The new advertisement launched by Kunlun has sparked a marketing war between Dongfang Mountain Spring and Kunlun Pure Water.

You're a little sweet!

Then I will say that my water quality is good, pure, natural, and healthy.

Because Kunlun also used the classic image of "Metroid", it caused a lot of comments and forwards.

"Kunlun water advertising is absolutely amazing."

"Little Metroid is so cute."

"Little cute."

"Kunlun and Dongfang Mountain Spring have fought."

"It's also an advertising battle between Aurora Media and Big Fish Entertainment!"

After the launch of the new advertisement for Kunlun mineral water, Kunlun's sales have climbed again, but it has not returned to its previous leading position, but is on an equal footing with Dongfang Mountain Spring.

How could Dongfang Spring be satisfied with this?

I just have the advertising slogan of a big fish in my hand!

Let's throw it out together!!

You are pure and natural, and I am more pure and natural.

So the day after the advertising slogan "Drink pure and healthy" was released, Dongfang Spring launched a new advertising slogan:

"We don't produce water, we're just nature's porters!"

As soon as this advertising slogan came out, the whole network exploded.

"it!! Big fish. ”

"It's like both sides want to strangle each other."

"If you are pure and natural, then I am the porter of nature...... Who is more natural, make a judgment! ”

"I feel that this advertising slogan is simply a dimensionality reduction blow."

"When it comes to advertising creativity, you can always trust the big fish."

Kunlun Mineral Water Headquarters.

The faces of the people in charge were ugly.

Isn't this bullying?

When we say pure nature, you say that you are the porter of nature...... Awesome!! I can't argue with that.

Aurora Media.

Advertisements: The faces of the people are solemn.

"They just did it on purpose."

"Disgusting."

"Nature's porter!! They are clearly carrying our ideas. ”

"But we can't help but admit that they are better than us."

The market's reaction also confirms the judgment of these advertisers.

In the following period, the sales of Dongfang Spring increased every day.

The market share slowly equaled Kunlun mineral water, and then surpassed.

Directly pulled Kunlun mineral water down the altar of the first mineral water brand.

Dongfang Mountain Spring only used two advertising slogans!!

They didn't even invite a spokesperson.

The lowest-cost advertisement killed Kunlun's high "copyright fee" to pay "Metroid".

This result is embarrassing for the industry and the so-called advertising alliances.

"Big fish are really four or two thousand pounds."

"I was beaten by the advertising alliance, but I fought my way out with my ability."

"Advertising, I only serve Big Fish Entertainment!"

"So it's a small win for Big Fish vs. the Ad League, right?"

Truly!

This is a small victory for Big Fish Entertainment.

In the business advertising classes of universities such as Jinghai and Kyoto, the two advertising slogans of "Oriental Spring" were shared and explained by the lecturer as a case.

It has been incorporated into the classic advertising case.

……

When Dongfang Mountain Spring was in full swing, the Mid-Autumn Festival was quietly approaching.

Parents and grandparents have also been taken to Jinghai for reunion.

Grandpa and grandma were reluctant to come.

They thought it was too far away, and said it would be nice to just watch it around at home on TV.

Zhou You and Su Lingyu went to the airport to pick them up and drove two cars.

As a result, as soon as her mother Su Jin saw Zhou You, she asked, "Li Qingyao is very good, right?" ”

Zhou You: "It's good. ”

Su Jin: "Invite her and her mother to dinner at home during the Mid-Autumn Festival." ”

Zhou You didn't expect his mother to be in a hurry to arrange a "meeting with parents".

Zhou You: "Isn't it too early to meet your parents?" ”

Su Jin: "You don't plan to marry someone else?" ”

Zhou You: "You're not in a hurry, are you?" ”

Su Jin: "Anxious. ”

Travel: "......"

Su Jin: "When you get married, you can slowly fall in love, and love after marriage is very sweet." ”

Travel: "......"

My mom is too out-of-the-box.

……

The Mid-Autumn Festival is coming soon.

The employees of Big Fish Entertainment also ushered in a half-month vacation...... Except, of course, for the members of the "The Masked Singer" team.

The day before the holiday, Big Fish Entertainment sent Mid-Autumn Festival gift boxes to employees.

On the day of the Mid-Autumn Festival, the traveling family came to the recording site of the Mid-Autumn Festival special program of "The Masked Singer" early - Jinghai Gymnasium.

The Kyokai Stadium is a large stadium with a capacity of 86,000 people.

The 86,000 tickets were sold out quickly after the launch, which shows that this episode is actually no different from a large-scale concert.

Families come to Jinghai Stadium with different thoughts.

The tour is rehearsed in advance.

Su Jin and Zhou Qingyun came to see Li Qingyao.

Grandma simply came to see the "concert".

And Zhou Lingyu put herself in the position and role of "accompanying her family".

Traveling around the family is naturally a VIP ticket in the front row.

Grandma is sitting in the C position.

When Zhou You came to the venue, Li Qingyao had already arrived.

Today her agent's mom is also there.

What Zhou You didn't expect was that Li Qingyao took the initiative to come up to say hello and ask her aunt how good her uncle and grandmother were.

Su Jin praised Li Qingyao with a smile, and then chatted with Li Qingyao's mother.

Women, especially middle-aged women, can talk about too many topics when they meet each other.

Seeing this, Zhou You immediately pulled Li Qingyao out, "Let's go to the rehearsal." ”

Li Qingyao nodded and said hello, and then followed behind Zhou You.

The rehearsal for "The Masked Singer" has already been held once yesterday, and today is the second rehearsal. So the whole rehearsal process is basically a process.

The start time is approaching.

Director Wang Hou conducts the final inspection of each link.

And at this time,

The audience has arrived one after another, filling the seats.

was reviewing the previous wonderful Mid-Autumn Festival special edition live broadcast room of "The Masked Singer", and a dense audience poured in.

"Guerrillas report for duty!!"

"Come and see my Qingbao."

"Hahaha, I just want to know if the nurse will come back under the shirt!!"

"Wendy Wendy!!"

Fans in the live broadcast room have typed the names of their favorite stars in the barrage.

The "All-Stars Concert" brought all their fans over.

And at this moment,

The day after tomorrow, the guests also chatted happily together.

Li Yan, Mo Shuaijie, Wendy, Su Qianxia, Diao, Tan Fei, Wu Yan and others all gathered around Zhou You, and Zhou You undoubtedly became the core figure of the scene.

The nurse was also on the scene.

It's just because he didn't uncover it before.

So when she returned, the nurse was still wearing a mask under her shirt.

Wendy: "Little brother nurse, are you an insider?" ”

Tan Fei: "Unmask and let us see, you haven't unveiled your face." ”

Mo Shuaijie: "Real men dare to uncover their faces!" ”

However, the nurses were indifferent.

I'm tickled all around.

What's under the nurse's shirt......

Ahh

What's under the mask under the nurse's shirt...... I should not have omitted a few words that were so important.

"All you have to do is uncover your face, and I'll write you a song." Traveling around seduces the nurse under the shirt.

The nurse's heart suddenly moved, "Really? ”

"Of course." Lobbying.

"Deal."

So everyone's attention fell on the nurse's shirt, and he didn't uncover it immediately, but said, I'll uncover it after the performance.

When it came to writing songs, Li Yan suddenly became energetic, "When will you write one for me?" ”

Zhou You: "Okay, I've thought of the song title." ”

Li Yan: "What? ”

Zhou You: "I'm ugly, but I'm gentle. ”

Li Yan: "This song is more suitable for Wu Yan." ”

Wu Yan: "Why me?" ”

Li Yan: "Because of "Ugly Eight Monsters". ”

Wendy, Tan Fei, and Mo Shuaijie also invited songs to Zhou You.

Zhou You half-jokingly said to Mo Shuaijie: "The little brother of the nurse promised to show me the true face of the nurse under the shirt, what price are you going to pay?" ”

Mo Shuaijie: "I can show you under Mo Shuai's shirt." ”

In the end, Zhou You agreed to everyone's invitation to sing, but before he could talk in detail, the Mid-Autumn Festival special party of "The Masked Singer" had already started, and the host Tan Jiaojiao took the stage.

"Good evening, live audience and friends in the live broadcast room! This is the Mid-Autumn Festival special program of "The Masked Singer". ”

"I'm the host Tan Jiaojiao!"

"First of all, I wish you all a happy Mid-Autumn Festival, family reunion, happiness and health......"

Tan Jiaojiao is in good condition.

The opening was full of enthusiasm and enthusiasm, and tried to mobilize the atmosphere of the scene as much as possible.

The audience cheered.

In the barrage in the live broadcast room, there were also dense barrages such as "Happy Mid-Autumn Festival", "Happy Cake Festival", and "Remember to eat moon cakes".

Tan Jiaojiao's opening words are not long,

Soon she said: "First of all, I would like to invite a well-known young female singer, the super popular silly white sweet - Li Qingyao!" Bring us "I Wish People Were Long"! ”

Tan Jiaojiao retired from the stage.

Li Qingyao appeared on the stage amid the cheers of the audience.

Song messages also appeared on the big screen behind the stage.

"I Wish People Were Long"

Lyrics: Travel.

Arranger: Travel.

Suddenly, the audience was boiling, and the barrage in the live broadcast room was dense.

"The first one to appear is Li Qingyao?"

"May people last a long time!! This is a new song written by Zhou You. ”

"A new song at the beginning, love love!!"

"Ahhh Why didn't I get a ticket for the scene? If only I had an on-site ticket. ”

"I knew there would be special surprises in the Mid-Autumn Festival special."

"Listen to the song, listen to the song!!"

A large full moon rose on the large screen behind the stage.

The lighting of the stage also softened.

It creates a kind of Mid-Autumn Festival unique to the atmosphere.

The beautiful sound of the piano came faintly.

On the stage, under the light, Li Qingyao slowly raised the microphone.

"When is the bright moon?"

"Ask the sky for wine"

"I don't know the heavenly palace"

"What year is it?"

"I want to go back with the wind"

"I'm afraid of Qionglou Yuyu"

"It's cold in the heights"

"Dancing to figure out the shadow"

"What is it like to be in the world"

The beautiful lyrics were sung, and the audience at the scene was stunned, and the audience in the live broadcast room was also stunned.

Li Yan, Wendy, Tan Fei and other singers looked at each other.

During the rehearsal, although I knew that Li Qingyao would sing this track, no one expected the lyrics of this song to be so ...... Wickedness.

Li Yan: "I know every word, but it's connected...... I suddenly felt that my language skills were limited. ”

Tan Fei: "With my limited language level, I know that these lyrics are superb. ”

Wendy looked sideways at Zhou You: "Great God, do you write poems or songs?" ”

The mood is so wonderful.

It's too much to be in place.

Wendy doesn't know what adjectives to use to describe her mood at the moment.

She used to call Zhou You Zhou You or Zhou You teacher, but at this moment, her name for Zhou You has become a great god.

now

The barrage in the live broadcast room exploded.

The lyrics ...... Super god!! ”

"it!! it!! it!! God-like lyrics. ”

"Mid-Autumn Festival and bright moon, this song is so appropriate."

"Li Qingyao is so beautiful."

"This song is even more beautiful!!"

"It's absolutely written, and it is absolutely sung."

The barrage is dense and has covered the entire screen.

On the one hand, the lyrics are really stunning.

On the other hand, Li Qingyao's singing is really beautiful.

Li Qingyao's singing continues.

"Zhuge low Qihu Zhao sleepless"

"There should be no hatred, and there is no time to say goodbye"

"People have joys and sorrows"

"The moon is cloudy and sunny"

"It's hard to do it all"

"May People Last"

"A Thousand Miles to Chanjuan"

Li Qingyao's singing voice has a unique charm, and the transposition is just right, which interprets this song to the fullest.

Sing it!

Everyone froze.

Because from the beginning to the end, every word of the lyrics of this song is the essence, and every word seems to have gone through the precipitation of history and years.

It's not a lyric anymore.

It's poetry!

During the Mid-Autumn Festival, the entire Star Federation has already begun a long holiday.

In Xia Kingdom, countless singers and songwriters are also paying attention to the Mid-Autumn Festival special program of "The Masked Singer".

After all

This show claims to bring all the masked guests back to the Mid-Autumn Festival, such a gimmick, such a scene, who doesn't want to see the excitement?

Can the Mid-Autumn Festival Gala of Guotai have an all-star concert?

Qian Qiuyuan, Zhai Nan, and Lu Yu got the VIP tickets given by Zhou You and came to the scene of the Mid-Autumn Festival special program of "The Masked Singer".

The three of them were already stunned after listening to this song "I Wish People Were Long".

Qian Qiuyuan: "Immortals." ”

Lu Yu: "Kneel." ”

Zhai Nan: "If you travel around and were born in ancient times...... That's also a first-class talent. ”

Qian Qiuyuan: "When he writes such words, it seems that I am very uneducated. ”

Lu Yu: "I feel like a junior high school student. ”

The surprise of the three was already written on their faces.

Such words,

They can't write it in their lifetime.

……

Guo Pinsheng, the youngest A-level creator in Xia Kingdom, couldn't help but gasp when he saw the lyrics of "I Wish People Were Long".

"What am I comparing to him?"

"Don't fight with the gods."

Later, when I, an A-level creator, saw him, I would better take a detour.

Not a world of people.

I'm on the ground.

He's in the atmosphere.

The kind of dragon ...... Soar through the clouds.

……

Bai Hanlin watched the Mid-Autumn Festival special program of "The Masked Singer" with his family at home.

After listening to "I Wish People Were Long", her granddaughter Bai Lu appreciated and admired Zhou You even more.

Bai Lu hugged Bai Hanlin's arm and asked, "Grandpa, what do you think?" ”

For a while, everyone's attention fell on Bai Hanlin.

Bai Hanlin chanted the lyrics, "People have joys and sorrows, the moon is cloudy and sunny, this matter is difficult to complete, I hope that people will last for a long time, and they will be ......a thousand miles together."

"It takes a lot of skill to write words like that."

"Grandpa, I'm ashamed."

Consider oneself inferior to another!!

These four words seem to weigh a thousand pounds.

The family was stunned.

Bai Hanlin gave such an evaluation, which shows how good this word is...... Let the old man Bai Hanlin feel ashamed. He is Xia Guo, the only creator of the Hall of Glory.

Traveling around here, it is terrifying.

Everyone gasped.

……

……

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(End of chapter)