"Oriental Daily" and "Asia Daily" launched a war of 'recruiting editorial staff' in Hong Kong, which had a great impact on the media field for a time, and both sides adopted high-salary recruitment, resulting in a lot of salary increases for reporters and editors in the entire industry.

Even if you don't have to fight, you must be involved in this invisible war, such as "Sing Tao Daily" and "Ming Pao" have to take the way of raising wages to stabilize their employees.

In this battle, the Ma brothers of Asia Daily News suffered greatly, although they had money, they also had to face large expenses; What's more, there are market rumors that Asia Daily is a white powder, so they have to pay a higher price to recruit editorial staff from the market.

They have long known that some citizens are jokingly calling "Asia Daily" a white powder newspaper behind their backs, but at this time, the rumors suddenly increase their influence, then they have to suspect that someone is deliberately amplifying this kind of news.

Generally speaking, members of the community do not dare to offend newspaper reporters and lawyers, and these two kinds of people are the most difficult to provoke; offend journalists, they are a group of people, and they will write you to death; If you offend a lawyer, you will not dare to do so, after all, they may need a lawyer one day.

Media Group.

President Luo Wenhui, editor-in-chief Dai Pingshu and other high-level executives are in a meeting. Due to the full delegation of power by the boss Lin Zhichao, only the president and editor-in-chief of the "Oriental Daily" have the opportunity to report to the boss in person, and more often, it is the management mainly Luo Wenhui and Dai Pingshu who run the "Oriental Daily".

The management of the group generally only supervises and reviews the financial affairs and the like, and does not dictate the specific operations.

But in fact, whether it is Luo Wenhui or Dai Pingshu, knowing the positioning and business outline of "Oriental Daily" comes from the hands of the boss; It's just that the boss fully trusts the two of them and lets them play concretely.

"Asia Daily wants to enter the popular newspaper, so we let their labor costs increase, and the salary of one of their experienced news gathering and editing staff is at least 1,000 Hong Kong dollars per month, while our original news gathering and editing staff, the turnover rate is less than 2%, but we have recruited a lot of experienced news gathering and editing personnel from outside." Luo Wenhui talked about the summary of the 'battle'.

Of course, the competition has only just begun.

A high-level asked tentatively: "President, if we continue like this, we will also lose 800 ourselves." Should we pay attention to the training of our news gathering and editing staff, so as to bring the old with the new, so as to save costs? ”

Luo Wenhui said with a smile: "This is the meaning of the above, otherwise I have to consider the cost factor!" In fact, there are many reasons, that is, to continue to expand our sales, from the long-term benefit of the 70s, we will also publish the 'overseas edition' of overseas Chinese cities, so don't worry about the problem of too many editorial staff, not to mention, we are also ready to imitate the American magazine "Fortune", to create a financial monthly magazine, in short, we are still in the investment stage. ”

No more objections!

Luo Wenhui said in his heart, I'm afraid you don't know, the boss is actually very unaccustomed to "Asia Daily"; Once Asia Daily News experiences this setback, there will be a second offensive for Oriental Daily. According to the boss's idea, that is, to make a fuss about the distribution, and the co-publishers and newsstands strongly recommended the "Oriental Daily".

Compared with financial resources, how can the Ma brothers of "Asia Daily" be compared with the media group of "Oriental Daily"?

Then, Luo Wenhui said: "Editor-in-chief Dai, the editors trained by our company are all treasures, and your editorial department has to be optimistic!" Losing any of them is a big loss. ”

The editors of "Oriental Daily" are well versed in Lin Zhichao's true biography, and they know how to capture the hearts of the citizens and make a big deal in the article; Just like the media tycoon Murdoch in the previous life, he trained a group of excellent editors in Australia, and these people can immediately bring a newspaper back to life as long as they are brought to the United Kingdom and the United States.

In summary, these editors need to know how to write a 'digest article', analyze the subject matter of the news itself, and write a short, concise, on-topic 'short article' that is also engaging.

Dai Pingshu said with a smile: "Everyone is very disgusted with Asia Daily, and everyone knows the reason. What's more, the welfare package of "Oriental Daily" is very good, and it is backed by a media group, and its development prospects are great. At present, no one has changed jobs, after all, there is no reason for 'people go to a low place'. ”

Luo Wenhui nodded, and then laid out, and "Oriental Daily" continued to show its fangs and seize the media market in Hong Kong.

The 'media scramble' triggered by Asia Daily News and ignited by Oriental Daily News was the first 'war' in Hong Kong's media circles.

Because there were not so many things to run a newspaper before, many people were caught off guard, including "Sing Tao Daily", "Ming Pao", "Industrial and Commercial Daily", etc.

Some people jokingly say that the consortium has taken a fancy to the profits of the media, and the fans have taken a fancy to the influence of the media, in short, the impact is greater.

Asia Daily.

"Big brother, you can't go on like this! We dig a person, we have to pay a monthly salary of 1,000 yuan, the important level is uneven, and there are few TMDs with real skills. The editor of "Oriental Daily" did not find anyone, but the reporter who originally joined our "Asia Daily" jumped to "Oriental Daily". It seems that the media group attaches great importance to popular newspapers such as "Oriental Daily". Ma Zhen said.

Ma Xiru said: "The more this is the case, it shows that we are right to enter the newspaper industry and mass newspapers." Think about it, a person who is so rich has to run a popular newspaper like a popular newspaper, and even does not hesitate to attract some criticism, what do you think Lin Zhichao is for? ”

The Ma brothers, the eldest is smart and cunning, and the second is brave and fierce.

Ma Zhenzhen said: "I heard from the outside world that I was attacked by Zuo Lengchan's newspaper back then, so I made up my mind to become a media and control my own right to speak. ”

This answer is a common saying outside. Everyone thought that Zuo Lengchan's newspaper attacked Lin Zhichao at the beginning, which made Lin Zhichao very unhappy, so he had his own newspaper afterwards, so that things would no longer be passive in the future. Otherwise, why should the dignified world ship king be a low-profit industry in the media, and even do not hesitate to engage in a newspaper like a 'popular newspaper' that cannot be elegant.

Ma Xiru said: "Not bad! Holding the right to speak, even if we can't directly whitewash our hands when we run the "Asia Daily", it can still make some squires and rich people look up to our brothers, which is very important for us in the future. ”

Ma Zhenzhen suddenly said happily: "What's more, we have been in the limelight among our peers recently, who would have thought that we could also run a newspaper." We're 'serious' businessmen now! Ha ha! ”

He laughed arrogantly, 'Hong Kong's four major powder selling families', their Ma brothers account for two places, and similarly, the other two only know how to sell powder, but they don't know whitewashing, he feels that the superior people are waiting.

"Low-key, low-key!"

"Yes, big brother, haha!"

The other side.

"Sing Tao Daily", "Ming Pao" and others have been involved in the 'newspaper talent war', and in the face of a consortium and a community that sells powder, they suddenly feel that their wealth is thin. We can only try to stabilize the brain drain, but it is still inevitable.

Lin Zhichao came to the 'Uniqlo Clothing Company' located in the Crocodile Shirt Building, which has been developing steadily. Now, after nearly 20 years of development, the scale is quite grand.

In terms of properties, it owns the Crocodile Shirt Building in the heart of Central, the Uniqlo Industrial Building in Kwun Tong, the Kwun Tong Crocodile Shirt Industrial Building (formerly the Jewish Brothers' Love Building), and 16 quality shops in Hong Kong.

In terms of business, it has: crocodile shirt brand, the most well-known and representative high-end clothing brand in Hong Kong; Traveler's luggage, the ancestor of trolley suitcases whose products are exported to Europe and the United States; OEM for some European and American high-end clothing brands, which is a new business in recent years, but the development speed is very fast; Acting as an agent for two European first-line clothing brands, and has five stores in Hong Kong.

In terms of cash, the situation: Over the years, it has provided Lin Zhichao with stable growth income, in addition to the development of the company, a lot of it is used for Lin Zhichao's personal expenses, and the start-up capital of the media group also comes from this company. This year's profit is more than 8 million Hong Kong dollars (including property rent, OEM of high-end brands), and continues to grow.

To put it simply, the current Uniqlo clothing company is already a large clothing company in Hong Kong, and its scale far exceeds that of the crocodile shirt in the previous life. After all, the crocodile shirt brand is just a brand of UNIQLO, and the crocodile shirt itself has also gone out of Hong Kong and is developing well in Southeast Asia.

If it is listed in the next two or three years, the size of the funds raised will not be less than HK$30 million (25% public shares); Probably, it is about the same as the fundraising scale of Cheung Kong in the previous life (32 million); It is more than double the 17.5 million raised by crocodile shirts in the previous life.

In fact.

Lin Zhichao did not spend much energy to develop this company, he fully trusted the management team headed by Zhao Mingyi and Hong Yunpei; Just in every key link of the company's development, guidance, and occasionally after a visit, express their opinions.

With today's development, Zhao Mingyi, Hong Yunpei and other management have instead attributed the greatest credit to the boss commanding Ruosu. This is the insight of the traverser, as well as the good results brought about by Lin Zhichao's own business level in this life.

In the "boss" conference room, the high-level executives greeted each other.

This boss only has meetings with everyone two or three times a year, but everyone doesn't dare not take it seriously, because the boss is very powerful.

Lin Zhichao nodded and said, "Today's meeting begins!" First of all, let's discuss the development direction of the company in the seventies, and if you have any suggestions, put them forward! ”

As early as a month ago, he had said that he would meet to discuss the issue.

As the general manager, Zhao Mingyi took the lead in speaking: "The crocodile shirt brand adheres to the pursuit of high quality, fabric comfort, and fashion elements. At the same time, we should increase 'crocodile shirt children's clothing' and 'crocodile shirt women's clothing', invite internationally renowned designers to design, keep up with the global fashion elements, OEM European and American high-end clothing, and should continue to pursue more orders."

Well done!

At this time, the popularity of crocodile shirts in Hong Kong and Southeast Asia is already very large. Especially in Hong Kong, it is known as a representative thing like 'redbud'. Crocodile shirts are not only for clothing, but have already entered the ranks of leather goods, wallets, belts, leather shoes and other products, which are deeply loved by Hong Kong people from childhood to adulthood.

Zhao Mingyi's meaning is to continue to develop crocodile shirts, as well as OEM for high-end clothing in Europe and the United States.

At present, Uniqlo Garment Company has more than 1,200 skilled tailor workers, and it is already a very powerful garment factory; Unlike those large-scale garment factories, the quality of these 1,200 tailors is very high, so they can OEM high-end clothing products in Europe and the United States.

The number of tailors must be much worse, and Lin Zhichao's father-in-law, Tang Zhongyuan's Oriental Garment Factory, has more than 10,000 garment workers. However, the Oriental Garment Factory produces cheap clothes, and although the products are sold in Europe, America and Africa, the profit is very small, only about 20 million a year. Although the Oriental Garment Factory makes good money, the investment is also very large, and the equipment must be replaced frequently, and factories should be built overseas.

Lin Zhichao said: "The development plan of the crocodile shirt brand and OEM business is correct, and the development outline can be refined in the future. Hong Kong in the 70s must be an international metropolis, a region of in-depth cultural exchanges between China and the West, with fast economic development, people's pursuit of fashion, and the universality of the brand is very high. In terms of OEM, our crocodile shirt has the advantage that other garment factories in Hong Kong do not have, that is, the quality control of mid-to-high-end clothing, and we hope to have more OEM contracts in the future. ”

He recounted what Hong Kong would be like in the 70s for his subordinates.

Zhao Mingyi and the others suddenly felt that how things should develop, the boss's light was too important.

After writing it down, everyone spoke one after another, and Lin Zhichao listened carefully to the work report. In general, they are all developed around the two brands of crocodile shirts and travelers, and the OEM business has been separated and belongs to the Uniqlo clothing company.

Finally, Lin Zhichao said: "I plan to be a ready-to-wear 'Uniqlo' clothing brand, specializing in the clothing market for young people. To put it simply, jeans, T-shirts, dresses, etc. are already popular in the West, and this will inevitably affect the style of dressing in Hong Kong. Young people will not necessarily wear suits and leather shoes anymore, but they may also pursue fashion, wearing jeans, bell bottoms, hot pants, Hawaiian outfits, and cloud outfits. That's the clothing trend of the future. Therefore, the Uniqlo clothing brand, simply put, is a trendy, young, high-quality and inexpensive clothing brand, the brand is not divided into men and women, both men's and women's clothing, but also children's clothing, clothing style follows Western style elements."

GAP in the United States should be established this year; ZARA IN SPAIN, THERE SHOULD BE FIVE OR SIX YEARS LEFT; In the previous life, Uniqlo in Japan was established in the 80s.

Of course, none of this has anything to do with the Hong Kong brand 'Uniqlo'.

The 'Uniqlo brand' that Lin Zhichao is talking about now will not immediately determine that it is a 'fast retailing brand', it is just a young and fashionable clothing brand.

After Zhao Mingyi and the others listened, they knew that the boss was already confident, so naturally they would not object.

Zhao Mingyi said: "If we want to establish a UNIQLO brand, then we must have first-hand information about European and American fashion, and then use our own designers to make a look. At the same time, Hong Kong garments are in the kind of transition phase that the boss said, so the process may take a long time."

Lin Zhichao nodded and said, "It's okay, I'm a long-term investment." First of all, we want to have a design studio in Europe and the United States, and bring back to Hong Kong the runway clothing from Milan, Paris, the United States and other places, as well as the clothing of fashion magazines. However, our fashion designers need to strengthen popular marketing for a second innovation on this, and then produce and put it on the shelves, so I will ask its publishing house to create a fashion magazine, cooperate with our brand marketing, and finally, open two or three stores to try, and then re-position it at the right opportunity."

There is no doubt that the boss is full of confidence, and everyone is naturally very interested in doing it.

Lin Zhichao also understood that in the less than the 80s, there was no way to put forward the concept of 'fast selling', but in the entire 70s, the foundation could be laid.

As for cooperating with magazines, Lin Zhichao has already thought about it, so he will use the magazine "Gang of Men". Although this magazine is targeted as a men's magazine, women actually like to read it because they want to learn about men from it.

Of course, wait until the seventies!

"Okay, I will follow the boss's wishes as soon as possible to prepare the 'Uniqlo' clothing brand!" General Manager Zhao Mingyi said immediately.

He has been with Lin Zhichao for more than 20 years, and he is almost 50 years old. Under the spur of Lin Zhichao, these old courtiers have never stopped learning and have been improving.

In all of Lin Zhichao's enterprises, the management does not take a fixed salary, and will take out a few percent of the profit every year as a 'year-end dividend (bonus)'. Many senior executives can get more than half a year's salary, or even more than a year', as a 'bonus'.

In fact, there are already quite a few high-level executives in this era who can get shares in the company.

Of course, that situation is not suitable for Lin Zhichao's company:

First of all, the equity of the company can generally be obtained by creating a company from scratch overseas, such as opening a textile factory in Southeast Asia;

Secondly, the soul of all Lin Zhichao's enterprises is still himself, and the development outline formulated by him is still himself. The top management is not indispensable, but the development of the company requires their efforts.

In the end, Lin Zhichao's salary and benefits have always been invincible in the industry; Because Lin Zhichao's business benefits are generally very good, everyone's salary is the envy of outsiders.

Lin Zhichao nodded and said, "Okay, report to me if there is progress!" Uniqlo clothing company will be listed in the next two or three years to complete the fundraising, which is mainly used for the allocation of the company's assets and plans to enter overseas in the future. And you, too, will become executives of listed companies, and your benefits will go to the next level. ”

Everyone was pleasantly surprised!

Zhao Mingyi took the initiative to be grateful: "The salary given to us by the boss is high enough, and we are also under your leadership to achieve today's results, and we are very satisfied with the benefits." ”

Hong Yunpei also said: "Indeed, the sea sails by the helmsman, and the boss is our helmsman."

Lin Zhichao nodded and said: "You don't have to be modest about this, I'm always thinking about it, I can earn 10 million, at least you need to earn 100,000, I believe I have always done it." After listing, the company will diversify in the field of clothing, and it is also possible to increase the proportion of property, I believe that the company's effect will be better, and I naturally have the means to increase high welfare for you. However, because we are going public and developing, I hope to increase the number of reserve talents and management in the future, and plan for the long-term development of the company. I'm not afraid of paying more salaries, but I'm afraid that there will be a shortage of talents in the development of the enterprise. You have to do this well. ”

"Yes, boss!"

Everyone will not worry that the boss will dislike everyone for being old, after all, almost all of the boss's employees have been with him for about 20 years. As far as they know, almost no one in the middle and senior management of the boss has left or anything, only joining the senior management from the outside, but it will not affect the original high-level positions.

After the meeting, Lin Zhichao was also planning the future of the 'Uniqlo Group' in the office.

The listing can raise about 30 million Hong Kong dollars, and this part of the funds is actually Lin Zhichao's plan to 'cash out' part of the property. After UNIQLO Group raised funds, at the peak of real estate in 1972~1973, it bought some shops of Lin Zhichao's private real estate company (there are many shops on the first floor of the residential buildings on the street), and then set aside some funds for the development of the company.

Uniqlo Group is not at a loss, after all, after the stock market crash and the oil crisis, Hong Kong's real estate fell by about 30%, which is not a big fall. These properties can provide a steady stream of financial support for Uniqlo's future development.

Lin Zhichao is not all about cashing out, after all, he can directly sell the property and extract the profits from Uniqlo; He is more about making a long-term plan for the future of Uniqlo.

Only by going public can we use the capital market to acquire and expand at the minimum cost in the future.

(End of chapter)