Chapter 44 Harvest for All Parties
Morinaga Dairy has sold well because of this advertising product, and the TV station has also made a lot of money because of its high ratings, and it is not only the two of them who have benefited.
Seiko Matsuda, who first performed in commercials, is in the window of popularity when she has released her third album and her sixth single is still being recorded.
As a result, an advertisement brought her a lot of exposure, and it was not just exposure.
The image she showed in the advertisement made her highly praised, and even many people who didn't like her changed their opinion of her.
And the rather magical mille-feuille stacked hand dance was even more imitated.
On the street and in school, it is common to see girls first raising their hands on top of each other, and then tilting their heads cutely.
In short, this phenomenal music advertisement made the already popular Seiko Matsuda's popularity skyrocket again.
At the Sun Music Office, Noburo Mizoguchi holds a copy of the Asahi Shimbun newspaper and finds Seiko Matsuda, who has just finished work.
He said excitedly, "The commentator of the Asahi Shimbun newspaper made a comment about Seiko-san. ”
Seiko Matsuda asked curiously, "What's the comment?" ”
The commentator Kenichi Morinaga said that Seiko-san's performance in the advertisement is a good expression of the two-sided nature of contemporary young people, with a bright appearance and an empty heart......
Mizoguchi Shinro said a series of comments, in short, by praising the performance of Seiko Matsuda, by the way, criticizing the indifference of the neon society, the depression of the spirit of young people, and other editorial comments.
Although it is only through Seiko Matsuda to publish an editorial, it is very rare for an idol to be praised on this kind of editorial news.
To put it bluntly, Seiko Matsuda's advertisement has improved her personal image better than all previous deliberate PR marketing.
"Hanyu-san is really amazing, it seems that there will be a chance to cooperate more in the future."
Seiko Matsuda is a very ambitious person, and since Hideki Hanyu can help her, she naturally wants to cooperate more.
"Hanyu-san did have a commercial to shoot recently, and the client was Dentsu and Suntory." Noburo Mizoguchi has always been concerned about Hideki Hanyu.
"Can I participate?" Seiko Matsuda hurriedly asked?
"It seems that they don't plan to invite celebrities this time, but to select amateur girls across the country to star in commercials."
Mizoguchi said what he knew.
"If you ask Mizoguchi-san to get in touch, I'll say I want to appear in Hanyu-san's ad again."
Seiko Matsuda is very confident, and she doesn't realize that she will not be able to compete with a few amateur girls.
"I'll get in touch right away."
……
As the producer of the mille-feuille advertisement, the cloud film is of course one of the beneficiaries.
Before, Hanyu Hideki wanted to let Quan Neon know the bold words of the cloud screening, but I don't know if it has been realized or not.
However, in the film and television industry, the cloud film has made a fantastic start with its thousand-layer routine, and its production ability has been recognized by industry insiders.
Many brands that have been stimulated by the sales of Morinaga Dairy's mille-feuille ice cream have been hoping to cooperate with the cloud film through Hakuhodo and Dentsu.
Even Suntory, the partner who has been confirmed, has relaxed the production time of new product advertisements, hoping that the cloud screening pictures can be carefully carved to help them create popular advertisements like a mille-feuille routine.
Reflecting on the cloud screening, it is the project cooperation intention has skyrocketed, Hirohashi Asako is busy with her feet not touching the ground, and the staff of the entire cloud screening is seriously insufficient, which is really one for two purposes.
By this time, Asako Hirohashi had already regretted not following Hideki Hanyu's advice and recruiting some employees first, otherwise how could she be so in a hurry.
Fortunately, most companies just join in the excitement and come to consult with cooperation intentions, and whether the project can be negotiated or not.
Even if it can be done, the advertisement still needs to match the product launch time, and it also needs a preparation cycle, so it may not be produced immediately, and finally left time for Asako Hirohashi.
The pictures released on the cloud are all famous, and hidden behind the pictures released on the clouds, Hideki Hanyu, the producer of the mille-feuille routine advertisement, naturally has also received attention.
When some media reported that he was a producer of mille-feuille advertisements, they also discovered that his status as a best-selling author made his talented image once again recognized by the public.
But after all, he is a producer behind the scenes, and there is a popular idol Seiko Matsuda who attracts firepower, and the people who follow him are destined not to be too exaggerated, and they have not been able to cause the same topic as the previous "idol writer".
But at this moment, seeing this heat, the Shogakukan suddenly launched a promotion of the new weekly, which added fuel to Hideki Hanyu's attention.
The first issue of the children's literature weekly "Children's Literature", which is dedicated to the Shogakuan, will be officially launched on July 3.
Shogakukan's best-selling author Hideki Hanyu's transformational new work, the fantasy children's novel "Magical Dim Sum Shop", will be serialized for the first time in "Boy's Bunyun".
Anyway, the focus of the Shogakukan's publicity is to praise Hideki Hanyu's "Magical Snack Shop" for his excellence, hoping to use Hideki Hanyu's appeal to drive the sales of "Bunkyo Bunki".
As for the fact that the first transformation work "Pokemon", I'm sorry, what is it, Shogakukan said that he didn't know.
Anyway, it was issued by Hanyu Hideki at his own expense, so what does it have to do with our Elementary School Hall.
Besides, in today's era without the Internet, everyone basically believes what the media promotes on a large scale.
In addition, the previous "Pokemon" did sell poorly, and there was no splash at all, all kinds of factors made everyone believe that "Magical Dim Sum Shop" was the transformation of Hanyu Hideki.
Therefore, this "Magical Snack Shop" was deliberately promoted, which made many supporters of Hideki Hanyu look forward to it.
Mizoguchi Noburo and Seiko Matsuda are talking about him, industry insiders are paying attention to him, and the Shogakukan is even more powerful to promote him.
And what will Hideki Hanyu do, who is the central character?
In the office of the cloud screening, Hideki Hanyu is busy working on the rest of the story of the first volume of "Magical Dim Sum Shop".
"Tong Wenyun" has not yet been released, and Eri Kitahara has begun to urge the draft, probably because he has been in the limelight recently, and he is worried that he is too busy to create.
This made him really experience what it was like for a serial writer to be reminded.
The pager messages are sent non-stop all day long, and when I return to the apartment, I have to be greeted by the phone, and I will never give up if I am not sure of the delivery time.
"Hey, those two kaiseki dishes must be invited to find time, otherwise Kitahara-san will be too reasonable, didn't you say that next time it must be, it's really not considerate at all."
Hideki Hanyu struggled to write while fragmenting his thoughts.
In such a state, the employees passing by sighed that although the president was handsome and talented, his spirit seemed to be a little weird.