Chapter 43: Broadcast

Name, Kayo Sato, born August 22, 1967, address Atsuta-ku, Nagoya City.

Speaking of Yoshiyo Sato, everyone may not be familiar with it, but if you want to say that Yukiko Okada, anyone who knows a little about the history of neon idols will know it.

Sure enough, there is no worst, only worse.

The eighteen-year-old girl jumped and died, which is really regrettable.

In later generations, there were different opinions about the reasons for Okada's suicide, and there were two main ones.

One is that the girl's confession to the married actor Toru Minegishi was rejected, and as a result, she couldn't think of going to a dead end, but she was later denied by Yukiko Okada's mother.

There is also a huge pressure on the career.,And the urgent work arrangement of the office.,It is said that at the busiest time,The girl was still playing the hanging bottle before the recording of the show.。

Hanyu Hideki believes in the second one more, because he knows very well that these neon agencies are all vampires who eat people and don't spit out bones, and it is not an exaggeration to say that there is no good thing.

If you really want to talk about it, the fate of these three girls in the audition is so tragic in the future, and it is not wrong to blame the firm.

"With the three of them, I don't feel the need for an interview."

Shota Yoshioka arranged the information of Yoshiyo Sato (Yukiko Okada), Minako Kudo (Minako Honda), and Yoko Minamino separately.

"I feel the same way, compared to the other candidates, their talent is too good." Asako Hirohashi echoed.

Hearing the words of the two, Hanyu Hideki couldn't help but sigh in his heart, there was really no need to choose.

In the era of idol blowouts, which are known as 'one out of ten people killed by a Ginza billboard is an idol', these three can be killed from the crowd of idols, and their talent can be described as too good.

It's just that I want to select three amateur advertising starrings, how did I come up with this kind of all-star lineup, but why is one worse than the other?

The next superficial work to be done still needs to be done, although the selection of the advertising starring is important, but the use of the selection to promote the advertisement in advance is equally important.

But when they were all interested in these three, the rest of the choices began to be arbitrary.

And since discovering Yukiko Okada, Hideki Hanyu's little coincidence seems to have run out, and he has never met any acquaintances among the candidates.

Soon, all 50 candidates were decided.

The next step is to send invitations by mail, and if you have a phone, you have to call to invite, and each invitee will get a lot of money for the carriage and horses.

Anyway, it's all Suntory, who has deep pockets, and Hanyu Hideki borrows flowers to offer Buddha, so it doesn't matter how much you spend.

The invitation went smoothly, and all 50 invitees confirmed their participation, especially the three they had their eye.

And just when fifty girls rushed to Tokyo from all over the neon, the mille-feuille routine advertisement finally waited for the broadcast time.

On this day, the first advertising work after the establishment of the cloud screening will be fully listed on the neon five major civil television networks.

Morinaga Dairy is worthy of being a neon veteran comprehensive food company with deep pockets, and this overwhelming broadcast momentum is not something that ordinary brands can do.

At eight o'clock in the evening, even though it was already off work, the office where the paintings were painted in the clouds was brightly lit.

The four partners of the cloud screening, plus two or three employees of the kitten, all sat in the conference room watching TV.

Fuji Channel, which was broadcast on TV, was the first TV station to broadcast an advertisement for "Thousand Layer Routines", and the broadcast time was before the start of the prime time at 9 o'clock.

Everyone knows the importance of this ad to the cloud, so they all want to see the ad in the first place.

As the time came, the music sounded, and Seiko Matsuda, dressed in a white openwork dress, appeared on the TV screen, followed by the lyrics of the lyrics.

From the selection of targets, to the selection of female companions, from exposing wrists, ankles, necks, to the thickness of stockings, they must be deliberately compared.

Saying that other girls are smirking habitual offenders, indicating that she admires the boy's eyes, she will use them in the second year of junior high school.

On the screen, Seiko Matsuda's sweet face is tilted 8°, indicating that the cuteness can be increased by 20%.

Deliberately pulling away and approaching suddenly, making inadvertent physical contact, or deliberately exposing the wrist.

All kinds of scheming routines have surprised today's neon audiences, and they have sighed that the original girl friendship can be like this.

And the most impressive thing about this advertising song is definitely the goddess manual: ABCDE.

Looking at the TV Seiko Matsuda or worshiping, or confused, or cute, or surprised looking at you.

When you say, 'You are so knowledgeable,' 'I don't know about this,' 'It's amazing,' 'You have so much taste,' and 'That's how it is.'

I don't know how many men's vanity exploded, and they immediately fell into the tea words and tea words of the idol saint.

However, as the second half of the advertisement progresses, I see Seiko Matsuda wearing home clothes, practicing the routine of flirting with boys over and over again in front of dummies, or sitting lonely by the window to show vulnerability.

and standing alone on the overpass, wiping away the tears that failed to fall.

The first feeling that everyone is novel and interesting when watching the advertisement is inexplicably replaced by a kind of identity.

Such a Seiko Matsuda, as if like them, has become an ordinary person.

Hide the fragile and lonely side behind your back, stand in front of people beautifully, and use the strength and courage of ordinary people to pursue your own happiness.

The whole advertisement, starting from the girl's friendship routine, unconsciously cuts into the empty and lonely pain point behind the glamour of young people.

What was originally just a novel music has suddenly sublimated.

For Hideki Hanyu and others, who have already seen the advertisement, they look at this advertisement as if they are just performing some kind of ritual.

After the ceremony, they went home to rest.

But for viewers who watch the ad for the first time, whether it is a large number of songs read or the content expressed, this ad feels very new to them.

Especially played by Seiko Matsuda, she herself has the impression of being a pretentious woman and scheming, and the interpretation of tea words and tea words is really too consistent with this advertisement.

And the loneliness and loneliness that was briefly expressed, hidden behind, made the audience seem to see the true appearance of Seiko Matsuda in private.

In today's era when advertisements still play some music, or dance together, and then suddenly hold up the product and praise it.

Morinaga Dairy launched such a novel and interesting cross-era music advertisement with no lack of deep meaning, which is simply earth-shattering.

What's more, with the blessing of the popular idol Seiko Matsuda, after the advertisement was broadcast, it caused heated discussions in all neon, and the mille-feuille routine has also become a novelty song that has been discussed by everyone.

The next day, the TV station that broadcast the ad began to receive calls from viewers saying that they wanted to watch the replay of the ad.

But the problem is that even if the millennium routine is like a song MV, the essence is still an advertisement, and the brand needs to pay for the broadcast.

Major TV stations urgently contacted Hakuhodo and reported feedback from the audience, wanting to see the opinions of Hakuhodo and Morinaga Dairy.

As a brand, Morinaga Dairy will only be afraid that the heat will not be enough, and it will be afraid that there will be many people watching, so it continues to expand the scale of broadcasting.

With the brand paying for it, soon, this advertisement began to be broadcast on a larger scale.

And the ultra-high ratings of the statistics after that also made the TV stations laugh, after all, the neon advertising fee is charged according to the ratings.

Morinaga Dairy is not spending money in vain, and the products that have been prepared for a long time have been launched, and the mille-feuille ice cream is spread all over the freezers of neon-sized stores.

With the blessing of the popularity of the advertisement, this ice cream with good quality immediately became a hot cold drink in summer.

At this time, for Morinaga Dairy, looking at the crazy sales, what is it to pay a little advertising money before.