……

yes, what does Frontier Online do to make money?

Does Pokeni generate electricity for love?

On Sony's side, Ken Kutaragi fell into deep suspicion.

It doesn't feel like Qing Zhiyuan's style.

Where in the world is there a businessman who does not make profits, let alone a cunning fox like Qing Zhiyuan?

From the first day he met Sei Chi Yuan, Ken Kutaragi had a very clear understanding of this guy:

As for Qing Zhiyuan, he seems to be quite idealistic and likes to innovate, but at the end of the day, all creative acts, whether it is making games, designing gamepads, or acquiring Sega......

It's all about making money.

Even if it is an Internet, P-NET cannot be a power generation for love, but it is simply as providing more convenient consultation and content download.

Later, people had to advertise.

Thinking of the advertisement, Ken Kutaraki's fingers suddenly trembled.

Is there such a possibility?

Border Online is different from the traditional game model, instead of relying on content payment to earn income, but through advertising?

Hmmm, that's a big possibility!

……

At the same time, Shigeru Miyamoto of Rentendo had a similar idea.

The main thing is that this model of pokeni is too new.

Before the game was released, Shigeru Miyamoto had also imagined whether Pokeni would adopt the same mode of operation as "Sparrow Soul".

That is, through the in-game currency, such as things like Sparrow Soul Happy Beans, to make money by using the gambler psychology of players, which is equivalent to making a large-scale online gambling platform.

But if you think about it, this is not very likely.

In terms of game content and gameplay, "Frontier Online", which is the main core of shooting games, and "Soul of Sparrow", which itself has a strong gambling nature, are fundamentally different from two things.

You latter is naturally a game, and there is almost no need for teaching, and people who like mahjong can get started.

Can Frontier Online?

Tell me, how is this thing gambling?!

Do you have to press thousands of happy beans there every time you enter the game level to fight against someone?

And then the winning side gets this part of the reward?

Don't you feel very attractive?

It will only take a minute or two at most to play a mahjong, and it can even be multiplied dozens of times after the settlement.

How tempting this game is.

But shooting games are not as simple as games, they rely on technology to eat.

Some people are naturally better than others in shooting games, whether it is reaction speed, or hit rate, accuracy and action, including strategic command ability......

These are all talents.

There is a lot of content involved in a border online, and it is not a simple matter of luck at all, in addition to personal ability, it also needs the cooperation of teammates, which has risen to the level of technique and tactics.

In such a situation, the PvP of Border Online is a contest of strength, and the proportion of the luck component will naturally drop a lot.

This is inherently contradictory to gambling.

So Shigeru Miyamoto used his brain a little to think about it, and he denied the idea that "Border Online" would rely on the "Sparrow Soul" model to make money.

In order to study Pokeni's strategy more closely, Shigeru Miyamoto himself downloaded Frontier Online

After playing for a while, he discovered an amazing fact -

In this game, players can really play quite well without paying at all, and the experience is not less at all.

Because in the game, the only thing that can be paid for with point cards is some costumes and props in the mall.

For example, the Jungle Hunter skin that hit the shelves in the first week: it looks quite wild, green and camouflage equipment, but the texture is very good, very characteristic of modern warfare.

This look is designed for military enthusiasts.

In addition, there are some more playful style clothes, such as in the mall, Miyamoto Shigeru also found a set of Pokémon crossover skins.

The English name is avatar.

Chinese Writing: Skin.

HE DIDN'T KNOW WHY AVATAR TRANSLATED AS SKIN.

But it always feels weird.

In fact, the word itself does not come from English, but from Sanskrit.

IN HINDU MYTHOLOGY, AVATAR IS THE EMBODIMENT OF A GOD.

That is, the meaning of incarnation.

Cameron's "Avatar" actually means this, Avatar itself is a symbolic noun, and it is not only a simple name used in the movie, but more importantly, it is to express the incarnation of God, and the metaphor of saving the world through incarnation.

So this movie looks like a science fiction movie, but it's actually mixed with some theology.

In fact, the employees of Pokeni didn't quite understand why Qing Zhiyuan gave these fashions such a name at first, and later there was a three-programmed ape among the colleagues in the United States.

After his explanation, everyone understood:

Oh! It turned out to be the incarnation of God!

President Qing Zhiyuan is too cultured, right?

Simply knowledgeable, not only is he well-versed in neon and Chinese culture, but now he has even dabbled in something as obscure as Sanskrit.

To be honest, when they heard this word, the three apes were still a little proud.

Qing Zhiyuan invisibly brushed a wave of goodwill in the hearts of these people.

It further deepened people's impression of him as an internationalist.

However, the truth is-

When Qing Zhiyuan was naming the fashion or skin in English, he didn't think about it so much at the time, and directly used avatar.

That's because in his previous life, he served as the program ape of miHoYo, and many planners put forward needs like this.

It is conventionally called avatar in the industry, and it has become a habit over time.

SO IN THIS LIFE, WHEN HE WAS MAKING SKIN SETTINGS, HIS INSTINCTIVE REACTION WAS TO GIVE THE NAME AVATAR.

But he didn't expect that just such a Sanskrit transliterated English word could make him pretend to be forced and brush up on a wave of goodwill.

But if you ask him why he calls this name, it is estimated that Qing Zhiyuan himself can't say one, two, three.

……

In short, when Shigeru Miyamoto saw the props in the mall that did not have any attributes at all, he instinctively denied the idea that this thing could make money.

Even if there are players who buy it because they like it, it's still a virtual commodity, and the clothes you wear in the game can still be brought to life?

And it doesn't provide any attributes, and it can't increase your firepower, speed up your movement speed or anything, so you can't open up the gap with other players at all.

It is always the player's own level that determines the experience of Frontier Online, and it is the constraints of the human body.

So with a little analysis, Shigeru Miyamoto easily came up with the idea that "this thing won't sell for much at all".

It's not just mental inertia.

The main thing is that the sale of things like avatar is a bit counterintuitive.

From an economic point of view, the most important thing for a commodity to sell for money is that it has to provide value to the user.

The value of virtual goods is a very virtual thing in itself.

After thinking about it, in the end, all he could come to was the same as that of Ken Kutaragi-

It is estimated that the commercialization routine is to continuously expand the user base, and then put advertisements or something, which is also in line with the characteristics of the dandelion game platform.

The only question is, can the number of players in Frontier Online really be that large?

……

In fact, Shigeru Miyamoto still underestimated Pokeni's new game.

Frontier Online's player base is growing rapidly, with more than 30 million sign-ups worldwide and a staggering 1.5 million players online as of July.

Most of them were contributed by players in the Omega region.

Chinese players also offer quite a few.

In particular, the growth rate of China has not slowed down, but has even become more and more fierce.

Before this, no one thought that such a game wasteland could burst out with such a powerful force.

On the one hand, influenced and nurtured by piracy culture, most Chinese gamers in 2001 did not have the so-called sense of payment.

This is not the result of the legendary lack of money.

It's purely a matter of market and habits, which have not been cultivated, and coupled with the impact of the ban on game consoles, game consoles and genuine cassette discs or something, may have sprouted in this land, but in the end they withered.

But this does not mean that Chinese gamers do not have a demand or desire for games.

On the contrary, it is precisely because there are not so many games to choose from that they have a great passion for gaming.

Especially with such a large population base, it is not easy to have a large-scale game for everyone to be happy for free, which has activated this market all at once.

If the hunger marketing strategy implemented by Qingzhiyuan for several months at the beginning of this year was aimed at players in the Neon and Omi regions.

So Chinese players have been hungry for more than a decade.

Not only is it waiting to be fed, it is simply starvation in the world.

Once fed in, and can meet the consumption habits and ways of Chinese players, and fit their hobbies, the results will rise gradually.

According to Qing Zhiyuan, it is-

Where is this group of players, this is clearly a group of wolves!

At a time when everyone is not aware of the huge potential market of China, Pokeni has actually made a layout early.

And Qingzhiyuan is very sure of this, once the Chinese market is opened, this place will become a treasure trove of pokeni in the future.

It is not an exaggeration to say that it is a big gold mine.

……

Not long after, the official Pokeni website announced the number of players of Border Online in China:

The total number of registrations reached a monstrous 4 million, with more than 100,000 simultaneous online people.

The results of "Frontier Online" directly scared all the peers.

"I can't believe that there are so many people in China for a game like Border Online?"

"Fake, fake, fake.

Pokeni's data has no credibility at all.

In China, many people don't even have computers, where do so many registered users come from? ”

"I always feel like Pokeni is playing me.

This Nima is completely data fraud, right? ”

"That is, I just checked the data, and the number of people with computers in China released in 2001 was only about 25 million.

And many people who have computers are for office use, and they are rarely used to play games.

I don't even estimate that there are 5 million users of personal home computers.

So Pokeni's data must have been falsified.

Think about it, what do people who don't even have a game console do to play games?

Could it be that all these 5 million computer users are playing Frontier Online? ”

"Hahahaha, it's really fake at a glance, I know that there can't be so many, pokeni's behavior is really unacceptable, just to deceive friends and businessmen to put more ads, and then falsify data, right?

This method is also too inferior. ”

"Why is Pokeni so bad, he can do anything."

"Anyway, it's a free game, and Pokeni is not a listed company, so just look at the data or something, and you can't do it at all."

……

However, just when everyone shouted that Pokeni data was fake, they also felt that they could not have that many users.

Many people, including Shigeru Miyamoto, feel that Frontier Online is a game that is almost unprofitable, and even loses a lot of money due to bandwidth and maintenance expenses.

Soon the sales results of "Frontier Online" on Pokeni's side were announced, and they slapped their faces.

Although Pokeni is not a publicly traded company, they still released a set of important data two months after the game's open beta.

The first is the average number of online players, and the average time spent online.

The second data is also the data that the whole world is most concerned about -

Turnover.

In May, Border Online created a turnover of more than $120 million in the United States region.

And in July, it continued to rise, becoming $134 million.

Everyone was a little stunned when they saw this.

The data in China is even more confusing:

The service was launched in June, and the turnover in China reached more than 300 million soft sister coins in July.

When they saw this data, everyone was silent.

If the number of players is fictitious by pokeni, then the number of servers, as well as the monthly bandwidth fee, electricity bill...... And so on, these are real things.

As long as you look it up, you can clearly know whether P is lying.

And—

Even if the number of users is exaggerated, where does such a high turnover come from?

You have to make $120 million a month, which is at least a game that sells more than 2 million copies a month.

In other words, just by relying on the game "Frontier Online", even if Pokeni doesn't do anything, it is equivalent to releasing a million-level masterpiece every month.

"My mind was already hanging up, and I couldn't understand the situation.

Why, Pokeni Frontier Online is a free-to-play game, and you can still make so much money? ”

"Which big brands have advertised? But I didn't see any ads for any other companies in the Frontier Online game. ”

"Is the financial report fraudulent?!"

"Pokeni's guts, isn't he?"

"Good fellow, Pokeni, this is another lie to round out a lie, right? Just to hide that there are not so many players at all, fabricate such terrible data as a monthly turnover of more than 100 million US dollars?

What's the picture?

Just to be able to be praised by the players a few more words, is it amazing? ”

But what else can be explained? I can't understand the situation anymore. ”

Beyond that, there's no reason to explain all this weirdness.

"It can't be true, right?"

"No, I still haven't figured it out yet, a free game can be done to this extent just by selling avatars in the mall?!"

"yes, why? Can a free game still have a high turnover?

It can't be that Qing Zhiyuan knows magic, right? ”

"What are you doing with magic and making games, isn't it good to make money directly?"

"I can't figure it out, I can't figure it out!"

"Damn, it must be a pokeni fake!"

……

…… (End of chapter)