In August, Mr. Ken Kuta, the head of interactive entertainment at Sony, brought Namco, Konami and Capcom ...... Spokespeople from many game manufacturers, including Pokeni, held a press conference.

The main contents of this press conference are:

In order to promote the development of the gaming industry, Sony took the lead, and these companies joined together to create an electronic entertainment industry association.

The industry held a shock.

The attendance at the press conference is arranged according to the status of the major companies now.

Sitting in the middle is Mr. Ken Yoshiki, after all, Sony is the leader this time, and Ken Kuta Ragi is also the main person in charge of electronic entertainment products in the company.

On either side of him are Konami president Keimasa Kamitsuki, and Namco president Masaya Nakamura, and then Kapu Kuji Tsuji Kenzo and Square Enix Miyamoto Masashi......

It's rare to see half of the game's biggest names come together.

As for the remaining half of the country, it is naturally Ren Heaven and Sega.

The two companies said: If I come to join Sony's video entertainment association, won't I lose face?

Ren Heaven has a vendetta with Sony, which was formed in 93 years, and everyone knows it.

And Sega's side is mainly last year's console war with Sony, and now the vitality is greatly damaged, and the president Hayao Nakayama is holding back the fire in his belly, how can he join the association of the rival under such circumstances.

So it seems that today's press conference is huge, and there are a lot of companies present, but it is always a little bit less meaningful.

Because the two bigwigs with the most powerful and the most powerful voice in Neon are not there.

However, this did not affect the enthusiasm of the attendees.

After the press conference began, Mr. Ken Kutaragi made the first round of speeches.

"In 1947, Oscar Tachnik and Thomas developed a prototype game called the Cathode Ray Tube Entertainment Device," he says. This device simulates the interaction between a missile and a spacecraft by moving dots across the screen.

Although it was a simple experiment, it is considered one of the pioneers of video games. ”

"If this installation is regarded as the starting point of modern video games, then the video game industry has gone through 48 years of history.

It's been almost 50 years.

Half a century, it can be said that it has influenced more than two generations. ”

"Before today, video games were a lot of things that people were relegated to the realm of [toys]."

"So as you can see before, our video games are basically exhibited at the same time as many products such as Ultraman, Transformers, and children's toy cars.

There are even times when you can see a sound-making music stick used to tease the baby. ”

Hahahaha.

There was laughter below.

However, as the video game industry continues to expand, its influence is actually increasing.

In fact, to some extent, video games are no longer as simple as "toys" in the traditional sense.

Dragon Quest tells the story of defeating dragons for the sake of justice and saving the world.

In Final Fantasy, there are also many epic stories.

More games with spiritual connotations and emotional resonance are added.

Take the two twin games CL and LL developed by pokeni last year, for example, their portrayal and performance of family, feelings, and love are deeply touching and make people cry.

This goes far beyond the simple definition of "toy" itself. ”

Don't look at Kutaragi Ken usually looks dull and pure engineer, but when he told this paragraph at the press conference, he was still full of emotion, and he looked like a family member.

"It's also about giving you experiences and feelings, animation, movies, and these are unlikely to be called toys by everyone, and they won't participate in the so-called toy fair with toys, right?

In fact, we also believe that with the development of the times, especially the game itself, as a very important cultural carrier and expression tool, it can also be a kind of detached art like movies, animations, and TV series.

Our gaming culture has been developing for almost half a century, and perhaps there is still a longer way to go.

However, in this case, we believe that [toys] are no longer suitable for video games.

Video games need a dedicated structure of their own, and video games need to be independent.

In such a situation, we ......"

Ken Kutaragi looked left and right, and smiled gratefully at the participating game manufacturers.

Especially when Qing Zhiyuan's face paused for an extra second or two.

"After we discussed and decided, we established this electronic entertainment industry association."

"What started as a home game console as a children's toy has rapidly evolved into an entertainment platform that connects people all over the world."

"The main purpose of the video entertainment club is to help electronic entertainment products better explore their own platform and space, and then help the domestic and even the world's electronic entertainment industry to flourish."

"Before the establishment of this association, there were a lot of standards in the market that were very confusing, and each company had its own set of standards, some used game cartridges, some used discs, and different game consoles were not compatible with each other, which meant that players had to buy a variety of different equipment and cartridges in order to continue playing.

Even within the same company, the game consoles and cassettes are different.

The chaos caused by such a situation is actually not very friendly to players, and it is not very friendly to game developers.

This adds a lot of costs. ”

As soon as Mr. Kutaragi Ken's words came out, there was an uproar below.

All the reporters immediately turned their cameras on him.

Many people's eyes are shining, and they think that Ken Kutaragi knows how to create news effects.

Although what Kutaragi Ken said in this speech is a fact, there is always a little bit of a secret poke at the connotation of Ren Heaven and Sega.

However, some small businesses that are really junior brothers in the game industry are nodding their heads while listening attentively.

The world has been suffering for a long time.

Although Sony has selfish intentions this time, it can be regarded as expected.

As Ken Kutaragi said, how many game manufacturers dream of being able to unify industry standards, have an association dedicated to coordinating disputes, negotiate and solve problems together for the common interests of everyone, promote development, and provide a broader and more comfortable space for the development of games.

They were all bullied by big manufacturers before, especially the seigniorage of Ren Heaven, and the payment of royalties made them miserable.

Sony's PS also has to pay royalties, but Sony has made a lot of concessions, and the royalties only need to pay 10%, while Rentendo is 30%.

In short, if it can really be like what Mr. Kutaragi said, then the gamers will raise their hands and feet in favor.

"I am the president of our association for the time being, but it is a rotation system, which also ensures that there will be no dominance of one family.

Again, we hope that through this association, we can build a better Neon game ecology, so that more game companies can find their own survival and development space.

In order to make more and better high-quality games born, and bring players a better experience.

This is the original intention of our association. ”

After Ken Kutaragi finished speaking, there was thunderous applause below.

……

Then the presidents of each company spoke in turn, but they are all the same, all for the better development of the industry, we must concentrate our efforts, organize the norms, formulate rules, and make the game industry more fair, transparent and competitive.

For this reason, the major game manufacturers feel that the creation of this electronic entertainment industry association is very necessary.

Next, let's go to the reporter's question session.

The reporters present couldn't hold back for a long time and raised their hands to ask questions.

"Well, Mr. Kutaragi, I only have one question to ask, why didn't such a good association that can establish unified industry standards invite Sega and Rentendo to invite them?"

Wow!!!

There was an uproar below.

This is really not a big deal to watch the excitement, this reporter's question is really sharp and tricky enough, and directly raises the fatal question.

This is also something that everyone present is particularly concerned about and wants to know.

Many people sneered at the corners of their mouths, all thinking about watching Ken Kutaragi's jokes.

Good guys, if you do this electronic entertainment industry association, if you don't pull in the most influential boss and second, without the support of Ren Heaven and Sega, can you really do it, what kind of unified standard is this?

"That ......" Kutaragi Ken was prepared for a long time, and he didn't panic at all, picking up the microphone and responding sincerely, "It's not that we didn't have an invitation.

I don't know what the reason is, but when we invited Ren Heaven and Sega to join us many times, we were rejected by the other party many times.

There's really no way. ”

This is actually inevitable.

Ren Tiantian himself is the boss, and what he does is Yiyantang, and you, as a challenger, still want President Yamauchi to be your younger brother, isn't this a joke?

Sega's reasoning is the same as above.

However, Kutaragi Ken is very smart, he knows that Yamauchi and Nakayama will not agree, but he still invites with a shy face, so this pot is not in Sony.

It's because your pattern is not big enough that you don't think about everyone's interests at all, so you don't join.

The responsibility lies with Ren Heaven and Sega.

This is the moral high ground.

"But I don't think it's a conflict." Kutaragi Ken continued to add with a smile, "The establishment of the association is just the beginning, and we can attract more members to join in the future."

It will not be because there are too few members that this association will not be formed.

Because times are evolving.

Everything will change, and the world should give us this opportunity and time to develop.

We are always looking forward to welcoming Ren Heaven and Sega to join us. ”

Ken Kutaragi said it very cleverly:

No one has grown up from a baby, and there is a process for the establishment and development of any organization.

Rentendo and Sega don't join today doesn't mean they won't join in the future.

This can also be regarded as a step for Ken Kutaragi to Rentendo and Sega.

It doesn't matter if they want to or when they want to, the important thing is that Sony has occupied the commanding heights and put this attitude here.

The big picture.

This is Yangmou, this is the royal road.

At this point, there is nothing more to ask.

However, the reporters were smiling and smiling, and they all knew in their hearts that tomorrow's material was available.

……

As a new boss, Pokeni is a junior brother in terms of seniority and company size, and now he is placed at the end of the table.

However, this did not affect Qing Zhiyuan's performance at all, and he became the most beautiful boy in the audience.

Because this timing is actually quite ingenious, it happens to be the current hot sale of Pokeni's "Pokémon 3D World", and it also promotes the explosion of Sony's PS sales.

So after everyone politely interviewed other bigwigs, the most asked questions by reporters were Qing Zhiyuan's questions.

"Mr. Qing Zhiyuan, do you have any thoughts on the Electronic Entertainment Industry Association?"

"I agree with Mr. Ken Kutagi."

Qing Zhiyuan said with a smile, "As you know, we hired Mr. Hayao Miyazaki from Studio Ghibli to be the art supervisor of CL and LL that we released last year.

Two years ago, I had an interview with Mr. Miyazaki.

Among them, there is a passage from Mr. Miyazaki that impresses me very much.

He said that the game is an important carrier for expressing the creator's thoughts, just like animation. ”

"So, we take each game very seriously, go all out, and want to put more thoughts and life insights and experiences into it.

From these factors, games have long been out of the realm of simple toys. ”

Video games want to be independent, and that's the topic of today.

But, good guy, you just carried Miyazaki out, so what else do we have to say?

After it was over, Qing Zhiyuan did not forget to publicize a wave:

"Games, like animation, carry many important missions, but the game itself is different from animation, it is premised on the immersion of the players.

Let people have a higher sense of substitution and experience.

And what we're trying to do is make those experiences better.

Like this Pokémon 3D World, we use a new 3D production method, which is actually a bold innovation, wanting to bring more novel 3D experience effects to players. ”

"Uh-huh. If that's the case, congratulations, President Aoi, you've done a great job with your 3D game. ”

Even journalist friends don't know what to pick and ask, so they can only agree.

"The establishment of the Entertainment Association is very necessary." Qing Zhiyuan concluded, "Because win-win cooperation is our biggest demand."

Take Pokémon 3D World as an example, we originally wanted to develop such a game, but we didn't have the ability to do it in terms of hardware, and we couldn't find the right console manufacturer to support it.

In such a situation, Sony found us, and I had a pleasant conversation with Mr. Ken Kutaragi.

They are very supportive of supporting us to make 3D games, and will also add relevant 3D hardware support to the console.

In terms of the design of the handle, it was actually made according to our needs, and I reluctantly wrote a lot of design drafts for Mr. Ken Kutaragi for this reason. ”

Qing Zhiyuan looked at Kutaragi Ken, raised his eyebrows and smiled slyly, "Although I am not very professional, Mr. Kutaragi Ken has fully adopted our suggestions. ”

Kutaragi Ken really couldn't cry or laugh.

You guys almost made me miserable for this game.

Spend time and energy aside.,Before the game was played,How badly the PS handle was criticized.,You Qing Zhiyuan don't know, right?

Qing Zhiyuan looked back and said with a smile, "You will find that the dual-stick controller is actually very suitable for 3D games. ”

Then he put down the microphone.

Nani?

Everyone at the scene was taken aback.

I've been working on this handle for a long time to be so weird, it turned out that you designed it!

……

————————————————————————

Good morning, family

There is another chapter in the afternoon

(End of chapter)