believes that the purpose of this is to analyze all kinds of problems encountered, take remedial measures in a timely manner, and accumulate experience for the future purchase of new ships.

After more than a year of study, although Lin Zhichao is not as good as Lao Xingzun in shipping, he is definitely a good hand. After the Jin'an and Jinshan arrived at the port this time, he immediately invited engineers to drill the cabin, go to the deck, climb the gangway, and carefully inspect the structure of the ship and the operation of the machinery, and he followed along to learn.

Feng Yongfa immediately said: "Okay, I'll prepare immediately!" ”

Lin Zhichao said again: "Manager Wang, the Global Maritime Academy will recruit another batch of 80 people, which is the same as the previous requirements. ”

Wang Dechong, who was in charge of the personnel department, immediately said: "Okay, I'll prepare as soon as possible!" ”

At this time, several managers understood that the boss still had to buy a boat. For a while, they were suddenly a little incredible, is the boss's funds so abundant?

Feng Yongfa suggested: "Boss, if you don't operate for a while, then consider the next step of development." ”

He believes that even if the boss has more money, it is already the limit to buy two more cargo ships, so it is important to be safe.

Lin Zhichao smiled and said, "It's okay!" Even if the ship is purchased, it is a matter of May and June, and I believe everyone is already proficient. ”

It's also pressure.

Sure enough, everyone became more serious, and Lin Zhichao also made up his mind to run more in recent months, and even went directly to Japan to investigate.

After all, when the four 10,000-ton ships are in operation, it will still be very difficult. Of course, in three or five months at most, Lin Zhichao will rent out 2~3 captains.

Lin Zhichao came to the Hong Kong Club Building, which does not accept Chinese members, and in his previous life, he knew that in the 80s, he only accepted a female politician who married a British, that is, Deng Lianru, who was trained by the Swire Group.

Of course, he didn't come to the gym for no reason, but someone asked him to come here to meet, and the person who asked him to make him a little baffled, because he had no contact with Wheelock Chairman Madden Sr.

But since he made an appointment with him, Lin Zhichao is naturally true, he is also a new Chinese businessman with deep roots in Hong Kong, so he doesn't even dare to eat.

It's this covenant that baffles him a bit.

After explaining the intention, the waiter was not embarrassed, it seemed that the old madden had advised.

After Lin Zhichao came to the restaurant called 'Blue Room', he met the main owner, Old Madden.

Madden was tall, strong-built, high-minded and imperious, and lived like a Prussian.

Seeing Lin Zhichao coming, he didn't even have the idea of standing up.

"Mr. Lin, please be seated!"

Lin Zhichao's figure also has a figure of one meter seven or eight, standing in front of the old Ma Deng, there is also a kind of pressure; Therefore, the old madden invited Lin Zhichao to sit down for the first time.

"I don't know what is the so-called matter when President Madden is invited?" After Lin Zhichao sat down, he asked for the first time.

If you can't talk about it, there is no need to drink this coffee.

Madden then said in a boss's tone: "I heard that Global Shipping intends to develop shipping and has purchased two free wheels, but now it can't pull much cargo. Therefore, it is better to hand over your two ships to our Defeng to manage, so that your profits will be much more than you are now. ”

Lin Zhichao was already foul in his heart.

However, he just said calmly: "I'm sorry! I am studying to be a shipping business, not a rent collector, so I will not agree to Chairman Madden's proposal. ”

Seeing Lin Zhichao's direct refusal, Madden said in a tone of lesson: "Young people, as you Chinese people often say, there are three risks in sailing and running horses. If you don't get it right, you'll lose the last shirt. And if the Easterners can't get the support of the Westerners, they don't want to get a piece of the ocean shipping industry! You see, you Chinese have ever appeared as a ship king, and many of them have disappeared into the dust of history. If so, since you want to learn shipping, you can hand over the ship to us first, and then make plans when you are full-fledged! ”

When he learned that Global Shipping was two 10,000-ton freighters, Madden also had some experience, and in his acquaintance, most of the Chinese ships were hundreds of tons, and thousands of tons were already great ship owners. Even Xu Aizhou's ships are mostly ships of several thousand tons, if it weren't for the large number, how could they have such a big reputation.

He also heard that Global Shipping was a newly established shipping company, and Lin Zhichao was a novice in shipping, so he thought that this plan was promoting Lin Zhichao.

This kind of cooperation in shipping is normal, Madden thinks.

Lin Zhichao disagreed, he couldn't pull a ton of cargo on the ship, and he wouldn't hand over the ship to others for management; What's more, he is extremely confident in his shipping career, super confident.

"Mr. Madden, no matter what you think of us Chinese shipowners, my view is that Global Shipping will surpass Wheelock Shipping in ten years. In my eyes, Wheelock is not invincible. ”

"Haha"

Madden laughed uncontrollably, as if he had heard a big joke.

Lin Zhichao also laughed, as if he was laughing at Madden's arrogance, which was unstoppable.

After a long time, Madden retracted his laughter, and then said contemptuously: "You are different from the Chinese I have seen, and your boasting skills are incredible. ”

Lin Zhichao responded: "Since Mr. Madden holds such a prejudice, then I will also leave." ”

Subsequently, the two parted unhappily.

When Lin Zhichao left, old Madden sneered:

"I thought it was worth supporting, but I didn't expect to be so arrogant, this kind of person will only lose the last shirt."

In his opinion, Lin Zhichao's words are simply impossible.

First of all, Wheelock Shipping's Asia Shipping Company was a publicly traded company that raised funds to purchase a significant number of vessels in December 1948.

Secondly, in addition to listing and self-financing, there is no other funding channel for shipping, which means that banks do not give shipping loans.

In the end, a ship often costs millions of Hong Kong dollars (old ships), or even tens of millions of Hong Kong dollars (new ships), which is simply a money-throwing industry.

So Madden didn't want Lin Zhichao's bold words at all, let alone take it to heart.

The other side.

After Lin Zhichao returned to the company, he also left behind the unpleasant meeting with Madden today. He has a complete plan for the development of shipping.

Of course, the most important part is to get the support of HSBC.

If this link is not achieved, he will have some trouble, and he may have to open his own bank to seek a broader channel of funds.

In order to gain the trust of HSBC, the most important thing is to let them see the credibility and stability of global shipping.

You need to take your time!

The Uniqlo clothing company bought the trademark rights of the 'crocodile' brand from the Hong Kong government at a price of 30,000 Hong Kong dollars; the crocodile clothing was founded in 1911 by the Germans in Hong Kong, and was naturally confiscated by the Hong Kong government after the war, and this intangible asset has always been in its hands.

Now that someone wants it, the Hong Kong government is naturally willing to do it. And to Lin Zhichao's surprise, this brand is called 'crocodile' brand, not 'crocodile shirt'.

Fortunately, the general manager Zhao Mingyi reacted quickly, saying that since the boss said that it was called 'crocodile shirt', he would simply change the name to 'crocodile shirt', because this name is better than 'crocodile'.

Lin Zhi thinks the same way!

After getting the brand, Lin Zhichao is not in a hurry to open a store, before that, he needs to expand the founding team, as well as redesign the crocodile trademark, and register.

At the same time, the initial plan for crocodile shirts is to open two stores, one each on Hong Kong Island and one in Kowloon, and there will be no third store in the next five years, at least because Hong Kong's purchasing power is here.

Too much work needs to be prepared, fabric selection, shirt proofing, store selection and decoration, service staff training, etc.; So Lin Zhichao simply slowed down and planned slowly, not in a hurry to put the crocodile shirt on the market.

In the blink of an eye, it was the Spring Festival (1950) again.

At Lantian Yayuan's home, the Lin family is celebrating the Spring Festival, thinking about how many people are sleeping on the road outside, Lin Zhichao feels - fortunately he went ashore.

Of course, it's okay to think about it differently: don't look at these people sleeping on the road now, in a few decades they will be the envy of others; Even if it is not that far away, it is how many people will risk their lives to come to this paradise in seven, twelve, or sixteen years.

So thinking about it this way, Lin Zhichao will not be too sympathetic to the poor in Hong Kong in this era, they at least have hope in this life.

Once Hong Kong's industrialization starts, these people will at least have something to eat!

At the dining table, a sumptuous dinner surrounded a family of five; Including the half-year-old Lin Ruihuan, he was also held by his grandmother and couldn't put it down.

As for the nanny Ah Xia, she has already gone home after receiving the profit, which can be regarded as a holiday.

Lin Zhichao picked up the wine glass and said happily: "Come, I will toast everyone." I wish my mother to live younger and younger, I wish Caiyun more beautiful, I wish Xin'er to give me a good university, and I wish Ruihuan a healthy growth. ”

The three women picked up their drinks or red wine one after another, and looked at Lin Zhichao happily, as the head of the family, everything in the family was created by Lin Zhichao, and their backbone was naturally Lin Zhichao.

"I wish my son all the best!"

"I wish my husband all his wishes come true!"

"I wish my brother all the best!"

"Bang" four cups collide.

Lin Ruihuan looked at it curiously, and danced happily.

After tasting a sip of wine, Lin Zhichao said: "In the new year, there is no problem in living in a single-family bungalow. Although this house is not bad, it is too small, and the nanny does not even have a place to live. And it's not soundproof! ”

Lin Xin'er blushed, her brother and sister-in-law did a lot of that, and sometimes they tortured her enough.

Tang Caiyun also felt that this was a problem, her husband was capable and liked to torture people. So she is very supportive of buying a mid-level bungalow, after all, that money is nothing to the Lin family.

"Has the property price fallen?" Tang Caiyun asked curiously.

"It's a fall, it can only be said to be a slight decline, generally in the range of 25~35 Hong Kong dollars, and it can no longer be sold at a price of 40 Hong Kong dollars per square meter."

This price is already a lot higher than in the previous life.

You must know that in the previous life, the price of Sifang Street in Airship Thailand was only 20~25 Hong Kong dollars per square foot (1954).

Tang Caiyun nodded, and then stopped asking, she is now gradually involved in the family business, mainly because her husband took the initiative to tell her about the company, she did not go to the company, so it can be regarded as a remote understanding.

The next day, the Lin family and the Tang family met to go shopping, shopping, and eating, and in this era, only Central could be regarded as a real commercial prosperity, with all kinds of goods from all over the world.

"Brother-in-law, remember to pay for me later, just say you gave it to me!" Tang Caiying quietly came to Lin Zhichao's side and preached.

The Tang family is still very 'poor', probably because Tang Zhongyuan has more debts, so he has developed the habit of learning from them; on the contrary, Lin Zhichao can spend money and make money.

"Well, just find your sister! So, do you want to marry in early? Lin Zhichao quipped in a low voice.

"Think beautifully!" Tang Caiying blushed this time, and then walked away gently, leaving Lin Zhichao with a beautiful back.

The small actions of the two naturally can't be hidden from others, and everyone also turns a blind eye.

(End of chapter)