Lin Zhihao came to Mong Kok and couldn't help frowning when he looked at the newly opened 'Big Happy Fast Food'.

His cousin Lin Zhichao had already expected that once 'Everyone's Happy Fast Food' was opened, there would soon be followers. As a result, Café de Coral' opened its first regional flagship store nine months after opening, and plans to open three more regional flagship stores in the next six months.

Today's 'Café de Coral Fast Food' has four stores in Central, Mong Kok, Tsim Sha Tsui and Wan Chai, and opened a Causeway Bay store a month later (November). In just one and a half years, Café de Coral has five stores, all of which are based on the size of regional flagship stores.

Lin Zhihao just didn't expect that this 'big happy' fast food was almost directly plagiarized, and even the name was plagiarized.

"It's so immoral! Wicked! Lin Zhihao couldn't help but scold.

"Boss, this family obviously wants to rub our fame and stand firm as soon as possible. I have investigated, the distance between our two families is only 500 meters, and their business is also quite good, the dishes and models are exactly the same as ours, the same combination of Chinese and Western fast food. The only difference is that they also sell wonton and beef brisket noodles upstairs, which are not fast food. Gao Yangcheng, the management of his subordinates, reported.

Café de Coral Fast Food has positioned the company model from the beginning, so it has its own office headquarters, and the company also has multiple departments such as administrative department, planning and publicity department, decoration department, and procurement department.

Lin Zhihao nodded and said, "Upstairs, Gao Wonton and beef brisket noodles are simply playing the piano, and they are also lacking in confidence. It seems that they also did not learn the essence. When we go back, we need to immediately formulate a strategy to get rid of these followers completely. ”

Gao Yangcheng said: "Well, we will have five stores at once, and we have formed a chain model. And this big jolly fast food is still in the experimental stage. ”

Subsequently, Lin Zhihao no longer paid attention to the big happy fast food, and he already planned to start from two aspects:

First, Café de Coral's fast food was prepared to be 'widely advertised', and began to be advertised on television, radio, newspapers and other media for a long time. In the words of my cousin, at the beginning, I did not seek profit margins, but pursued to occupy the market.

Second, make a plan to open stores next year, preferably four stores, and completely distance yourself from your opponents.

He is also smart now, that is, 'Café de Coral' wants to develop towards a listed company, so there is no need to be conservative. There is no need to worry about the expansion funds, as long as the cousin nods or the guarantee of Changjiang Industrial, a large number of banks are willing to lend, and there is no need to inject funds.

More than a week later.

Luo Shengxiang and Luo Kaimu's uncle and nephew sat upstairs in the 'non-cafeteria'.

"Third uncle, the business upstairs is much worse than downstairs, it feels like it's too much!" Luo Kaimu frowned.

At the beginning, they decided to make Chinese fast food, on the one hand, they wanted to refer to 'Everyone's fast food', and on the other hand, they wanted to make innovations. As a result, the 'Mong Kok Big Fun' was divided into two, with Chinese and Western fast food downstairs, and non-self-service food such as wonton and beef brisket noodles upstairs.

Unexpectedly, this move seems to be an extra move, and if the people around you want to eat wonton and beef brisket noodles, they don't want to go upstairs to here, and there are many on the street.

Luo Shengxiang's old face flushed, this suggestion was made by him, not only to innovate, but also to catch all the diners.

"Let's look at the situation again, the diners who are full downstairs will also go upstairs to sit, and it will not affect it, but they will pay more wages."

Luo Kaimu said: "When it comes to paying more wages, Uncle San, didn't you watch TVB last night, 'Everyone's Happy Fast Food' actually advertised there!" ”

Luo Shengxiang said in surprise: "So willing to invest? ”

Luo Kaimu nodded and said, "It's not just a willingness to invest!" Now buses, newspapers, radio stations, and television stations almost all have their advertisements. It seems that they want to establish a leading position through advertising, after all, they have four stores, and soon Causeway Bay will open a fifth Café de Coral. ”

Luo Shengxiang said: "There is no way to do this! Others are the first Chinese fast food in Hong Kong, and they are backed by large conglomerates, so we will definitely not be able to defeat them in a short period of time. ”

Luo Kaimu said: "You can't defeat it in a short time, it must be." I'm afraid that they are already dissatisfied with us, and the advertising words are particularly heavy, please look for everyone to enjoy fast food, everyone is happy! ”

Luo Shengxiang was stunned for a moment, and said for a long time: "Forget it, one step at a time, we originally wanted to get a piece of the pie." So it's still a down-to-earth business, and one day the scale of the itinerary. It's not necessarily a good thing that they're expanding too fast! ”

Luo Kaimu was speechless, the third uncle was thinking about stable development, but what he wanted was to open a few branches as soon as possible, in order to hope to form a chain model as soon as possible.

"Third uncle, if we don't have enough stores, we can't advertise on a large scale. And the market will be quickly occupied by Café de Coral, and we will be much behind in the future. ”

"Cheerful, I understand your thoughts, but this requires financial strength, and the rent is so expensive now. Unless, you can convince your father to fully support you."

Luo Kaimu was immediately embarrassed, his father had several daughters, and he was just a son. Therefore, it is impossible to fully support him.

Seeing this, Luo Shengxiang said: "So, don't be in a hurry, wait for this store to get on the right track, and then we will raise funds, so that your father can get hope, and he won't support you." After all, you've only been open for a little over a month, and you don't know if it's good or bad, so it's important to be safe. ”

"Alright! I'm just worried about missing out on a great time to expand! ”

"There has always been competition in the hotel, and the latecomers may not be able to do the front, so it doesn't matter!"

"Hmm"

Luo Shengxiang is old and likes to develop steadily; Luo Kaimu is young and likes to expand rapidly.

Now.

Lin Zhihao's 'Café de Coral Fast Food' began to be widely publicized and determined the brand of 'Café de Coral Fast Food'. So Luo Kaimu, as a latecomer, was a little anxious, but their financial strength was too poor, and they were destined to be left far behind.

This war is not a half-hearted war between 'everyone's happiness' and 'great happiness' in the previous life, and it is not a level of competition at all.

Cheung Kong Industrial.

Lin Zhichao was in the office and listened to the work report of Lin Shaodong, the head of the retail department.

He has long been considered the 'richest man in the world (personal wealth)', after all, his fleet is very valuable, but why does he have to intervene in many industries?

The reason couldn't be simpler, when the cause develops to a certain extent, it needs to develop towards integration and scale; In this way, the Group will be able to withstand greater risks in the future. To make it simpler, you need to find a way to fund!

Lin Zhichao joined 7-Eleven convenience stores with the goal of building a retail network in Hong Kong, Macau, and the mainland in the future. At the same time, it can be regarded as entering the retail industry at the minimum cost and accumulating enough experience.

"At present, the business of the two stores of 7-Eleven convenience stores is very good (Central, Wan Chai) and 7-Eleven convenience stores in Causeway Bay will also open this month, completing the plan of opening three stores this year. Next year, we plan to open four stores, including two in Tsim Sha Tsui, one in Mong Kok and one in Central."

After listening, Lin Zhichao said: "What is the difference between us and Watsons?" ”

Although Lin Shaodong had questions, he immediately replied: "Watsons' products are mainly medicines, health products, cosmetics, distilled water and beverages, etc., and its products tend to be high-end, while our 7-Eleven convenience store is biased towards the common people, aiming at the convenience of citizens' lives."

Lin Zhichao nodded and said, "Although there is some overlap, the general direction is different. ”

Lin Shaodong said: "Yes! 7-Eleven convenience stores can also achieve linkage effects with other products under the boss, such as the group's doll noodles and Red Bull, as well as the media group's newspapers, comic weeklies, etc."

This is what Lin Zhichao wants - mastering the terminal of the product is the king!

Lin Zhichao continued: "You need to study more about how global retail companies do supply chains, after the growth of 7-Eleven convenience stores, excellent supply chains can reduce a lot of costs." For example, we support a wholesaler and hand over a lot of products to him to make and deliver them to each of our stores; In this way, although he made some money, it was not that we saved the money for warehouse and logistics, in short, the supply chain is very important, study it well. ”

Lin Shaodong said: "Well, I understand what the boss meant. According to Hong Kong's economic development, 7-Eleven stores will only increase, and an excellent management system is very important."

"Yes, take a hard look at the retail sector."

"Okay"

Lin Zhichao naturally has a wealth of insight into the layout of convenience stores and the selection of goods; However, I have not been in contact with the supply chain, so I naturally have to tell my subordinates to do a good job.

Despite the small size of Hong Kong, many supply chains come from all over Asia, which is an important reason why Hengchang Trade is so big.

"How is Café de Coral's fast food developing?"

"It's growing very fast, and the business is doing very well in the stores. Recently, because of the emergence of competitors and the fact that there are almost five stores, we have begun to advertise on a large scale to determine the brand effect."

"Well, you represent half of the shareholders and have to oversee the development of Café de Coral and put forward some opinions of your own."

"Okay, I understand."

There is no big or small business, big money has to be earned, and small money has to be earned.

What's more, a catering group is very important to Cheung Kong Asset Group:

First, you can get good dividends in the future;

Second, it can solve the leasing problem of its stores.

Third, an industrial chain of 'clothing, food, housing and transportation' can be formed.

Saturday, November 8, 1969.

The first news in the newspapers was that Li Fuzhao, Wang Qiming and others had registered with the government on October 31, 1969, in accordance with Hong Kong's "Company Law" and established another new stock exchange, The Far East Exchange Limited.

The news sent a big shake through society, and stockbrokers were even more nervous, fearing that the new exchange would affect their business.

Lin Zhichao put down the newspaper in his hand and sighed: "The big era has finally come!" ”

Not bad!

Lin Zhichao has always believed that if he travels to the late sixties, it is the ideal.

With his familiarity with the securities, real estate and other industries of this era, he will definitely be able to catch up with the 'four major families', and most importantly, he can be 20 years younger.

Of course, now God has also given him an anti-aging body, which can be regarded as compensating him.

Mainly, Lin Zhichao thinks that Hong Kong has only become wonderful since the 70s!

The establishment of the 'Far Eastern Stock Exchange' by Li Fuzhao and others is not as simple as it seems, but an important milestone in Hong Kong, because of the emergence of the Far Eastern Stock Exchange, two more stock exchanges will be established (in fact, there are still them, but they were stopped by the Hong Kong government in time). The biggest role of the establishment of the four stock exchanges is to make it easier for Chinese-funded enterprises to go public.

And once Chinese-funded enterprises are listed one after another, it will form a group attack effect on British capital, and Chinese capital in Hong Kong will finally begin to gain the upper hand. After all, the purpose of listing is to raise funds, and fundraising can narrow the gap with British capital.

The establishment of the 'Far Eastern Stock Exchange' by Li Fuzhao and others will certainly attract opposition from the chairman, brokers, and even the media of the 'Hong Kong Council'.

However, as early as 1961, the Hong Kong government followed the Financial Secretary's policy of 'non-interference' and 'free economy', so it adopted non-intervention with regard to the 'Far Eastern Stock Exchange'.

The general trend of history!

Although there will be a stock market crash in the spring of 1973, judging from the development of Hong Kong securities in 1969~1973, probably no one will think that the establishment of the "Three Committees" is a wrong decision in the future.

In the afternoon, Lin Zhichao came to the media group.

Luo Wenhui, the president of Oriental Daily, came to his office and reported: "Boss, it seems that Asia Daily has been imitating us recently, intending to become a 'mass newspaper', recruiting and editing reporters and expanding its scale!" ”

Lin Zhichao is not surprised that "Asia Daily" is a whitewashing tool, a tool for transmitting information, and a money laundering channel for the white-powdered Ma family, so he is naturally willing to invest.

However, Lin Zhichao naturally did not have a good impression of this kind of person, so he said: "Then we will start the second round of expansion, and then expand the scale of editorial reporters, especially overseas reporters, and by the way, give everyone a 10% salary increase to stabilize the morale of the army." ”

After Luo Wenhui listened, he said: "Okay! It's just that in this way, the number of our journalists is too large, and the profit will suffer. ”

Lin Zhichao said with a smile: "I will talk about making money later, the important thing is to occupy the market." With the 70s approaching, Hong Kong's economy will take off and newspaper sales will be even more popular. In addition, in the future, we will also release overseas editions in cities where overseas Chinese mainly live, such as Vancouver, San Francisco and other cities. ”

Luo Wenhui said: "The boss still has a long-term vision, and I am ready to give the "Asia Daily" a head-on attack, its boss is a fan seller, and some people say that it is a 'white powder newspaper', and I actually want to show off my skills in the newspaper, I really don't know what to say." ”

Of course, he doesn't need to worry about the Ma brothers, not to mention that they are all normal business competition and suppression, even the boss behind him, the Ma brothers are not enough to see.

Lin Zhichao said with a smile: "We have taken the lead, and "Asia Daily" is not enough. However, the Oriental Daily should also insist on enriching its content and keeping its articles short and concise."

Luo Wenhui nodded and said, "No problem!" ”

At present, the Oriental Daily is a one-and-a-half-page magazine, which is already the largest number of pages in Hong Kong, and most of the newspapers are one (folded in half). Not to mention the length of the journal, the important thing is that the article is short and concise, which is equivalent to a lot of content; So for the citizens, it's great value for money.

Next, Lin Zhichao said: "With the establishment of the 'Far East Stock Exchange', I have a hunch that Hong Kong's financial industry will be developed, after all, there are only two exchanges in the United States (at present), I hope you will prepare a monthly magazine of "Capital", the content of which is mainly based on Greater China and international economic, political, financial, financial, real estate, trade reports and analysis, as well as various cultural and artistic articles, such as feng shui, cultural interviews, book reviews, travelogues, science and technology, medicine, etc. ”

Luo Wenhui was stunned for a moment, and then said: "This content is very professional and rich, I'm afraid that the funds are very large, and it is difficult to make a profit; More importantly, there is a need for an editor-in-chief who understands finance. ”

Lin Zhichao shook his head and said, "It's not an editor-in-chief who understands finance, but a group of professionals who write for this magazine." You just have to prepare, invest in Dali, making money is not the goal, if you can network a few talents for my use, how can the money of investing in magazines be compared. ”

Only then did Luo Wenhui understand that the boss spent money to create such a platform, which was to take the opportunity to network some talent consultants who could be used by him.

"Okay, I understand, I must refer to the American "Fortune" magazine and create a similar "Capital" magazine in Hong Kong."

"Well, that's what it means!

In the 70s, Hong Kong's economy developed, and it also needed such a monthly magazine, and it was not necessary to lose money, of course, even if it was a loss, it didn't matter! If you meet a good talent, it is also very cost-effective to join your own advisory group.

Asia Daily News

"Big brother, none of the reporters and editors of Oriental Daily want to come to our Asia Daily. Not only that, but Oriental Daily is also recruiting a large number of journalists, especially those based overseas. At this time, we couldn't find a few professional reporters. The younger brother Ma said distressedly.

Ma Xiru said unexpectedly: "No one has changed jobs with a high salary? ”

Ma Zhenzhen said: "Their salaries are already relatively high, and I heard that suddenly the salaries were increased again, and our people went to recruit, and they were even ridiculed, saying that we were too stingy!" ”

Ma Xiru suddenly pondered and said, "Don't dig people!" I'm afraid that it has alarmed the big shots, otherwise how could it be a salary increase, and a large number of reporters are recruited. ”

Ma Zhen was taken aback and said, "What the eldest brother said is that Lin Zhichao knew about this matter, and then immediately made a deployment?" ”

Ma Xiru nodded and said: "Such a big thing as a salary increase can only be decided by the boss, and it is a salary increase at this time, which is obviously stabilizing the morale of the army." Second, the sudden recruitment of a large number of reporters in the Oriental Daily is a warning to us. ”

Although Ma Zhenzhen has been in the ranks of illegal crimes all year round, he also knows who he can't afford to mess with. They also have families and are not outlaws, so how dare they offend the Chinese leaders in Hong Kong.

"MD, he also dug Zou Wenhuai of the Shaw Brothers, etc., we dug up a few reporters, and we were warned, what is it."

Ma Xiru said: "There is no need to be nervous about this, in business, we continue to poach people from other newspapers." In short, we also have to make mass newspapers, so that we can have a future. ”

It turned out that "Asia Daily" relied on the addition of writing the Book of Dogs and Horses, and its sales rose to more than 30,000 copies. However, soon special newspapers for writing the Book of Dogs and Horses appeared, which made them have to consider investing in timeliness news and making a mass newspaper.

(End of chapter)