Asia Television recently promoted the program "Millionaire", which attracted a lot of discussion from the whole Hong Kong people, and also attracted a lot of submissions.

"As long as you answer 15 questions, you can get 1 million Hong Kong dollars!"

"Oh my God, for the first time, I felt that knowledge can make a lot of money!"

"ATV is too stakes! "The Voice of Hong Kong" for two consecutive years has spread from Hong Kong to Taiwan Island, Southeast Asia, and even coastal cities in the mainland. ”

"That's right! The current TVB is no longer the boss of Hong Kong TV, but ATV has always been stable in the ratings of 50%, and even slightly better! ”

Whose credit is this? If it is the credit of Zhou Liang Shuyi, then why did Jiayi TV not succeed back then? ”

"The consortium behind Jiayi has no money! Behind the current ATV, there is a big consortium, so it can support a lot of big productions and big investments! ”

"Having said that, is it also a personal credit for the media group's comic industry and film industry to be so innovative?"

"Are you saying that Media Group is a very powerful company?"

"Of course, that's my point. Hong Kong's comic industry has become a large-scale industry, with thousands of people in Hong Kong making a living from it, earning a lot of foreign exchange every year, and has become a business card of Hong Kong, as famous as Hong Kong movies. ”

Citizens talk about media groups, and many are proud of it, just like Americans talk about Hollywood. This sense of honor is not the influence that ordinary industries can bring.

Chinese University of Hong Kong, Teacher's Office.

"Teacher Zhang, you are very knowledgeable and have a lot of exposure to things, I think this "Millionaire" is very suitable for you, do you want to sign up!" A female teacher named Jiao Wenjuan said excitedly.

She has always liked Zhang Gaonian at the same time, and admired his erudition, so she encouraged it.

Zhang Gaonian is a well-mannered philosophy teacher, and he said with some lack of confidence: "I took a look at the introduction of this "Millionaire", and the 15 questions cover a wide range of questions, is it that the coefficient is from low to high, I am afraid that the 1 million Hong Kong dollars is not easy to get!" ”

Of course, he hopes to win the grand prize, after all, although the salary of university teachers in Hong Kong is very high, there are currently more than 10,000 Hong Kong dollars (3,000~4,000 Hong Kong dollars for manufacturing workers). But one million Hong Kong dollars, you can earn seven or eight years, of course, the teacher also has a housing allowance and so on.

Jiao Wenjuan immediately said: "There is insurance. You see, if you answer 10 questions correctly, even if the eleventh question is wrong, you can still get 60,000 Hong Kong dollars; But if you answer 12 questions correctly and choose not to continue, you can get 120,000 Hong Kong dollars, which is also a year's salary! ”

At this time, a group of teachers gathered around to discuss the topic of "Millionaire".

The whole game is actually not completely introduced, such as telephone help, on-site help, etc., in short, there are a lot of gameplay.

In the end, Zhang Gaonian chose to participate!

And in such a scene, there are many places in Hong Kong, and even some people have begun to love to learn. It is conceivable that once "Millionaire" is broadcast, the learning atmosphere in Hong Kong will be better.

Media Group, Office.

Lin Zhichao is also thinking about the affairs of Asia TV, "The Voice of Hong Kong" and "Millionaire" are his two representatives of "Hong Kong Stream Culture", although they can only be broadcast in Hong Kong, Omen, Taiwan Island, and the coast of China, but these are two big IPs, and soon TV stations will buy their copyrights.

Next year, Lin Zhichao will arrange for Lin Ruidong to let ABC Broadcasting in the United States buy the copyright, and ask for 2000~30 million US dollars, so as to make a name for himself.

At the same time, ABC broadcasting in the United States is not at a loss, and this TV can bring it at least 5~1 billion US dollars in revenue.

However, after these two programs, Lin Zhichao plans not to interfere with the content of Asia TV for the time being, and it is expected that it will take 1~2 years to digest it.

"Father"

"Well, you can arrange to participate in the dawn of "The Voice of Hong Kong", and sign a contract with ATV after the competition to train it; Secondly, to sign the runner-up of the "Radio Television Hong Kong Amateur DJ Competition" Zhou Huimin. Both of them can cultivate ATV's signature singers, and then diversify into other aspects."

Today's rookie song competition, how can "The Voice of Hong Kong" be popular, and it is not surprising that Liming participated. As for Zhou Huimin, it is just a small role at this time.

In short, if there is potential, cultivate it.

The only pity is that now Lin Zhichao's status is transcendent, and he doesn't dare to be too romantic, otherwise he can still taste the taste of the head of the jade girl.

Lin Ruikai immediately said: "Okay, I'll arrange someone to do it immediately. By the way, father, Wang Jing is already preparing to film "God of Gamblers", which will be released during the Spring Festival next year."

He reported the detailed work of the media group one by one, which was very detailed and very extensive, and soon let Lin Zhichao know a lot about the group.

Lin Zhichao's brain is still very developed, and he will soon get through the recent media affairs.

"The overall development is good, our foundation has been laid, and the follow-up will only get more and more powerful, right, you let Zou Wenhuai buy the copyright of the American comic "Teenage Mutant Ninja Turtles" movie and invest in shooting live-action movies, of course, the team can invite Americans to participate, especially let our foreign vice president of Golden Harvest participate, mainly to open the Hollywood market At the same time, the toy copyright of "Teenage Mutant Ninja Turtles", we also want to take it down, so that Audrey Toys can act as an agent for the North American market."

Of course, toys should not be missed, and that is hundreds of millions of dollars in profits, which is more profitable than making movies. Investing in movies in the United States, the money will definitely be swallowed up by distribution and theaters, and if you encounter fake accounts, it would be good not to lose money.

Therefore, the toy copyright of "Teenage Mutant Ninja Turtles" is a big profit!

Lin Ruikai naturally attached great importance to his father's words, and then said seriously: "I understand. This action of "Teenage Mutant Ninja Turtles", our Golden Harvest can still be of great help! ”

Lin Zhichao nodded and said, "Of course. However, the filming party must be looking for an American team, and we can invest more and cooperate. ”

"Okay"

Then, Lin Ruikai asked: "Father, what about satellite TV?" ”

With the financial resources of the Lin family today, it is not difficult to launch a satellite alone, and it is also possible to use this satellite to operate a business (such as renting). More importantly, Lin Ruikai knows his father's ambitions in the media field, so satellite TV is very important.

Lin Zhichao said: "Don't worry, it's probably the early nineties!" In 1984, the United States failed to launch a satellite, but it was successfully recovered, and now I plan to join forces with CITIC and Dadong to buy this satellite. Mainly with the help of the banner of CITIC, in the future, let the mainland launch on behalf of us, we only need to lease half of the 12 channels. ”

Lin Ruikai nodded and said, "Father is thoughtful, if you launch a satellite alone, after all, there is still a risk of failure." I just don't know, the mainland's launch capability"

"Have faith in your country!"

"Yes, Father"

It just so happened that the 90s was the growth period of 'Hong Kong stream culture', so the affairs of satellite TV stations were not in a hurry. As for the late eighties, it is better to develop a little more international variety show IP, and various training systems can also be improved.

"Millionaire" was officially allocated in a prime time in early September, and the host was Liu Jiajie.

Lau Ka-kit was born in Hong Kong, studied at Diocesan Boys' Book in secondary school, and graduated from the University of Hong Kong. When the television industry was booming in the 70s, he worked as a news reporter for TVB Hong Kong and hosted the Miss Hong Kong contest for four consecutive years with gold medal emcee Ho Shou Shun. Later, he switched to Leigh's TV station, served as Leigh's Chinese and English news anchor and news program host, and participated in some TV drama performances. Later, he became the host of Asia Television (the TV station was renamed).

At the beginning of the program, the audience in front of the Hong Kong TV set was dazzled, and the whole studio scene was very 'modern technology'.

For this show, Lin Zhichao is very important, and there are a lot of requirements when preparing for it: the millionaire who is simple and direct, easy to master the gameplay, cannot be regarded as a regular game show, it is an innovative game show designed after careful planning and adding dramatic elements, and its success includes many factors, including the main scene of the game, music effects, lighting effects, computer video, host, problem design, participants and live audience.

Millionaire designed the program to make the audience feel like an unconventional TV show, so it highlights a grandiose, modern high-tech metal set, which is complemented by the music and well-placed lighting effects throughout the show. In addition, it is also extremely important for the host to control the rhythm and atmosphere of the whole program, and to carefully collect interesting questions. In the same way, the rich expressions of the contestants in the show can also make the millionaire create an attractive plot.

If you don't have an excellent design, how can you sell the IP copyright to hundreds of countries?

Liu Jiajie: "Ladies and gentlemen in front of the screen, good evening, the questions asked in this program are 4 different answers, and participants can only choose one of them, and when the participants answer the first question correctly, they will have the opportunity to answer the next question and win the prize money for the next question."

Even if it was the first time it was broadcast, Liu Jiajie did not procrastinate, because the program team knew that too much nonsense would consume too many people's patience; Millionaire was originally a simple trivia game, and although there are many ways to play, you need to unlock it step by step.

"Okay, let's invite the first contestant."

The lights change and make people nervous.

As the contestants came to the middle of the stage, Liu Jiajie let the audience know the contestants through a question and answer, and then the game began.

The first contestant was not strong enough and was stuck in the fifth question alone!

Liu Jiajie: "You have three life-saving tips - 550, on-the-spot tips, and Call old friends, each of which can only be used once, and cannot be used on the same problem"

Contestant: "I use Call Friends!" ”

Liu Jiajie: "Okay, you can use the mobile phone provided by Hutchison Telecommunications to make contact. Sorry if your old friend isn't on the phone."

Contestant: "He must have a mobile phone in his hand"

It's an advertising embedding that Hutchison Telecom is now the dominant mobile phone player (HKT is still in the pipeline) and a 60% share of the pager market.

As the phone was connected, the voice of the old friend on the other side was excited, and then told a correct answer.

Out of the three life-saving tips, 'fifty-fifty' means that if you remove two wrong answers, then the remaining two answers are exactly 50% probable; On-the-spot tips, naturally, are to rescue the audience at the scene.

"Congratulations, you have answered 5 questions correctly now, and you have passed the first safety line, which means that even if you answer incorrectly in the future, you can get the 8000 mosquito bonus of the first insurance line. So, the next sixth question, of course, is to continue to adjust, right? ”

"Yes"

In the end, the first contestant fell on the sixth question and won a prize of 8,000 Hong Kong dollars.

At this time, the ratings of "Millionaire" have reached more than 50%.

The advertising of "Millionaire" is very expensive, and even so, Lin Zhichao's brand is also a major player, after all, it must be a good deal!

And now ATV has gained more and more large advertisers, and it is expected to double its advertising revenue this year.

In the past few contestants, Zhang Gaonian from Hong Kong Chinese University was ushered in.

Liu Jiajie: "Hello, introduce yourself!" ”

Zhang Gaonian: "Hello everyone, I am a lecturer from Chinese University in Hong Kong, my name is Zhang Gaonian."

This person quickly ignited the audience's hope that a 'millionaire' would not be born today!

In fact, when it comes to designing problems, the difficulty is really getting higher and higher, and there may not be a millionaire in a year. Of course, ATV also believes that even if it is not a millionaire, it will not affect the excellence of this show.

Of course, if you really meet a knowledgeable person, ATV will of course cash it out, after all, this is also a wave of advertising.

"Do you usually like to read Hong Kong comics?"

"Well, I've seen some!"

Zhang Gaonian was a little nervous, as a university teacher, he had read some Hong Kong comics, but if it was a very complicated issue, it would be difficult to deal with it, after all, he was not a senior comic fan.

Of course, Hong Kong comics (a new genre) have become household names in Hong Kong, and simple common sense is still very deeply rooted in the hearts of the people.

For the first time today, the audience felt that the problem of "Millionaire" involves all aspects, and 1 million Hong Kong dollars is really not easy to get.

Liu Jiajie said with a smile: "Teacher Zhang, don't be nervous, the first question will not be difficult, I started to ask the question: In the comic "Detective Conan", Conan is the protagonist, so his real name is - A: Meng Bo, B: Zhou Xing, C: Li Tianyi, D: Huang Zijian"

Zhang Gaonian immediately breathed a sigh of relief and said, "C: Li Tianyi"

The first question, of course, is not, "Detective Conan" is the business card of Hong Kong comics, and many people have seen it!

"Who was the first emperor of the Ming Dynasty?"

"A Zhu Yunwen, B Zhu Di, C Zhu Yuanzhang, D Zhu Bajie"

The audience laughed, and sometimes the person who asked the question was obviously deliberately eliminating the wrong answer.

"C: Zhu Yuanzhang"

As the questions came down one after another, Zhang Gaonian became the only contestant to pass the tenth question that night.

"University teacher, it's really not easy, Mr. Zhang has answered 10 questions correctly, that is, he has won 60,000 Hong Kong dollars. When answering the next question, I would like to ask Mr. Zhang, what would you want to do if you won the ultimate prize of 1 million Hong Kong dollars? ”

The host's words are attractive enough at once!

1,000,000 Hong Kong dollars!

To be honest, 1 million Hong Kong dollars in the 80s is equivalent to 3 times that of Hong Kong's "Millionaire" in the previous life. In terms of wages, the current salary of the manufacturer is 3000~4000, and the manufacturing workers in Hong Kong in 1992 in the previous life were 7800, and when "Millionaire" came out, it was already after the millennium, and the manufacturing workers could already get more than 10,000 Hong Kong dollars; In terms of housing prices, that is about 5 times, the current Hong Kong and Kowloon residences are 900, and after the financial crisis, Hong Kong residences are about 3000~5000 Hong Kong dollars.

Therefore, 1 million Hong Kong dollars is a huge amount of money in Hong Kong in this era!

Zhang Gaonian said: "Well, buy a suite, I haven't thought about anything else!" ”

Liu Jiajie said: "Is it intended to be used as a wedding room?" Do you have a girlfriend, or who do you want to share it with? ”

Zhang Gaonian looked at the audience, it was Jiao Wenjuan as a colleague.

Liu Jiajie immediately said: "You can boldly confess? ”

A romantic conversation adds to the fun of the show, and of course the host also grasps the time.

The only pity is that Zhang Gaonian only answered 12 questions that night, because the 13th question was wrong, so he could only get the insurance bonus for the 10th question, that is, 60,000 Hong Kong dollars.

Liu Jiajie: "It's okay, Mr. Zhang gained more than 1 million tonight, but a person who has been with him for a long time. Congratulations on getting a bonus of 60,000 Hong Kong dollars, and the down payment is almost the same, with the income of the two teachers, I believe that there is no problem with the wedding room at all! ”

The audience applauded!

The next day, major media outlets in Hong Kong reported on the success of "Millionaire" - 65% of the ratings.

This kind of ratings is not simple, because the two TV stations in Hong Kong are four channels in total. Two of the Chinese channels are certainly the most popular, but the competition is fierce.

"It's a pity, if that teacher Zhang chooses to stop after answering the twelfth question correctly, he will get a bonus of 150,000 Hong Kong dollars!"

"If it were you, would you give up 1 million Hong Kong dollars?"

"Well, I'll take a gamble!"

For a while, everyone was talking about it.

TVB came with a sigh: "Lin Zhichao is really a legendary person!" ”

Run Run Shaw understands that ATV has changed too much, and it will never be made by people like Zhou Liang Shuyi who can only poach people, spend money, and manage; Similarly, if ATV has a good producer, it is impossible to fully blossom in dramas, variety shows, music, etc.

In addition, Lin Zhichao was originally the overlord across multiple industries, so everything in the media group would not be without his credit.

"'Millionaire' is so good! I'm afraid, this show will export the copyright! ”

"Media Group, it's terrible!"

For a while, Run Run Shaw was a little 'scared', the shadow of the famous tree, Lin Zhichao, the all-round tycoon, of course he knew that he was afraid. (End of chapter)