Chapter 470: [Real Estate Turning Point]
Lin Ruidong came to the headquarters of Sega Games in Japan, and he has traveled a lot to Japan for the past two and a half years, and has worked at Sega Games.
Of course, Sega Games also has the president Hayato Nakayama in charge. The cooperation between the two is somewhat similar to that of Lin Zhichao and his subordinates, with Lin Ruidong planning the overall development direction, and Hayakuo Nakayama acting as a professional manager.
Of course, Hayao Nakayama owns a 10% stake in Sega Games.
In the past two and a half years, Sega Games has mainly developed the 'red and white machine', that is, the hardware revolution of console games, in addition to the development of game software, including "Golf", "Baseball", "F1 Racing" and so on.
As for "Super Mario", it was developed by Atari Games, after all, this game was born from "Donkey Kong".
"Mr. Ryan, the purpose-built IC design has been proven, and the performance is far superior to that of the host of the same period." Hayao Nakayama said excitedly.
After he joined Sega, he learned that the true intention of Atari Games was to use Japan's resources to quietly carry out a hardware revolution, that is, the 'red and white machine' program. As for the plan of the 'red and white machine', this boss has a complete plan - the first is to develop a special IC (chip). In fact, at this time, the vast majority of game manufacturers in Japan are struggling to make profits. Atari Games, the only company remained calm, and even though it occupied a large market in Europe and the United States, it humbly came to Japan to seek breakthroughs in hardware and cost.
"Is the whole machine already installed? Can you try it right away? Lin Ruidong said happily.
The idea of this 'red and white machine' came from his father's description and click, so he is very confident in this host. In particular, the 8-bit processor has brought console games into a new era, after all, the Atari 2600 belongs to 4-bit console games. The 8-bit processor was initially developed by Mitsubishi and manufactured by Ricoh.
"Yes, the whole machine has entered the testing stage, and the current performance in all aspects is very good."
"Okay, let's give it a try."
Subsequently, the two came to the testing room, and the engineers here greeted Lin Ruidong one after another.
The game tested was "Super Mario", which Lin Ruihuan was very familiar with, and this game was planned by his father. As for "Golf", "Baseball", "F1 Racing", etc., Lin Ruidong only gave a catalogue of these games, but "Super Mario" is very well planned, which can also be simply understood as the "top brick" of "plumber" in the way of "parkour".
"Be sure to check whether there are any bugs in the details, and if problems are found after listing, we would rather take them all back than pay attention to them." Lin Ruidong played the game over and over again.
"Hi, Mr. Ryan." The people in the room replied earnestly.
The son of the head office boss and vice president of the parent company, he was in charge of Atari's software business and Sega Corporation.
After a hearty game, Lin Ruidong showed a satisfied look, if this red and white machine is launched in North America, it will be a fatal blow to the Atari 2600.
Fortunately, the Atari 2600 has begun to decline this year after its glory in 1979~1980 (sales were $1.2 billion and $2 billion, respectively, while the U.S. game market was less than $4 billion).
Of course, due to the royalty system, it will not make Atari collapse, but the console game with a 4-bit processor is very limited to play the game.
However, Lin Ruidong has already thought that Sega's red and white machine will be logged in Japan on Christmas Eve this year, and the North American market will be more than half a year late.
In the following days, Lin Ruidong, accompanied by Hayao Nakayama, inspected three factories invested by Sega and went to Ricoh to inspect and negotiate.
To be honest, investing in Sega is not only about spending a lot of money on R&D, but also about building a new factory; Atari's management was almost always opposed, and if it weren't for the support from Audrey, Lin would have been a little lonely.
Atari Games has always been dominated by Orch, a professional manager, and has also developed the arrogant character of the management. Although Lin Ruidong has been in Atari for a long time, after all, he is the first young, and the second is that his main work is software.
When he went to Ricoh, Lin Ruidong asked, "President Nakayama, what is the current annual sales of game consoles in Japan?" ”
"The entire market is about 3 million units. Mr. Ryan, are you planning to negotiate with a large volume to lower the price of IC? ”
Lin Ruidong nodded and said, "Not bad!" I plan to keep the price to the lowest with an order of 3 million ICs for two years. ”
Hayao Nakayama was surprised, according to this statement, it occupies 50% of the Japanese market. Of course, it is also possible to drive a large market, and the overall market will exceed 3 million units.
"Well, in this case, an IC chip can talk about 2,000 yen."
Lin Ruidong said: "How about the retail price of 14,800 yen for the whole machine? ”
Hayao Nakayama immediately said: "The profit is extremely low, and it is estimated that it will not exceed 5 points. Unless, Mr. Ryan wants to rely on software to make more profits. ”
He understands the playability of games such as Super Mario and Golf, so he quickly understands Lin Ruidong's thoughts.
In fact, he still didn't fully understand - Lin Ruidong was driving Japanese game console manufacturers into the bottomless abyss.
At this time, Nintendo's strength was far inferior to that of its previous life, because Nintendo lost the opportunity of the two products of "handheld game console" and "game watch", so it missed a lot of research and development expenses.
Once Sega releases the 'Red and White Machine', Nintendo will soon be on the verge of closure due to lack of profits.
After his trip to Japan, Lin Ruidong came to Hong Kong to visit his father and two mothers, and every time he came to Asia, he would stay in Hong Kong for two days, no matter how busy he was.
Although he was ostensibly 'Westernized' at this time - he was married to a princess of the Rockefeller family, had a good relationship with President Reagan, and had a mother who was very influential in the West; But deep down, he still prefers to be Chinese, because he admires his father more.
In the study room at No. 79 Deep Water Bay, Lin Zhichao played "Super Mario" on TV, and after his test, he was considered to be the number one in his previous life.
He definitely doesn't understand the hardware, but he knows whether the software is right or wrong as soon as he plays it, after all, he used to play copycat 'red and white machines' - Xiaobawang. At that time, the things inside were already very integrated, and the distribution of circuit boards, ICs, etc. was different from that of this period.
"Compared to the Atari 2600, it is indeed a notch up, worthy of an eight-bit console game! I think it's good, you can do it!"
Lin Ruidong immediately said: "Well, we plan to organize a product briefing in Japan in July, and officially sell it in Japan in September." As for the North American and European markets, they will re-enter in the second half of next year. ”
It is right to enter later, firstly, you can give Atari 2600 the last time to make profits, and secondly, you can use the Japanese market to test the stability of the red and white machine.
Lin Zhichao said: "When the Japanese market is successful, you will go back to Audrey's corporate headquarters and consider initiating the Disney acquisition." ”
Over the years, Audrey Company can earn a profit of 3~500 million US dollars per year, and Audrey Hepburn has used a large amount of cash flow to purchase fixed assets, which has appreciated a lot.
At present, Audrey is already a listed company with a market value of more than $7 billion, while the old company Disney is only a listed company with a market value of less than $1.8 billion, and it is completely a little brother.
Lin Ruidong said: "Well, but now Disney is going downhill and falling into high-level turmoil. After the acquisition, I am afraid that it will take a lot of twists and turns to come back to life. ”
Lin Zhichao said: "There is a very important character in the acquisition of Disney, which must be wooed! ”
Lin Ruidong immediately reacted and said, "Father is talking about Roy Disney's son Edward Disney?" ”
Lin Zhichao said: "Well, at this time, Disney is in charge of Walt Disney's son-in-law, Ronald Miller, he is not from the Disney family, and we don't need him at all. Of course, we will discuss this matter in detail later, and the current red and white machine is very important. ”
"I understand! Once Sega succeeds, Audrey will rule the industry in the future in the field of video games. ”
No matter how Disney declines, it is also a skinny camel bigger than a horse, and the acquisition of Disney is also a huge expense for Audrey. Of course, Audrey will only be a controlling stake (more than 51%), and will not be privatized.
After chatting for a while, the father and son walked out of the study, and then Lin Ruidong stayed at No. 79 Deep Water Bay, and went to No. 1 Repulse Bay to check in without trouble.
The members of the Lin family have done a better job than the Rockefeller family in terms of unity, of course, it is only three generations at present, and it has been two generations compared with Rockefeller.
On July 17, the Hang Seng Index climbed to 1,880 points, with a daily turnover of HK$938 million, both breaking historical records.
Cheung Kong Group.
"Boss, the seven additional buildings in Sha Tin City One have not been sold for a third in a week." Zhou Huai'an walked into Lin Zhichao's office and reported a message to him.
Lin Zhichao came to the spirit, and this news made him smell something different.
As early as April this year, City One Shatin launched 7 buildings (over 1,400 residential units), which were sold out in a short period of time. Seeing that the market is so hot, Lee Shau Kee launched 7 more buildings this month.
"It's a signal, do you find it?"
Zhou Huai'an is responsible for the development of real estate development (mainly for sale, mainly residential), and he is a person close to the boss, so he naturally knows some of the boss's 'worries'.
He immediately said: "The agent of the market said that it was because the push was too urgent!" Now it seems that this should be the rhythm of real estate to adjust. ”
City One Sha Tin comprises a total of 52 residential towers with a total of more than 10,000 residential units, as well as two shopping mall towers (Silver City Mall and City One Centre), leisure gardens, a golf course, a swimming pool and other facilities for residents.
This project is led by Henderson, but including Cheung Kong Group, Sun Hung Kai, and New World each have 25% of the shares, so everyone has the same profits.
Lin Zhichao said: "This is the rhythm of real estate to be adjusted, it is worth our vigilance, a meeting in the afternoon, to formulate some strategies." ”
Zhou Huai'an replied: "Okay"
After he left, Lin Zhichao thought about it.
Recently, the Hong Kong government is also in talks with Cheung Kong Group and Hua Yan to prepare to reclaim most of the land of Weicheng Company (the land in Tin Shui Wai) and the government will lead the 'Tin Shui Wai New Town'. The remaining part of the land is used for the development of large private housing estates by Cheung Kong Group and Wah Yan Group.
However, the Hong Kong government's bid is a little low, and of course Cheung Kong Group and Huayan Group will definitely not lose money.
Through this signal, Lin Zhichao believes that Hong Kong will enter a one-year adjustment period for real estate from the recent beginning; As for next year, once it is revealed that Huaying will start negotiations on the Hong Kong issue, real estate will naturally plummet immediately. That is, the plunge is preceded by a correction period (it will fall, but it will not plunge).
In the afternoon, the meeting.
Lin Zhichao first formulated three strategies: "First, reduce the development plan of the chassis project, not not to develop, but to gradually reduce the number;
secondly, Duoduo Packaging's real estate can even be promoted through price reduction, and eventually sell as many 'permitted real estate as possible';
Third, some tenants are encouraged to reduce their rents by signing long-term contracts. ”
As soon as the words fell, everyone was in good spirits.
It is precisely because of grasping every pulse that Cheung Kong Group can develop to today's position.
"The company's cash flow is very sufficient to cope with the investment of Yangtze River Plaza and Central Diwang. ”
Lin Zhichao immediately said: "The cash flow in the account, you should now convert it into US dollars as much as possible, deposit it in the US dollar account of the bank, and only keep some of the company's operating funds." As for those two big projects, don't bother for the time being. ”
Everyone was surprised, and Zhou Fuzhao asked, "Does the boss think that the dollar will appreciate?" ”
Lin Zhichao said: "Since Reagan took office, he has been tightening money to fight inflation, so the dollar is destined to appreciate. Secondly, Cheung Kong Group's debt is very low, and if I need a large project, I hope to raise funds and borrow money as much as possible, and maintain sufficient cash flow on the books. ”
Zhou Fuzhao immediately said: "I heard that the Hong Kong government and the bank union are conspiring to raise the prime interest rate and the mortgage of the building, if it becomes a reality, it will hit the property market." There will also be an impact on the cost of loans! ”
Lin Zhichao nodded and said, "No matter what happened to us, we can just see the move, after all, we are sitting firmly in Diaoyutai." ”
As soon as the news of the Central Diwang came out, he immediately prepared for the rights issue of Cheung Kong Group to raise funds. In terms of loans, even if the prime interest rate is a little higher, it is very cost-effective, after all, the US dollar will rise by more than 70% against the Hong Kong dollar; Even if the exchange rate is stabilized at 7.8, it is 1.4 times.
The meeting quickly determined a lot of things, and Lin Zhichao was also at ease.
As for the Yangtze River Plaza in Admiralty, in fact, the design drawings have come out, but the construction has not yet been chosen. It is expected that the start of construction will begin in 1983.
More than half a month later.
The Hong Kong government announced that it had negotiated with Hua Xia Bank to sell the parking lot of Murray Road in Central District for 1 billion.
When the news broke, the market was taken by surprise. Because the land is about 40,000 square feet, the Hong Kong government only discounted the unit price of 25,000 Hong Kong dollars to the Bank of China.
Of course, this land is more difficult to use, because relying on the current Bank of China Building, if it is not merged, it is bound to be difficult to plan, and it is better to sell Bank of China for a favor. After Bank of China acquired this land, the chassis area has reached 84,000 square feet, and the floor area ratio is already quite large.
The most important thing in this way of merging buildings is to increase the plot ratio, and Cheung Kong Group bought the parking lot next to the Central Hilton and Gongbeihang, which is also the idea.
Of course, although there is a meaning of the Hong Kong government's friendship with the Chinese government behind the Bank of China, as long as you are smart enough, you will know that this is also a harbinger of real estate adjustment.
After all, according to the land price, there is no problem with the value of this piece of land worth 1.6 billion, and now only seventy percent of the price has been given to the Bank of China, which is obviously extraordinary.
At the Shangri-La Hotel, the 'Four Families of Hong Kong' are gathering.
These four major families are not the four major families of northern Myanmar in later generations, after all, that kind of place is powerful and can be killed by a big country at any time, but the big country cares about its identity and needs some hidden means, such as supporting the opponent and letting the opponent pick up the weapon in a 'daze'.
In fact, at this time, the Lin Zhichao family, Zheng Yutong family, Lee Shau Kee family, and Guo Desheng family were not listed as the four major families, but they already vaguely had this meaning.
Needless to say, Lin Zhichao's family is well-deserved in the hands of the Hong Kong Chinese family, and several sons are in charge of one side, which is very stable.
The Cheng Yu Tung family's New World Development, since the completion of the New World Center, has surpassed Sun Hung Kai in market value at this time, plus Chow Tai Fook Jewelry.
The Kwok Tak Seng family is the largest developer after Cheung Kong Group, and in the last year it has invested $1 billion in Sha Tin to invest in 'New Town Plaza Together', and owns a 26% stake in KMB (the acquisition was unsuccessful, and the other two have a 33% stake).
Lee Shau Kee's Henderson Development reached a market value of 3 billion after its listing, and controlled Wing Tai Construction (1 billion), as well as the ownership of China Gas.
Of course, Lin Zhichao felt that Li Jiacheng still had hope of being promoted to the four major families, as long as he obtained Wheelock, he could keep up. Of course, Lin Zhichao's family has to withdraw from the 'Four Great Families' and be promoted to the 'World Super Family'.
Lee Shau Kee reported to the three of them on the situation of Sha Tin City 1: "The seven additional buildings have just been sold, and we can only carry out some activities in the future, and we will focus on the rigid needs!" ”
Generally speaking, it is best for a property to be sold out within a period of time, and the longer it drags on, the more it will affect credibility and confidence.
Zheng Yutong said: "It seems that the market pressure is a bit strong, and it may have to be adjusted. ”
Smart people know that there is a possible correction in the market and will become cautious. Of course, Lin Zhichao knows better, because the adjustment is the adjustment, at least it will not plummet, but the Sino-British negotiation of the 'Hong Kong issue' will.
Lin Zhichao said: "This wave of real estate has been booming for seven years, and as the saying goes, husbands and wives also have a seven-year itch, so adjustment is possible." ”
The crowd laughed.
Zheng Yutong said with a Maitreya Buddha-like smile: "Lin Sheng and the two good wives have always been in love, but everyone knows it. ”
Unexpectedly, Lin Zhichao and his wife also talked about beauty, and he did sometimes take the two ladies to attend some important events, of course, in the past few years. After all, his sons are all older, and Lin Zhichao doesn't need to be cautious.
Next, Lee Shau Kee added: "In the past year, Hongkong Land has increased its investment, and it seems that Bao Fuda intends to make up for Hongkong Land's loss of Wharf Group, so it hopes to make up for it from real estate projects." ”
Lee Shau-kee, Guo Desheng, and Zheng Yutong can be regarded as having received Lin Zhichao's help, so the three of them are good friends with Lin Zhichao. In fact, the rich people of their generation are basically friends.
Including their next generation, they have also intersected since childhood, and they are all friends.
Lin Zhichao said: "Bao Fuda is not a native of the Jardine Matheson family, so it is understandable that he is so brave!" ”
Everyone chatted casually, drank wine, ate delicious food, and had endless fun.
Speaking of Chen Qingsong, Lin Zhichao still said bluntly: "I have always stayed away from people who come from unknown sources. If it weren't for the land guarantee, I wouldn't have sold the land to him. ”
Zheng Yutong said curiously: "He has a lot of dollar loans, I'm afraid that Southeast Asia also has deep relationships, right?" ”
Lin Zhichao said: "Not necessarily! The person in charge of a branch of a foreign bank or finance company in Hong Kong is not the boss, so it is inevitable that they will not be able to resist the corrosive influence of interests. According to my investigation in Singapore, Chen Qingsong seems to be a bankrupt builder. ”
The three of them were shocked, so it was!
Of course, everyone is not going to report anything, after all, there is no evidence, and it is none of their business. The important thing is that it is true that you can't cooperate with Jianing Group. (End of chapter)