"Boss, Crocodile Shirts has opened another store on Wellington Street, and it's going to open this Saturday!" A staff member hurriedly found Chen Jun and reported the news.

When Chen Jun heard this, he was very surprised, and his opponent reacted too quickly.

Then, he asked, "So soon, is it a store that was opened in a hurry, specifically for us?" ”

He thought of this possibility, and in front of Lin Zhichao, who was wealthy, he was already timid before he could fight.

The staff said: "I took a few looks from the outside and found that the decoration inside is similar to that of their main store, and it will not take a month or two to get it done." Instead, they started to advertise a lot and did a 'one-year anniversary' event - 10% off for 2 pieces and 20% off for 3 pieces. ”

Chen Jun gasped, he was in this business, and he understood that if the three pieces were discounted by 20%, the profit would be very high.

In other words, he would not have the strength to engage in this kind of activity.

He finally understood why his fellow villagers spoke so highly of Lin Zhichao, that is, this person was very fierce in business.

He has only been open for a week, and others have already taken a series of targeted measures, which have overwhelmed him.

Originally, the 'Lion King' costume was suspected of plagiarism, and it was a copy of the 'crocodile shirt', and the business was naturally not as good as the genuine one, especially when the genuine version was already famous.

Now that it is good, he has been targeted and attacked, and Chen Jun has already thought of the situation of 'The Lion King' in the cracks to survive.

"What else do you get?" Chen Jun couldn't help but ask again.

He was very worried, and the crocodile shirt made one move after another, and the Lion King couldn't cope with it.

The clerk thought for a moment, and then said, "Did the boss listen to the RTHK advertisement last night?" ”

Chen Jun said: "Crocodile shirts are often advertised on RTHK, so I naturally know that. ”

He couldn't help but envy that crocodile shirts were not only rich and rich, but also good at sales. Within a year, he became well-known in Hong Kong and became the first choice for many middle and senior classes.

The more this is the case, the more he feels that this is a huge market. In the future, there will be more and more middle and senior classes in Hong Kong, and it is impossible for one to occupy this market. And now he is intervening and carefully managing the 'Lion King', and he must be the one who wins in the end.

After all, in his opinion, people's energy is limited, and it is impossible for Lin Zhichao to always pay attention to a small clothing brand.

The clerk said, "But I was surprised that they suddenly changed the advertising slogan! ”

Chen Jun asked: "What advertising words to replace, isn't it very good?" ”

The clerk nodded and said, "Now it's a not-so-good advertising slogan, at least that's what I think." The advertising slogan says, 'I only visit the crocodile shirt twice a year, and every time there is a new harvest', you listen, this is not pushing the guests outside, in case others want to visit more! ”

Chen Jun pondered, he felt that the advertising words would not be so simple.

He reacted suddenly, and then said: "That's what makes them smart, 'only shop for crocodile shirts twice a year', which means that their quality is very good." However, Hong Kong's clothes are only divided into two seasons, and if you buy enough for one season at a time, you don't need to buy clothes in a year. ”

One move after another, Chen Jun suddenly became bald, and originally wanted to compete for Hong Kong's No. 1 local clothing brand, but now he is thinking about how to survive. After all, in this era, there is not much room for the production of Hong Kong brand clothing.

There are so many tricks in the crocodile shirt, which made Chen Jun feel more pressure for a while. His first reaction was to also engage in activities, but then he found out that engaging in activities without a name was not a joke of being ridiculed for 'Dong Shi Xiaofeng'.

In the end, I had to give up.

Sing Tao lost the lawsuit, and also compensated others 1,000 yuan, and the 'Kadille' brand died before he was born, causing a lot of reputation damage.

Hong Kong's Lion King has just been launched, and it has also been hit by a series of blows.

Ay!

Chen Jun always felt that all this should belong to him, but he didn't expect it to belong to someone else in the end.

Saturday.

The crocodile shirt on Wellington Street was officially opened, and customers who had been informed in advance flocked to it, and soon there was even a long queue at the door, something that had never happened before in Hong Kong.

A journalist quickly licensed to document this extraordinary event.

"Is there a mistake, I have to come to the queue to buy a dress, there are no clothes to wear in Hong Kong?" Someone complained.

Although he was complaining, he had no intention of leaving, and the reason was simple - there was a advantage to take advantage of.

He only needs to shop for 'crocodile shirts' twice a year, and he can get a 20% discount when he buys all the seasons at one time, which saves a lot of money, and he also wears high-end brands and imported fabrics.

Hong Kong people like to settle accounts and want to wear mid-to-high-end clothes, but they also want to save money. It is precisely because of this psychology that crocodile shirts can quickly occupy the market.

"There's a discount today! If you buy three pieces, you can get a 20% discount, and you can wear a famous brand. You can save thirty or forty yuan if you fold it down, and it doesn't matter if you wait a few more minutes, it's Saturday anyway. Someone answered the question.

Crocodile shirts are suitable for people with a monthly income of more than 150 yuan, in fact, it does not have to be the middle and upper class, because many people in Hong Kong like to wear Western styles, which is conducive to improving social status and progress. So even if the salary is only 150 Hong Kong dollars per month, many people would rather spend 150~200 to buy a crocodile shirt - shirt, trousers, and leather shoes.

After putting it on, I immediately felt a lot of confidence.

"I'll go have a cup of tea and come back and see!" A customer at the front of the queue suddenly said deliberately.

The customers in the back were immediately overjoyed, thinking that if you went to drink tea, I will go one place forward, and you will have to queue up again when you come back.

Fool one!

Actually, there are a lot of such fools, and they are all in front. They all looked for reasons to leave temporarily, and after a while they lined up again.

At this time, the queue is nearly 100 meters, although the speed of putting it in is still quite fast, but the long queue is still increasing.

For a while, more people who passed by paid attention.

"It's an anniversary of the crocodile shirt!"

"20% off for 3 pieces"

It was lively for a while.

Chen Jun, who was standing not far away and came to investigate the enemy's situation, was already stiff in his face. He didn't expect that the business of crocodile shirts was so good, could it be that there were too many rich people in Hong Kong?

According to the information inquired by his staff, there were long queues at all three crocodile stores, and people were queuing up to deliver money.

"What is the Lion King inferior to a crocodile shirt?"

Late at night.

Lin Zhichao is still working overtime at Uniqlo clothing company, and he is waiting for the results of the first day of the 'crocodile shirt'. The cost of this activity is very high, and if it is not effective, it will be a loss.

In later generations, the rent of a shop in Hong Kong was millions or even tens of millions a year, and Lin Zhichao has always wondered if the tenants are not at a loss?

Later, Lin Zhichao found out that even if the prices in Hong Kong are high, the important thing is that the pace is frighteningly fast. For example, in a small restaurant, there are people eating in it, a table has to be shared, and the guests automatically leave after eating, giving it to others, and never delaying time.

The same goes for clothing stores, where there is a lot of footfall.

Because of this, the service can't keep up, the smaller the store, the better the business, almost the boss and the clerk are hateful.

In this era, many shops in Central are doing very well and the population is too dense.

"Boss, it's out. The turnover of the Queen's Road flagship store is HK$35,200, the turnover of the Tsim Sha Tsui store is HK$2.35, and the turnover of the Wellington branch is HK$28,200, with a total of about 700 transactions across the three stores."

Lin Zhichao said with satisfaction: "Yes, this result is worthy of this large-scale event!" ”

Zhao Mingyi and others also smiled, everyone was busy today, so the people in the office went to the store to help, and even the designers went to the scene, leaving only a few people to stay in the company.

"It can be regarded as a small profit but quick turnover, and the important thing is that after such an event, more people know about our 'crocodile shirt' and the brand increases." Zhao Mingyi said.

He couldn't help but admire his boss, and in just one year, he created a very influential clothing brand.

As everyone knows, all this is a dimensionality reduction attack.

"It's still the same old saying! Brand is a long-term, long-lasting thing, usually you have to pay attention to the opinions of customers, simply always keep the original intention, so that after a few decades, the crocodile shirt will become a big tree. ”

"Understood."

Think of a clothing brand (crocodile shirt) that could be worth more than a billion Hong Kong dollars in the 80s, and in the meantime, it also brought a lot of dividends to the founders and shareholders. Including the later representative Giordano and other casual clothing brands, they are all worth more than a billion or even more.

This shows that the small Hong Kong brand has a great future.

Of course, Lin Zhichao can use the crocodile shirt clothing brand to buy shops and even buildings while developing, which is the best way.

Finally, Lin Zhichao said: "Have you arranged the overtime work of the people in the office tomorrow, Manager Zhao?" ”

Zhao Mingyi nodded and said, "It's all arranged, everyone has no opinion, after all, the company promised to give double wages." ”

"Okay, then clean up and get off work!"

Office staff in Hong Kong still have weekends and holidays, of course, the boss can let you work overtime, and some bosses don't even pay overtime.

For Lin Zhichao, he still attaches great importance to employee welfare. Overtime is unavoidable, and the pace in Hong Kong is fast, but the overtime pay that should be given should also be given.

In the car on the way home.

Lin Zhichao is still thinking that this year, the crocodile shirt will use the funds in the account to buy the first and second shops. Although these shops will inevitably be demolished in the end, it is clear that even if they are demolished, the price can still buy a shop in the same location, and there are even leftovers.

Buy 1~2 two shops a year, and buy a small and medium-sized commercial building in ten years, which will not only not affect the development of crocodile shirts, but accelerate the development and heritage of crocodile shirts.

The reason is very simple, shops can collect rent and reduce costs, and commercial buildings can be said to be a very good investment.

The next day, the weekend.

Several newspapers have published news about the anniversary of the 'crocodile shirt', and for the first time Hong Kong citizens have heard of the long queue to buy clothes.

Therefore, the 'crocodile shirt' has done a lot of advertising for free, and its popularity has increased again.

The tea restaurants in Central began to welcome customers very early, and a group of businessmen gathered together to talk about current affairs, talk about the Z game, etc.

Liao Baoshan, Chen Weilan and others also got together.

"I'll just say, Lin Zhichao will definitely bully people, as soon as the Lion King opens, the crocodile shirt will take revenge." Liao Baoshan pointed to the news in the newspaper with an expression that I knew, and preached to her companions.

Everyone had also heard about it, and when they looked at the news in the newspaper, they immediately began to gasp.

Everyone admires Lin Zhichao's business methods, and good bridges (high moves) come one after another.

Chen Weilan said: "This Shunde standard green has already thrown off you, a Chaoshan standard youth. ”

Liao Baoshan could only smile bitterly: "Now comparing me with him is obviously no longer suitable." He is now a celebrity at HSBC and is regarded by the business community as 'Ho Dong's second', the next Chinese business leader. It can't be compared! ”

In the past, he was still competitive, but since he learned that Lin Zhichao was doing shipping and had done a great job, he had extinguished the idea of comparison.

At the beginning, everyone speculated gold together, and he was able to beat Lin Zhichao, and he also made a lot of money. As a result, the gold faded, and Liao Baoshan could only exert her strength in the bank, but it was obvious that there was little progress.

Lin Zhichao was amazing, quickly put into shipping, and became bigger and stronger.

Companions discussed:

"It is said that Lin Zhichao's fleet is comparable to Xu Aizhou's fleet, with seven or eight 10,000-ton ships, which is very majestic."

"Relying on HSBC, of course it has strength, I haven't heard of HSBC lending to shipowners, this Lin Zhichao is really capable."

"Not really! In two years, I'm afraid he will be made a Justice of the Peace, otherwise why would he be doing charity in Tsuen Wan. ”

"It makes sense, this development speed is more powerful than that of the old families."

"You say that this Lin Zhichao, will he lead the Shunde Chamber of Commerce to exceed the influence of our Chaoshan Chamber of Commerce?"

Liao Baoshan said: "He is on the upper route, he likes to deal with the British, and he doesn't like JC and clubs very much. But you can't underestimate his influence, his shipping company, industrial company, under his hands two thousand people, a sneeze, the industry has to shake. ”

The main influence of the Hong Kong Chaoshan Chamber of Commerce is in the Chinese circle, and it is concentrated in JC and associations. In fact, the Chaoshan Chamber of Commerce in Hong Kong is not a cast. After all, many Chaoshan bigwigs have not yet risen.

Moreover, such as Zhou Junnian and Zhou Xinian, the bigwigs of the Executive Bureau of the Legislative Council, are all from the Dongguan Gang, and even Inspector Liu Fu of Zonghua is also from the Dongguan Gang. Therefore, the Chaoshan Gang at this time is not a big force at all.

As for the club, they are all rich people's toilet paper, and in Lin Zhichao's eyes, they are not even toilet paper.

There are also many Shunde businessmen in Hong Kong, and just one district and county-level area has flocked to many wealthy people in later generations, which can be described as remarkable.

Chen Weilan also said with a smile: "Don't talk about him, he is a British, where will he run the Chamber of Commerce." ”

There are a lot of echoes!

If Lin Zhichao heard this, he was afraid that he would be a yin person.

This is just like the 'richest man Wang' and 'Cao Shoushan' in his previous life, Lin Zhichao's pursuit is 'industry to help others' - to solve more unemployed people, give employees higher salaries and benefits, this is where he feels he has a clear conscience. Chen Weilan and these people pay attention to forming gangs, speaking out for China, and making regular donations.

Everyone talks about 'goodness', and as for whose goodness is better, some people say.

Liao Baoshan still didn't speak ill of Lin Zhichao, the two worked for a while, and he now admires Lin Zhichao. What's more, he actually doesn't like to be overly involved in too many chambers of commerce, just make money, and deal with those things (JC, clubs) What to do, he can't be on the stage for the rest of his life.

Lin's bungalow.

Lin Zhichao also saw the news in the newspaper and showed a smile, he took over the crocodile shirt, which can be described as killing three birds with one stone.

First, you can get involved in clothing brands very early and make huge profits.

Second, the Chen Jun family was suppressed.

Third, it further suppressed the Lin Baixin family.

Whether it is Chen Jun or Lin Baixin, they are both Teochew businessmen, and Lin Baixin later became a representative of Teochew businessmen.

In addition, Lin Zhichao robbed Li Chaoren of the opportunity again, and he accidentally lowered the two Chaoshan representative businessmen by several levels.

Will the First Chamber of Commerce in China be given to Chaoshang in the future?

You must know that when talking about tide merchants in the previous life, the first person mentioned must be Li Chaoren.

If it continues to develop like this, Lin Zhichao will support the 'Shunde Chamber of Commerce', and I am afraid that a small district and county in Shunde can also hold up the first chamber of commerce.

In the future, if you support a few younger brothers from Shunde, you can be regarded as 'Oriental Jews'!

In fact, Lin Zhichao is not targeted, he is just based on his own career needs.

What's more, Lin Zhichao also doesn't like regional titles and reputations, he prefers to be a 'world businessman', a guest of honor for leaders of various countries.

Of course, he can be high-profile, but his children and descendants must keep a low profile, openly and covertly control the wealth of the rich country.

Lin Zhichao's idea is that cultivating more excellent children is his greatest safety guarantee.

"Brother Zhichao, what are you thinking?" Xu Caiying and Tang Caiyun came up at the same time.

Lin Zhichao put down the newspaper and immediately said: "I'm thinking about how many children I have, Caiying, you should also contribute!" ”

Xu Caiying immediately said: "Then you are a seed!" Every time I call someone to eat, I don't know if it's true! ”

Tang Caiyun said with a smile: "This girl, obviously she already believes it, but she is still pretending!" ”

"Sister!"

ridiculed two meat jokes, everyone quickly shut up, and someone came up and shouted that everyone had breakfast.

It's Lin Xin'er, this girl, eighteen-year-old she, who is already out and down, is already a beautiful girl.

"Brother, two sisters-in-law, I'm having breakfast, and I'm still in love!" Lin Xin'er said with a smile.

Xu Caiying immediately teased: "Yo, a good Peugeot beauty, is there a partner?" ”

Lin Xin'er blushed and said, "No, I want to concentrate on studying and be admitted to a good university!" ”

Xu Caiying was surprised to tease her sister and said, "Then what? Is it to repay my brother's cultivation grace and come to work in the family business, if you come to the world, do you want to call me a boss. ”

Lin Xin'er was suddenly stunned and numb, feeling that she studied hard and could only become a part-time worker for this sister-in-law who didn't like to study.

It was Lin Zhichao who took care of his sister, got up and came to Lin Xin'er, climbed on his sister's shoulder, and said closely: "Don't listen to Caiying!" As long as you can do it, how can you be a part-time worker in the future, and my brother will give you shares in the hotel. ”

"Brother, I don't want it!"

"Silly girl, let's go, have breakfast!"

Tang Caiyun and Xu Caiying happily followed, how could they care about Lin Zhichao's words, after all, Lin Zhichao is a younger sister, and it is inevitable to be favored. What's more, what a hotel is, neither of them knows yet!

And Lin Zhichao didn't lie and deceive children.

He already plans to let Lin Xin'er study abroad and study hotel management, so that she can later work for her own 'Shangri-La Hotel Group'. If she has the ability, there is naturally no problem with the shares.

The premise is that you have real skills!

(End of chapter)