Repentance and Rebirth Chapter 273: Unite as One to Meet the Great Challenge!
After talking on the phone with Director Lu on a summer night, he returned to the shareholders' meeting that was being held.
After taking his seat on a summer night, Huang Ling talked about the dream Internet café that Jin Qiaoqiao was going to open in Longcheng recently.
After Jin Qiaoqiao withdrew her shares, she found a person with more prominent strength and status in Longcheng City and made an investment. She did not violate the non-compete agreement, but she helped someone else open an Internet café to compete with our night Internet café. At present, in the vicinity of our six dark night Internet cafes, there are already dream Internet café stores. This time, they are aiming to grab market share with our Dark Night Internet Cafe. We must adopt the necessary marketing strategies in order to face the impact of this dream Internet café on us. ”
"At present, they have opened 10 companies and more than 1,000 units, which is one level higher than our current equipment. We may suffer a loss in terms of equipment, and we will also suffer a loss in the store environment than the dream Internet café. What's more, they're four more than we are. I heard that one Internet café invested 1 million, and the investment in 10 Internet cafes has exceeded 10 million. With such a strong investment strength, we are likely to be at a disadvantage in this competition. ”
Huang Ling told everyone about the dream Internet café opened by Jin Qiaoqiao's son Song Qingzhe, the son of the richest man, and the expressions on everyone's faces gradually became serious.
Jin Qiaoqiao is so ill-intentioned, doesn't he just want to force the interests of the dark night Internet café they opened to be damaged?
It took tens of millions of Internet cafes to come out, who is this disgusting?
Jiang Dong said in a deep voice: "I suggest that from now on, other channels between us will no longer be open to Jin Qiaoqiao's Jin Wei Company. At the same time, I would like to make a statement that we will never have any relevant cooperation with Dream Internet Cafe. ”
Yang Shihua echoed: "I will not provide any services to Dream Internet Cafe on the device, nor will I provide them with any support on the Internet. ”
Cui Jun saw that Jiang Dong and Yang Shihua both expressed their positions, and said not to be outdone: "I will also say hello to some friends on my side, and ask them to resolutely not cooperate with Dream Internet Cafe." Regardless of whether it was opened by the son of the richest man, in short, we must unite as one to meet the huge challenges brought to us by the dream Internet café. ”
Seeing that everyone was united, Xia Ye smiled with relief: "You don't have to be too nervous about this matter, competition is not necessarily a bad thing for us." What's more, they spend huge costs, and it is impossible to recover the cost in a short period of time. We have enough time to spend with us, and now we can take the lead in this competition as long as we can reduce the churn rate. ”
Huang Ling bowed his head and said, "Brother Ye is right. At present, after two months of profitability, the investment in the early stage of our six Internet cafes has all paid off. Since the beginning of this month, we have been in a profitable state, maintaining a profitable state, and slowly dragging down the other party's ten Internet cafes. ”
Jiang Dong said: "Brother Night, why don't we increase our advertising efforts and let more people know about our dark night Internet café?" ”
Xia Ye shook his head and said: "In terms of advertising channels, in fact, it is already saturated in Dragon City. At present, our dark night Internet café has become a household name in Dragon City. But now that we dream of Internet cafes entering the market, it will inevitably cause us a great diversion. There are so many customer groups in Longcheng Internet cafes, and now there are so many Internet cafes squeezed in, and diversion is an inevitable trend. Even if we want to advertise, our dark night Internet café must have a new selling point. ”
The new selling point?
The crowd fell into deep thought.
Xia Ye smiled and said: "For example, we will carry out a wave of recharge promotions and implement recharge member discounts to retain users." In addition, in terms of equipment, we will take out part of the cost recovered in the first two months for renewal, and expand the scale of the Internet café, from the original 100 machines to 150 machines. ”
Yang Shihua said: "Brother Ye, leave the equipment to me." ”
"Then let's set a recharge promotion for the time being, and leave this aspect of the advertisement to Xiao Jiang."
"Brother Ye, don't worry about leaving it to me!"
The boring shareholders' meeting ended here.
Huang Ling was the last of these shareholders to leave.
He apologized to Xia Ye and said, "Brother Ye, I'm sorry, Jin Qiaoqiao has caused us a lot of trouble. ”
Xia Ye patted Huang Ling's shoulder and said, "Don't say such things again, since the matter has happened, then we have to find a way to solve the problem." What's more, facing the competition of dream Internet cafes is not necessarily a bad thing for us. ”
……
With the opening of the Dream Internet Cafe in Dragon City, it brought a lot of impact to the dark night Internet café in the early stage, diverting most of the customer flow.
But the Dark Night Internet Cafe also fought back, and soon started top-up promotions, re-attracting some customers with cheap Internet fees.
Even if the dark night Internet café can't be as full as before, at least two-thirds of the customers are retained.
At the same time, for Dream Internet Cafes, the most unacceptable thing is not that there are only a few customers in the ten Internet cafes.
Instead, it has been in a state of loss for a few days.
It took nearly 10 million yuan to build a luxury Internet café entertainment venue, but it could not defeat the dark night Internet café with a small investment in terms of customer flow.
What is the truth of this?
Jin Qiaoqiao's Jin Micro Company is also facing bankruptcy and bankruptcy.
Several companies that had previously maintained a cooperative relationship with the company suddenly chose not to cooperate with each other after the contract expired.
Xingdong Century can be said to be the largest cooperative company of Jinwei.
When the relationship between Huang Ling and Jin Qiaoqiao broke down, Jiang Dong would rather pay liquidated damages than terminate the contract with Jin Wei.
Without advertising channels, no matter how good Jinwei's products are, they cannot be sold through multiple channels.
Jinwei itself has not made a brand effect, but has barely increased data sales with the blessing of Xingdong Century's advertising.
However, with the termination of the contract with Xingdong Century, the sales of Jinwei clothing showed a cliff-like decline.
Jin Qiaoqiao, who was sitting in the president's office, felt a little loveless.
The breakup with Huang Ling actually made her suffer so much!
Song Qingzhe entered her office and saw her slumped in the office chair, and complained a little depressedly: "Qiaoqiao, why are you still sitting here?" Our dream Internet café has never been able to grab the dark night Internet café. What promotions do they have, and how do we deal with them? ”
Jin Qiaoqiao took a deep breath and said, "Qingzhe, if you really care about me, you should ask my Jin Wei what to do?" If a broken Internet café loses it, it will be lost! Jin Wei is my hard work for so many years, if you don't help me, forget it, don't block me here anymore, okay? ”
Song Qingzhe frowned, and said angrily: "Qiaoqiao, what do you mean by this?" At the beginning, you begged me to open an Internet café in Longcheng City to crush them, and now I have invested 10 million, and you say you don't care? You're too selfish, aren't you? ”
Jin Qiaoqiao said coldly: "I didn't force you to do this for me, it was all your own volition." ”
Some people died, but not completely......