In mid-June, Lin Zhichao, who returned to Hong Kong, immediately arranged for the general managers and deputy general managers of the Yangtze River Industrial Group to take turns to visit the British exhibition. Because the exhibition is a few months long, there is enough to learn a lot.

At this point, Lin Zhichao has done enough decentralization, trust, and training, because he knows that he has a lot of careers, and it is impossible to do everything himself; More importantly, cultivating management and technical personnel is what an entrepreneur should do.

Lin Zhichao is not completely laissez-faire, he is still the pillar of every company. Even for the plastic industry, Lin Zhichao has always insisted on reading European and American plastic magazines to find breakthroughs and opportunities.

this day.

Lin Zhichao came to the Yangtze River Plastic Factory with a magazine in his hand.

Tao Derong greeted him and greeted: "Boss! ”

Lin Zhichao immediately said: "The person you picked, are you ready?" ”

Tao Derong nodded and said, "Ready, they are all very powerful technicians, a total of 4." ”

Lin Zhichao said: "Let them come to the conference room, we have a meeting, and you will come too." ”

"Okay"

After a while, Lin Zhichao's important people came to the conference room one after another to say hello to Lin Zhi.

"Okay, let's have a formal meeting."

Lin Zhichao handed the magazine in his hand to Tao Derong and said: "This is an American plastic magazine "Modern Plastics", have you read it recently?" ”

Tao Derong immediately nodded and said, "I've seen it!" In this issue, it is said that the U.S. plastic industry has invented a machine that can inject compressed air into unformed hoses in the mold to make 'plastic bottles' (plastic bottles), which are sold for up to 20,000 Hong Kong dollars. Does the boss want us to build such a machine ourselves? ”

As the general manager, he was under a lot of pressure, he had to read overseas plastic magazines, and he began to learn broken English.

Lin Zhichao glanced at him and said, "What, don't you have confidence?" ”

Tao Derong hurriedly said: "Have confidence, we will definitely get it out!" ”

Under the eyes of the boss, how dare he say that it is difficult, or that it is not possible.

What's more, the boss has improved the automatic zipper machine and developed the automatic slider stamping machine, so he is very confident.

Since the boss has enough confidence, if he doesn't have confidence, I'm afraid it will be difficult for him to be the general manager.

Subordinates who are not in the same pace, how can the boss stay!

Lin Zhichao nodded, and then said seriously: "The Americans said 20,000 Hong Kong dollars, and I can't afford to buy such a machine, but the problem now is that we can't import such a machine." Actually, I don't think it's too difficult to make such a machine, it doesn't matter if the machine is simple, as long as we can produce plastic bottles, we can lead the industry in technology. If you can take the lead in coming up with it, the year-end bonus will add three months of food to each person. Do you have faith? ”

"Yes," several people in the conference room immediately said confidently.

Under the heavy reward, there will be brave men.

The Yangtze River Plastic Factory has college students, although it is a university in the mainland, but it is also a real material. These knowledgeable talents are professional and technical talents, and Lin Zhichao has invested heavily in cultivating them and giving middle and senior leaders a salary level to retain talents.

In fact, not all skilled workers are highly educated talents, many of them have ordinary education, but have good skills, and enjoy high salaries.

"Then I won't participate in R&D, I have a lot of things to do now."

"Don't worry, boss, we will get it out as soon as possible."

After Lin Zhichao left, a technician asked cautiously: "General manager, did the boss also come from a technician before?" ”

He was really curious, because in his opinion, Lin Zhichao shouldn't still understand technology and have such a big career!

Tao Derong said in an educational tone: "Ada, if the boss can join in, the hope of success is one hundred and two percent, and the time will be greatly shortened." Listen up, the world's first improved automatic zipper rice machine, at least half of the boss's credit, and the slider automatic stamping machine. Otherwise, why do you think that the Yangtze River zipper is qualified to become a major zipper brand in the world. ”

Let's talk about it, let these people not underestimate the Yangtze River Industrial Group, this company has developed by technology.

"No wonder the boss is so confident, it looks like we're going to have to work hard!"

"I have to work overtime as soon as possible."

For a time, several people made military orders one after another.

On the other hand, Lin Zhichao, who left, was walking in the Yangtze River Industrial Park while thinking about the plastic industry.

After a while, Tao Derong will also go to London to investigate, and the high-level officials will go in turn.

After coming back, I also began to prepare for the 'Yangtze River Toys' and began to design plastic dolls.

In the beginning, this doll must have been a real 'doll', with no clothes and hair (hair painted), no different from the dolls (imported) on the market.

When the time is ripe, consider Barbie and Lily dolls, with wigs, clothes, and more adulthood.

In short, in the last two years, we have been slowly advancing and accumulating technology.

Li Jiacheng excitedly came to Changhe Plastics Factory with the magazine "Modern Plastics", he seemed to have found a major business opportunity, and he was very excited at this time.

He has been opening a plastic factory for a year, and the operation can be described as miserable and miserable, not long after the factory opened, he encountered trouble - raw materials rose, and later he could not import raw materials, and only through some unconventional channels could get raw materials.

For example, in the first half of the year, there were trading houses selling plastic raw materials in the market, although the price was 3.2 Hong Kong dollars per pound, Li Jiacheng still chose to buy some of them, because this is the market price. Even if some finished plastic spoons and bowls are imported and re-melted, the cost price is about the same.

At the same time, due to the worrisome quality of the workers and the outdated equipment of the Changhe Plastic Factory, the products produced can only be sold to the old man and the old lady at a low price, and the big commercial houses are disdainful. Big commercial banks only trust large factories such as Changjiang Plastic Factory and Kaida Industrial (Ding Houzhao).

Therefore, after a year of hard work, he calculated that the net profit was only more than 10,000 Hong Kong dollars.

It is indeed a little better than a part-time job, but Li Jiacheng is still not satisfied, you must know that he works 16 hours a day, and Changhe Plastic Factory also has his uncle's shares.

In short, he didn't get happy about making this little money.

Looking at the American magazine "Modern Plastics" in his hand, he was excited by the above news - he saw a machine in the magazine that can inject unformed hoses into the mold into compressed air to make plastic bottles, and the price is as high as 20,000 Hong Kong paper.

He thought that if he succeeded in developing this machine, even the most rudimentary machine, as long as it could produce 'plastic bottles', then the whole of Hong Kong and Southeast Asia would become his monopoly market.

With just this small plastic bottle, Changhe Plastic Factory may double its profits.

"Ah Feng, Ah Shui. Come on, let's have a meeting! Li Jiacheng called a few people, these are employees with a slightly more flexible brain, and he plans to gather the strengths of everyone and personally lead everyone.

"Yes, boss!"

The people who were called showed joy one after another, and the boss called himself, explaining that he was better than others.

Subsequently, everyone came to a corner, because Changhe Plastic Factory does not have a special office area, it is separated from an area, and if it is decorated a little, it is considered an office.

"You see, the United States has such a machine. So, I thought it was a great prospect to use this machine to produce plastic bottles, and I decided to try to develop my own. Li Jiacheng said confidently.

"Boss, isn't it, can we develop such a machine worth 20,000 yuan?"

"That's right, if we can develop 20,000 machines, then we can just sell the machines!"

For a while, doubts came one after another.

Li Jiacheng was immediately annoyed, after all, the quality of these people is not high, and they are simply rotten wood that cannot be carved. However, he still held back, because one more person means more strength.

These people have been familiar with the machine for more than a year, and they are already familiar with the machine principle, mold, etc., and it is still useful.

"We are not developing and producing machines, strictly speaking, we are using second-hand plastic machines and other mechanical equipment and parts to improve and modify such machines. American machines are always sold very expensive, maybe we can develop them for only a few thousand dollars. Everyone should have confidence that once the development is successful, our factory can go to the next level, and I will not forget your credit. ”

Fortunately, this time the employees ignited confidence, mainly because the boss mentioned 'credit'.

"Indeed, if it can really be developed, the factory will have a very profitable product."

"It makes sense, the boss said it was okay, then it must be okay."

Li Jiacheng knows that the main force is himself, and these people may only be able to fight.

Today, it is the joy of the Tang family's housewarming.

Lin Zhichao took the whole family to a western-style house on Robinson Road in the mid-mountainous area, and as soon as the convoy arrived at the door, he saw Tang Zhongyuan, Song Qiaoling and his wife, as well as Tang Xianqian and Tang Youqian coming to the door to greet them.

In the eyes of the Tang family, the Lin family's travel can be described as luxurious, and three Ford 1949 cars are coming.

In fact, unconsciously, there are already seven members of the Lin family, and the travel is naturally three cars, after all, there are nannies and bodyguards.

"Congratulations to my father-in-law and mother-in-law and my two younger brothers on their housewarming!"

"Haha, come in and sit down, don't bask my grandson!"

The two families walked into the three-story western-style building with laughter, which can be described as mighty.

After sitting down in the living room, everyone chatted.

Lin Zhichao said: "How do you feel? ”

Tang Zhongyuan hadn't spoken yet, but Song Qiaoling preemptively said: "Very good feeling!" I feel like I'm back to the days of living in a bungalow in Shanghai, and I like this kind of detached house with a yard. It's your son-in-law who is good enough to tell your father-in-law to diversify his investment, and buying a house is also an investment, right? In the end, he complained that Tang Zhongyuan almost refused to buy it.

In fact, Tang Zhongyuan refused to buy it in the first place, he felt that it was enough to live in Lantian Villa in Happy Valley, mainly because he wanted to start a textile business first and buy it when he made money next year. There is nothing wrong with this idea, and the garden houses in the Mid-Levels in the past two years are not expensive, almost two or three hundred thousand Hong Kong dollars.

But buy it early and enjoy it early, so Lin Zhichao suggested that Tang Zhongyuan buy it first, and as for his arrears, he was not in a hurry to ask for it.

In fact, Tang Zhongyuan doesn't care about real estate and stocks, and he has no interest in it. Because the ancestral motto of the Tang family is like this, that is, only industry can save the country.

Lin Zhichao naturally did not introduce Tang Zhongyuan to do real estate in the fifties and sixties, and in the seventies, when Hong Kong textiles began to twilight (quota), if Tang Zhongyuan was interested in real estate, he could take it with him to do projects, or suggest investing in some property buildings, and being a rent collector is enough.

Tang Zhongyuan said helplessly: "It's just half a year late, depending on what you said." ”

The crowd laughed.

Because the two families have equal status - they are both big businessmen's families, plus the relationship between Tang Caiyun and Xu Caiying, the relationship between the two is very good. As for Lin Zhichao and his uncle's family, Tang Zhongyuan and Tang Bingyuan's family, they are actually just ordinary relatives.

The fact is that only when the status of wealth is equal, relatives will be closer.

Later, the women went to visit the house, leaving Weng Son-in-law to discuss business.

Although Lin Zhichao is not in the textile business, he likes to inquire about everything, and he is not at ease for a moment.

"Father-in-law, how many factories does the Rong family have in Hong Kong?"

Tang Zhongyuan stretched out four fingers and said: "The Rong family has opened four textile factories, they came to Hong Kong to open factories after the war, and later they opened bigger and bigger. If it's a single family, it may not be much different from us; If the four merge, the strength should not be underestimated. ”

Lin Zhichao nodded, but he was very curious, why did Rong's Textile disappear in Hong Kong later?

"What kind of equipment are they using?"

"It is said that all the equipment brought by the Shanghai market is very loud."

Lin Zhichao seemed to understand a little, and immediately asked: "The textile equipment is updated quickly, right?" ”

Tang Zhongyuan thought for a while and said, "It should be!" Good equipment is always more competitive, just like your strategy in a garment factory, if you don't have good equipment, it will be difficult to compete even in Hong Kong, let alone Japan. ”

It seems that this Rongjia textile factory did not stand out in the Hong Kong textile industry because the equipment could not keep up with the equipment and the principal did not have enough courage.

The textile industry is not only a large draft, business owners are often troubled by the lack of water, and there is a need to invest all the time and update the equipment.

After chatting about the textile industry for a while, the two were still unsatisfied.

Although Lin Zhichao is not in the textile industry, he does not mind expanding his horizons and knowledge; And Tang Zhongyuan knew that Lin Zhichao was a 'genius' in the business world, and he always had all kinds of unexpected ideas, which helped him a lot.

After a while, Song Qiaoling came to call Weng Son-in-law for dinner, and the two families talked about the wine, and talked about the scene when they first came to Hong Kong, when they rented someone else's one-story house, and Tang did not expect that everyone could have a house in the mid-levels without pressure in four years.

Everything is wonderful!

Central, Hong Kong.

Chen Jun is outside the 'Lion King' clothing store, entertaining fellow villagers, friends, relatives and friends who came to participate in the opening.

At this time, he can be described as proud, because he believes that the "Lion King" will become the second "crocodile shirt" and take a share of the mid-to-high-end clothing market in Hong Kong.

Liao Baoshan and Lin Baixin, who are also members of the Chaoshan Gang, arrived one after another, and they were very lively for a while. You must know that Chen Jun is just a second- or third-rate businessman of the Chaoshan Gang, Liao Baoshan can come, obviously it is very face-saving, of course, the two have interacted with each other, and they are both members of the Chamber of Commerce.

"Brother, I look at your 'Lion King' costume, and you have the posture of fighting in the ring with the 'crocodile shirt'!" Liao Baoshan said with a smile.

After he looked at the interior of the Lion King store, he immediately understood what was going on, and his fellow countryman was keen on other people's crocodile shirts to make money, and he copied other people's crocodile shirts.

Liao Baoshan knows Lin Zhichao's cleverness and the city government, and she is afraid that her fellow will lose more and win less.

Chen Jun immediately said: "Where, where!" Everyone competes fairly, and everyone has a business to do! ”

Many people know that although it is fair competition, they can do this business; However, the decoration style and business model, the "Lion King" has the shadow of a "crocodile shirt", and it is no problem to change the signboard and logo and say that it is a "crocodile shirt".

What to change the neckline, cuffs, what decoration style, clerk service system, etc., have been seriously imitated.

"Having said that, Lin Zhichao is not a simple person!"

"That's it, I heard that I have recently gotten close to the Governor of Hong Kong and HSBC, and I am really a good hand at clinging to the relationship!"

Liao Baoshan saw that everyone was off topic, so he hurriedly withdrew, he patted Chen Jun's shoulder, and said: "Don't worry, everyone competes fairly, we tide merchants are not vegetarians, we dare to fight." ”

Lin Baixin also said: "Not bad! This Lin Zhichao is involved in any business, and his energy is always limited. ”

Everyone quickly showed the unity of the tide merchants and encouraged Chen Jun.

As for how to support, everyone didn't say, and the people who could come, the costumes were all custom-made, how could they fall in love with the brand that had just come out, the Lion King. Even, there were people who came to congratulate him, and they were still wearing crocodile shirts, and they almost didn't let Chen Jun drive away.

Of course, Chen Jun happily held the opening ceremony.

He didn't have a crocodile shirt and had a lot of money, so he chose to open a head office in Central first, and then open a branch store after the market responded well.

It was like the original crocodile shirt, and within two months, two stores in Central and Tsim Sha Tsui were opened one after another.

Uniqlo Apparel Company.

After Lin Zhichao heard the report of general manager Zhao Mingyi, he couldn't help laughing.

"I knew that this Chen brother was coming to Hong Kong to compete with us!"

Zhao Mingyi said: "It's Chen Jun, their two brothers have separated, one runs Kadil in Xingdao, and the other comes to Hong Kong to open a clothing store. It's just that I didn't expect that this Chen Jun's 'Lion King' directly copied our 'crocodile shirt', which is already malicious competition. ”

Lin Zhichao said with a smile: "What kind of malicious competition is this, I expect him to keep plagiarizing, and finally plagiarize himself." ”

He still put some effort into the decoration and management system. Now it's good, Chen Jun directly copied it.

Zhao Mingyi then said: "It makes sense! But fortunately, this time the boss guessed Chen Jun's idea, so he prepared another store in Central, and when the time came, our two stores would attack him on both sides to see if he could withstand it. ”

In this era, I don't want future generations, and crocodile shirts can open 30 stores in Hong Kong. Originally, Lin Zhichao wanted to hold on to the two stores for two or three years before opening a branch.

But since Sing Tao sued for infringement, he has calculated that Chen Jun will come to Hong Kong to open another store, and the location is of course Central. In this era, Hong Kong's purchasing power is in Central and Tsim Sha Tsui.

Therefore, he just opened another store in Central, and used the number to make another wave of competitors.

"It's not enough! Since the enemy is prepared, we will naturally make another move! ”

Lin Zhichao decided to give Chen Jun a dismount first.

He must do something against the Lion King, and he must not be soft on his competitors, and he should be strong at the beginning.

Even if you can't die, at least you can slow down the growth of your opponent.

What's more, at this time, it is enough for Hong Kong to have a mid-to-high-end brand.

(End of chapter)