As soon as the press conference ended, reporters from magazines and media rushed back in the car, just to be the first to publish the article.

Reiko Katayama, a reporter from Fruitor, was also at the scene.

When Lizi hurriedly greeted Qing Zhiyuan and was about to drive back to the magazine, she was stopped by President Qing.

"President Ao, is there anything else?"

Reiko Katayama asked obediently.

"Well, I have an idea to see if you can use it in tomorrow's report." Qing Zhiyuan said.

"Hmm. Good. Reiko Katayama bowed slightly.

After more than half a year, Katayama has become much more capable again, from the long hair at the beginning to the current neat short hair, and wearing a thin white shirt, with a knee-length skirt below, it is very straight and energetic.

"Well, you heard Mr. Kutaragi's speech just now, right?" "The reason why we want to separate video games from the ranks of traditional toys is because video games themselves need to develop, and they also have more room for development and missions.

Among them, Mr. Kutaragi applied the word "art". ”

"Uh-huh."

"So, I'm thinking, can you call video games the Ninth Art in your report tomorrow?"

"Huh? The Ninth Art? Reiko Katayama was slightly stunned.

The first reaction was unexpected.

The second reaction is -

That's a great word, isn't it?

Even if she didn't know what the previous 8 arts were, Reiko Katayama inexplicably felt that the word "president of the youth" had a powerful effect with a halo.

"Yes, the Ninth Art." Qing Zhiyuan counted her on his fingers, "Painting, sculpture, architecture, music, literature, dance, drama, film."

If the current game can become a new type of art, then isn't it the ninth art? ”

Qing Zhiyuan's advice to Reiko, calling the game the Ninth Art, directly overturned her Heavenly Spirit Cover.

"The Ninth Art."

Reiko Katayama pondered Aochigen's words, the word was like a delicious delicacy, and she felt infinitely delicious when she chewed it twice.

A ninth art not only directly pulls the game category to an unprecedented height, but also has a great sense of novelty, and even the mere sight of this word can trigger readers' desire to read and endless imagination.

"Ahh Thank you so much, President Aoi, you're such a genius. ”

Reiko Katayama was grateful.

"If you don't have it, then I'll ask Katayama to come on." Qing Zhiyuan smiled and encouraged them.

"Okay, President Aoi. Then I'll take my leave, and I'll have to go back and write this news about the Ninth Art as soon as possible. ”

"Well, come on!"

……

After returning home, Reiko Katayama wrote about today's report on the Electronic Entertainment Industry Association, and it can be said that she was very handy and excited.

The most important thing is to get Qing Zhiyuan's four-character mantra: [Ninth Art]

In the previous life, this term was actually proposed very early, as early as the 1930s, but the other art forms except the eight major arts are collectively referred to as the ninth art.

It was only after the release of The Legend of Zelda Ocarina of Time in 1998 that people saw that games also had artistic expressions that were not part of the film and that they had never been mentioned before, and the concept of games as the ninth art was first proposed.

Qingzhiyuan is equivalent to putting what will happen in the future into the present.

But for the game industry as a whole, for Golleton, the concept of the ninth art is too apt and too important.

In the process of writing the essay, Reiko Katayama only felt that the blood was surging up for a while, and even when she was elated, she couldn't help but stand up and open the curtains to look at the outside world.

Who would have thought that such a toy that seems to be only for entertainment can also glow with such a huge amount of energy.

Reiko Katayama felt a little touched and felt that she was standing in the middle of the whirlpool of the times.

The birth of this word means that the game has its own special core and a distinctive banner.

And now, the name, the concept, the flag, were given by her hand and pen.

What could be more exciting than tying your name to a keyword that has influenced the times?

For a writer like Reiko Katayama, there may not be a once in a lifetime.

Without.

Missed this opportunity is gone.

After a burst of sighs, Lizi returned to her desk and completely tore apart the original page of [Game and Entertainment Industry Association: New Industry Regulations Will Be Formulated].

Then on the next page.

Pick up the pen and write——

[The Ninth Art: Games Will Be Redefined]

……

On the second day of Ken Kutaragi's press conference, major media newspapers and magazines reported on the incident.

[Shocked: Sony takes the lead in creating the Electronic Entertainment Industry Association]

[Electronic Entertainment Industry Association: The New Game Industry Maker?] 】

[Sony's ambition: to set the rules of the game]

[Electronic Entertainment Industry Association, is it a boon for the game industry?] 】

Neon's media magazine has given enough gimmicks, and media people know how to name the headline.

The article not only reported on the conversation of Ken Kutaragi at the press conference, but also mentioned some of the words of other game company bosses, especially the voice of Sei Chi Won, which was fully recorded.

In addition, the most reported is Ken Kuta's shout-out to Rentendo and Sega, as well as a speculation about the future direction of these two companies.

In short, how the title is so exciting, how to provoke trouble, and so is the content.

But there was a magazine report with a very special title.

In Guoletong's "Game Information Morning Post", the content of the press conference is called "The Ninth Art: Games Will Be Redefined"

The title does not use words that are common to other peers.

Not even the Game & Entertainment Industry Association, Sony, or Ken Kutaragi didn't mention it.

Instead, the Ninth Art was adopted.

I write this report from a higher and broader perspective.

In this magazine report, Sony's Game Entertainment Industry Association has changed from a protagonist to a supporting role.

It is to be the leader of such a great proposition as the ninth art.

Among them, editor Reiko Katayama mentioned:

[The game has been born for 48 years now, and it has many of the same artistic expression abilities as movies, and even surpasses all current forms of human artistic expression in terms of experience.

If you really want to give a more detailed explanation of this art, then I think it can be called "virtual art"

Games are created by human beings, and they are second-processed simulations of reality, imagination, the spiritual world, life, and the universe.

In such works of art, human beings experience an infinite power of imagery, and this more intuitive and immersive feeling will make people's brains gain incomparable enjoyment.

Games are a well-deserved ninth art.

And now, Sony, Pokeni, Konami, Capcom......

The Electronic Entertainment Industry Association they created is simply an effort to bring this art to a higher quality experience for players.

I also sincerely hope that this association can get better and better, promote the ninth art to the world, and hope that the ninth art can give birth to the unparalleled cultural crystallization of mankind.

This is a higher form, more in line with the direction of future development, and more reflective of human wisdom.

I hope that the ninth art will continue to flourish. 】

……

"Wow, the Ninth Art! That's a great word! ”

When he saw this report, the first reaction of the president of the Elf Society, Masato Hida, was very happy, and his eyes lit up.

"Sony really made a big move this time."

With the report of "The Ninth Art: Games Will Be Redefined" by Golleton, the gamers are very excited.

Because before that, games were tied to toys, and sometimes even stigmatized, thinking that this thing could easily drain people's willpower.

Especially in the early days of galgame, many people felt that games were vulgar because there were many games in the industry that were not so eye-catching.

Many game companies basically use games as a means to make money.

It is a product, a commodity, something that is used to make money, which hardly rises to a particularly high spiritual value.

But there are indeed many high-level games that are not inferior to movies at all, and these games can be called art.

And now, the concept of "Ninth Art" proposed by Guo Letong has directly given everyone a very gorgeous banner.

When the gamers saw this word, they only felt that their backs were straight.

People in the industry have praised Guoletong's well-written report.

"It's really well written, and Reiko Katayama, the editor who wrote this report, is simply a genius in words."

"I feel like I'm getting taller all of a sudden."

"It's really exciting, and I have a sense of pride and mission that I have done before."

"Ah~ Art, the crystallization of great human wisdom and culture, the game turned out to be such a thing, and it was the first time I had such a cognition."

"I used to feel happy when I made games, but now I still have a little bit of spiritual pursuit in making games, and this report is really amazing."

"The most remarkable thing is that it has given the most justifiable reason to the electronic entertainment industry association that Sony and so many other companies have created, while it has also elevated the status of games."

As soon as this flag came out, it was extremely controversial, and it was basically the heart of the world.

……

Studio Ghibli's Hayao Miyazaki was unusually happy when he saw this report.

"The Ninth Art, that's so well written."

The same was true of film back then, and the situation of becoming the eighth art was similar to now, in fact, it was all because of the continuous growth of the film and television industry and the increasing influence on the world and people.

Filmmakers themselves are very proud of [art].

Like Miyazaki himself, in addition to creating animated works that make children happy, he also wants his works to have artistic value and artistic achievement.

Ever since he got a glimpse of the potential of games to express and increase the sense of experience in the past two years, Miyazaki had a strong premonition -

Games can one day become a carrier of spiritual culture like animated films.

I just didn't expect this day to come so quickly.

Reiko Katayama, who wrote this report, is a genius.

Toshio Suzuki next to him covered his mouth and laughed.

"Don't you think there's always some wonderful feeling in it?"

"Huh? How so? Miyazaki asked, puzzled.

Suzuki pursed his lips and smiled without saying a word.

He thought for two seconds before he said, "This may just be my guess, I always think that it wasn't Reiko Katayama who invented the word, but someone else." ”

"No, to be precise, the guy who can make this point by associating the ninth art with the game may not be Reiko Katayama."

"Huh?"

Miyazaki was even more confused.

Edit your own signed article with concepts that aren't your own?

"Who else could it be?"

Toshio Suzuki laughed and shook his head, "Who knows." ”

Maybe the president of a game company that really has a deep understanding of the game industry doesn't have to say.

……

When players saw this report, they were all amazed.

The ninth art gives the game legitimacy, and at the same time it is for the players.

"Wow, an uneducated person like me can one day still be involved in art. This is something I didn't expect. ”

"yes, yes, games are actually the ninth art."

"But isn't it?,Think about it.,A branch of the game, galgame, has the potential of movie animation.,Movie itself is one of the arts.,Can games not be art?"

"Uh-huh, yes."

"Let's not say we're playing games in the future, let's say we're experiencing the ninth art."

"Hahahaha...... Uh-huh, experience the ninth art. ”

……

"How can you fix !!?"

"Abominable abominable !!"

See the news report.

Ren Heaven Mountain is about to explode.

There are piles of media newspapers lined up on the table, grab one and throw it away.

I feel like I'm going to have high blood pressure.

What is this called, this is called a slap in the face of the red fruit land!

Sony and these game companies are simply hateful!

No, the most hateful thing is still Sony!

These guys are really, lawless, and explicitly invite Ren Tianten to join this association, but in fact, it is because of Yamauchi's character, it is impossible for him to agree to this kind of [cooperative behavior] of condescension

"Sony has an electronic entertainment industry association, right?"

Yamauchi said hatefully, "Then I'll do one too!" ”

……

On Sega's side, Hayao Nakayama was not much better, and his face was unusually ugly.

At this time, Ren Tiantian, a sworn enemy, has not yet been laid down, and there is one more strong competitor like Sony.

Sony not only entered the console war, but even pulled one such entertainment club out, making it clear that it was to grab the big brother.

And on the Sega side, the console war is basically at a disadvantage, and it was originally able to rely on PS games that are not particularly good for a while, but now as soon as Pokémon 3D comes out, Hayabusa Nakayama has a little bit of a cold taste.

"Damn!"

Hayabusa Nakayama clutched his aching chest, only to feel that it was dark.

This was caught between Ren Heaven and Sony.

What's even more uncomfortable is that there is also pokeni behind the scenes!

Sega is now in a very dangerous situation, and after losing the console war, it may face the danger of losing completely.

This failure is not just a failure, mainly because Sega's debts are very heavy, and if it does not recover in time, there is a real risk of bankruptcy.

As soon as he thought of this, Hayakuo Nakayama felt even more tightness in his chest and shortness of breath.

I almost didn't faint.

……

……

——————————————————————

There is also a change in the evening (end of this chapter)