"Oriental Mountain Spring is a little sweet"

Zhou Lingyu examined the advertising words written by Zhou You, which was simpler than all the advertising words they came up with brainstorming.

It was so simple that Zhou Lingyu doubted whether such an advertising word could successfully win the advertising bid.

meanwhile

She also felt that the advertising slogan was so unique.

There seems to be a different kind of magic.

She couldn't help but want to buy a bottle of Oriental Spring immediately to taste it and see if it was really a little sweet.

"You can try." Lobbying.

On the earth, "Nongfu Spring is a little sweet", but the boss of "Nongfu Spring" has been the richest man in China...... Who would have thought that a water seller could become the richest man?

This advertising slogan is even more well-known.

Imprinted into the minds of consumers.

"I'm still a little unsteady......" Zhou Lingyu felt that this advertising slogan was a bit mediocre at first glance.

Also......

Sometimes some of the advertising words do have a sense of being unremarkable.

But the effect is quite explosive.

Zhou You didn't know how to explain it to his sister, so he wrote a second advertising slogan;

"We don't produce water, we're just nature's porters."

This sentence Zhou Lingyu felt better.

"These two advertising slogans have been put to the bidding, and Dongfang Spring has chosen for itself." Circumambulation.

Zhou Lingyu nodded and wrote down these two advertising words.

As soon as the younger brother made a move, he knew if there was one.

I really don't know how my brother's brain grows.

Zhou Lingyu sighed in her heart.

Anyway, I'm also a sister of a scholar, but now I feel that my younger brother is a scholar, and I am a pure scumbag......

Bluestar's ad bidding is actually not that complicated, well, out of the confidentiality and protection of the creative, the brand generally requires the creative provider to submit creative copy.

They then sift through a sea of creative copy.

It's a bit like a call for ideas.

Therefore, tonight, Zhou Lingyu will write the "creative plan" and submit it.

Tomorrow is the final "dead line".

Zhou Lingyu hopes to do it well today.

Zhou Lingyu got busy, Zhou You got up and patted his ass and returned to the bedroom, took a comfortable shower, and then turned on the computer and updated the finale of "Breaking the Sky".

"Breaking the Sky" is over.

It immediately caused quite a stir in the Golden Book House.

"It's over?"

"It's going to be a finale so soon?"

"It's the coolest I've ever seen!"

"A clear stream of the world."

"The Night Wanderer will write another book like this!"

"What if you still want to see it?"

"Breaking the Sky" gave a sample to Lanxing's network, and let the authors and readers of Lanxing understand the word "Xiaobaiwen".

Of course, this phenomenon has triggered a lot of follow-ups.

But no matter how many followers follow,

still can't shake the status of "Breaking the Sky" in the literary world of Blue Star Network.

This book is extremely popular in Blue Star, making Zhou You and Big Fish Entertainment make a lot of money, but at the same time, the seniors and bigwigs in the industry have also severely criticized this book and the Night Wandering God.

They say that the Night Wanderer is the-stirring stick of the world.

With the power of one person, the height of "art" was lowered.

Use the lower riba people to describe "Breaking the Sky".

Zhou You didn't care about these doubts and scolding...... Well, in fact, he didn't even look at the comment area, except for the moment.

So he didn't see these doubts and scoldings at all, let alone have an impact on him.

What's next......

I really don't know.

None of the recent draws have been drawn.

Even the script is rarely drawn.

Let's talk about it when we get it.

Thinking like this, Zhou You sank his consciousness into the system.

28 life points remaining.

Recently, he has drawn a lot of songs, such as "The Wind Rises", "Exclusive Memory", "Whose Heart Does the Moon Represent", "Three Kingdoms Love", "The Most Dazzling National Style", "Secret Number" and so on.

The library of songs has become quite rich.

Keep pumping today.

[Congratulations on getting the song "I Wish People Were Long"]

[Congratulations on getting the song "Little Dimple"]

The two capitals are classics.

Especially the former,

The Mid-Autumn Festival is coming soon, and "The Masked Singer" also holds a special Mid-Autumn Festival, and this song can just come in handy.

……

Next.

Zhou Lingyu arrived at the company early.

The advertising case has been sent to the brand of Dongfang Mountain Spring last night, and they should be able to give a reply today, Zhou Lingyu and the team are anxiously waiting for the result.

……

Member companies of the advertising network.

The heads of top advertising agencies such as Aurora Media are also waiting for the results and communicating in the alliance group.

"I heard that Dongfang Mountain Spring is waiting for the plan of Big Fish Entertainment."

"There should be results today, no surprise, Big Fish Entertainment has no show this time."

"Hahaha, let's beat it one by one, if we still lose, will we be shameless?"

……

Seven Star Culture is the advertising planner of Kunlun, a competitor of Dongfang Spring.

At the beginning, their advertising planning allowed Kunlun's sales and market share to catch up with Dongfang Spring, which can be described as an advertising story.

To this day, there are still many advertising planning companies and university advertising-related courses that use it as a teaching case study.

It can be described as a very classic advertising case on the market.

Because Seven Star Media signed an agreement with Kunlun, it can no longer provide advertising services for competing products, so Seven Star Media did not participate in the "advertising bidding" of Dongfang Spring.

But after all, it's a competitive advertisement!

If the other party's effect is too good, Kunlun will definitely ask them to come up with a new advertisement, so it's better to pay attention to it now, after all, you may become an opponent, and you know that you will win every battle.

So the person in charge of Seven Star Culture is also waiting for the results from Dongfang Spring.

……

Not to mention Kunlun mineral water.

They are very concerned and concerned about the every move of competing products, after all, it is likely that they will be robbed of the market by the other party by accident.

They have to react as soon as possible!

……

Nine a.m.

Du Zhihao, brand director of Oriental Spring, came to work on time.

Today, we need to decide on an advertising plan.

Otherwise, it will be too late.

The first thing I did when I arrived at the company was to ask the assistant: "Has Big Fish's advertising plan been sent?" ”

"It's been sent," said the assistant, "and it's been sorted out and printed." ”

"Okay," said Du Zhihao, "to announce the meeting!" ”

He was not in a hurry to see the advertising case given by Big Fish.

Everything is discussed and decided at the meeting.

Soon, the relevant personnel of the brand department, the marketing department and the marketing department gathered in the large conference room.

Du Zhihao greeted Li Yu, director of the marketing department, and Liu Huanxiang, director of the marketing department, and then the three of them sat down next to each other.

Li Yu: "Actually, I think Aurora Media's advertising case is very good, there is no need to wait for the advertising case of Big Fish." ”

Du Zhihao: "After all, the big fish is a wonderful flower in the industry, and it may be able to bring us unexpected surprises." ”

Liu Huanxiang: "Then let's take a look." ”

The advertising cases sent by Aurora Media and other companies have already been seen by people from the three departments, and they have seen it more than once.

They all like Aurora Media's plan.

Not surprisingly,

They're going to use Aurora Media's solution.

Therefore, gathering in the conference room at this moment, in fact, the most important thing is to look at the plan of the big fish.

If it weren't for the fact that Big Fish has always had a good reputation in the industry, the brain circuits are clear, and the advertisements made are innovative and amazing, they are most likely unwilling to get together to see Big Fish's plan.

Directly in front of the meeting room,

Ding Coco, from the advertising department of Big Fish Entertainment, was responsible for the plan presentation.

This is what Zhou Lingyu explained last night.

Zhou Lingyu didn't come in person, because the company still had too much work to deal with.

Ding Coco grows fast!

Give it to her, Zhou Lingyu is very relieved.

Ding Keke stood in front of the conference room generously, greeted the bigwigs, introduced himself, and then simply and rudely showed out two advertising slogans.

"Oriental Mountain Spring is a little sweet"

"We don't produce water, we're just nature's porters."

It's as simple as that?

Du Zhihao and the others looked at each other.

Both of these slogans seem unremarkable......

Ding Keke understood the silence at the moment.

Because when she first saw these two advertising words, her reaction was similar...... But this thing is delicious, and the more you taste it, the more it tastes.

"The Oriental Spring is a little sweet."

Du Zhihao muttered in his mouth, picked up the small bottle of Dongfang Mountain Spring mineral water prepared in the conference room, and took a small sip.

"Oriental Mountain Spring is a little sweet......"

He's still thinking.

Swallow the mineral water in your mouth, eh, why is it a little sweet?

He got the point of this advertising slogan at once!!

"Li Yu, you drink this water, isn't it sweet?"

Li Yu and Liu Huanxiang immediately picked up the Dongfang Mountain Spring at hand and took a sip.

Li Yu: "Eh~~ It's really a little sweet." ”

Liu Huanxiang: "What's the situation?" ”

It was only then that Ding Keke spoke: "Suggestion is the simplest and most typical conditioned reflex of human beings......"

Not bad!

Oriental Spring, a little sweet!

It is indeed the use of psychological suggestion to make people who drink Dongfang Spring feel that the water is a little sweet. On the other hand, sweetness is also a characteristic of mountain springs, and in earlier times, many people in rural areas would drink mountain spring water......

Ding Keke explained, Du Zhihao and others made a decision on the spot and directly decided to use this advertising slogan.

And he also asked, "Do I have to choose one or the other?" ”

Ding Keke: "If you choose both, that's another price." ”

Du Zhihao: "Let's add money!" It's all there. ”

Ding Coco: "It's a pleasure to work with. ”

……

At the same time that Big Fish Entertainment's advertising case was adopted, Aurora Media and other advertising alliance companies received emails from Dongfang Shanquan.

The person in charge of Aurora Entertainment: "It's coming, it's coming!" ”

He thought it was the mail that the program used.

But after clicking on it, it is "Thank you for your creative submission......

Seeing the word thanks, instead of congratulations, my heart was already half cold.

"How is that possible?"

"I heard that Dongfang Mountain Spring has adopted the creativity and copywriting of Big Fish."

"Big fish can still play with mineral water advertisements?"

The person in charge of Aurora Entertainment didn't understand.

Because their creativity and copywriting are already excellent.

They have a ninety or even ten percent chance of winning this order.

It turned out to be wrong.

……

Seven Star Media.

"Big Fish actually won this order."

"I'm curious how Big Fish does it."

"It seems that Kunlun will face serious challenges."

"We also have to prepare a new advertising case for Kunlun."

……

The advertising of Oriental Spring is very simple.

Celebrity endorsements are not required.

All you need to do is make a good ad (video) and then record the ad words.

The employees of Big Fish Entertainment don't even need to work overtime, and the production will be completed on the same day and sent to Dongfang Mountain Spring for review. Dongfang Spring did not propose amendments, and passed it over and over again.

Dongfang Spring hopes that the advertisement will be launched as soon as possible.

So the advertising department of Big Fish Entertainment was busy, docking resources and delivery channels.

On the second day, a new advertisement for Oriental Spring was launched.

When consumers watch short videos, they will be accurately pushed.

When you browse the web, you'll see a prominent slogan.

When you chase dramas, you can also see Oriental Spring!

meanwhile

The official account of Big Fish Entertainment's "Creative Advertising" also posted this advertisement.

Immediately detonated the whole network.

"Dongfang Mountain Spring has a new advertisement?"

"Today, I saw it in the circle, I saw it in the drama, and I saw it again...... Overwhelming advertising. ”

"It's still an advertisement made by Big Fish! I couldn't help but look at it twice. ”

"Me too, me too."

"Dongfang Mountain Spring is a little sweet, uh, I feel that the copywriting of Big Fish Entertainment this time is mediocre."

"I think it's okay!! It's a little sweet, it's easy to attract attention, and it also shows that this water source is indeed a mountain spring, and I have drunk a mountain spring before, and it does have a little sweetness. ”

"Silently drank a sip of Dongfang Mountain Spring, and it was really sweet!!"

"Really?"

"I also drank the sweetness!"

"I'll go buy a bottle and try it."

As the topic of "a little sweet" heats up, more and more consumers are stimulated to be curious, buy Dongfang Mountain Spring at the nearest store or convenience store, taste it, and then really taste the sweetness.

Immediately after that, feedback on the network.

"it!! It's so sweet, why didn't you find it before? ”

"The thief is delicious!!"

"I also think it's better than Kunlun."

"In the future, I will drink Dongfang Mountain Spring."

On this day, Dongfang Mountain Spring was hot, and many stores even sold out.

The headquarters of Dongfang Mountain Spring was cheering.

"It's awesome!! Daily sales have doubled! ”

"Now many merchants are out of stock, and the order call has been burst."

"It's a big fish entertainment!! A single advertising slogan made us popular and doubled our sales! ”

And on the other side,

Kunlun's marketing leaders and brand leaders have ugly faces.

Because today, their sales in Kunlun have dropped significantly.

Everyone went to buy Dongfang Mountain Spring and tasted the sweetness.

Well...... They even bought it themselves and tasted it, and it did taste sweet.

"There must be something wrong with this water!! Sugared, right? How can purified water have a sweet taste? ”

They try to bring rhythm on the web.

Similar doubts have been raised.

I want to black a handful of Oriental Mountain Spring.

Those who have good deeds really took Dongfang Mountain Spring to test, and the results did not contain sugar...... The sugar-added rhetoric is self-defeating.

"Then why does it smell sweet?"

"It's a kind of psychological cue, like someone tells you that the dish is spicy, but it's not actually spicy, but it feels spicy when you eat it."

"Since it's not sweet, isn't that false advertising?"

"Sweet or not, it's a very subjective thing...... It does not constitute false advertising. ”

As soon as the professional advertising person of Aurora Media explained, the person in charge of Kunlun understood that the advertisement of this big fish was indeed awesome...... "Now the competition is fierce!" We can't watch the market being snatched away, you guys come up with a new advertising plan for us and keep them down. ”

Kunlun is also planning new advertisements.

Aurora Media refines the characteristics of Kunlun pure water into "pure" and "natural".

The advertising slogan also came out: "Drink pure and natural".

meanwhile

There is also a creative interpretation of this advertising slogan.

Using Blue Star's very classic screen image "Metroid" to dance in front of the mirror after drinking Kunlun pure water, the Metroid in the mirror suddenly became a "cute villain" (Metroid in childhood).

Then the advertising slogan appears: Drink pure and natural

There is also a line of small print at the end of the ad: Live Younger.

This advertisement is released!

It immediately caused a lot of repercussions.

……

……

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(End of chapter)