Chapter 237 Joint Marketing Promotions
Yan Xing originally wanted to say that there was not only this street, they could also go to other places, but seeing that his younger brothers and sisters were so indignant, Yan Xing changed his mind again and decided to teach them a lesson. So the next day, a few people still went to set up stalls, still selling those things, to say that the ones that were not affected at all were Jian Xingxing's stalls, selling braided knots, and others wanted to imitate and sell this.
But the knots that are braided are never as good as those made by Jian Xingxing and their family, even if they are sold at a low price, everyone doesn't like them very much, and they still prefer Jian Xingxing to sell them. It's beautiful, and the meaning is good, the picture is a good color, in fact, I don't care if it's discounted or not.
However, in terms of marketing strategy, Yan Xing has changed slightly, mung bean soup is the same as a dime a bowl, but if you buy clothes, you will also get a bowl of mung bean soup. Then an amount was also stipulated, and if a total of 30 yuan was spent at the stall of the four of them, one dollar would be returned.
If you spend 40, you will get two yuan back, and the clothes they sell are not particularly expensive, usually more than 20 yuan, so if you want to make up enough for the 30 yuan event, you will buy some woven knots at Jian Xingxing's stall, or buy some mung bean soup or something.
In this way, Jian Xing is fortunate that they are not at a loss at all, and they can also drive the sales of other things in the stall, which is simply a multiplicity. When this plan was launched, it really grabbed back a wave of customers. Originally, some people just wanted to drink mung bean soup, but when they bought clothes, they could get mung bean soup, and everyone wanted free things, and it didn't mean that they lacked this money.
But if you don't have your own share of free things, you feel like you're at a loss, so many people will take a look at the clothes first to see if they have a fancy to see if they like them, and if they fancy the clothes, they can buy clothes and drink mung bean soup, saving money.
That would be even better.
Jian Xingxing's stall has also changed an activity, the 8th, 18th, and 28th, so as to promote it, every time a customer who comes to the stall to ask in front of the 8 numbers, even if he doesn't buy it, he will give a small braided knot. It's very simple, and there is a small flower woven out of the middle of the red rope that can be worn on the hand.
It's also free.,Everyone is idle and idle.,When you pass by, you ask by the way.,In case you happen to be the tail number with eight.,That's not a braided knot in vain.。
Everyone has this mentality, so Jian Xingxing's stalls are endless. People came one after another, and they all came, of course, they would squat down and take a look, and if they saw what they liked, they naturally wanted to buy it. Jian Xingxing also sold a lot of braided knots by relying on this trick, and he would not lose at all.
Looking at the stall of the four brothers and sisters, it was lively again, and the other stall owners were so angry that they gritted their teeth. Why do these kids have so many ideas? How did you come up with all this mess again!
No, we'll have to cut the price!
Jian Xingxing's four opponents have a tacit understanding. For example, Brother Wang's family, who sell mung bean soup, originally sold 9 cents a bowl of mung bean soup in order to grab business, which is one penny cheaper than what Yan Xing sells them.
However, a dime and a bowl of mung bean soup don't make much money in the first place, and it is reduced to 9 cents, so if you want to make money, you naturally have to reduce the cost from other places. So they put a lot of mung bean soup, the mung beans are very thin, and then they are reluctant to put sugar, basically there is no sweetness.
It's really a cheap person, and I put up with it. But now that Yan Xing is doing this, many customers have gone to Yan Xing's side, and the customers who are greedy for cheap have run away thoroughly. Brother Wang's family had no choice but to grit their teeth and reduce the cost again, reduce the price, and change it to 8 cents a bowl.